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| lawrence gulko
Lawrence Gulko
President 1980-1981
As a brand marketing strategist, Larry is well known for developing powerful ideas and strategies and business development initiatives that build sustainable, leading brands that drive business growth. Brands that are focused, offer a unique value proposition, own something special in the customer’s mind, unlock markets, dominate a product category, and drive performance and business value to new levels of success.
Larry has introduced and positioned over 50 products for a variety of companies in the consumer goods and services, technology, financial services and healthcare sectors, among others. These organizations have spanned entrepreneurial ventures to the Fortune 500.
As a brand strategist, Larry works in partnership with his clients. He establishes close, valued relationships and is considered an extension of an organization’s management team. Whether consulting a team to drive success to a new level or facilitating his FreshLook™ Brand Leadership Retreat, Larry spearheads initiatives that create brand engagement, build customer loyalty and impact revenue.
He has been invited to write numerous marketing feature/cover stories and articles for publications such as Marketing News, BrandWeek, Club Business International, Golf Business, Brand Strategies, Association Management, Golf Inc., Consumer Marketing, Modern Salon, Beverage World, Club & Resort Business, and Minnesota Banker.
Larry was president and a board member of the American Marketing Association, Boston. He sits on many boards and marketing councils including the Association of Corporate Growth, National Women's Business Center, The George Washington University, American Society of Association Executives, Francis Ouimet Foundation, International Health, Racquet & Sportsclub Association, and Professional Convention Management Association.
