Resources
Download Pedro Laboy's Presentation "Best Practices in Digital Marketing"
On February 13th, Pedro Laboy, Senior Partner at Tocquigny, an Adweek Top-25 Interactive agency, and Author of Brand Nexus, gave a keynote presentation on what every marketer should know about Digital Marketing. Here are links to his presentation (PDF format in 5 parts).
Best Practices in Digital Marketing:
- Download Part 1 (8.2 MB)
- Download Part 2 (12.4 MB)
- Download Part 3 (5 MB)
- Download Part 4 (4.6 MB)
- Download Part 5 (3.7 MB)
American Marketing Association (AMA) International Headquarters
For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. To learn about the benefits of joining the AMA, visit the Website: www.ama.org
Marketing News Magazine
Marketing News provides fresh perspectives on all aspects of marketing, including advertising, sales, promotion, direct and database marketing, business-to-business marketing, marketing research and customer relationship management. In addition, Marketing News follows the regulatory and legislative developments that marketers need to know, delves into how technology affects the practice of marketing, and covers global marketing trends and issues. To learn more about the magazine or to subscribe, visit the Marketing News Website. Or visit the Marketing News blog
Marketing Management Magazine
Marketing Management focuses on strategic issues that marketing managers face every day. Published six times a year, Marketing Management covers brand management, CRM, product innovation, ROI, marketing effectiveness, and B2B - to help managers keep pace with this rapidly changing field. To learn more about the magazine or to subscribe, visit the Marketing News Website. Or visit the Marketing Management blog
Marketing Research Magazine
Marketing Research is tailored to managers of marketing research activities to help them stay on top of current methodology and issues, management concerns, and the latest books and software. Visit the Marketing Research Website .
Journal of Marketing
Journal of Marketing's primary objectives are (1) to lead in the development, dissemination, and implementation of marketing concepts, practice, and information and (2) to probe and promote the use of marketing concepts by businesses, not-for-profits, and other institutions for the betterment of society. View the current issue.
