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Message from the President
At our all-volunteer annual leadership retreat in June, I shared our mission for the chapter to Engage the Marketer.
This means much more than just getting people to attend our events, to join the AMA, or to get them involved as a volunteer. Our strategy to be successful in our mission will be to understand the life-cycle of the marketer and strive to become critically relevant at every step along the way. Increasing our relevance for marketers at every stage of their career will help us deliver on our promises.
OUR PROMISES:
Our PROGRAMMING will be the hottest ticket in Boston for Marketers, Sponsors and Speakers
MEMBERSHIP will be sought after and a baseline requirements to call yourself a "Marketer" in Boston
VOLUNTEERING will be a rewarding privilege and the best "job" you ever had for your career
One evening before my term began, my son asked me what I do for the AMA. I explained a bunch of stuff about the marketing community and his eyes glazed over. I explained the importance for people to network with each other and to get closer to their profession and his eyes glazed over again. I was getting no where....
Then, I explained that I would soon be the President. All at once his jaw dropped, his eyes widened and he asked if this meant that we would get lots of money and a new house. I shook my head and told him that I do all of this as a volunteer. The expression of amazement left his face almost as immediately as it had arrived and he said,
"What a rip off!"
It was very funny and I laughed about it for quite awhile after he walked away, but it also made me recall all the benefits I'm personally getting out of my participation in the AMA. If you were to ask me to pick just one, I'd have to say that connecting with other people in the Chapter has been the greatest benefit I've received from my involvement in the Association.
The people I've met and worked with in the AMA really represent many of the critical bridges I've needed in order to build my business and these key people have helped me in ways that are beyond what I thought could be possible.
As president, it is my personal commitment to the more than 50 volunteers on my team in Boston, that they each get much more than they put into their participation as a volunteer. More than anything, I want to make good on our promise that, volunteering will be a rewarding privilege and the best "job" you ever had for your career! Every time we can have volunteers who are well satisfied with the return on their generous investment, all of our other promises will each take care of themselves!
