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| gerald b. tallman
Gerald B. Tallman
President 1944-1945
Gerald B. Tallman's doctoral dissertation (Northwestern University, 1938) was the first major effort to measure "discounting" in consumer purchases. He has been on the faculty of the Massachusetts Institute of Technology since that time, and has been active in studies of area development, product policy, and marketing policy formulation. For almost twenty years he as served as a consultant with Arthur D. Little, Inc
