A photo can say a lot about your product, but you need the best product description to bring buyers to you. Here are 10 ways you can improve your product descriptions, and get those products flying off the virtual shelves.
1. Sell Your Customers A Solution
It’s a key point that many businesses miss: You’re not selling a product, you’re selling a solution. For example, if you’re a hardware store, you’re not really selling drills, you’re selling holes in wood. Focus on the solution your product offers. What can customers do with your product?
2. Talk To Your Customers Directly – and Listen to Them
Content writer Anna King at Assignment Writing Services says, “Every group of buyers is different. A new parent needs something different to a gamer fan. Take the time to drill down into who your customers are. What do they want? What are they interested in? How do they talk online? Use that to personalize your descriptions, so you’re speaking directly to them.”
3. Turn Features Into Benefits
You’re proud of what your product can do, but to a customer, that long list of features is boring and irrelevant. Turn that list on its head, and sell your customers the benefits of that product. For example, an e-reader makes reading in the dark easier, thanks to its backlit display.
4. Use Online Tools To Help You
• Via Writing: This site can help you improve your grammar skills.
• UKWritings: Find a writer who can write descriptions for you.
• State Of Writing: Get help from the writing guides on this site.
• Ox Essays: This site and many more, as Huffington Post in Write Me an Essay points out, can assist in writing any content for you.
• Cite It In: Get the right citation for any source with this tool.
• Assignment Help: This writing guide will help you create excellent descriptions.
• AcademAdvisor: this site has lots of helpful writing advice.
• Essay Roo: Find a writer from the hundreds reviewed here. • Upwork: Choose from thousands of top-rated freelancers.
5. Keep It Short
You don’t have very long to catch shoppers’ attention. Keep your descriptions brief and to the point, so your buyers can find the information they need right away.
6. Draft Your Description First
No one gets it right first time. Write a draft of your description, and then walk away from it for awhile. When you come back, you’ll find it’s easier to see where the edits should be made. This will help you write a tight, polished description.
7. Be Specific
Everyone says their product is ‘excellent’ or a ‘must have’. This makes readers think ‘yeah, yeah’, and then move on to another site. Instead, be specific about why your product is excellent. What details make it a must have?
8. Help The Customer Imagine Using Your Product
In a store, a customer can pick up an item and think about how they’d use it. Online, they can’t, so it’s your responsibility to help them. Describe the way they’d use the product. For example, if it’s a dress, you can say “You can wear this unique dress from work right into the party this season.”
9. Structure Your Description Well
You need to set up your description effectively so customers can find the info they need. Use headings and bullet points to grab readers who are scanning the description for what they need.
10. Don’t Forget the SEO!
Great product descriptions can also ensure your site and the specific products gain improved search placement, enhancing your brand and driving sales. Focus on relevant, accurate copy with proven keywords targeted to your audience – and avoid hyperbole and duplicate copy.
These tips will help you create product descriptions that are found in search, really grab your readers, and turn them into paying customers. Give them a try and you’ll see the difference they can make!