Teamwork and content marketing expertise were on display Tuesday night at the Microsoft Nerd Center, as market leader Brafton led a content marketing challenge modeled on a case they did for their client OneWire, a specialized financial services recruiter with minimal name recognition. Seven groups of AMA Boston members and guests worked together, with input from Brafton’s experts, to develop a content marketing plan based on OneWire’s case – with truffles and boasting rights on the line!
After a suspense-filled contest, Team 7, comprised of Johnson and Wales students Herb Clifford and Jimmy Patalan, and businessmen Andrew Calore and Walton Clark (L to R at right) got “into the zone” and emerged with the winning strategy of using keyword targeting in blog posts and social media to gain organic traffic as well as targeting specific schools. Well done, gentlemen! The selection was based on the applause of the audience – marketing democracy in action.
The other teams all contributed excellent content marketing ideas as well:
After the submissions, Brafton’s Wilfred Hirst walked the audience through their content strategy, which helped OneWire gain 119,000 new job applicants on their platform and increase their organic blog traffic with 3,100 sessions per month. Their key actions included:
The audience gained valuable experience developing a content marketing strategy for a real-world case, as well as making new friends and working with a group of local marketing professionals. AMA Boston thanks Brafton for their expertise and sponsorship, the Microsoft Nerd Center for hosting, and all the participants, without whom these programs are not possible.
Bonus item: see Brafton’s excellent recap of “9 Steps to Great Content Marketing” as presented in the exciting TweetChat done with AMA Boston members last week!
Check out our Events page – we hope to see you at some of several upcoming programs![Best_Wordpress_Gallery id=”3″ gal_title=”AMA Boston “Nerds” Tackle Tough Content Marketing Case”]
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