About amaboston

The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. We are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.

Allie Cooper

Real-time marketing is the latest form of business to customer process wherein brands engage their current and potential customers through various product

By |2021-03-15T21:11:27-04:00April 22nd, 2014|

Personal Blind Spots

?ÛÏKnowing others is wisdom, knowing yourself is enlightenment.?۝ -Lao Tzu Taking customer relationships for granted has been a longtime blind spot for

By |2021-03-15T21:11:27-04:00April 17th, 2014|

Donald Saracen

?ÛÏKnowing others is wisdom, knowing yourself is enlightenment.?۝ -Lao Tzu Taking customer relationships for granted has been a longtime blind spot for

By |2021-03-15T21:11:27-04:00April 17th, 2014|

William R. Bullard

Leading Boston marketer Jim Speros energized a large and appreciative crowd at the British Consulate in Cambridge on Wednesday night. He shared

By |2014-03-28T14:30:00-04:00March 28th, 2014|

vanessa dimauro

Let's start with this: ?ÛÏonline community?۝ doesn't have a clear definition. Even before hashtags and pinterest and facebook pages, online users and

By |2014-03-20T19:40:21-04:00March 20th, 2014|
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