The Non-Profit Center in Boston was rocking on Thursday, January 28th, as the overflow crowd relished tips from three leading content marketers and networked with fellow content aficionados. The audience gained valuable “lessons from the pros,” a diverse group comprised of Justin Steinman, CMO of GE Health Care IT, Gene Begin, VP of Marketing at Wheaton College, and Donna Shaw, VP of Products at Crescendo Marketing.
Each of the speakers offered a valuable blend of strategic insights combined with practical tips for increasing the impact of content marketing programs. While each had a unique approach, they shared many similar philosophies as well. Here are the key takeaways:
American Marketing Association Boston Chapter
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