Marketing matters, and metrics are integral to its influence. On Tuesday, January 24th, two highly experienced marketing leaders shared their wisdom with an appreciative crowd of AMA Boston members and guests at the “Actionable Marketing Metrics: Tools and Methodologies” event at Boston’s Non-Profit Center. Bedrock Data’ CEO Thor Johnson and ServiceChannel CMO Kristin Hambelton balanced the strategic importance of measurement with practical tips to improve a company’s results.
The evening started with recognition of winners of two AMA Boston awards. President Nirmal Parikh presented the Volunteer of the Quarter to marketer deluxe and social media stalwart Bob Cargill, and the new Blogger of the Quarter to the highly-respected marketer Michelle Heath, then shared the calendar of exciting events for the rest of Q1. Then it was on to the main show.
Thor’s guidance of this leader in connecting SaaS systems within a company, has helped him see the broader role of marketing. How do you make sure marketing prospers? It’s essential to market marketing within your own company, and you need to create a plan and communicate it widely, including to the Board and senior management. And – always back it up with metrics. Some of the other key take-aways from Thor’s presentation:
Kristin’s experience with this fast-growth facility maintenance management software company helped her complement Thor’s presentation, as she provided an intensive look at how to define and report on key marketing metrics. Take-aways for the audience included:
AMA Boston would like to thank our speakers and the engaged audience for creating another interesting and informative event! We look forward to seeing you soon – please browse our coming events and watch for new live events and webinars that will soon be added.
American Marketing Association Boston Chapter
PO Box 1565
Westborough, MA 01581