On April 13th, AMA Boston was fortunate to be able to offer our members and guests an exciting dive into a major trend: the increasing connection between SEO and social media. Led by Harry Gold, CEO of Boston digital leader Overdrive Interactive, the fast-paced session roared through “17 Ways to Integrate SEO and Social Media.”
Moderator Rosi Dineva, VP of Volunteers for AMA Boston, kicked off the program by welcoming the large online crowd and announcing a couple of important upcoming events before recapping our presenter’s impressive background. Then Harry took it away – here are the key take-aways from his presentation, in which his strategic points were interspersed with specific examples:
The SEO and social media program concluded with a brisk Q+A covering: get started through linking your home page to social channels and ensuring your social team knows the target terms to ensure campaign integration; encourage at least monthly calls or meetings between SEO and Social; try Click Z, Search Engine Land SE Watch, and Social Media Today as resources; and how to enhance your “Brand Box,” which is powered by a Google Knowledge Graph and affected by the frequency of your posts, Google+ and many other factors.
AMA Boston is grateful to Harry and the large and engaged audience for your leadership and participation. We hope to see you at another of other of upcoming events – take a look!
American Marketing Association Boston Chapter
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