“It can’t possibly be two weeks already!” she said out loud. The framed pictures in her office of treasured vacations and the kids in their sports garb are accustomed to hearing the tone of voice she uses when she’s exasperated.
And those pictures were hearing that more and more lately. Only this time, she sounded different.
“I was so excited. At least I was when I started,” she explained. “Now, it’s simply a drag.”
And there it was, the raw reality of her situation; she had grown to despise the ball and chain of being a thought leader. “And what happened to all those great ideas I had?” she wondered. Have you wondered that, too? So how do you survive the long-tail of being a thought leader?
The “long tail of the thought leader process” begins with a large infusion of excitement marking the start of a thought leadership effort. You decide to dive in and build your authority with an overabundance of ideas and enthusiasm. However, the reality of the work and commitment required soon kicks in.
Entrepreneurs tend to be big thinkers, visionaries, idea machines, and action-takers. Many are on the spectrum of ADD/ADHD. So it is no surprise that the finer points of getting content ready to publish is where you lose interest. It is at this point the slide down toward the long-tail of being a thought leader begins.
Develop new habits
And finally, use resources that will shoulder the bulk of the work and keep you on track. The long tail of being a thought leader can be rather enjoyable. It may seem like all the power was upfront, but the real power of your thought leadership is in the long tail.
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