Mastering thought leadership in your industry is no easy task. Putting your ideas and opinions out there in the public and social space takes effort and boldness. And gaining the support and trust of your audience takes time.
Building your thought leader strategy naturally leads you to look to the outside world to define your audience. But I see many business and thought leaders overlooking one of their closest and most important audiences. You might even go so far as to call them captive: your employees.
By now I hope you know that those occasional all-hands meetings and annual updates only go so far in building a connection with your team. Technology is just one way to build connection. These ideas will help to get you started:
You are probably thinking that it sounds like a bit of work to pull this off effectively. And you would be right. But start small and keep it simple. Test the waters. See what works and what kind of response you receive. Keep in mind that these are the same strategies you use with your external audience, too.
Your employees can play an integral role in establishing your thought leadership and authority in your industry! Don’t overlook your closest audience and ally any longer.
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