On April 19th, data visualization took center stage at a fast-paced, interactive presentation led by Bill Shander. In a marketing world where data and imagery are two of the most significant factors, Bill showed rather than told the importance of science, emotion, and visual techniques. His hands-on group exercises then helped us understand how to tell a story through data visualization.
The heavily-attended event was held at Rapid7’s facilities in downtown Boston and Bill noted it was “insanely fast” given he offers full-day workshops on the same material! The audience gleaned the following insights, appropriately conveyed in charts, graphs, and other visual forms. Especially lively were the individual and group exercises on drawing money in five seconds, creating a face from a squiggle, and developing an infographic from a cluster of data about Olympic medals.
AMA Boston would like to thank Bill, the crowd that enthusiastically participated in the many group exercises, and Rapid7 for the use of their impressive space. We hope you can join us for one of our many upcoming in-person events and webinars!
American Marketing Association Boston Chapter
PO Box 1565
Westborough, MA 01581