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17 Ways to Integrate Social and SEO for 2017 – AMA Boston Webinar
April 13, 2017 @ 11:00 am - 12:00 pm
Today, there is an endless list of strategies and tactics marketers can employ to drive success but one thing is for sure – to maximize success for SEO and social the two areas must be attached at the hip. Your SEO programs must employ social tactics and your social programs must be infused with SEO octane.
So how is this done when SEO and social teams are typically separate and the neither groups have defined the actual strategies and tactics that bring SEO and social media marketing together? Find out by joining us for 17 Ways to Integrate Social and SEO for 2017.
In this 45 minute webinar, Overdrive Interactive CEO Harry J. Gold will show you 17 SEO and social integration tactics you can start using right away.
- How success in social is often realized through search.
- How social media content powers the branded search experience and the Google Knowledge Graph.
- How to infuse your social content with SEO octane so it pops in the searches and conversation that matter most.
- How social content is shared and weaved into the fabric of the web.
- How social sharing drives quality inbound links as well as traffic, leads and revenue.
Speaker Profile: Harry Gold
Harry is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, that has served top companies such as Harley-Davidson, GE, IBM, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, Dell/EMC, Samsonite, Brigham and Women’s Hospital, Progress Software, MAPFRE Insurance and the Rockettes. Their primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with the world.
He is a frequent lecturer on search engine marketing, social media marketing and online media for The American Marketing Association, The Association of National Advertisers, Search Engine Strategies, Media Bistro and Harvard University. Harry has also written a digital marketing column for ClickZ and was voted Direct Marketing of the Year by the New England Direct Marketing Association.