Retailers of all sizes have been hit hard by the popularity of e-commerce giants like Amazon. As a retailer, how do you maximize the value of foot traffic by delivering highly relevant and enjoyable consumer experiences?
Meet your new secret weapon: Search data. Your search data offers you robust insights for key areas of in-store marketing such as promotions, giveaways and product displays.
Join Catalyst’s search and retail expert, Andrew Ruegger, as he explains how marketers can leverage Search data to improve in-store experiences and increase sales.
Attendees will learn how search data can be:
As Head of Data Science for Catalyst/GroupM, Andrew uses advanced data modeling and machine learning to build and improve operation systems to maintain competitive advantages for GroupM’s search and social clients. Before his role as Head of Data Science, Andrew was Catalyst’s Group Director of Analytics & Innovation as well as a Catalyst Search Director, managing +300MM in spend for some of the largest and most recognizable brands in the world. With nearly ten years of digital marketing experience, Andrew is recognized as a thought leader in the industry, frequently contributing to trade publications and speaking on key trends and topics.
American Marketing Association Boston Chapter
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Westborough, MA 01581