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How Agencies Help Brands Innovate in a Digital/Martech World – AMA Boston Agency Event
November 2, 2017 @ 10:00 pm - November 3, 2017 @ 12:30 am
On November 2nd, 2017, Join us for a panel discussion about how agencies, brands and marketing technology companies work together to navigate an ever changing marketing world.
Moderator and Presenters:
Board Advisor (Formerly Chief Innovation Officer, Almighty & SVP, Havas Digital)
Rob Griffin drives transformational innovation within marketing and advertising. Most recently serving as Chief Innovation Officer for independent agency Almighty, Rob spent most of his 20+ year career within the Havas network, where he held roles including global director of product development, global head of search and global head of digital. Rob believes that the traditional agency model is ripe for change and he is dedicated to helping clients take ownership of their data, technology, and media. Rob can be found on Twitter at @telerob
Managing Partner, Market Integration at Catalyst
Kerry Curran has over 18 years of experience in client services, business development, and digital marketing. A passionate digital strategist, Kerry has driven business results through Search and Social channels across multiple industries for many Fortune 1000 clients including: P&G, American Express, Kraft, Assurant, Sears, Avon, Land Rover, Castrol, Lindt, Unilever, GE, TJX, Victoria’s Secret, Liberty Mutual, Goodyear, and BlackRock.
As the Managing Partner of Marketing Integration, Kerry currently leads the business development and marketing for all Search and Social business at Catalyst. Kerry’s prior experience includes VP/Group Director at DigitasLBi, where she led a team of 28 Search Marketing practitioners to successfully manage client programs across eCommerce, lead generation, and brand engagement through the use of cross channel tactics including, programmatic display, paid search, SEO, affiliate marketing, and aggregator marketing.
Director, Client Experience at Choozle
Armed with a background in design and market research, Rachel explored the
advertising agency and market research worlds before discovering Choozle, a
programmatic advertising platform where she currently heads up the Client
Experience team. Her team provides advisement to Choozle’s partners on campaign strategy, industry trends, in-house operations and how to otherwise leverage the power of programmatic advertising for their businesses. A NY native, Rachel is still getting used to year-round sunshine and loves escaping to the mountains whenever possible.
Jeff builds things on websites that make people want to click and convert, using a little neuromarketing and gobs of data to generate and back results up with. Exploring the outer rings of AI to drive the What, Where, and When to create a new and unique marketing experience for the end user.
Director of Social Media and Emerging Technologies at Nickerson
Matt Cooney develops and executes multi-platform social media programs and virtual and augmented reality applications that engage audiences across multiple industries. He has eight years of experience managing global social media efforts for organizations including M.I.T., Monster, and iRobot, and is a noted industry speaker about emerging technologies, recently giving a TEDx Talk about virtual reality’s impact on communication and social interaction.
When: Thursday November 2, 2017
501 Boylston Street
6th Floor, Suite 6101
Boston, MA, 02116