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Strategic Planning Workshop
October 17, 2017 @ 6:00 pm - 8:30 pm
This is the second part of a three-part series to help marketers in the fall planning process and to provide tools to help develop better strategies to improve their marketing efforts in 2018.
In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing.
Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work.
This workshop breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in digital marketing. It all begins with a good strategy.
- Learn the six core elements essential in a good strategy
- Understand the importance of strategy and how to stay focused
- Take home a blueprint to execute successfully
- Review a few case studies to help guide your approach
- Discover a three-step process for starting, improving and scaling marketing for growth
- Uncover fast, cost-effective lead generation programs
- Learn why many companies are marketing backwards, and how to reverse that for more leads and sales
David Reske, Founder and President NowSpeed
David Reske founded Nowspeed, Inc. in 2003 and is focused on delivering world-class Internet marketing services to clients across the US. David has over 15 years of Internet marketing experience in areas such as search (SEO and PPC), social media, email, and website marketing. He has personally worked with hundreds of clients to optimize their marketing programs.David is a serial entrepreneur and is the former President of the Entrepreneurs’ Organization, Boston Chapter. Before Nowspeed, David was also founder and CEO of Onward Technologies, a web marketing and systems integration firm. David is a graduate of Ohio State University and completed graduate work at Boston University.
Louis Gudema, Founder and President of Revenue and Associates
Louis Gudema founded revenue + associates, which helps companies significantly increase their revenue through measurable improvements in sales and marketing. Previously, he created award-winning internet marketing agency Magic Hour Communications, oversaw the development of its MagicWand Web CMS, and built Magic Hour into one of the top 3 or 4 companies in its national Web SaaS market. He is LinkedIn member 58,795 (out of over 275 million), and also active on Facebook, Twitter, Google+ and YouTube, and the winner of numerous regional, national and international awards. He has worked with many leading companies, colleges and universities, and schools including IBM, EMC, PTC, Cognos, Bentley University, Worcester Polytechnic Institute, Groton School, Horace Mann School and St. Albans School.
Marketing strategy is evolving rapidly due to new developments in technology and personalization capabilities. Learn valuable tips from case studies and these expert speakers!