Social media and digital channels are a great way to connect with customers, donors, volunteers and really anyone interested in working with you. The challenge is that the rules of engagement change – sometimes daily. What doesn’t change is the craving people feel for authentic stories that are relevant and meaningful to them.
First we have to come up with those stories, as mentioned in Christoph Trappe’s book “Get Real: Telling Authentic Stories for Long-term Success” there are six steps to get started, get organizational buy-in and continue to make it a long-term success. This proven process has been established by organizations and personal brands around the globe and you can get started today. If you have started already, it’s always good to retool and update processes when necessary.
IMA Internet Marketer of the Year, Top Social Media Healthcare Influencer and author Christoph Trappe will share his tips and tricks on how to continuously share your relevant stories across all relevant channels. His book, “Get Real: Sharing Authentic Stories for Long-term Success,” is available on Amazon.
This session will give you tips that you can start right now and keep using to continue your social media path to online relevancy and connectedness.
Key Takeaways for Attendees:
Get your lunch, sit and learn for 50 mins and apply what you learned to your afternoon!
Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories.
Christoph is a globally-recognized content marketing expert who frequently speaks at marketing conferences about social media, blogging and results-oriented storytelling strategies. See more about his career and awards here.
American Marketing Association Boston Chapter
PO Box 1565
Westborough, MA 01581