Using data for engaging storytelling has become a crucial skill for astute marketers. Presenting that story effectively, using emerging visualization techniques, is fast becoming a requirement. AMA Boston’s upcoming event on April 19th, “The Art & Science of Data Storytelling & Visualization,” will help you think strategically about data and then about the art and science of creating compelling communication experiences from data sources.
Here are the key take-aways from this fun interactive experience:
Bill Shander is Founder of Beehive Media, a Boston-based data visualization and information design consultancy. Bill specializes in creating interactive experiences for thought leadership, research, advocacy and knowledge management. Clients include the World Bank, United Nations, International Monetary Fund, PricewaterhouseCoopers, Facebook and the government of Bangladesh. He currently teaches data storytelling, information design and data visualization on LinkedIn Learning (formerly Lynda.com) and in workshops around the world.
American Marketing Association Boston Chapter
PO Box 1565
Westborough, MA 01581