We live and work in a trust economy. Your customers trust their peers and colleagues more than your marketing and sales messages. As a marketing leader, if you want to impact revenue growth, you must create successful customers, and showcase their success to win new customers and drive deeper engagement with existing ones.
In this workshop, we will start by discussing:
Jeff Ernst, Co-founder and CEO of SlapFive, and former Forrester Analyst covering B2B Customer Engagement. He is a recognized thought leader in B2B marketing and sales who has launched, grown, and advised technology companies. Jeff is the co-founder of SlapFive, which delivers a web platform and methodology that helps companies unleash their customers’ voice. As Forrester’s VP of Marketing, he launched the first-ever customer voice and engagement program.
David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. His advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages.
American Marketing Association Boston Chapter
PO Box 1565
Westborough, MA 01581