We live and work in a trust economy. Your customers trust their peers and colleagues more than your marketing and sales messages. As a marketing leader, if you want to impact revenue growth, you must create successful customers, and showcase their success to win new customers and drive deeper engagement with existing ones. This requires you to rethink your traditional customer proof points, like case studies, testimonials, and reference programs. Instead, you must capture authentic customer stories, in the customer’s voice, and unleash them to earn trust, overcome objections, and validate your claims.
In this workshop, we will start by discussing:
Jeff Ernst, Co-founder and CEO of SlapFive, and former Forrester Analyst covering B2B Customer Engagement. Jeff is a recognized thought leader in B2B marketing and sales who has launched, grown, and advised technology companies. His passion is all things customer: customer engagement, customer success, customer experience, and customer marketing. He is the co-founder of SlapFive, which delivers a web platform and methodology that helps companies launch customer voice programs to capture and unleash their customers’ voice. At Forrester, he was Principal Analyst where he researched and advised companies on buyer behavior and customer engagement, before becoming Forrester’s VP of Marketing where he launched the first-ever customer voice and engagement program.
American Marketing Association Boston Chapter
PO Box 1565
Westborough, MA 01581