Boston Marketing Matters

The best way to spread holiday cheer is singing loud for all to hear. *
It seems like every day brings more depressing news from the papers, television, radio, blogs, and other outlets. Coupled with the recent ice storm here in northern New England, things appear pretty dire. Since my power is back on for now, I’m enjoying my third cup of hot cocoa, thinking about the things that make [...]

Don’t retrench. Self-assess.
Build an organization ready for a unified trip into the future. Prepare the hearts and minds of the junior staff to senior level managers during this terrible economic time. I wanted to share one of few bright lights in the economic darkness in today’s “Inside Higher Education.”It is tempting to freeze hires and cut budgets, [...]

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