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Be the MVP of your EVP: Employer Branding
September 19 @ 6:00 pm - 8:00 pm$15
Employer branding—when sharpened—can have major significance on your brand’s health, your mission, culture, and profits. Hear from industry leaders on the best practices and smart strategies for employer branding and employee engagement.
Attendees will learn:
- How to articulate an effective employee value proposition (EVP)
- How to align your company’s internal and external brand efforts
- See how employee engagement enhances recruitment, retention, and revenue
- Learn how business impact fuses with your brand’s growth
Allan Steinmetz, CEO, Inward Strategic Consulting. Allan is the CEO and founder of Inward Strategic Consulting, an internal/external communications and branding, change management communications, team alignment and market research consulting firm with offices in Boston. He has over 30 years’ experience in marketing strategy, branding, employee engagement, product marketing, brand advertising and internal brand communications.
Janet Swaysland, Engagement Strategist, Bluefire Partners. Janet leads Bluefire, a workplace culture, employee communication and engagement strategy firm. She partners with organizations to attract, keep, inspire and equip their people to fulfill the organization’s purpose, move through change with minimal disruption, and serve customers better.
Meredith Hanrahan, Senior Director, Employee Experience and Engagement, Analog Devices. Pioneering a new role at Analog, Meredith is applying years of brand, customer and user experience design to deliver a first-class employee experience and empower people to learn, grow and reach their full potential – at every stage of their career.
Stephanie Fagan, SVP of Corporate Communications, bluebird bio. Stephanie is SVP of corporate communications at bluebird bio, a biopharma company pioneering gene therapies for severe genetic diseases and cancer with the goal that people facing potentially fatal conditions with limited treatment options can live their lives fully. Prior to joining bluebird, Stephanie led the communications function at Alexion, directing strategic communications, including internal and external communications, product communications, issues management and community relations.
Margaret Bonilla, Director of Communications and Public Relations, Hebrew SeniorLife. Margaret leads employee communications, media relations, social media, and public affairs for Harvard Medical School–affiliate Hebrew SeniorLife, a national leader in healthcare, housing, teaching, and research on aging. She has more than 30 years’ experience in corporate and agency marketing communications and branding.
Beer, wine and snacks will be provided!
- 6 pm – Registration and Networking featuring a special Wine Tasting of Clean-Crafted Wine by Scout and Cellar
- 6:45 pm – 8:00 pm – Program