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CMO’s Dilemma: Leveraging Agency Partners for Maximum Success
March 21, 2019 @ 6:00 pm - 8:00 pm
How the Blurring Lines of Advertising, PR and Digital Agency Capabilities Can Be Leveraged by CMOs for Maximum Success
Hosted in partnership by the American Marketing Association, Boston and the Public Relations Society of America, Boston.
Today, with every agency saying it is full service, CMOs are starting to ask, what exactly does full service mean? PR firms offer influencer marketing and social engagement, but so do ad agencies. Newer, digital shops say it’s all about the mix of earned, owned, paid and shared media, but where does that leave hyper-focused specialty agencies? And they all do strategy, too. Do you hire one, two, all? If you contract with more than one, what’s to stop a turf war from breaking out? If that happens, how do you have internal staff mediate? Should they?
More than ever before, CMOs have options, and everyone knows it. An agency can be hero and savior or muck-up and short-timer. It’s all on the table March 21 when two CMOs and two agency chiefs go head-to-head in a panel you won’t want to miss. Join us as the American Marketing Association, Boston and the Public Relations Society of Boston host “The CMOs Dilemma: Leveraging Agency Partners for Maximum Success.”
Attendees will learn:
- What’s keeping CMOs up at night in marketing and in their partners
- Tips and strategies on maximizing the potential of your agencies today and how to hire for the future
- Success stories and near-misses – learn how to avoid common mistakes and pitfallsComplimentary Wine, beer, cheese and fruit trays.
Donna Ayer, Senior Manager Integrated Communications, Global Defense Company
Ashley DePaolo, President, CommCreative
Monique Kelley, Senior Vice President and Global Client Experience Lead, Weber Shandwick
Christopher Murphy, VP of Marketing and Communications, Lahey Health
James Panagas, Business Communications Strategist, Jim Panagas Marketing & Communications
- 6 pm – Registration and Networking
- 6:30 pm -8 pm – Program
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Our intent data is the largest scale, most accurate and highly targeted in the market. To benefit from the data, we don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach we offer intent targeted advertising and cost per lead programs.