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DTSTART;TZID=America/New_York:20241107T180000
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DTSTAMP:20260417T233959
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SUMMARY:AMA Boston & Suffolk: Woke and Weary: Marketing in an Era of Cause Fatigue
DESCRIPTION:AMA Boston and Suffolk University present: Woke and Weary: Marketing in an Era of Cause Fatigue with Katie Martell \nPrevailing advice from the last decade says brands should align with our buyers on shared values and support the causes our employees and customers care about… \nSomewhere along the way\, the Marketing industry lost sight of authentic corporate allyship in favor of performative “woke-washing.” \nNow\, amid a time of immense social change in the US\, rhetoric like “go woke\, go broke” and a divisive political climate\, marketers find themselves frozen – caught in the midst of chaos. \nIn this talk from “marketing truth-teller” Katie Martell\, we’ll learn more about how we got to this very weird moment in marketing history. We’ll dig into recent lessons from brands and rethink how to connect with a weary marketplace. \nThis talk is open to consumers who want to be more conscious of the advertising they see and all marketing professionals with responsibility for the brands we steward. \nJoin us on Thursday\, November 7th\, from 6:00-7:30 PM ET at Suffolk University (120 Tremont St. – 5th Floor)! \nNote: At the request of the speaker\, this event will be FREE for all! \n—— \nAbout Katie Martell \nKatie Martell is known as a “marketing truth-teller” whose work explores the intersection of marketing\, culture\, and social justice. She has appeared on stages around the world and in publications from the New York Times to the BBC for her perspective. Named a Top Voice in Marketing on LinkedIn and an Adweek Pride Star\, her work aims to shine a light on important narratives and echo Mary Oliver’s words: “To pay attention\, this is our endless and proper work.” Learn more at www.katie-martell.com
URL:https://amaboston.org/event/ama-boston-suffolk-woke-and-weary-marketing-in-an-era-of-cause-fatigue/
LOCATION:Suffolk University\, 120 Tremont Street 5th Floor\, Boston\, MA\, 02108\, United States
CATEGORIES:Community,Educational,Outreach
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DTSTART;TZID=America/New_York:20241114T120000
DTEND;TZID=America/New_York:20241114T130000
DTSTAMP:20260417T233959
CREATED:20241025T195244Z
LAST-MODIFIED:20241025T195423Z
UID:14033-1731585600-1731589200@amaboston.org
SUMMARY:Improving Internal Communication for Marketing Agencies
DESCRIPTION:Get Better Every Day: Improving Internal Communication for Marketing Agencies \nJoin AMA Boston and Learn to Scale as we dive deep into two easy-to-implement activities that any marketing agency (and let’s be real\, any business!) can use to prevent miscommunication and recover from communication mistakes when they eventually happen. Learn how to implement proven communication strategies to strengthen client relationships\, supercharge team collaboration\, and drive continually-improving client outcomes. \nAbout Our Speaker: \nDan Newman\, CEO and Founder of Learn to Scale \nWith over a decade in the learning and development space\, Dan has been teaching sales teams\, marketing professionals\, support organizations\, and executive leadership how to effectively learn and grow. As part of his talent development experiences\, Dan has launched product lines\, run organization-wide change management programs\, spoken at numerous conferences on sales strategies\, and coached senior leaders on blending strategy and tactics to achieve business and personal success. \nDan specializes in strategy\, training\, and business operations with a particular passion for employee engagement. \nDan is a Certified Professional in Talent Development from the Association for Talent Development\, the pinnacle achievement from one of the largest organizations in talent development.
URL:https://amaboston.org/event/improving-internal-communication-for-marketing-agencies/
LOCATION:Online
CATEGORIES:Community,Educational,Online,Outreach
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DTSTART;TZID=America/New_York:20241119T180000
DTEND;TZID=America/New_York:20241119T200000
DTSTAMP:20260417T233959
CREATED:20241029T164359Z
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UID:14044-1732039200-1732046400@amaboston.org
SUMMARY:AMA Boston: November Marketing Mingle
DESCRIPTION:AMA Boston invites you to our November Marketing Mingle at Margaritas Mexican Restaurant and Watering Hole in Framingham\, MA from 6:00 pm – 8:00 pm on Tuesday\, November 19th! We’re delighted to join this event with our friends Mass Professional Networking this month. \nJoin us for a fun evening of networking and socializing with other marketing professionals as well as networkers from other professions. Don’t miss this opportunity to connect with like-minded individuals in a relaxed and casual setting. \nCome ready to share ideas\, make new contacts\, and have a great time! We look forward to seeing you there!
URL:https://amaboston.org/event/ama-boston-november-marketing-mingle/
LOCATION:725 Cochituate Road Framingham\, MA 01701\, 725 Cochituate Road\, Fraingham\, 01701
CATEGORIES:Community,Educational,Outreach
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