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SUMMARY:Maximizing for Micro-Moment Marketing
DESCRIPTION:Register Now!\nToday’s customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage\, changing consumer needs\, and the ability to look for information and shop from anywhere. Consumers use an average of 6 touchpoints and more than half of this time is spent in short segments of fewer than 30 seconds – micro-moments. \nWith customers expecting consistency across touchpoints and less time to engage\, brands need to understand how to capture attention\, assist in decision-making\, and drive loyalty in less than 30 seconds. This session will focus on the strategies and tactics brands can utilize to make the most of consumer’s shorter interaction windows. \nTopics covered will include:\n\nWhy micro-moments are more critical than ever\nHow to identify your micro-moments\nThe role of content and personalization in micro-moment strategies\nTwo days before the Webinar\, we will email you the link to join.\n\nBy registering\, you are consenting to AMA Boston email communications and recording of the event. \nAt AMA Boston\, we’re all about bringing marketers together and helping one another build strong networks and connections. We ask that all event attendees approach our community in a collegial\, helpful\, and sensitive manner. Please be respectful of one another and treat the connections you make here professionally. \nSpeaker\nJill Grozalsky\, Product Marketing Director\, Sitecore\nJill Grozalsky is an award-winning digital marketer with expertise in personalization\, user segmentation\, testing\, and comprehensive marketing strategies. As a Product Marketing Director at Sitecore\, Jill is responsible for helping to bring products from concept to commercialization – communicating benefits\, product highlights\, feature value\, and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks\, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth. \nModerator\nMeghan McGrath\, Marketing Manager\, BTS Boston\nMeghan McGrath is President of The American Marketing Association Boston Chapter. She is also Marketing Manager for BTS Boston (formerly Bates)\, where she executes the firm’s strategic marketing and public relations initiatives. She leads the firm’s digital marketing strategy\, content marketing\, event marketing\, speaking engagements\, social media\, video strategy\, and branding.
URL:https://amaboston.org/event/maximizing-for-micro-moment-marketing/
CATEGORIES:Online
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DTSTART;TZID=America/Halifax:20210429T180000
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SUMMARY:Cocktails in the Greenroom
DESCRIPTION:Register Now!A Toast to Health: Virtual Networking Happy Hour\nA Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour\, Cocktails in the Greenroom. Join us on Thursday\, April 29\, from 6 to 7 pm EDT\, to network with marketers in the healthcare industry and many others across the country. \nAMA Chapter leaders will lead ten breakout rooms for highly interactive conversations about issues in healthcare marketing\, the state of marketing in the early months of 2021\, and more. This is an opportunity to stay connected to AMA New York members and meet other marketing professionals from chapters in Houston\, Boston\, New Jersey\, and Madison. You’ll also gain important insights to participate in our following healthcare-focused webinar on May 6th\, Marketing Strategies to Build Customer Trust in the Digital Age. \nWhy join this event: \n\nHave fun at no cost! Bring your own cocktail and meet people across the country or from your area.\nGet personal and learn! We’re going beyond the happy hour to ensure you build deeper\, more meaningful connections with small group conversations\, and have focused impactful conversations.\nGrow your network! Meet 20 marketers at different stages in their careers from around the country.\n\nSignature Drink: Clock Out Daiquiri\nThis easy 4-ingredient cocktail is the perfect treat on a spring day! \nIngredients: \n\n1 heaping cup frozen strawberries\n3 oz white rum*\n2 oz freshly squeezed lime juice\n2 TB simple syrup\n\n* Mocktail Alternative to Clock Out Daiquiri: Replace rum with 1 cup of pineapple juice. \nOptional garnishes: fresh slices of lime\, strawberries\, and sprigs of mint. \n4-step recipe: \n\nCombine all of these ingredients in a blender\nBlend your mixture at high speed until smooth.\nPour the result into a collins or a margarita glass.\nGarnish as desired and serve while very cold.
URL:https://amaboston.org/event/cocktails-in-the-greenroom/
LOCATION:Online
CATEGORIES:Online
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