BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMA Boston - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://amaboston.org
X-WR-CALDESC:Events for AMA Boston
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211006T150000
DTEND;TZID=America/New_York:20211006T160000
DTSTAMP:20260423T195516
CREATED:20210928T144250Z
LAST-MODIFIED:20211004T201357Z
UID:12169-1633532400-1633536000@amaboston.org
SUMMARY:October Twitter Spaces
DESCRIPTION:Register now! \nJoin us live on October 6th on Twitter Spaces as we welcome Rand Fishkin and Amanda Natividad from Sparktoro. \nWe will be talking about many topics related to marketing including influence marketing\, launching a new brand\, social media and much more! \nNote: If the event link does not work for you\, you can click here to set a reminder on Twitter about the event.
URL:https://amaboston.org/event/october-twitter-spaces/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/09/AMA-Boston-Rand-Fishkin-Oct-6-2021.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211021T180000
DTEND;TZID=America/New_York:20211021T190000
DTSTAMP:20260423T195516
CREATED:20210929T191522Z
LAST-MODIFIED:20210929T191522Z
UID:12174-1634839200-1634842800@amaboston.org
SUMMARY:October Power Hour with Ramli John\, Managing Director at ProductLed
DESCRIPTION:Register now!\nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick the night off with a Q&A session with special guest\, Ramli John\, Managing Director at ProductLed. Ramli will share what product-led growth is and why it’s here to stay\, how brands can effectively grow their community\, and more.  \nWe’ll then mingle in breakout groups to make new friends and network. \nSpecial Guest\nRamli John\, Managing Director at ProductLed \nRamli John is a product growth marketer with over 13 years of experience. Starting his career as a full-stack developer and data analyst\, he now helps product-led companies convert more users into lifelong customers. Ramli is the author of the bestselling book Product-Led Onboarding. \nAn educator at heart\, he has helped train hundreds of the world’s fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers.
URL:https://amaboston.org/event/october-power-hour-with-ramli-john-managing-director-at-productled/
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/09/PowerHour10.21-eventrbtie.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211028T180000
DTEND;TZID=America/New_York:20211028T190000
DTSTAMP:20260423T195516
CREATED:20211007T144624Z
LAST-MODIFIED:20211025T135914Z
UID:12187-1635444000-1635447600@amaboston.org
SUMMARY:Marketing Workshop: Leading in a Social World: How to Use Social Media to Build Social Capital
DESCRIPTION:Register now! \nAbout the event:\nMarketers have long had their hands on the levers of social media\, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. \nLeading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals\, leaders\, organizations and brands rely\, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills\, but with stronger leadership acumen. Leading in a Social World shows you how. \nLearning Objectives: \n\nShed biases: When it comes to building committed communities around your brand\, social media marketing data shows suspect results at best\, brand-damaging results at worst.\n\n\nLearn a better way: Learn why some brands are successfully motivating others within social networks (and how they’re doing it).\n\n\nElevate your approach: Learn how to use leadership acumen to build communities who give back to you\, your brand\, and your cause.\n\nSpeaker Bio: \nAaron Templer is a polymathic\, 25-year marketing leader. He is a marketing firm owner (Three Over Four) occasional speaker and professor\, and hobby percussionist. His firm\, speaking engagements\, teachings\, and writings are at the intersection of strategy\, creativity\, brand\, influence\, and leadership. Some call him the Gora Dhol Wallah. Leading in a Social World is Aaron’s first book. \nRegister: https://www.eventbrite.com/e/leading-in-a-social-world-how-to-use-social-media-to-build-social-capital-tickets-182816187137
URL:https://amaboston.org/event/leading-in-a-social-world-how-to-use-social-media-to-build-social-capital/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/10/Eventbrite-Aaron-Templer.jpg
END:VEVENT
END:VCALENDAR