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SUMMARY:November Marketing Mingle with Christina Garnett\, Senior Marketing Manager\, Hubspot
DESCRIPTION:Register now! \nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick the night off with a Q&A session with special guest\, Christina Garnett\, Senior Marketing Manager at Hubspot. Christina will talk about the importance of building community and brand advocacy at Hubspot. She also shares Hubspot’s new program\, HubFans\, that was launched at the Inbound 2021 Conference and why this was an exciting new launch for Hubspot. \nWe’ll then mingle in breakout groups to make new friends and network. \nSpecial Guest \nChristina Garnett\, Senior Marketing Manager\, Hubspot \nCommunity builder and strategist\, Christina Garnett\, uses audience intelligence and social listening to learn more about audiences to determine needs\, behaviors\, and more. Her work serves to help brands better connect with their current customers\, potential customers\, and fans.
URL:https://amaboston.org/event/november-marketing-mingle-with-christina-garnett-senior-marketing-manager-hubspot/
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/10/CHRISTINA-GARNETT-MARKETING-MINGLE.jpg
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SUMMARY:The Copywriting Rules You WISH You Had in College
DESCRIPTION:Register now! \nAbout the event:\nIn the US alone\, companies waste $400 BILLION (!) each year due to poor writing skills throughout marketing\, sales\, customer service and beyond. But then spend $3.1 billion each year on REMEDIAL WRITING TRAINING. In order to communicate effectively\, everyone has to write. Yes\, we live in a world where there are podcasts and video\, but in the end\, that all gets translated into text\, one way or another. Turns out ‘writing’ is not the soft skill once dismissed as a waste-of-time college major and instead is perhaps the most essential job skill across every department. And it’s high time you brushed up. \nJoin copywriting expert\, former rock ‘n’ roll DJ and AI content-creation tech founder Kate Bradley Chernis for a tactical\, cliff-notes-styled run-through of writing essentials that will make you lean forward and think DUH. \nAbout the speaker:\nKate Bradley Chernis is the Founder & CEO of Lately\, which uses AI to automatically transform long-form content like blogs\, podcasts and videos into dozens of “smart” social posts it learns will yield the highest engagement from your audience. As a former marketing agency owner\, Kate initially created the idea for Lately out of spreadsheets for then-client\, Walmart\, and got them a 130% ROI\, year-over-year for three years. Prior to founding Lately\, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer\, engineer and voice talent with 25 years of national broadcast communications\, brand-building\, sales and marketing expertise.
URL:https://amaboston.org/event/the-copywriting-rules-you-wish-you-had-in-college/
LOCATION:Online
CATEGORIES:Online
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