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DTSTART;TZID=America/New_York:20210610T180000
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UID:11956-1623348000-1623351600@amaboston.org
SUMMARY:June Marketing Mingle with GBH
DESCRIPTION:Register Now!\nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick off the night with a Q&A session with special guest\, Tina Cassidy\, CMO of GBH formerly (WGBH). Tina will talk about GBH’s recent rebrand dropping the broadcast-centric “W” from its name and adopting a new logo. \nWe’ll then mingle in breakout groups to make new friends and network. \n\n\nSpecial Guest\nTina Cassidy\, CMO\, GBH \nTina Cassidy is GBH’s Chief Marketing Officer\, leading the organization’s marketing\, communications and public relations efforts\, which includes responsibility for local and national marketing\, institutional branding\, events strategy\, creative and design services\, station relations\, and audience and media research. \nBefore joining GBH in 2019\, Cassidy was the executive vice president and chief content officer at InkHouse\, an innovative bi-coastal integrated digital marketing\, and public relations agency which she helped expand into new markets and service offerings. Prior to that\, she was a journalist with a wide range of experience as a reporter and editor\, primarily at the Boston Globe. \nCassidy is the author of several nonfiction books that focus on women and culture. Her latest is Mr. President How Long Must We Wait?: Alice Paul\, Woodrow Wilson and the Fight for the Right to Vote. She is on the board of The Conversation US\, and was previously on the board of the New England Center for Investigative Reporting.
URL:https://amaboston.org/event/june-marketing-mingle-with-gbh/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/05/ama-marketing-mingle-june.jpeg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210506T120000
DTEND;TZID=America/New_York:20210506T130000
DTSTAMP:20260518T143825
CREATED:20210422T025023Z
LAST-MODIFIED:20210506T172142Z
UID:11922-1620302400-1620306000@amaboston.org
SUMMARY:Healthcare Marketing Panel
DESCRIPTION:Marketing Strategies to Build Customer Trust in the Digital Age\nRegister Now!\nHealthcare in the US is complex and confusing … and more so because of Covid19.   \nConsumers\, or patients\, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access\, transparency\, trustworthiness\, and reputation are among desired attributes\, but they are not always apparent within the healthcare industry.    \nLearn how successful healthcare brands have repositioned themselves to become more patient-centric and competitive.  \nPlease join AMA Boston\, Houston\, New Jersey\, New York\, and Madison chapters\, as Mari Considine\, CMO/CDO of Acenda Health\, moderates a panel of healthcare industry professionals from a healthcare system (Deven Nongbri)\, a healthcare agency (Erica Martinez)\, an academic consultant (James Gardner)\, and healthcare services (Stephen Cassell). \nThis webinar is open to all marketers\, including those in all aspects of the healthcare system\, those who service healthcare clients\, and those who are thinking about entering this highly challenging and rewarding sector. \nSpeakers\nMari Considine – Moderator \nCDO/CMO \nAcenda Health \nMari Considine leads all aspects of Acenda Integrated Health’s strategic marketing and communications efforts providing vision and leadership for digital and print communications\, key messaging\, storytelling\, internal communications\, and brand experience. She is also responsible for Acenda’s philanthropy strategy and fosters relationships with stakeholders to advance the organization’s mission. Mari is passionate about team collaboration\, the creative process\, and executing strategy from start to successful finish\, which has led to prominent awards for brand marketing and communications.  \n Mari serves on the George Washington University School of Business Digital Marketing Advisory Board and participates in several CMO roundtables and executive groups including ForbesWomen Forum and the PRSA Health Academy. She is also an active member of the American Marketing Association\, Public Relations Society of America\, and the Association of National Advertisers. Mari is an adjunct professor at St. Francis College where she teaches graduate-level marketing and management courses and is currently pursuing her Doctorate in Business Administration from Johnson & Wales University. \n  \nDeven Nongbri – Panelist \nAVP Marketing  \nHCA Healthcare \nDeven Nongbri serves as the AVP for marketing at HCA Healthcare’s Gulf Coast Division in Houston and helps steward a relatively new healthcare brand across 16 hospitals across the Gulf Coast of Texas. As a learning health system\, HCA Healthcare analyzes the data from over 35 million patient encounters a year to ensure our patients are receiving the latest and most impactful care possible. Prior to joining the HCA Healthcare team\, Deven led the regional digital practice at Edelman\, the largest PR agency in the world\, and managed healthcare\, energy and retail clients in Houston and across the country. \nBefore landing in Houston\, Deven supported global communications at companies like Johnson & Johnson\, Sara Lee and AT&T. As an active participant across social media platforms\, Deven was an early advocate of\, and helped pioneer digital\, mobile and e-commerce solutions with the NBA\, Dell\, Lipton\, M.D. Anderson and Shell among many other organizations. \nDeven graduated from Trinity University in San Antonio\, TX with a bachelor’s degree\, and from Northwestern University with a master’s. He lives in Houston with his wife and two children. \n  \nErica Martinez – Panelist \nSVP\, Brand Strategist \nBGB Group \nErica Martinez is an SVP of Brand Strategy at BGB Group in New York City. She has over 20 years of integrated marketing and advertising experience\, nearly half of which has been in the health and wellness space. She has developed multichannel programs targeting a wide range of health care professionals and patients across many different therapeutic areas. Today\, she helps healthcare brands position themselves for success\, with a focus on understanding the changing dynamic between patients and providers and the ways in which different audiences perceive their relationships with the healthcare system and their access to information. Erica is a born and bred New Yorker\, and (still!) lives in the city with her husband and two sons. When she’s not working on strategy\, you can find her foraging for mushrooms and vintage posters. \nJames Gardner – Panelist \nAdjunct Professor \nNortheastern University \nJames is a sales and marketing professional with 20 years of B2C and B2B experience. While his career’s roots are in consumer packaged goods and strategy consulting\, James has held roles with fast-moving tech startups\, established Fortune 1000 leaders\, and forward-leaning digital marketing agencies.  \nJames is currently a retail health consultant\, serving health systems\, physician groups\, and dental practices. He’s known as an authority on Walmart\, Amazon\, CVS\, Walgreens\, and other primary care disruptors.  \nBefore that\, James led marketing for ReVital Cancer Rehabilitation\, an oncology start-up affiliated with Select Medica\, and at MedTouch\, a Boston-based digital marketing agency\, James led the team’s national client development efforts with hospitals\, health systems\, and health plans.  \nJames is on faculty with Northeastern University\, teaching a weekly graduate-level digital media course\, and is a contributing editor for MedTech Boston. James has also been published and quoted in multiple publications\, most notably CNBC\, MedCity News\, CIO.com\, and eHealthcare Strategy & Trends and is a veteran speaker at high-profile conferences\, including HCIC\, HMPS\, and HITMC. \n  \nStephen Cassell – Panelist \nCMO Board Advisor \nBirchtree\, LLC & \nFormer SVP Marketing & Chief Brand Officer \nCigna \nStephen has spearheaded transformative\, global growth for some of the world’s most recognizable brands\, including Cigna\, J.P. Morgan Chase\, American Express\, and HSBC. He is known for driving long-term value across the enterprise by seizing market opportunity and enhancing performance and operational excellence. He is tri-lingual and tri-cultural and has built a strong track record across international markets. An industry thought leader\, Stephen has received multiple Cannes Lion\, Shorty\, Webby\, Gold Pencil\, and Effie awards for growth-oriented business and marketing innovations. \nAs the former Senior Vice President Marketing\, Chief Brand Officer at Fortune 13 Cigna\, Stephen helped transform the company into a position of market dominance\, driving growth\, sustainable customer loyalty\, and strong operating performance throughout acquisitions and the creation of a holistic\, disruptive business model built for strategic white space. \nStephen earned a BA degree from Bates College in Maine and an MBA degree from Wake Forest University in North Carolina and graduated from the International Business Program at Oxford University. He is based in Connecticut where he lives with his husband and son\, is active in multiple community organizations\, and is an advocate for LGBTQ youth and a more inclusive workplace.
URL:https://amaboston.org/event/healthcare-marketing-panel/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/04/5.6healthcare.jpg
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DTSTART;TZID=America/Halifax:20210429T180000
DTEND;TZID=America/Halifax:20210429T190000
DTSTAMP:20260518T143825
CREATED:20210417T005500Z
LAST-MODIFIED:20210417T005500Z
UID:11897-1619719200-1619722800@amaboston.org
SUMMARY:Cocktails in the Greenroom
DESCRIPTION:Register Now!A Toast to Health: Virtual Networking Happy Hour\nA Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour\, Cocktails in the Greenroom. Join us on Thursday\, April 29\, from 6 to 7 pm EDT\, to network with marketers in the healthcare industry and many others across the country. \nAMA Chapter leaders will lead ten breakout rooms for highly interactive conversations about issues in healthcare marketing\, the state of marketing in the early months of 2021\, and more. This is an opportunity to stay connected to AMA New York members and meet other marketing professionals from chapters in Houston\, Boston\, New Jersey\, and Madison. You’ll also gain important insights to participate in our following healthcare-focused webinar on May 6th\, Marketing Strategies to Build Customer Trust in the Digital Age. \nWhy join this event: \n\nHave fun at no cost! Bring your own cocktail and meet people across the country or from your area.\nGet personal and learn! We’re going beyond the happy hour to ensure you build deeper\, more meaningful connections with small group conversations\, and have focused impactful conversations.\nGrow your network! Meet 20 marketers at different stages in their careers from around the country.\n\nSignature Drink: Clock Out Daiquiri\nThis easy 4-ingredient cocktail is the perfect treat on a spring day! \nIngredients: \n\n1 heaping cup frozen strawberries\n3 oz white rum*\n2 oz freshly squeezed lime juice\n2 TB simple syrup\n\n* Mocktail Alternative to Clock Out Daiquiri: Replace rum with 1 cup of pineapple juice. \nOptional garnishes: fresh slices of lime\, strawberries\, and sprigs of mint. \n4-step recipe: \n\nCombine all of these ingredients in a blender\nBlend your mixture at high speed until smooth.\nPour the result into a collins or a margarita glass.\nGarnish as desired and serve while very cold.
URL:https://amaboston.org/event/cocktails-in-the-greenroom/
LOCATION:Online
CATEGORIES:Online
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DTSTART;TZID=America/Halifax:20210422T120000
DTEND;TZID=America/Halifax:20210422T130000
DTSTAMP:20260518T143825
CREATED:20210406T232317Z
LAST-MODIFIED:20210406T232317Z
UID:11884-1619092800-1619096400@amaboston.org
SUMMARY:Maximizing for Micro-Moment Marketing
DESCRIPTION:Register Now!\nToday’s customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage\, changing consumer needs\, and the ability to look for information and shop from anywhere. Consumers use an average of 6 touchpoints and more than half of this time is spent in short segments of fewer than 30 seconds – micro-moments. \nWith customers expecting consistency across touchpoints and less time to engage\, brands need to understand how to capture attention\, assist in decision-making\, and drive loyalty in less than 30 seconds. This session will focus on the strategies and tactics brands can utilize to make the most of consumer’s shorter interaction windows. \nTopics covered will include:\n\nWhy micro-moments are more critical than ever\nHow to identify your micro-moments\nThe role of content and personalization in micro-moment strategies\nTwo days before the Webinar\, we will email you the link to join.\n\nBy registering\, you are consenting to AMA Boston email communications and recording of the event. \nAt AMA Boston\, we’re all about bringing marketers together and helping one another build strong networks and connections. We ask that all event attendees approach our community in a collegial\, helpful\, and sensitive manner. Please be respectful of one another and treat the connections you make here professionally. \nSpeaker\nJill Grozalsky\, Product Marketing Director\, Sitecore\nJill Grozalsky is an award-winning digital marketer with expertise in personalization\, user segmentation\, testing\, and comprehensive marketing strategies. As a Product Marketing Director at Sitecore\, Jill is responsible for helping to bring products from concept to commercialization – communicating benefits\, product highlights\, feature value\, and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks\, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth. \nModerator\nMeghan McGrath\, Marketing Manager\, BTS Boston\nMeghan McGrath is President of The American Marketing Association Boston Chapter. She is also Marketing Manager for BTS Boston (formerly Bates)\, where she executes the firm’s strategic marketing and public relations initiatives. She leads the firm’s digital marketing strategy\, content marketing\, event marketing\, speaking engagements\, social media\, video strategy\, and branding.
URL:https://amaboston.org/event/maximizing-for-micro-moment-marketing/
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/04/sitecore_Jill_Grozalsky_webinar.jpeg
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