AMA Boston

Augmented Reality for Marketers: A New Frontier of Immersive Experiences that Drive Customer Engagement & Sales
2020-07-23 18:00 - 19:00 UTC
Augmented Reality empowers brands to create unique and immersive experiences for their customers that drive high consumer engagement, create positive brand association and results in sales. This innovative technology that blends a digital experience with the physical world is changing the landscape for marketers across all industries ranging from media & entertainment to consumer products to retail, in both the B2C and B2C spaces. AR applications and business solutions that were unthinkable just a few years ago, are now possible and delivering a diverse range of benefits to organizations and enabling them to achieve a variety of business goals.
Whether you design your own AR experience for your customers, leverage AR on platforms such as Snapchat and Instagram or use new AR advertising formats, it’s a technology that should be integrated into your marketing campaigns and product experiences. Then, when you start to combine AR with Artificial Intelligence(AI), the array of experiences that can be designed and their impact are truly unlimited.
In this webinar, you will:
– Be introduced to Augmented Reality and how this immersive technology can benefit your customers and your business
– Hear about many state-of-the-art examples and use cases of AR across different industries
– Learn how to get started with AR and incorporate into your marketing campaigns and product strategy

Identifying and Mitigating Risks in Content
2020-07-16 18:00 - 19:00
We know a ton of data is created everyday. In fact, we marketers contribute greatly to the data deluge – whether it’s videos, images or tweets. Reports estimate that by 2025, 463 exabytes (18 zeros) of data will be created each day globally – that’s the equivalent of 212,765,957 DVDs per day. Remember DVDs?
While data is growing in volume and value, so are the risks and compliances. Companies and employees must adhere to various processes, policies and procedures such as GDPR, CCPA, EU Medical Device Regulations and more.
So, how can we build smart content and reduce risk to companies?
The panelists will share their expertise and tips that we can use in our professional lives, whether you are in legal, financial, technology or any industry:

What’s risk factor in content
How to identify risks
How to mitigate risks while developing engaging content
What to look for when you are creating new content
And more.

Two days before the event, we will email you the link to join.
By registering, you are consenting to AMA Boston email communications and recording of the event.

AMA Boston’s Virtual Marketing Mingle
2020-07-09 18:30 - 19:30
JOIN US for this exclusive Mingle, hosted by the American Marketing
Association (AMA) – Boston Chapter and co-hosted by Pamela Glatter from Camelot Enterprises. Learn what are the latest promotional products in the industry that organizations like yours can be implementing during mid COVID-19.
Attendees will learn:

Current trends in the promo industry during COVID-19.
Newest and greatest promo products.
Tips on how to utilize them to complement your marketing/branding strategies.

Two days before the Mingle, we will email you the link to join.
By registering, you are consenting to AMA Boston email communications and recording of the event.

Content Creation and Amplification - How to Succeed with Limited Resources
2020-06-25 18:00 - 19:00
Join a diverse group of individuals from highly successful organizations, share their success stories on how to implement marketing strategies with limited team and/or budget resources. You will be able to learn from professionals representing a wide variety of backgrounds: non-profit, startups and small/medium size organizations.
Attendees will learn:

How to get started on setting marketing teams with limited resources.
Steps used for content creation without overwhelming themselves.
Insights on best practices and lessons learned.
Tips on how to build social proof and differentiate your organization in a crowded digital space.

By registering, you are consenting to AMA Boston email communications and recording of the event.

AMA Boston’s Virtual Marketing Mingle: Distilling Data
2020-06-11 19:00 - 20:00
Our monthly Marketing Mingle has gone virtual! Join us for networking, conversation, and laughs.
This month we’ll have intent data expert Ed Marsh joining us for a brief 5 minute presentation on distilling data. Ed will discuss why marketers today aren’t making the most of the data they have. We’ll talk about strategies and best practices to help you unlock the power of your marketing data and bring creativity and passion to the pursuit of improved customer experiences.We’ll open the rest of the discussion up to the group and chat about data challenges and strategies with each other. Whether you’re a data geek or novice, we’d welcome you to join the conversation and bring your perspective.
Two days before the Mingle, we will email you the link to join.
By registering, you are consenting to AMA Boston email communications and recording of the event.

Building Your Brand in a Digital Era
2020-05-28 18:00 - 19:30
In today’s pandemic era, most of us are digital nomads – working and collaborating remotely. With the shelter in place mandate, we won’t be going to physical events any time soon. So, how do you stay visible while working from home? How can you be heard, be seen if you aren’t delivering a keynote or networking in person?
Being visible is critical in today’s hyper-connected world – whether you are looking for a promotion, considering a career transitions or launching a company.
In this session we’ll discuss how you can leverage your expertise to build your brand, even if you have just have 30 minutes a week to spare. Some of the areas we’ll cover include:

What is thought leadership
Strategies to build credibility
Best practices
Tips, and tricks
And more.

By registering, you are consenting to AMA Boston email communications and recording of the event.

AMA Boston’s Virtual Marketing Mingle
2020-05-14 19:00 - 20:00
Our monthly Marketing Mingle has gone virtual! Join us for networking, conversation, and laughs. This month we’ll be facilitating a discussion focused on digital branding. What will marketing look like in 2020 and beyond? Where should you focus your efforts, and what messaging should you be going to market with? We’ll open the discussion up for peer brainstorming and insights from our board of directors.
Two days before the Mingle, we will email you the link to join.
By registering, you are consenting to AMA Boston email communications and recording of the event.

Combat COVID-19: Adapt Your Marketing Approach to Maximize Lead Generation
2020-05-07 12:00 - 13:00
Combat COVID-19: Adapt Your Marketing Approach to Maximize Lead Generation & Revenue
During a crisis, adapting effectively is key to maintaining your business. Marketing organizations and CMO’s need to have a contingency plan in place for communicating with customers, tweaking to their strategy if necessary. Remember, the message your give to your customers will set the tone for months to come.
JOIN US for this exclusive webinar, hosted by the American Marketing Association (AMA) – Boston Chapter and co-hosted by Aveli By WSI a WSI World Digital Marketing Agency. Learn what tactics organizations just like yours are using to keep up with the competition and combat the COVID-19 pandemic.
In this informative, 1-hour webinar, we’ll cover:

Simple Recipes for Success: Learn how some businesses are using innovative thinking and pivoting their business to excel.
Business Post-COVID-19: Wondering what the business landscape will look like after the pandemic? Some things won’t return to normal; we’ll tell you what they are and how to prepare.
Winners & Losers in the Wake of COVID-19: We’ll discuss what type of businesses will thrive now and in the aftermath of the Coronavirus.
Learn about Tools: You can take advantage of a variety of tools and resources online to help grow your business, increasing leads and revenue.
And More!

Register for this FREE webinar today!
Join the American Marketing Association – Boston Chapter in this exciting FREE webinar and learn how to go above and beyond in these troubled times.

Hear from Hiring Experts: Navigating the New Job Search Reality
2020-04-30 18:00 - 19:30
Whether you are just starting out or well into your career, get grounded in what you need to do to establish a job search strategy for this unique and challenging job market. Learn how to:

Structure your LinkedIn profile and your ATS resume to get noticed
Address what hiring managers and recruiters are looking for
Prepare for your virtual interview and handling the tough questions.

The Boston Chapter of the American Marketing Association has assembled a panel of senior hiring thought leaders and practitioners. They will share their expert advice and predictions for this Boston market. Register today as you won’t want to miss this event!

AMA Boston’s Member Only Virtual Marketing Mingle
2020-04-16 19:00 - 20:00
Join us for AMA Boston’s first Member Only Virtual Marketing Mingle. We’ll be getting together for some fun, informal networking virtually.
Join us for networking, conversation, and laughs. Make new friends and connections. Develop new relationships with people who might be able to help you on the job and in your career.
In addition to getting to know each other, we’ll talk about business challenges you’re facing through COVID-19. We’ll open the discussion up for peer brainstorming and insights from our board of directors.
Two days before the Mingle, we will email you the link to join.
No admission fee for AMA members.

AMA Boston's Monthly Marketing Mingle
2018-11-08 18:00 - 20:00, 2018-10-11 18:00 - 20:00, 2018-09-13 18:00 - 20:00
Join us for AMA Boston’s Marketing Mingle, the second Thursday of each month from 6-8 PM. We’ll be getting together for a fun, informal networking event at the Back Bay Social Club in Boston, and we want YOU to join us.
The Mingle is a low-maintenance, high-energy event. We’re talking about mixing business with pleasure. Join us for networking, conversation and laughs. Be there to eat, drink and socialize. Make new friends and connections. Develop new relationships with people who might be able to help you on the job and in your career.
There’s no agenda. No pressure. No admission fee. And did we mention, free appetizers!
