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DTSTART;TZID=America/New_York:20230118T180000
DTEND;TZID=America/New_York:20230118T200000
DTSTAMP:20260418T112454
CREATED:20221207T004937Z
LAST-MODIFIED:20221209T212055Z
UID:12855-1674064800-1674072000@amaboston.org
SUMMARY:Marketing Metrics: Create An Effective Strategy in 2023
DESCRIPTION:Marketing metrics are all the buzz as marketers across sectors strive to use data. Getting started with being smarter about your data can be intimidating – but it won’t be after hearing from our industry panelists. \nTakeaways \n\nGain the expertise you need to be a marketing data whiz\nHow can we use data to understand our customers better? How can small businesses know the right direction to grow\, who their best customers will be\, and how to get to them?\nHow can nonprofits use data to reach a wider audience\, fundraise more\, and connect with their communities?\n\nJoin experts from the industry\, small businesses\, startups\, and nonprofits to explore the ways that marketers today can use simple data tools to leverage analytics to optimize marketing and create more effective campaigns. \n\n\n\n\nDirections \nFrom the north (via Route I-93 or Route 1) \nTake the Storrow Drive exit\, and proceed to the Fenway exit. Follow signs for Boylston Street inbound\, and bear right onto Westland Avenue. Turn right onto Massachusetts Avenue\, proceed to the third traffic light\, and turn right onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \nFrom the west (via Route I-90\, Massachusetts Turnpike) \nTake Exit 22 (Copley Square)\, and bear right. Proceed to the first traffic light\, and turn right onto Dartmouth Street. Take the next right onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \nFrom the west (via Route 9) \nProceed east on Route 9; it will become Huntington Avenue. Turn right onto Ruggles Street. At the fourth traffic light\, turn left onto Tremont Street. At the second set of lights\, turn left onto Melnea Cass Boulevard\, and then turn left onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \n\n\nFrom the south (via I-93\, Route 3) \nTake Exit 18 (Massachusetts Avenue/Roxbury/Frontage Road). Turn left at the third light\, staying in one of the two left lanes. Proceed straight onto Melnea Cass Boulevard. Continue for approximately two miles and turn left onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \nVia public transportation \nNortheastern is accessible by subway via the Green Line of the MBTA. From downtown Boston\, take an “E” train outbound to the Northeastern stop\, the first stop above ground. The campus can also be reached from downtown via the Orange Line by taking any train going outbound to Forest Hills and getting off at Ruggles Station. Commuter rail lines connect with the Orange Line at Ruggles Station\, Back Bay Station\, and North Station. \nhttps://campusmap.northeastern.edu/directions \nLocation Details \nNortheastern University \n360 Huntington Ave Boston\, MA \nRichards Hall (RI) Room 107
URL:https://amaboston.org/event/marketing-metrics-create-an-effective-strategy-in-2023/
LOCATION:Northeastern University\, Shillman Hall\, Forsyth Street\, Boston\, MA\, 02115\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/12/PROGRAMMING-Marketing-Metrics-Create-An-Effective-Strategy-in-2023.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221220T180000
DTEND;TZID=America/New_York:20221220T200000
DTSTAMP:20260418T112454
CREATED:20221207T003823Z
LAST-MODIFIED:20221209T014844Z
UID:12851-1671559200-1671566400@amaboston.org
SUMMARY:Holiday Marketing Mingle
DESCRIPTION:Grab a festive drink and join AMA Boston for a fun and festive night of holiday networking! \nWe’ll be getting together for a fun\, informal networking event at Night Shift Brewing – Everett location\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation\, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. No admission fee. We sure are looking forward to it and hope you are\, too.
URL:https://amaboston.org/event/holiday-marketing-mingle/
LOCATION:Night Shift Brewing – Everett\, 87 Santilli Highway\, Everett\, MA\, 02149\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/12/Holiday-Marketing-Mingle-Decemeber-2022.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T180000
DTEND;TZID=America/New_York:20221130T190000
DTSTAMP:20260418T112454
CREATED:20221111T211325Z
LAST-MODIFIED:20221111T214232Z
UID:12817-1669831200-1669834800@amaboston.org
SUMMARY:Virtual Marketing Mingle: November 2022
DESCRIPTION:Meet other Boston marketers virtually for an evening of networking. \nWe’ll kick the night off with a discussion and Q&A session on the topic of “Mentorships: Is Your Company Investing In Personal Development?” with our guest speaker Craig Lund\, Secretary and VP of Leadership Excellence from the AMA Toronto Chapter. We’ll then mingle in breakout groups to make new friends and network. \nAbout the speaker: \nCraig Lund is a marketing and business development professional specialized in selling to the C-suite marketer. Having launched three businesses in the past 17 years in the Canadian & US Market for both Canadian based and Global companies in media\, consulting and marketing resource management\, he has developed an affinity and passion for connecting the dots for the marketing community.  \nAs President of Marketing Talent Inc. Craig provides leadership for the Canadian and the US operations\, where he helps Fortune 500 companies manage their marketing resources utilizing an innovative approach of leveraging interim and permanent staffing solutions.  \nAn AMA Past President\, he is the current Secretary and VP Leadership Excellence for the Toronto Chapter\, where he oversees the development of mentorship & coaching programs that give AMA members C Leader access and to help foster a greater sense of community for the industry.  \nHe has been a contributing writer on career development for industry publications such as Marketing Magazine & Strategy Magazine\, and as a writer for Metro News as a business book columnist. In his free time Craig is a water polo player\, cyclist\, and fitness enthusiast – which allows him to enjoy cooking and entertaining friends and family… along with his other obsession\, his Rhodesian Ridgeback Bianca.
URL:https://amaboston.org/event/virtual-marketing-mingle-november-2022/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/11/Marketing-Mingle-November-2022-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221129T090000
DTEND;TZID=America/New_York:20221129T100000
DTSTAMP:20260418T112454
CREATED:20221122T010904Z
LAST-MODIFIED:20221122T010904Z
UID:12832-1669712400-1669716000@amaboston.org
SUMMARY:Twitter Chat With Ronald Coyle
DESCRIPTION:We are pleased to host our November Twitter Chat featuring Ronald Coyle on Tuesday the 29th at 9 am EDT/7 am MDT. We will be discussing how marketers can use more data in 2023. If you aren’t familiar with a Twitter chat\, we will pose a question to Ronald and he will respond. We want you to join us too\, and respond to questions that you have a point of view on\, are knowledgeable about\, or have experience with. Remember to include the hashtag #AMABCHAT in all tweets including replies.\n\nSome of Ronald‘s highlights:\n\n– Former Nielsen Social Media Data Analyst\n– US Army Veteran\n– Adjunct Professor at Trident University\n– And the recipient of a PHD in Business and Marketing.\n\nHosted by Brian Hurst – CO-VP Social Media AMA Boston
URL:https://amaboston.org/event/twitter-chat-with-ronald-coyle/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/11/1129-TwitterChat-MASTER-Twitter-Promos.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221026T173000
DTEND;TZID=America/New_York:20221026T200000
DTSTAMP:20260418T112454
CREATED:20221020T181031Z
LAST-MODIFIED:20221020T191247Z
UID:12774-1666805400-1666814400@amaboston.org
SUMMARY:Marketing Mingle
DESCRIPTION:We’ll be getting together for a fun\, informal networking event at Trillium Brewing\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation and laughs. Develop new relationships with people who might be able to help you on the job and in your career.There’s no agenda. No pressure. No admission fee. We sure are looking forward to it and hope you are\, too. \nWednesday\, October 26\, 5:30-8 PM at Trillium Brewing – Fort Point. Mark your calendar and watch here for registration details.
URL:https://amaboston.org/event/marketing-mingle/
LOCATION:Trillium Brewing – Fort Point\, 50 Thomson Pl.\, Boston\, MA\, 02210\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/10/MktgMingle-Networking-Twitter.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221025T200000
DTEND;TZID=America/New_York:20221025T203000
DTSTAMP:20260418T112454
CREATED:20221020T225028Z
LAST-MODIFIED:20221020T225028Z
UID:12788-1666728000-1666729800@amaboston.org
SUMMARY:Twitter Chat with Meg Coffey - Managing Director Coffey and Tea
DESCRIPTION:Join our Twitter Chat\nwith Meg Coffey – Managing Director Coffey and Tea\nMeg will be talking about Global Marketing from an Australian perspective and the culture of business.\nTwitter via Twitter handle @amaboston  or by searching #AMABCHAT live or on demand. \nTwitter Spaces – Audio immediately following the chat.\n(Twitter account not required to listen – Desktop or mobile)\, if you want to speak\, Twitter is required from a mobile device.\n\nMeg Coffey Bio\nDigital marketing strategist Meg Coffey is an award-winning entrepreneur and regular on Australia’s business speaking circuit. \n\nTexan by birth and Australian by choice\, she is managing director of the tourism-focussed social and digital marketing agency Coffey & Tea\, developing campaigns and delivering training that enables Australian businesses to compete on the global stage; the founder of State of Social\, Australia’s favorite social media conference; and #SMPerth\, the free knowledge-sharing network and event series. \n\nMeg is a regular contributor to media\, having recently appeared on Sunrise\, The Today Show\, ABC News\, 6PR\, and the Daily Telegraph. In 2017 Meg was named one of Australia’s Top 50 Small Business Leaders\, and in 2021 was nominated as a finalist for Campaign Brief’s Ad Person of the Year.\n\nJOIN TWITTER SPACE
URL:https://amaboston.org/event/twitter-chat-with-meg-coffey-managing-director-coffey-and-tea/
LOCATION:MA
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/10/Twittter-Chat-Meg-Coffey-Oct-2022.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221019T170000
DTEND;TZID=America/New_York:20221019T183000
DTSTAMP:20260418T112454
CREATED:20221012T022715Z
LAST-MODIFIED:20221018T024411Z
UID:12763-1666198800-1666204200@amaboston.org
SUMMARY:Meet the Head of Industry at Google
DESCRIPTION:Meet Don Batsford\, Jr .from Google as he talks about the last trends in the marketing industry. \nWith over two decades of cutting-edge marketing & advertising experience\, Don is a driving player in the transformation of conversations between brands and consumers. This is critical as these connections are increasingly powered by machine learning\, experienced cross device\, and empathic to the individual user. \nCurrently Don is Head of Industry at Google\, leading a team of Digital Marketing Experts\, Data Analysts\, & Media Specialists that partner with the CEOs and CMOs of Google’s largest and most sophisticated advertisers to grow their businesses. \nRegister Now!
URL:https://amaboston.org/event/meet-the-head-of-industry-at-google/
LOCATION:Suffolk University – Sargent Hall
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/10/Suffolk-ama-event.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221004T190000
DTEND;TZID=America/New_York:20221004T200000
DTSTAMP:20260418T112454
CREATED:20221004T130823Z
LAST-MODIFIED:20221004T130823Z
UID:12745-1664910000-1664913600@amaboston.org
SUMMARY:Twitter Space with Country star Alexandra Kay
DESCRIPTION:Join us on Tuesday night at 7 pm EDT / 6 pm CDT as we chat with Country star Alexandra Kay\, who’s originally from Illinois\, and now based in Nashville\, TN. She will be chatting about the many connections marketing has with the music industry and much more. She will be performing at the Fryeburg Fair on Friday\, October 7th. \nThe talk will be available live and recorded on demand via Twitter Click Here.
URL:https://amaboston.org/event/twitter-space-with-country-star-alexandra-kay/
LOCATION:MA
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/10/Twitter-Space-Country-Star-Alexandra-Kay-Oct-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T160000
DTEND;TZID=America/New_York:20220929T200000
DTSTAMP:20260418T112454
CREATED:20220831T202616Z
LAST-MODIFIED:20220831T202616Z
UID:12701-1664467200-1664481600@amaboston.org
SUMMARY:Bean Press Coffee Night at the Museum
DESCRIPTION:Register Today! \nYou are invited to join us for another free networking opportunity at Bean Press Coffee Night at the Museum of Printing in Haverhill on September 29\, 4:00-8:00 PM with members of both the Printing Industries of New England (PINE) and the New England Direct Marketing Association (NEDMA). \nSweet treats will be offered along with coffee and an assortment of cold beverages. \nCoffee by LittleTown Coffee Company \nCome by for a coffee* and some sweet treats\, catch up with people in the industry\, and enjoy a walk around the museum. \n*Also hot tea\, chai lattes\, oat milk options\, chocolate milk\, low sugar soda – and more. \nThree leading marketing organizations\, PINE\, NEDMA\, and AMA Boston\, come together for a mega networking event to exchange ideas\, connect and enjoy the museum. \nIf you are in marketing\, you will not want to miss this event. \nLocation: \nMuseum of Printing\n15 Thornton Avenue\nHaverhill\, MA 01832
URL:https://amaboston.org/event/bean-press-coffee-night-museum-pine-ama-2022/
LOCATION:Museum of Printing\, 15 Thornton Avenue\, Haverhill\, MA\, 01832\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/08/BeanPress_Event_graphic_Sept_29th.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220928T180000
DTEND;TZID=UTC:20220928T190000
DTSTAMP:20260418T112454
CREATED:20220926T231319Z
LAST-MODIFIED:20220927T122856Z
UID:12715-1664388000-1664391600@amaboston.org
SUMMARY:Twitter Chat with Chris Brogan
DESCRIPTION:Join us on Wednesday\, September 28th\, as we welcome a special guest Chris Brogan\, a multi-time author with titles including “Impact Equation”\, “Social Media 101” and “Trust Agents” including many on the New York Times Best Seller list. We will be chatting via Twitter. \nFollow along by using the hashtag #AMABCHAT or visit our Twitter page @amaboston. After the chat portion concludes\, join us for the live Twitter Spaces with Chris\, immediately following\, stay tuned for the link before the day of the talk. Clikc here to set a reminder for the Twitter space
URL:https://amaboston.org/event/twitter_chat_chris_brogan/
LOCATION:MA
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/09/Twiitter_Chat-Sept_28_2022.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220920T173000
DTEND;TZID=UTC:20220920T183000
DTSTAMP:20260418T112454
CREATED:20220915T132248Z
LAST-MODIFIED:20220915T132248Z
UID:12723-1663695000-1663698600@amaboston.org
SUMMARY:Sept. Marketing Mingle Pop Up on Boston Common
DESCRIPTION:Join us for the last pizza networking pop-up of the summer. (We’re squeaking it in before the first day of fall on the 22nd!) \nOur president Bob Cargill and other AMA Boston members are heading back to the Parkman Bandstand in the Boston Common at 5:30 pm. \nMix and mingle with us from 5:30 pm – 6:30 pm\, then join us after dark for free pizza 🍕 at Sal’s on Tremont Street! \nWhat better way to celebrate the final days of summer and the arrival of fall than meeting other Boston marketers and pizza! Plus\, all attendees are entered-to-win copies of Bob’s new book “Twenty Jobs Twenty Lessons” \n 
URL:https://amaboston.org/event/sept-marketing-mingle-pop-up-on-boston-common/
LOCATION:MA
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/09/AMA_Sept_PopUp_networking_event.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220913T170000
DTEND;TZID=UTC:20220913T180000
DTSTAMP:20260418T112454
CREATED:20220912T161919Z
LAST-MODIFIED:20220913T025935Z
UID:12712-1663088400-1663092000@amaboston.org
SUMMARY:Twitter Space with FreeWater
DESCRIPTION:Join FreeWater.IO on Twitter Spaces\, they are demonstrating a fascinating business model as they provide free products for consumers with advertisements on the bottle. We will discuss their approach to marketing and how they have grown rapidly\, including a major footprint on social media and more. \n 
URL:https://amaboston.org/event/twitter-space-with-freewater/
LOCATION:MA
ATTACH;FMTTYPE=image/png:https://amaboston.org/wp-content/uploads/2022/09/FreeWater_Twitter_Spaces.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220826T173000
DTEND;TZID=America/New_York:20220826T200000
DTSTAMP:20260418T112454
CREATED:20220822T140147Z
LAST-MODIFIED:20220823T011850Z
UID:12676-1661535000-1661544000@amaboston.org
SUMMARY:Pop Up Networking Event Lawn D St.
DESCRIPTION:Register Today! \nJoin us Friday\, August 26th at 5:30 PM \nIn-person networking is back at a very cool venue! \nThere will be concessions\, lawn games\, music\, and their trademark swings available. \nWe will be joining an “open lawn” day which is open to the public. Look for our logo sign and the most enthusiastic networking group there! \n 
URL:https://amaboston.org/event/pop-up-networking-event-lawn-d-st/
LOCATION:MA
CATEGORIES:Community
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/08/Marketing-Mingle-Twitter-Post.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220824
DTEND;VALUE=DATE:20220826
DTSTAMP:20260418T112454
CREATED:20220809T175106Z
LAST-MODIFIED:20220823T011845Z
UID:12638-1661299200-1661471999@amaboston.org
SUMMARY:Digital Summit 2022
DESCRIPTION:Register now! \nAre you interested in staying ahead of the curve in digital marketing? Then you won’t want to miss Digital Summit Boston. This event brings together 500+ of the top marketing professionals for two days of learning and networking. You’ll hear from leading experts on the latest trends and tactics in digital marketing and have the opportunity to connect with other like-minded professionals. \nStop by the AMA Boston booth at Digital Summit\, August 24-25\, where we’ll be exhibiting and enjoying the opportunity – along with hundreds of other attendees – to take in presentations by some of the top digital marketing experts in the world.  \nAMA Boston Membership Perk\nUse promo code AMABOS to save $100 on your registration. Don’t miss out on this incredible opportunity to learn and grow in your field. \n30+ Curated Sessions with Practical Content\nIs your social program dialed-in\, but want to beef up your storytelling? Do you have strong creative\, but need to dig into the analytics? Whether you’re a specialist\, generalist or a hybrid\, there’s something for you at Digital Summit! \nYou’ll be alongside hundreds of your like-minded marketers from brands like Adobe\, Apple\, Facebook\, GAP\, Google\, HP\, Netflix\, Salesforce\, Twitter\, Uber\, VISA\, Well’s Fargo\, and so many more! \nLook for AMA Boston’s booth!\nSee the full program and speaker list at boston.digitalsummit.com. Awesome group pricing and packages are also available.  \nRegister now!
URL:https://amaboston.org/event/digital-summit-2022/
LOCATION:MA
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/08/Graphic-DS-Cities-BOS-220620.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220629T180000
DTEND;TZID=UTC:20220629T190000
DTSTAMP:20260418T112454
CREATED:20220614T220007Z
LAST-MODIFIED:20220614T220007Z
UID:12584-1656525600-1656529200@amaboston.org
SUMMARY:Brand Marketing: Adapt strategies to thrive in today’s economy
DESCRIPTION:Register now! \nBrands are held to a higher standard today than ever before. Racial and gender inequalities have forced brands to take a stand publicly. And how a brand responds to a crisis will ascertain if customers continue to use their product or services. Yes\, the role of brands has evolved significantly\, especially over the last 2-3 years.  \nAs marketers\, we have to stay abreast of trends and guide companies to effectively maneuver the digital era and thrive in today’s uncertain economy. In this session\, the experts will discuss a range of topics\, including:  \n• the importance of brand building  \n• dispel myths about branding  \n• brand vs. product marketing  \n• the role of analysts vs. influencers  \n• trends in branding \nAbout the speakers:\nJim Brown\,  \nPresident of Digital Innovation Research \, Tech-Clarity \nJim Brown is the President of Digital Innovation Research for independent research firm Tech-Clarity. He covers the digital enterprise\, PLM\, PDM\, IoT\, portfolio management\, digital manufacturing\, and other solutions for manufacturers.  \nJim founded Tech-Clarity in 2002 and has over 30 years of industry experience in the manufacturing and software industries. He began his career in manufacturing engineering and software systems at GE before pursuing management consulting at Andersen Consulting (Accenture). He subsequently served as a strategy\, marketing\, and product development executive for software companies specializing in ERP\, PLM\, Supply Chain\, and related manufacturing solutions. He has a BS in Mechanical Engineering from the University of Maryland\, College Park.  \nJim is actively researching the impact of digital transformation and technology convergence in manufacturing. His research analyzes the business value available from new initiatives and technologies including cloud computing\, advanced analytics\, product innovation platforms\, service transformation\, augmented reality\, the digital twin\, and the digital thread.  \nMr. Brown is an experienced author and speaker and enjoys engaging with people with a passion to improve business performance through digital enterprise strategies and supporting software technology. When he’s not focused on technology\, he is a scuba instructor and plays in an old guy ice hockey league. \n  \nParna Sarkar-Basu  \nFounder and CEO \, Brand and Buzz Marketing \nA tech evangelist\, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers\, and helps them launch and reinvent companies. A brand architect\, Parna designs powerful programs to build and boost brands – corporate and individual. She also spotlights entrepreneurs and innovators and elevates them to industry thought leaders.  \nHer expertise include changing industry perception\, building market relevance\, corporate (re)-positioning and new market entry as well as supporting fund raising activities. Recipient of multiple awards\, she has propelled numerous tech companies into innovation leaders in highly competitive markets\, including artificial intelligence and enterprise software to robots and consulting services.  \nShe frequently speaks and writes on a range of topics\, including robotics\, future of work\, innovation for social good\, digital transformation\, tech trends and automation’s impact on the workforce.  \nA STEM champion\, Parna builds and supports programs to inspire women in technology and future innovators. She empowers women entrepreneurs by expanding their digital footprint so they can enhance their personal brand and grow the business. Parna serves on multiple boards\, including WITI (Women in Technology International) and American Marketing Association Boston.
URL:https://amaboston.org/event/brand-marketing-adapt-strategies-to-thrive-in-todays-economy/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/06/Brand-Marketing-June-29-2022-DARK-BLUE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220610T120000
DTEND;TZID=UTC:20220610T130000
DTSTAMP:20260418T112454
CREATED:20220525T125906Z
LAST-MODIFIED:20220603T114434Z
UID:12560-1654862400-1654866000@amaboston.org
SUMMARY:DEI Event Series: Creating Inclusive Workplaces for LGBTQ+ Employees
DESCRIPTION:Register now! \n\n\n\nThis is our first DEI event series focusing on the topic of creating inclusive workplaces for LGBTQ+ employees.\n\n\n\n\n\nAbout this event\n\n\nWe are excited to announce the launch of our DEI event series! Each quarter\, AMA Boston will be partnering with other chapters across the country to talk about different DEI topics and provide a forum for our community to ask questions and learn from one another. \nIn celebration of Pride month\, this event will be focusing on the topic of creating inclusive workplaces for LGBTQ+ employees. We’ll be hearing from our panel of guest speakers Rebecca Sanborn\, founder and President of Sanborn Diversity Training Solutions LLC\, and Laramey Lawson\, EVP\, Insights & Engagement at GS&F\, on the topic and you will also have the opportunity to engage with other event attendees. \nAMA Boston has partnered with AMA Triangle and AMA Nashville to bring you this exciting event. You’ll be able to connect with other members of the AMA Triangle and Nashville communities\, as well as members of the Boston community. \nWe will be donating half of all proceeds to The Trevor Project\, a non-profit organization focused on suicide prevention efforts among lesbian\, gay\, bisexual\, transgender\, queer\, and questioning youth. You can learn more about The Trevor Project here. \n\nAbout the speakers\nRebecca Sanborn\, Founder & President\, Sanborn Diversity Training Solutions\, LLC \nThe founder and president of Sanborn Diversity Training Solutions\, LLC\, Rebecca Sanborn offers LGBTQ+ cultural competency training for businesses\, nonprofits\, and public sector entities.  Rebecca is passionate about human rights\, diversity\, equity\, and inclusion.  As a bisexual woman\, she is also a proud member of the LGBTQ+ community herself.  Rebecca holds a Juris Doctor from the University of New Hampshire Franklin Pierce School of Law and a Bachelor of Science in paralegal studies from Rivier University.  In addition\, she holds numerous certificates in subjects that inform the curriculum of Sanborn Solutions\, including a Diversity and Inclusion Professional Certificate from Cornell University ILR School.  In her free time\, Rebecca enjoys reading\, singing\, walking in the woods\, and spending time with her spouse and family.  \nLaramey Lawson\, EVP\, Insights & Engagement\, GS&F \nAn industry veteran with just shy of 40 years in the advertising game\, Laramey Lawson is the creative mind behind countless integrated campaigns as EVP\, Director of Insights and Engagement at Nashville\, Tenn.-based\, fully-integrated advertising agency\, GS&F.  \nThrough his keen understanding of how the proper insight can create magic for any brand\, he thoughtfully guides paid\, owned\, and earned media to create meaningful audience connections. Lawson’s thoughtful approach and inspired leadership can be seen in envelope-pushing work for a vast roster of brands\, including Arby’s\, Honda\, Bridgestone\, Firestone Tennessee Titans\, Nashville Predators\, LP Building Solutions\, Tractor Supply Company\, Benson – Hill and HealthStream.  \nA greatly respected member of Nashville’s creative community\, his passion extends beyond his client work in support of the advancement of the arts and the advertising industry as a whole through organizations such as the National Academy of Television Arts and Science – Mid-South region\, American Advertising Federation Nashville\, 4A’s Board of Governors\, Nashville LGBT Chamber of Commerce\, and the Frist Arts Museum. He is the recipient of the AAF Nashville President’s Trophy\, the Nashville Mosaic Award\, and has served as the AFF Nashville Student Addy’s Chairman. 
URL:https://amaboston.org/event/dei-event-series-creating-inclusive-workplaces-for-lgbtq-employees/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/05/AMA-DEI-Event-June-10th.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220531T160000
DTEND;TZID=UTC:20220531T170000
DTSTAMP:20260418T112454
CREATED:20220527T170135Z
LAST-MODIFIED:20220809T155222Z
UID:12570-1654012800-1654016400@amaboston.org
SUMMARY:May Twitter Chat: with Evan Kirstel of eViRa Health\, Chief Digital Evangelist and Co-Founder
DESCRIPTION:May Twitter Chat: with Evan Kirstel of eViRa Health\, Chief Digital Evangelist and Co-Founder.\n\nWhen: May 31st at 4pm EDT\nWhat: The future of social media and more.\nHow: www.twitter.com/amaboston or using #AMABCHAT\n\nEvan is a Boston area tech influencer\, especially in the enterprise sector. He has over 400\,000 social connections. He is also a podcaster with both “Talking Headz” and “Data Movers” If you were to research Evan his four most popular search terms are typically Linkedin\, Twitter\, Youtube\, and Forbes.\n\nJoin us live or after by answering questions alongside Evan’s responses to give your point of view. Don’t have Twitter but still want to see the chat? -> Search AMABoston twitter and see the tweets live or after.
URL:https://amaboston.org/event/may-twitter-chat-with-evan-kirstel-of-evira-health/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/05/531-TwitterChatPromo-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220525T090000
DTEND;TZID=UTC:20220525T100000
DTSTAMP:20260418T112454
CREATED:20220518T103749Z
LAST-MODIFIED:20220520T181033Z
UID:12547-1653469200-1653472800@amaboston.org
SUMMARY:Twitter Spaces: Chat With Mark Schaefer - Marketing & The Journey Towards Success
DESCRIPTION:Join us on Wednesday\, May 25th at 9am for a Twitter Spaces chat with Mark Schaefer. We will be chatting about content marketing and the journey towards success. You can access the chat here: https://twitter.com/i/spaces/1PlJQayrgpnJE \n\nMark W. Schaefer is a globally-recognized author\, keynote speaker\, futurist\, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas\, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world. His many global clients include Pfizer\, Cisco\, Dell\, Adidas\, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW\, Marketing Summit Tokyo\, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN\, The Wall Street Journal\, The New York Times and CBS News. \nTwitter accounts aren’t required to listen either on desktop or mobile\, either in real-time or recorded. Twitter Spaces does permit joining the conversation on request\, via a mobile device\, and an active Twitter account.  Reach out to our Twitter Director – Brian Hurst bhurst09@gmail.com with any questions including any questions you have for Mark\, time permitting.
URL:https://amaboston.org/event/twitter-spaces-chat-with-mark-shaefer-marketing-the-journey-towards-success/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/05/Copy-of-Influencer-Marketing-V2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220428T190000
DTEND;TZID=UTC:20220428T200000
DTSTAMP:20260418T112454
CREATED:20220407T194709Z
LAST-MODIFIED:20220407T194709Z
UID:12424-1651172400-1651176000@amaboston.org
SUMMARY:Fireside Chat: Strategies for Standing Out in a Competitive Job Market
DESCRIPTION:Register now! \nIn today’s competitive job market\, it’s challenging for candidates to not only stand out from the competition\, but also find a company that is the right fit for them to grow and advance in their career. So how do you separate yourself from the competition\, nail that job interview and land your next career opportunity? In this virtual session\, we’ll dive into: \n\nHow to create a resume and LinkedIn profile that catches the eyes of recruiters\nThe dos and don’ts of Zoom interviews\nHow to identify “red flags” in the interview process to determine if a company is the right fit\nWhat questions to be asking during the interview process\nHow recruiters are working to attract top talent\nAnd much more!\n\nAbout the speakers:\nScott White\, Senior Vice President and Principal Recruiter at HireMinds \nScott has 20 years of experience recruiting communications and marketing professionals across a range of industries with a special focus on pharma\, biotech and medical device companies. When he’s not recruiting\, he loves to travel\, work on home projects and sing while riding his Peloton\, hoping no one can hear him. \nPaige Durgin\, Senior Manager of Talent at ezCater \nPaige is a full-lifecycle recruiter with experience in agency and high-growth start-up environments. She excels at refining a company’s story and bringing it to market to attract top talent and build high-performing teams and is adept at partnering with stakeholders and hiring managers to assist with organizational design\, employer branding\, career pathing\, interview and hiring processes\, and closing strategy.  \nPaige rejoined EzCater in January 2022 after being the senior manager of recruiting at Vendr. She previously worked at EzCater from 2019 – 2020 in several recruiting roles. In addition\, she was Search Director at HireMinds. She graduated with a B.A. degree from Trinity College in Hartford\, CT. \nJosh Fialky\, VP\, Director\, Talent Acquisition at Havas Media \nJosh joined Havas Media in September 2016. IN his current role\, Josh oversees the TA team\, setting recruitment strategies\, internship programs and assists with various DEI efforts. Prior to joining Havas as a recruiter\, Josh has over 20 years of experience in media and agencies\, mostly focused on Paid Search and worked across clients within pharma\, QSR\, e-commerce and B2B.  \nWhen recruiting for roles within Havas\, Josh concentrates mostly on Analytics and Biddable media. Josh was voted Runner Up in the Campus Recruiting Choice Awards in 2021 for the Exceptional Leaders category. \nJosh graduated with a degree in Journalism from the University of Rhode Island. His experiences as a campus leader and mentor to first-year students continue to drive his involvement and passion for campus recruitment. When not working on finding awesome talent for Havas Media\, Josh is spending time with his family\, seeing live music and enjoying all that New England has to offer. \nTim Walsh\, Founder and Managing Partner at Vetted \nTim has been a recruiting leader in the Boston area for more than 15 years. After making a career transition from marketing to recruiting in 2003\, he began a run of eight consecutive years as the top-performing recruiter for a boutique search firm in Cambridge\, MA. There\, he placed top marketing\, sales\, product\, analytics & professional services talent with software\, e-commerce & marketing services companies\, which remains his focus today. \nAfter co-founding ConnectedSearch in 2012 and overseeing revenue growth from zero to $2 million\, he sold his practice and\, after five years spent with two other specialty recruiting firms\, launched Vetted with the goal of creating a more forward-thinking boutique recruitment and career services firm\, one that gives back in meaningful ways to the communities it serves while providing best-in-market talent acquisition services to some of the most interesting companies in Greater Boston. \nTim lives in Arlington\, MA\, with his wife and two children. When he’s not attending one of his son’s baseball or hockey games\, or his daughter’s theater or musical performances\, he’s probably listening to alternative rock (Buffalo Tom\, Courtney Barnett\, Pearl Jam\, Liz Phair and Veruca Salt are among favorites) or sports talk radio\, avidly following the latest exploits of the Red Sox\, Celtics\, Bruins and\, especially\, Patriots.
URL:https://amaboston.org/event/fireside-chat-strategies-for-standing-out-in-a-competitive-job-market/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/04/Recruiters-event-edited.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220412T190000
DTEND;TZID=UTC:20220412T200000
DTSTAMP:20260418T112454
CREATED:20220410T153037Z
LAST-MODIFIED:20220410T153037Z
UID:12446-1649790000-1649793600@amaboston.org
SUMMARY:Twitter Spaces: How Do Marketers Use Twitter in 2022 and Beyond
DESCRIPTION:Join the conversation \nJoin us on Tuesday April 12th for a discussion about how Twitter can benefit marketers this year and beyond. We will be joined by AMA Cincinnati and a surprise guest! \nYou can access the talk real time or recorded at your leisure\, with or without a Twitter account.  \nFor those who haven’t tried Twitter Spaces yet\, it’s an audio only platform\, which connects people’s voices around the world.
URL:https://amaboston.org/event/twitter-spaces-how-do-marketers-use-twitter-in-2022-and-beyond/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/png:https://amaboston.org/wp-content/uploads/2022/04/April-twitter-chat.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220331T190000
DTEND;TZID=UTC:20220331T200000
DTSTAMP:20260418T112454
CREATED:20220304T190738Z
LAST-MODIFIED:20220314T180807Z
UID:12385-1648753200-1648756800@amaboston.org
SUMMARY:NFTs: What Are NFTs and How Can Marketers Use Them Effectively
DESCRIPTION:Register now! \nAbout this event\n\n\nBy now\, you have likely heard of NFTs. But did you know you can be using them in your marketing efforts? \nOn Thursday\, March 31st\, we will be joined by experts Jen Faucon and Lee Huang to dive into the topic of NFTs. We will be covering topics such as: \n– What are NFTs \n– Why NFTs are so popular \n– How marketers are using NFTs \n– Should you and your company be using NFTs \n– And much more! \nAbout the speakers:\nJen Faucon is a global marketing and program director with expertise in digital\, branding\, CRM and technology. Jen led a variety of organizations through the digital revolution at McCann\, BBDO and iProspect for powerhouse global brands General Motors\, Visa\, Microsoft\, MasterCard\, Nestle\, and UPS. Additionally\, Jen led technology start-ups as Chief Marketing Officer and Chief Customer Experience Officer. Jen’s reach includes 10 years in APAC and MENA. Jen is presently with the foundation at the United States Council for International Business\, engaging the private sector to achieve the UN Sustainable Development Goals. \nLee is a digital strategy and product innovation leader with expertise in creating award-winning customer experiences\, accelerating deployment of new technologies\, and delivering transformative business solutions. He has built successful\, global D2C and B2B businesses at industry leaders including NBC Universal\, Barnes & Noble\, Nielsen Business Media and Pepsi\, and also consulted for Amazon Studios\, Starbucks and Hearst. Lee is presently advising companies on digital transformation\, AI\, NFTs\, augmented reality and subscription services. Lee is a TechStars mentor and regularly speaks at industry events about all things digital. You can contact Lee at leehuangdigital@gmail.com. 
URL:https://amaboston.org/event/nfts-what-are-they-and-how-can-marketers-use-them/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/03/NFTs-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220317T180000
DTEND;TZID=America/New_York:20220317T190000
DTSTAMP:20260418T112454
CREATED:20220204T163633Z
LAST-MODIFIED:20220227T214716Z
UID:12338-1647540000-1647543600@amaboston.org
SUMMARY:March Marketing Mingle
DESCRIPTION:Register now! \n\n\n\nJoin the AMA Boston community for a night of networking and connecting with like-minded marketers.\n\n\n\n\n\nAbout this event\n\n\nMeet other Boston marketers virtually for an evening of networking. \nWe’ll kick the night off with a Q&A session on the topic of “Restoring Trust in Social Media: What Technology Should You Be Considering For Your Brands?” with our guest speaker Peter Prodromou\, CEO & President at Boston Digital. We’ll then mingle in breakout groups to make new friends and network. \n\nAbout the speaker:\nAn accomplished CEO\, business leader\, and industry visionary\, Peter recognized the power of digital persuasion early on. As President and CEO of Boston Digital\, he runs the day-to-day operations of the company and works across teams to deliver powerful strategy and world-class product. Previously\, Peter led Racepoint Global to its position as the top technology and health firm in the country. He’s brokered sales for global enterprises\, counseled presidential candidates\, and set the industry vision for driving growth through digital activation. Peter is inspired to help brands stay relevant in an increasingly competitive economy through the power of digital for persuasion and is especially proud of his ability to manage a global company on a handheld device. \nPeter brings a sense of humor and calming vibes to the office and has led companies to four Best Places to Work awards. When he’s not encouraging clients to break the mold or showing a 200-year-old brand how to be relevant in the digital age\, Peter spends time reading about politics and public policy and hiking with his wife and Australian Shepard.
URL:https://amaboston.org/event/march-marketing-mingle/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/02/March-2022-Networking-Event-updated.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220308T120000
DTEND;TZID=UTC:20220308T130000
DTSTAMP:20260418T112454
CREATED:20220304T183135Z
LAST-MODIFIED:20220304T183135Z
UID:12381-1646740800-1646744400@amaboston.org
SUMMARY:AMA Boston Twitter Chat
DESCRIPTION:Join us on Tuesday March 8th at 12pm EST\, for three of our returning #AMABCHAT Twitter chat guests. Our guests are Janet Machuka from ATC Digital Academy\, Diana Richardson from SEMRUSH and Andrea Cruz from KoMarketing. They will join us from three different time zones to share their insights. \nYou can find the chat real time via www.twitter.com/amaboston or on demand by searching #AMABCHAT on March 8th.
URL:https://amaboston.org/event/ama-boston-twitter-chat-2/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/03/TweetChat38-3-002.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220222T190000
DTEND;TZID=America/New_York:20220222T200000
DTSTAMP:20260418T112454
CREATED:20220215T200740Z
LAST-MODIFIED:20220215T211639Z
UID:12346-1645556400-1645560000@amaboston.org
SUMMARY:AMA Boston Twitter Chat
DESCRIPTION:#AMABCHAT is a monthly discussion on our Twitter account (www.twitter.com/amaboston) with a marketing leader\, available by following along using the hashtag either live or after. The community can answer questions right along side our featured guest\, just remember to include #AMABCHAT. \n  \nThis month features Michele Martin a Senior Manager of Marketing at L.L Bean. \n  \nAfter this chat concludes\, we will break into a Twitter space to continue the conversation and answer any questions that may have come up. \n  \nYou can set a reminder or to access on your Twitter account by using this link https://twitter.com/i/spaces/1OdKrBYpqPeKX. \nIf you have a Twitter account\, feel free to set a reminder to be notified. If you don’t\, feel free to still listen in real time.
URL:https://amaboston.org/event/ama-boston-twitter-chat/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/02/ama-boston-march-twitter-chat.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220217T190000
DTEND;TZID=America/New_York:20220217T203000
DTSTAMP:20260418T112454
CREATED:20220118T140347Z
LAST-MODIFIED:20220211T140759Z
UID:12316-1645124400-1645129800@amaboston.org
SUMMARY:Super Bowl LVI Ads Event
DESCRIPTION:Register now!\n \nJoin us on February 17th for a night of fun at our Super Bowl Ads event!\n\n\n\n\n\nAbout this event\n\n\nJoin us on February 17th for a night of fun at our Super Bowl Ads event! Hear from our panel of experts as we: \n• Take a look back at some of the greatest Super Bowl ads of all time \n• Review some of the top ads from this year’s Super Bowl \n• Put our marketing hats on and break down which ads performed well and which one’s may have missed the mark \n• Review trends in advertising and digital marketing
URL:https://amaboston.org/event/super-bowl-lvi-ads-event/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/01/Updated-Super-Bowl-Ads-event-graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220203T190000
DTEND;TZID=America/New_York:20220203T200000
DTSTAMP:20260418T112454
CREATED:20220111T135145Z
LAST-MODIFIED:20220120T231122Z
UID:12308-1643914800-1643918400@amaboston.org
SUMMARY:Influencer Marketing: Why It's Critical to Building Brand Credibility
DESCRIPTION:Register now! \n\n\n\nInfluencer recommendations help boost brands\, build credibility\, increase conversion and impact your bottom-line.\n\n\n\n\n\nAbout this event\n\n\nMore than 67% of U.S marketers will use some form of influencer marketing this year. That number is expected to increase to 72.5% in 2022. Influencer marketing is about collaboration between an influencer and a brand – where the brand engages the influencer to promote their products or services to the influencer’s audience. The intention is to grow brand awareness. \nWhy? \nInfluencer recommendations help boost brands\, build credibility\, increase conversion and impact your bottom-line. It’s a must have in your marketing tool-kit – whether you are a B2C or a B2B company. \nIn this session you’ll learn about: \n• opportunities and challenges of influencer marketing• when to engage with influencers \n• how to find the right influencers that align with your brand \n• best practices \n• and more!
URL:https://amaboston.org/event/influencer-marketing-why-its-critical-to-building-brand-credibility/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/01/Copy-of-Copy-of-Influencer-Marketing-V1-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211216T190000
DTEND;TZID=America/New_York:20211216T200000
DTSTAMP:20260418T112454
CREATED:20211116T140715Z
LAST-MODIFIED:20211116T140850Z
UID:12242-1639681200-1639684800@amaboston.org
SUMMARY:AMA Boston Holiday Party
DESCRIPTION:Register now! \n\n\n\nJoin AMA Boston for a fun night of networking and connecting with your peers.\n\n\n\n\n\nAbout this event\n\n\nGrab a festive drink and join AMA Boston for a fun and festive night of holiday networking\, drinks\, music and more!\nAgenda: \n\nWe’ll kick off the night with our ugly sweater contest! Put on your best ugly sweater and our panel of judges will pick a winner who will receive a prize.\nWe’ll then break up into teams for our team trivia! This is a fun opportunity to test your marketing knowledge and work together with your peers. The winning team will receive a prize.\nWe’ll end the evening by breaking out into groups to connect with one another\, make new friends and spread seasonal cheer.
URL:https://amaboston.org/event/ama-boston-holiday-party/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/11/2021-AMA-Boston-Holiday-Party-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211201T190000
DTEND;TZID=America/New_York:20211201T200000
DTSTAMP:20260418T112454
CREATED:20211130T052130Z
LAST-MODIFIED:20211130T062623Z
UID:12269-1638385200-1638388800@amaboston.org
SUMMARY:Twitter Space: Ask Me Anything
DESCRIPTION:Ask Me Anything(AMA) is a recent trend on social media\, where topics aren’t decided ahead of time. Since our organization can be abbreviated to AMA\, we thought we would participate! Join us on Wednesday night with our friends from AMA – Pittsburgh. Topics can include\, what it’s like being a part of the American Marketing Association\, Marketing Trends during the holidays and beyond in 2022 or something specific like what’s the benefit of using Tik Tok for your small business. \n \nTwitter Spaces has evolved into an incredible platform for all parties involved. And\, if you haven’t participated in a very casual format of listening like you would a live podcast but have the ability to request to join the conversation in real time! Sessions will be recorded for future viewing.
URL:https://amaboston.org/event/twitter-space-ask-me-anything-with-ama-boston/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/11/AMA-Logo.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211118T180000
DTEND;TZID=America/New_York:20211118T190000
DTSTAMP:20260418T112454
CREATED:20211102T211002Z
LAST-MODIFIED:20211118T162811Z
UID:12221-1637258400-1637262000@amaboston.org
SUMMARY:The Copywriting Rules You WISH You Had in College
DESCRIPTION:Register now! \nAbout the event:\nIn the US alone\, companies waste $400 BILLION (!) each year due to poor writing skills throughout marketing\, sales\, customer service and beyond. But then spend $3.1 billion each year on REMEDIAL WRITING TRAINING. In order to communicate effectively\, everyone has to write. Yes\, we live in a world where there are podcasts and video\, but in the end\, that all gets translated into text\, one way or another. Turns out ‘writing’ is not the soft skill once dismissed as a waste-of-time college major and instead is perhaps the most essential job skill across every department. And it’s high time you brushed up. \nJoin copywriting expert\, former rock ‘n’ roll DJ and AI content-creation tech founder Kate Bradley Chernis for a tactical\, cliff-notes-styled run-through of writing essentials that will make you lean forward and think DUH. \nAbout the speaker:\nKate Bradley Chernis is the Founder & CEO of Lately\, which uses AI to automatically transform long-form content like blogs\, podcasts and videos into dozens of “smart” social posts it learns will yield the highest engagement from your audience. As a former marketing agency owner\, Kate initially created the idea for Lately out of spreadsheets for then-client\, Walmart\, and got them a 130% ROI\, year-over-year for three years. Prior to founding Lately\, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer\, engineer and voice talent with 25 years of national broadcast communications\, brand-building\, sales and marketing expertise.
URL:https://amaboston.org/event/the-copywriting-rules-you-wish-you-had-in-college/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/10/November-2021-Copywriting-Workshop-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211111T180000
DTEND;TZID=America/New_York:20211111T190000
DTSTAMP:20260418T112454
CREATED:20211025T133519Z
LAST-MODIFIED:20211108T020633Z
UID:12198-1636653600-1636657200@amaboston.org
SUMMARY:November Marketing Mingle with Christina Garnett\, Senior Marketing Manager\, Hubspot
DESCRIPTION:Register now! \nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick the night off with a Q&A session with special guest\, Christina Garnett\, Senior Marketing Manager at Hubspot. Christina will talk about the importance of building community and brand advocacy at Hubspot. She also shares Hubspot’s new program\, HubFans\, that was launched at the Inbound 2021 Conference and why this was an exciting new launch for Hubspot. \nWe’ll then mingle in breakout groups to make new friends and network. \nSpecial Guest \nChristina Garnett\, Senior Marketing Manager\, Hubspot \nCommunity builder and strategist\, Christina Garnett\, uses audience intelligence and social listening to learn more about audiences to determine needs\, behaviors\, and more. Her work serves to help brands better connect with their current customers\, potential customers\, and fans.
URL:https://amaboston.org/event/november-marketing-mingle-with-christina-garnett-senior-marketing-manager-hubspot/
LOCATION:MA
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/10/CHRISTINA-GARNETT-MARKETING-MINGLE.jpg
END:VEVENT
END:VCALENDAR