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DTSTART;TZID=America/New_York:20220826T173000
DTEND;TZID=America/New_York:20220826T200000
DTSTAMP:20260418T131706
CREATED:20220822T140147Z
LAST-MODIFIED:20220823T011850Z
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SUMMARY:Pop Up Networking Event Lawn D St.
DESCRIPTION:Register Today! \nJoin us Friday\, August 26th at 5:30 PM \nIn-person networking is back at a very cool venue! \nThere will be concessions\, lawn games\, music\, and their trademark swings available. \nWe will be joining an “open lawn” day which is open to the public. Look for our logo sign and the most enthusiastic networking group there! \n 
URL:https://amaboston.org/event/pop-up-networking-event-lawn-d-st/
LOCATION:MA
CATEGORIES:Community
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/08/Marketing-Mingle-Twitter-Post.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220824
DTEND;VALUE=DATE:20220826
DTSTAMP:20260418T131706
CREATED:20220809T175106Z
LAST-MODIFIED:20220823T011845Z
UID:12638-1661299200-1661471999@amaboston.org
SUMMARY:Digital Summit 2022
DESCRIPTION:Register now! \nAre you interested in staying ahead of the curve in digital marketing? Then you won’t want to miss Digital Summit Boston. This event brings together 500+ of the top marketing professionals for two days of learning and networking. You’ll hear from leading experts on the latest trends and tactics in digital marketing and have the opportunity to connect with other like-minded professionals. \nStop by the AMA Boston booth at Digital Summit\, August 24-25\, where we’ll be exhibiting and enjoying the opportunity – along with hundreds of other attendees – to take in presentations by some of the top digital marketing experts in the world.  \nAMA Boston Membership Perk\nUse promo code AMABOS to save $100 on your registration. Don’t miss out on this incredible opportunity to learn and grow in your field. \n30+ Curated Sessions with Practical Content\nIs your social program dialed-in\, but want to beef up your storytelling? Do you have strong creative\, but need to dig into the analytics? Whether you’re a specialist\, generalist or a hybrid\, there’s something for you at Digital Summit! \nYou’ll be alongside hundreds of your like-minded marketers from brands like Adobe\, Apple\, Facebook\, GAP\, Google\, HP\, Netflix\, Salesforce\, Twitter\, Uber\, VISA\, Well’s Fargo\, and so many more! \nLook for AMA Boston’s booth!\nSee the full program and speaker list at boston.digitalsummit.com. Awesome group pricing and packages are also available.  \nRegister now!
URL:https://amaboston.org/event/digital-summit-2022/
LOCATION:MA
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/08/Graphic-DS-Cities-BOS-220620.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220629T180000
DTEND;TZID=UTC:20220629T190000
DTSTAMP:20260418T131706
CREATED:20220614T220007Z
LAST-MODIFIED:20220614T220007Z
UID:12584-1656525600-1656529200@amaboston.org
SUMMARY:Brand Marketing: Adapt strategies to thrive in today’s economy
DESCRIPTION:Register now! \nBrands are held to a higher standard today than ever before. Racial and gender inequalities have forced brands to take a stand publicly. And how a brand responds to a crisis will ascertain if customers continue to use their product or services. Yes\, the role of brands has evolved significantly\, especially over the last 2-3 years.  \nAs marketers\, we have to stay abreast of trends and guide companies to effectively maneuver the digital era and thrive in today’s uncertain economy. In this session\, the experts will discuss a range of topics\, including:  \n• the importance of brand building  \n• dispel myths about branding  \n• brand vs. product marketing  \n• the role of analysts vs. influencers  \n• trends in branding \nAbout the speakers:\nJim Brown\,  \nPresident of Digital Innovation Research \, Tech-Clarity \nJim Brown is the President of Digital Innovation Research for independent research firm Tech-Clarity. He covers the digital enterprise\, PLM\, PDM\, IoT\, portfolio management\, digital manufacturing\, and other solutions for manufacturers.  \nJim founded Tech-Clarity in 2002 and has over 30 years of industry experience in the manufacturing and software industries. He began his career in manufacturing engineering and software systems at GE before pursuing management consulting at Andersen Consulting (Accenture). He subsequently served as a strategy\, marketing\, and product development executive for software companies specializing in ERP\, PLM\, Supply Chain\, and related manufacturing solutions. He has a BS in Mechanical Engineering from the University of Maryland\, College Park.  \nJim is actively researching the impact of digital transformation and technology convergence in manufacturing. His research analyzes the business value available from new initiatives and technologies including cloud computing\, advanced analytics\, product innovation platforms\, service transformation\, augmented reality\, the digital twin\, and the digital thread.  \nMr. Brown is an experienced author and speaker and enjoys engaging with people with a passion to improve business performance through digital enterprise strategies and supporting software technology. When he’s not focused on technology\, he is a scuba instructor and plays in an old guy ice hockey league. \n  \nParna Sarkar-Basu  \nFounder and CEO \, Brand and Buzz Marketing \nA tech evangelist\, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers\, and helps them launch and reinvent companies. A brand architect\, Parna designs powerful programs to build and boost brands – corporate and individual. She also spotlights entrepreneurs and innovators and elevates them to industry thought leaders.  \nHer expertise include changing industry perception\, building market relevance\, corporate (re)-positioning and new market entry as well as supporting fund raising activities. Recipient of multiple awards\, she has propelled numerous tech companies into innovation leaders in highly competitive markets\, including artificial intelligence and enterprise software to robots and consulting services.  \nShe frequently speaks and writes on a range of topics\, including robotics\, future of work\, innovation for social good\, digital transformation\, tech trends and automation’s impact on the workforce.  \nA STEM champion\, Parna builds and supports programs to inspire women in technology and future innovators. She empowers women entrepreneurs by expanding their digital footprint so they can enhance their personal brand and grow the business. Parna serves on multiple boards\, including WITI (Women in Technology International) and American Marketing Association Boston.
URL:https://amaboston.org/event/brand-marketing-adapt-strategies-to-thrive-in-todays-economy/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/06/Brand-Marketing-June-29-2022-DARK-BLUE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220610T120000
DTEND;TZID=UTC:20220610T130000
DTSTAMP:20260418T131706
CREATED:20220525T125906Z
LAST-MODIFIED:20220603T114434Z
UID:12560-1654862400-1654866000@amaboston.org
SUMMARY:DEI Event Series: Creating Inclusive Workplaces for LGBTQ+ Employees
DESCRIPTION:Register now! \n\n\n\nThis is our first DEI event series focusing on the topic of creating inclusive workplaces for LGBTQ+ employees.\n\n\n\n\n\nAbout this event\n\n\nWe are excited to announce the launch of our DEI event series! Each quarter\, AMA Boston will be partnering with other chapters across the country to talk about different DEI topics and provide a forum for our community to ask questions and learn from one another. \nIn celebration of Pride month\, this event will be focusing on the topic of creating inclusive workplaces for LGBTQ+ employees. We’ll be hearing from our panel of guest speakers Rebecca Sanborn\, founder and President of Sanborn Diversity Training Solutions LLC\, and Laramey Lawson\, EVP\, Insights & Engagement at GS&F\, on the topic and you will also have the opportunity to engage with other event attendees. \nAMA Boston has partnered with AMA Triangle and AMA Nashville to bring you this exciting event. You’ll be able to connect with other members of the AMA Triangle and Nashville communities\, as well as members of the Boston community. \nWe will be donating half of all proceeds to The Trevor Project\, a non-profit organization focused on suicide prevention efforts among lesbian\, gay\, bisexual\, transgender\, queer\, and questioning youth. You can learn more about The Trevor Project here. \n\nAbout the speakers\nRebecca Sanborn\, Founder & President\, Sanborn Diversity Training Solutions\, LLC \nThe founder and president of Sanborn Diversity Training Solutions\, LLC\, Rebecca Sanborn offers LGBTQ+ cultural competency training for businesses\, nonprofits\, and public sector entities.  Rebecca is passionate about human rights\, diversity\, equity\, and inclusion.  As a bisexual woman\, she is also a proud member of the LGBTQ+ community herself.  Rebecca holds a Juris Doctor from the University of New Hampshire Franklin Pierce School of Law and a Bachelor of Science in paralegal studies from Rivier University.  In addition\, she holds numerous certificates in subjects that inform the curriculum of Sanborn Solutions\, including a Diversity and Inclusion Professional Certificate from Cornell University ILR School.  In her free time\, Rebecca enjoys reading\, singing\, walking in the woods\, and spending time with her spouse and family.  \nLaramey Lawson\, EVP\, Insights & Engagement\, GS&F \nAn industry veteran with just shy of 40 years in the advertising game\, Laramey Lawson is the creative mind behind countless integrated campaigns as EVP\, Director of Insights and Engagement at Nashville\, Tenn.-based\, fully-integrated advertising agency\, GS&F.  \nThrough his keen understanding of how the proper insight can create magic for any brand\, he thoughtfully guides paid\, owned\, and earned media to create meaningful audience connections. Lawson’s thoughtful approach and inspired leadership can be seen in envelope-pushing work for a vast roster of brands\, including Arby’s\, Honda\, Bridgestone\, Firestone Tennessee Titans\, Nashville Predators\, LP Building Solutions\, Tractor Supply Company\, Benson – Hill and HealthStream.  \nA greatly respected member of Nashville’s creative community\, his passion extends beyond his client work in support of the advancement of the arts and the advertising industry as a whole through organizations such as the National Academy of Television Arts and Science – Mid-South region\, American Advertising Federation Nashville\, 4A’s Board of Governors\, Nashville LGBT Chamber of Commerce\, and the Frist Arts Museum. He is the recipient of the AAF Nashville President’s Trophy\, the Nashville Mosaic Award\, and has served as the AFF Nashville Student Addy’s Chairman. 
URL:https://amaboston.org/event/dei-event-series-creating-inclusive-workplaces-for-lgbtq-employees/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/05/AMA-DEI-Event-June-10th.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220531T160000
DTEND;TZID=UTC:20220531T170000
DTSTAMP:20260418T131706
CREATED:20220527T170135Z
LAST-MODIFIED:20220809T155222Z
UID:12570-1654012800-1654016400@amaboston.org
SUMMARY:May Twitter Chat: with Evan Kirstel of eViRa Health\, Chief Digital Evangelist and Co-Founder
DESCRIPTION:May Twitter Chat: with Evan Kirstel of eViRa Health\, Chief Digital Evangelist and Co-Founder.\n\nWhen: May 31st at 4pm EDT\nWhat: The future of social media and more.\nHow: www.twitter.com/amaboston or using #AMABCHAT\n\nEvan is a Boston area tech influencer\, especially in the enterprise sector. He has over 400\,000 social connections. He is also a podcaster with both “Talking Headz” and “Data Movers” If you were to research Evan his four most popular search terms are typically Linkedin\, Twitter\, Youtube\, and Forbes.\n\nJoin us live or after by answering questions alongside Evan’s responses to give your point of view. Don’t have Twitter but still want to see the chat? -> Search AMABoston twitter and see the tweets live or after.
URL:https://amaboston.org/event/may-twitter-chat-with-evan-kirstel-of-evira-health/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/05/531-TwitterChatPromo-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220525T090000
DTEND;TZID=UTC:20220525T100000
DTSTAMP:20260418T131706
CREATED:20220518T103749Z
LAST-MODIFIED:20220520T181033Z
UID:12547-1653469200-1653472800@amaboston.org
SUMMARY:Twitter Spaces: Chat With Mark Schaefer - Marketing & The Journey Towards Success
DESCRIPTION:Join us on Wednesday\, May 25th at 9am for a Twitter Spaces chat with Mark Schaefer. We will be chatting about content marketing and the journey towards success. You can access the chat here: https://twitter.com/i/spaces/1PlJQayrgpnJE \n\nMark W. Schaefer is a globally-recognized author\, keynote speaker\, futurist\, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas\, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world. His many global clients include Pfizer\, Cisco\, Dell\, Adidas\, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW\, Marketing Summit Tokyo\, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN\, The Wall Street Journal\, The New York Times and CBS News. \nTwitter accounts aren’t required to listen either on desktop or mobile\, either in real-time or recorded. Twitter Spaces does permit joining the conversation on request\, via a mobile device\, and an active Twitter account.  Reach out to our Twitter Director – Brian Hurst bhurst09@gmail.com with any questions including any questions you have for Mark\, time permitting.
URL:https://amaboston.org/event/twitter-spaces-chat-with-mark-shaefer-marketing-the-journey-towards-success/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/05/Copy-of-Influencer-Marketing-V2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220428T190000
DTEND;TZID=UTC:20220428T200000
DTSTAMP:20260418T131706
CREATED:20220407T194709Z
LAST-MODIFIED:20220407T194709Z
UID:12424-1651172400-1651176000@amaboston.org
SUMMARY:Fireside Chat: Strategies for Standing Out in a Competitive Job Market
DESCRIPTION:Register now! \nIn today’s competitive job market\, it’s challenging for candidates to not only stand out from the competition\, but also find a company that is the right fit for them to grow and advance in their career. So how do you separate yourself from the competition\, nail that job interview and land your next career opportunity? In this virtual session\, we’ll dive into: \n\nHow to create a resume and LinkedIn profile that catches the eyes of recruiters\nThe dos and don’ts of Zoom interviews\nHow to identify “red flags” in the interview process to determine if a company is the right fit\nWhat questions to be asking during the interview process\nHow recruiters are working to attract top talent\nAnd much more!\n\nAbout the speakers:\nScott White\, Senior Vice President and Principal Recruiter at HireMinds \nScott has 20 years of experience recruiting communications and marketing professionals across a range of industries with a special focus on pharma\, biotech and medical device companies. When he’s not recruiting\, he loves to travel\, work on home projects and sing while riding his Peloton\, hoping no one can hear him. \nPaige Durgin\, Senior Manager of Talent at ezCater \nPaige is a full-lifecycle recruiter with experience in agency and high-growth start-up environments. She excels at refining a company’s story and bringing it to market to attract top talent and build high-performing teams and is adept at partnering with stakeholders and hiring managers to assist with organizational design\, employer branding\, career pathing\, interview and hiring processes\, and closing strategy.  \nPaige rejoined EzCater in January 2022 after being the senior manager of recruiting at Vendr. She previously worked at EzCater from 2019 – 2020 in several recruiting roles. In addition\, she was Search Director at HireMinds. She graduated with a B.A. degree from Trinity College in Hartford\, CT. \nJosh Fialky\, VP\, Director\, Talent Acquisition at Havas Media \nJosh joined Havas Media in September 2016. IN his current role\, Josh oversees the TA team\, setting recruitment strategies\, internship programs and assists with various DEI efforts. Prior to joining Havas as a recruiter\, Josh has over 20 years of experience in media and agencies\, mostly focused on Paid Search and worked across clients within pharma\, QSR\, e-commerce and B2B.  \nWhen recruiting for roles within Havas\, Josh concentrates mostly on Analytics and Biddable media. Josh was voted Runner Up in the Campus Recruiting Choice Awards in 2021 for the Exceptional Leaders category. \nJosh graduated with a degree in Journalism from the University of Rhode Island. His experiences as a campus leader and mentor to first-year students continue to drive his involvement and passion for campus recruitment. When not working on finding awesome talent for Havas Media\, Josh is spending time with his family\, seeing live music and enjoying all that New England has to offer. \nTim Walsh\, Founder and Managing Partner at Vetted \nTim has been a recruiting leader in the Boston area for more than 15 years. After making a career transition from marketing to recruiting in 2003\, he began a run of eight consecutive years as the top-performing recruiter for a boutique search firm in Cambridge\, MA. There\, he placed top marketing\, sales\, product\, analytics & professional services talent with software\, e-commerce & marketing services companies\, which remains his focus today. \nAfter co-founding ConnectedSearch in 2012 and overseeing revenue growth from zero to $2 million\, he sold his practice and\, after five years spent with two other specialty recruiting firms\, launched Vetted with the goal of creating a more forward-thinking boutique recruitment and career services firm\, one that gives back in meaningful ways to the communities it serves while providing best-in-market talent acquisition services to some of the most interesting companies in Greater Boston. \nTim lives in Arlington\, MA\, with his wife and two children. When he’s not attending one of his son’s baseball or hockey games\, or his daughter’s theater or musical performances\, he’s probably listening to alternative rock (Buffalo Tom\, Courtney Barnett\, Pearl Jam\, Liz Phair and Veruca Salt are among favorites) or sports talk radio\, avidly following the latest exploits of the Red Sox\, Celtics\, Bruins and\, especially\, Patriots.
URL:https://amaboston.org/event/fireside-chat-strategies-for-standing-out-in-a-competitive-job-market/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/04/Recruiters-event-edited.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220412T190000
DTEND;TZID=UTC:20220412T200000
DTSTAMP:20260418T131706
CREATED:20220410T153037Z
LAST-MODIFIED:20220410T153037Z
UID:12446-1649790000-1649793600@amaboston.org
SUMMARY:Twitter Spaces: How Do Marketers Use Twitter in 2022 and Beyond
DESCRIPTION:Join the conversation \nJoin us on Tuesday April 12th for a discussion about how Twitter can benefit marketers this year and beyond. We will be joined by AMA Cincinnati and a surprise guest! \nYou can access the talk real time or recorded at your leisure\, with or without a Twitter account.  \nFor those who haven’t tried Twitter Spaces yet\, it’s an audio only platform\, which connects people’s voices around the world.
URL:https://amaboston.org/event/twitter-spaces-how-do-marketers-use-twitter-in-2022-and-beyond/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/png:https://amaboston.org/wp-content/uploads/2022/04/April-twitter-chat.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220331T190000
DTEND;TZID=UTC:20220331T200000
DTSTAMP:20260418T131706
CREATED:20220304T190738Z
LAST-MODIFIED:20220314T180807Z
UID:12385-1648753200-1648756800@amaboston.org
SUMMARY:NFTs: What Are NFTs and How Can Marketers Use Them Effectively
DESCRIPTION:Register now! \nAbout this event\n\n\nBy now\, you have likely heard of NFTs. But did you know you can be using them in your marketing efforts? \nOn Thursday\, March 31st\, we will be joined by experts Jen Faucon and Lee Huang to dive into the topic of NFTs. We will be covering topics such as: \n– What are NFTs \n– Why NFTs are so popular \n– How marketers are using NFTs \n– Should you and your company be using NFTs \n– And much more! \nAbout the speakers:\nJen Faucon is a global marketing and program director with expertise in digital\, branding\, CRM and technology. Jen led a variety of organizations through the digital revolution at McCann\, BBDO and iProspect for powerhouse global brands General Motors\, Visa\, Microsoft\, MasterCard\, Nestle\, and UPS. Additionally\, Jen led technology start-ups as Chief Marketing Officer and Chief Customer Experience Officer. Jen’s reach includes 10 years in APAC and MENA. Jen is presently with the foundation at the United States Council for International Business\, engaging the private sector to achieve the UN Sustainable Development Goals. \nLee is a digital strategy and product innovation leader with expertise in creating award-winning customer experiences\, accelerating deployment of new technologies\, and delivering transformative business solutions. He has built successful\, global D2C and B2B businesses at industry leaders including NBC Universal\, Barnes & Noble\, Nielsen Business Media and Pepsi\, and also consulted for Amazon Studios\, Starbucks and Hearst. Lee is presently advising companies on digital transformation\, AI\, NFTs\, augmented reality and subscription services. Lee is a TechStars mentor and regularly speaks at industry events about all things digital. You can contact Lee at leehuangdigital@gmail.com. 
URL:https://amaboston.org/event/nfts-what-are-they-and-how-can-marketers-use-them/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/03/NFTs-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220317T180000
DTEND;TZID=America/New_York:20220317T190000
DTSTAMP:20260418T131706
CREATED:20220204T163633Z
LAST-MODIFIED:20220227T214716Z
UID:12338-1647540000-1647543600@amaboston.org
SUMMARY:March Marketing Mingle
DESCRIPTION:Register now! \n\n\n\nJoin the AMA Boston community for a night of networking and connecting with like-minded marketers.\n\n\n\n\n\nAbout this event\n\n\nMeet other Boston marketers virtually for an evening of networking. \nWe’ll kick the night off with a Q&A session on the topic of “Restoring Trust in Social Media: What Technology Should You Be Considering For Your Brands?” with our guest speaker Peter Prodromou\, CEO & President at Boston Digital. We’ll then mingle in breakout groups to make new friends and network. \n\nAbout the speaker:\nAn accomplished CEO\, business leader\, and industry visionary\, Peter recognized the power of digital persuasion early on. As President and CEO of Boston Digital\, he runs the day-to-day operations of the company and works across teams to deliver powerful strategy and world-class product. Previously\, Peter led Racepoint Global to its position as the top technology and health firm in the country. He’s brokered sales for global enterprises\, counseled presidential candidates\, and set the industry vision for driving growth through digital activation. Peter is inspired to help brands stay relevant in an increasingly competitive economy through the power of digital for persuasion and is especially proud of his ability to manage a global company on a handheld device. \nPeter brings a sense of humor and calming vibes to the office and has led companies to four Best Places to Work awards. When he’s not encouraging clients to break the mold or showing a 200-year-old brand how to be relevant in the digital age\, Peter spends time reading about politics and public policy and hiking with his wife and Australian Shepard.
URL:https://amaboston.org/event/march-marketing-mingle/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/02/March-2022-Networking-Event-updated.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220308T120000
DTEND;TZID=UTC:20220308T130000
DTSTAMP:20260418T131706
CREATED:20220304T183135Z
LAST-MODIFIED:20220304T183135Z
UID:12381-1646740800-1646744400@amaboston.org
SUMMARY:AMA Boston Twitter Chat
DESCRIPTION:Join us on Tuesday March 8th at 12pm EST\, for three of our returning #AMABCHAT Twitter chat guests. Our guests are Janet Machuka from ATC Digital Academy\, Diana Richardson from SEMRUSH and Andrea Cruz from KoMarketing. They will join us from three different time zones to share their insights. \nYou can find the chat real time via www.twitter.com/amaboston or on demand by searching #AMABCHAT on March 8th.
URL:https://amaboston.org/event/ama-boston-twitter-chat-2/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/03/TweetChat38-3-002.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220222T190000
DTEND;TZID=America/New_York:20220222T200000
DTSTAMP:20260418T131706
CREATED:20220215T200740Z
LAST-MODIFIED:20220215T211639Z
UID:12346-1645556400-1645560000@amaboston.org
SUMMARY:AMA Boston Twitter Chat
DESCRIPTION:#AMABCHAT is a monthly discussion on our Twitter account (www.twitter.com/amaboston) with a marketing leader\, available by following along using the hashtag either live or after. The community can answer questions right along side our featured guest\, just remember to include #AMABCHAT. \n  \nThis month features Michele Martin a Senior Manager of Marketing at L.L Bean. \n  \nAfter this chat concludes\, we will break into a Twitter space to continue the conversation and answer any questions that may have come up. \n  \nYou can set a reminder or to access on your Twitter account by using this link https://twitter.com/i/spaces/1OdKrBYpqPeKX. \nIf you have a Twitter account\, feel free to set a reminder to be notified. If you don’t\, feel free to still listen in real time.
URL:https://amaboston.org/event/ama-boston-twitter-chat/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/02/ama-boston-march-twitter-chat.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220217T190000
DTEND;TZID=America/New_York:20220217T203000
DTSTAMP:20260418T131706
CREATED:20220118T140347Z
LAST-MODIFIED:20220211T140759Z
UID:12316-1645124400-1645129800@amaboston.org
SUMMARY:Super Bowl LVI Ads Event
DESCRIPTION:Register now!\n \nJoin us on February 17th for a night of fun at our Super Bowl Ads event!\n\n\n\n\n\nAbout this event\n\n\nJoin us on February 17th for a night of fun at our Super Bowl Ads event! Hear from our panel of experts as we: \n• Take a look back at some of the greatest Super Bowl ads of all time \n• Review some of the top ads from this year’s Super Bowl \n• Put our marketing hats on and break down which ads performed well and which one’s may have missed the mark \n• Review trends in advertising and digital marketing
URL:https://amaboston.org/event/super-bowl-lvi-ads-event/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/01/Updated-Super-Bowl-Ads-event-graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220203T190000
DTEND;TZID=America/New_York:20220203T200000
DTSTAMP:20260418T131706
CREATED:20220111T135145Z
LAST-MODIFIED:20220120T231122Z
UID:12308-1643914800-1643918400@amaboston.org
SUMMARY:Influencer Marketing: Why It's Critical to Building Brand Credibility
DESCRIPTION:Register now! \n\n\n\nInfluencer recommendations help boost brands\, build credibility\, increase conversion and impact your bottom-line.\n\n\n\n\n\nAbout this event\n\n\nMore than 67% of U.S marketers will use some form of influencer marketing this year. That number is expected to increase to 72.5% in 2022. Influencer marketing is about collaboration between an influencer and a brand – where the brand engages the influencer to promote their products or services to the influencer’s audience. The intention is to grow brand awareness. \nWhy? \nInfluencer recommendations help boost brands\, build credibility\, increase conversion and impact your bottom-line. It’s a must have in your marketing tool-kit – whether you are a B2C or a B2B company. \nIn this session you’ll learn about: \n• opportunities and challenges of influencer marketing• when to engage with influencers \n• how to find the right influencers that align with your brand \n• best practices \n• and more!
URL:https://amaboston.org/event/influencer-marketing-why-its-critical-to-building-brand-credibility/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/01/Copy-of-Copy-of-Influencer-Marketing-V1-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211216T190000
DTEND;TZID=America/New_York:20211216T200000
DTSTAMP:20260418T131706
CREATED:20211116T140715Z
LAST-MODIFIED:20211116T140850Z
UID:12242-1639681200-1639684800@amaboston.org
SUMMARY:AMA Boston Holiday Party
DESCRIPTION:Register now! \n\n\n\nJoin AMA Boston for a fun night of networking and connecting with your peers.\n\n\n\n\n\nAbout this event\n\n\nGrab a festive drink and join AMA Boston for a fun and festive night of holiday networking\, drinks\, music and more!\nAgenda: \n\nWe’ll kick off the night with our ugly sweater contest! Put on your best ugly sweater and our panel of judges will pick a winner who will receive a prize.\nWe’ll then break up into teams for our team trivia! This is a fun opportunity to test your marketing knowledge and work together with your peers. The winning team will receive a prize.\nWe’ll end the evening by breaking out into groups to connect with one another\, make new friends and spread seasonal cheer.
URL:https://amaboston.org/event/ama-boston-holiday-party/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/11/2021-AMA-Boston-Holiday-Party-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211201T190000
DTEND;TZID=America/New_York:20211201T200000
DTSTAMP:20260418T131706
CREATED:20211130T052130Z
LAST-MODIFIED:20211130T062623Z
UID:12269-1638385200-1638388800@amaboston.org
SUMMARY:Twitter Space: Ask Me Anything
DESCRIPTION:Ask Me Anything(AMA) is a recent trend on social media\, where topics aren’t decided ahead of time. Since our organization can be abbreviated to AMA\, we thought we would participate! Join us on Wednesday night with our friends from AMA – Pittsburgh. Topics can include\, what it’s like being a part of the American Marketing Association\, Marketing Trends during the holidays and beyond in 2022 or something specific like what’s the benefit of using Tik Tok for your small business. \n \nTwitter Spaces has evolved into an incredible platform for all parties involved. And\, if you haven’t participated in a very casual format of listening like you would a live podcast but have the ability to request to join the conversation in real time! Sessions will be recorded for future viewing.
URL:https://amaboston.org/event/twitter-space-ask-me-anything-with-ama-boston/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/11/AMA-Logo.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211118T180000
DTEND;TZID=America/New_York:20211118T190000
DTSTAMP:20260418T131706
CREATED:20211102T211002Z
LAST-MODIFIED:20211118T162811Z
UID:12221-1637258400-1637262000@amaboston.org
SUMMARY:The Copywriting Rules You WISH You Had in College
DESCRIPTION:Register now! \nAbout the event:\nIn the US alone\, companies waste $400 BILLION (!) each year due to poor writing skills throughout marketing\, sales\, customer service and beyond. But then spend $3.1 billion each year on REMEDIAL WRITING TRAINING. In order to communicate effectively\, everyone has to write. Yes\, we live in a world where there are podcasts and video\, but in the end\, that all gets translated into text\, one way or another. Turns out ‘writing’ is not the soft skill once dismissed as a waste-of-time college major and instead is perhaps the most essential job skill across every department. And it’s high time you brushed up. \nJoin copywriting expert\, former rock ‘n’ roll DJ and AI content-creation tech founder Kate Bradley Chernis for a tactical\, cliff-notes-styled run-through of writing essentials that will make you lean forward and think DUH. \nAbout the speaker:\nKate Bradley Chernis is the Founder & CEO of Lately\, which uses AI to automatically transform long-form content like blogs\, podcasts and videos into dozens of “smart” social posts it learns will yield the highest engagement from your audience. As a former marketing agency owner\, Kate initially created the idea for Lately out of spreadsheets for then-client\, Walmart\, and got them a 130% ROI\, year-over-year for three years. Prior to founding Lately\, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer\, engineer and voice talent with 25 years of national broadcast communications\, brand-building\, sales and marketing expertise.
URL:https://amaboston.org/event/the-copywriting-rules-you-wish-you-had-in-college/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/10/November-2021-Copywriting-Workshop-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211111T180000
DTEND;TZID=America/New_York:20211111T190000
DTSTAMP:20260418T131706
CREATED:20211025T133519Z
LAST-MODIFIED:20211108T020633Z
UID:12198-1636653600-1636657200@amaboston.org
SUMMARY:November Marketing Mingle with Christina Garnett\, Senior Marketing Manager\, Hubspot
DESCRIPTION:Register now! \nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick the night off with a Q&A session with special guest\, Christina Garnett\, Senior Marketing Manager at Hubspot. Christina will talk about the importance of building community and brand advocacy at Hubspot. She also shares Hubspot’s new program\, HubFans\, that was launched at the Inbound 2021 Conference and why this was an exciting new launch for Hubspot. \nWe’ll then mingle in breakout groups to make new friends and network. \nSpecial Guest \nChristina Garnett\, Senior Marketing Manager\, Hubspot \nCommunity builder and strategist\, Christina Garnett\, uses audience intelligence and social listening to learn more about audiences to determine needs\, behaviors\, and more. Her work serves to help brands better connect with their current customers\, potential customers\, and fans.
URL:https://amaboston.org/event/november-marketing-mingle-with-christina-garnett-senior-marketing-manager-hubspot/
LOCATION:MA
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/10/CHRISTINA-GARNETT-MARKETING-MINGLE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211028T180000
DTEND;TZID=America/New_York:20211028T190000
DTSTAMP:20260418T131706
CREATED:20211007T144624Z
LAST-MODIFIED:20211025T135914Z
UID:12187-1635444000-1635447600@amaboston.org
SUMMARY:Marketing Workshop: Leading in a Social World: How to Use Social Media to Build Social Capital
DESCRIPTION:Register now! \nAbout the event:\nMarketers have long had their hands on the levers of social media\, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. \nLeading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals\, leaders\, organizations and brands rely\, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills\, but with stronger leadership acumen. Leading in a Social World shows you how. \nLearning Objectives: \n\nShed biases: When it comes to building committed communities around your brand\, social media marketing data shows suspect results at best\, brand-damaging results at worst.\n\n\nLearn a better way: Learn why some brands are successfully motivating others within social networks (and how they’re doing it).\n\n\nElevate your approach: Learn how to use leadership acumen to build communities who give back to you\, your brand\, and your cause.\n\nSpeaker Bio: \nAaron Templer is a polymathic\, 25-year marketing leader. He is a marketing firm owner (Three Over Four) occasional speaker and professor\, and hobby percussionist. His firm\, speaking engagements\, teachings\, and writings are at the intersection of strategy\, creativity\, brand\, influence\, and leadership. Some call him the Gora Dhol Wallah. Leading in a Social World is Aaron’s first book. \nRegister: https://www.eventbrite.com/e/leading-in-a-social-world-how-to-use-social-media-to-build-social-capital-tickets-182816187137
URL:https://amaboston.org/event/leading-in-a-social-world-how-to-use-social-media-to-build-social-capital/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/10/Eventbrite-Aaron-Templer.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211021T180000
DTEND;TZID=America/New_York:20211021T190000
DTSTAMP:20260418T131706
CREATED:20210929T191522Z
LAST-MODIFIED:20210929T191522Z
UID:12174-1634839200-1634842800@amaboston.org
SUMMARY:October Power Hour with Ramli John\, Managing Director at ProductLed
DESCRIPTION:Register now!\nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick the night off with a Q&A session with special guest\, Ramli John\, Managing Director at ProductLed. Ramli will share what product-led growth is and why it’s here to stay\, how brands can effectively grow their community\, and more.  \nWe’ll then mingle in breakout groups to make new friends and network. \nSpecial Guest\nRamli John\, Managing Director at ProductLed \nRamli John is a product growth marketer with over 13 years of experience. Starting his career as a full-stack developer and data analyst\, he now helps product-led companies convert more users into lifelong customers. Ramli is the author of the bestselling book Product-Led Onboarding. \nAn educator at heart\, he has helped train hundreds of the world’s fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers.
URL:https://amaboston.org/event/october-power-hour-with-ramli-john-managing-director-at-productled/
LOCATION:MA
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/09/PowerHour10.21-eventrbtie.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211006T150000
DTEND;TZID=America/New_York:20211006T160000
DTSTAMP:20260418T131706
CREATED:20210928T144250Z
LAST-MODIFIED:20211004T201357Z
UID:12169-1633532400-1633536000@amaboston.org
SUMMARY:October Twitter Spaces
DESCRIPTION:Register now! \nJoin us live on October 6th on Twitter Spaces as we welcome Rand Fishkin and Amanda Natividad from Sparktoro. \nWe will be talking about many topics related to marketing including influence marketing\, launching a new brand\, social media and much more! \nNote: If the event link does not work for you\, you can click here to set a reminder on Twitter about the event.
URL:https://amaboston.org/event/october-twitter-spaces/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/09/AMA-Boston-Rand-Fishkin-Oct-6-2021.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210930T170000
DTEND;TZID=America/New_York:20210930T180000
DTSTAMP:20260418T131706
CREATED:20210914T152743Z
LAST-MODIFIED:20210917T135206Z
UID:12152-1633021200-1633024800@amaboston.org
SUMMARY:How to Start a Podcast: What You Need to Know
DESCRIPTION:Register Now! \nAbout the event:\nIt’s no secret that podcasts have taken over as one of the biggest players in the content marketing world. Perhaps you’ve always wanted to start your own podcast but didn’t know where to start. \nIn this workshop\, we are joined by experts JJ Ramberg\, Co-founder of Goodpods\, and Arielle Nissenblatt\, Community Manager at SquadCast.fm. They will be sharing their podcasting expertise and covering topics such as: \n• What resources you will need to start a podcast \n• How much of a budget you will need \n• How to decide what type of podcast is right for you \n• How to grow your audience \n• How to get your podcast noticed \n• And much more! \nRegister for this workshop today and start your podcasting journey! \nSpeakers:\nJJ Ramberg \nCo-founder of Goodpods \nFor her role in Goodpods\, JJ has been honored as one of Inc Magazine’s Top Female Founders. Recognized as one of Fast Company’s Most Innovative companies\, Goodpods is a podcast-centric social network where you can follow friends\, influencers and groups. \nArielle Nissenblatt \nCommunity Manager at SquadCast.fm \nArielle Nissenblatt is SquadCast.fm’s Community Manager. She is the founder of EarBuds Podcast Collective. She is also the co-creator of the Outlier Podcast Festival series. Arielle is obsessed with all things audio and loves giving tips on podcast marketing tactics.
URL:https://amaboston.org/event/how-to-start-a-podcast-what-you-need-to-know/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/09/Podcasting-Workshop-Revised-5pm.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210923T180000
DTEND;TZID=America/New_York:20210923T190000
DTSTAMP:20260418T131707
CREATED:20210908T212915Z
LAST-MODIFIED:20210910T125711Z
UID:12096-1632420000-1632423600@amaboston.org
SUMMARY:September Marketing Mingle with Victor Milligan\, CMO of Fastmarkets
DESCRIPTION:Register Now! \nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick the night off with a Q&A session with special guest\, Victor Milligan\, CMO of Fastmarkets. Victor will talk about why he feels today’s marketing operating model is not evolving and why marketers today are too caught up with data and are not focusing enough on the humanization of marketing. \nWe’ll then mingle in breakout groups to make new friends and network. \nSpecial Guest\nVictor Milligan\, CMO\, Fastmarkets \nVictor Milligan is the Chief Marketing Officer (CMO) for Fastmarkets responsible for all aspects of marketing strategy and operations including customer analytics. He also runs the small and medium-sized business (SMB) segment. Prior to Fastmarkets\, Victor was the CMO of Forrester for 5 years.  This followed two prior CMO roles at Nexage and Lavastorm; and roles leading consulting practices at Gartner. Victor began his career at BoozAllen.  Victor is a graduate of the University of Vermont where he majored in Mathematics.
URL:https://amaboston.org/event/september-marketing-mingle-with-victor-milligan-cmo-of-fastmarkets/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/09/victor-milligan-event-graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210610T180000
DTEND;TZID=America/New_York:20210610T190000
DTSTAMP:20260418T131707
CREATED:20210507T025740Z
LAST-MODIFIED:20210507T025740Z
UID:11956-1623348000-1623351600@amaboston.org
SUMMARY:June Marketing Mingle with GBH
DESCRIPTION:Register Now!\nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick off the night with a Q&A session with special guest\, Tina Cassidy\, CMO of GBH formerly (WGBH). Tina will talk about GBH’s recent rebrand dropping the broadcast-centric “W” from its name and adopting a new logo. \nWe’ll then mingle in breakout groups to make new friends and network. \n\n\nSpecial Guest\nTina Cassidy\, CMO\, GBH \nTina Cassidy is GBH’s Chief Marketing Officer\, leading the organization’s marketing\, communications and public relations efforts\, which includes responsibility for local and national marketing\, institutional branding\, events strategy\, creative and design services\, station relations\, and audience and media research. \nBefore joining GBH in 2019\, Cassidy was the executive vice president and chief content officer at InkHouse\, an innovative bi-coastal integrated digital marketing\, and public relations agency which she helped expand into new markets and service offerings. Prior to that\, she was a journalist with a wide range of experience as a reporter and editor\, primarily at the Boston Globe. \nCassidy is the author of several nonfiction books that focus on women and culture. Her latest is Mr. President How Long Must We Wait?: Alice Paul\, Woodrow Wilson and the Fight for the Right to Vote. She is on the board of The Conversation US\, and was previously on the board of the New England Center for Investigative Reporting.
URL:https://amaboston.org/event/june-marketing-mingle-with-gbh/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/05/ama-marketing-mingle-june.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210527T180000
DTEND;TZID=UTC:20210527T193000
DTSTAMP:20260418T131707
CREATED:20210506T165759Z
LAST-MODIFIED:20210506T165759Z
UID:11953-1622138400-1622143800@amaboston.org
SUMMARY:Virtual Perfect Pitch Competition
DESCRIPTION:Register Now!\nStudents and young professionals\, learn how to craft the perfect sales pitch! During this FREE all-access virtual workshop\, Rick Middlemass\, COO at the National Association of Sales Professionals\, will briefly present the importance\, impact\, and components of a sales pitch\, and attendees will split into groups to develop their own pitches for a mystery product. Rick will judge each presentation\, and we’ll celebrate the winners! \nPost-competition\, attendees will also have some time to network with peers in breakout groups. \nRegister today for this interactive event\, put your sales pitch skills to the test\, and grow your sales knowledge from a seasoned expert! \n\n\nSpeaker:\nRick Middlemass\, Chief Operating Officer\, NASP \nRick Middlemass is the COO of NASP and has almost a decade of experience in Entrepreneurship\, Business Development & Sales. \nRick began his sales and entrepreneurial career at 18 opening up a new territory for Student Painters creating over 100K in new business over the next 3 years. Rick also worked in various sales & marketing roles & internships throughout his time at Michigan State University. \nIn his first role out of school Rick joined NuWave Technology\, a Cisco Systems Premier Partner in Michigan\, and quickly worked his way up to be: \n2014 Sales Person of the Year \n2015 Sales Person of the Year \n16 Time Sales Person of the Month \nRick Middlemass now works with the National Association of Sales Professionals helping salespeople and sales leaders reach their true potential and continue to grow through our behavioral conditioning programs. \nConnect with Rick: https://www.linkedin.com/in/rickmiddlemass
URL:https://amaboston.org/event/virtual-perfect-pitch-competition/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/05/ama-virtual_pitch_event.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210506T120000
DTEND;TZID=America/New_York:20210506T130000
DTSTAMP:20260418T131707
CREATED:20210422T025023Z
LAST-MODIFIED:20210506T172142Z
UID:11922-1620302400-1620306000@amaboston.org
SUMMARY:Healthcare Marketing Panel
DESCRIPTION:Marketing Strategies to Build Customer Trust in the Digital Age\nRegister Now!\nHealthcare in the US is complex and confusing … and more so because of Covid19.   \nConsumers\, or patients\, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access\, transparency\, trustworthiness\, and reputation are among desired attributes\, but they are not always apparent within the healthcare industry.    \nLearn how successful healthcare brands have repositioned themselves to become more patient-centric and competitive.  \nPlease join AMA Boston\, Houston\, New Jersey\, New York\, and Madison chapters\, as Mari Considine\, CMO/CDO of Acenda Health\, moderates a panel of healthcare industry professionals from a healthcare system (Deven Nongbri)\, a healthcare agency (Erica Martinez)\, an academic consultant (James Gardner)\, and healthcare services (Stephen Cassell). \nThis webinar is open to all marketers\, including those in all aspects of the healthcare system\, those who service healthcare clients\, and those who are thinking about entering this highly challenging and rewarding sector. \nSpeakers\nMari Considine – Moderator \nCDO/CMO \nAcenda Health \nMari Considine leads all aspects of Acenda Integrated Health’s strategic marketing and communications efforts providing vision and leadership for digital and print communications\, key messaging\, storytelling\, internal communications\, and brand experience. She is also responsible for Acenda’s philanthropy strategy and fosters relationships with stakeholders to advance the organization’s mission. Mari is passionate about team collaboration\, the creative process\, and executing strategy from start to successful finish\, which has led to prominent awards for brand marketing and communications.  \n Mari serves on the George Washington University School of Business Digital Marketing Advisory Board and participates in several CMO roundtables and executive groups including ForbesWomen Forum and the PRSA Health Academy. She is also an active member of the American Marketing Association\, Public Relations Society of America\, and the Association of National Advertisers. Mari is an adjunct professor at St. Francis College where she teaches graduate-level marketing and management courses and is currently pursuing her Doctorate in Business Administration from Johnson & Wales University. \n  \nDeven Nongbri – Panelist \nAVP Marketing  \nHCA Healthcare \nDeven Nongbri serves as the AVP for marketing at HCA Healthcare’s Gulf Coast Division in Houston and helps steward a relatively new healthcare brand across 16 hospitals across the Gulf Coast of Texas. As a learning health system\, HCA Healthcare analyzes the data from over 35 million patient encounters a year to ensure our patients are receiving the latest and most impactful care possible. Prior to joining the HCA Healthcare team\, Deven led the regional digital practice at Edelman\, the largest PR agency in the world\, and managed healthcare\, energy and retail clients in Houston and across the country. \nBefore landing in Houston\, Deven supported global communications at companies like Johnson & Johnson\, Sara Lee and AT&T. As an active participant across social media platforms\, Deven was an early advocate of\, and helped pioneer digital\, mobile and e-commerce solutions with the NBA\, Dell\, Lipton\, M.D. Anderson and Shell among many other organizations. \nDeven graduated from Trinity University in San Antonio\, TX with a bachelor’s degree\, and from Northwestern University with a master’s. He lives in Houston with his wife and two children. \n  \nErica Martinez – Panelist \nSVP\, Brand Strategist \nBGB Group \nErica Martinez is an SVP of Brand Strategy at BGB Group in New York City. She has over 20 years of integrated marketing and advertising experience\, nearly half of which has been in the health and wellness space. She has developed multichannel programs targeting a wide range of health care professionals and patients across many different therapeutic areas. Today\, she helps healthcare brands position themselves for success\, with a focus on understanding the changing dynamic between patients and providers and the ways in which different audiences perceive their relationships with the healthcare system and their access to information. Erica is a born and bred New Yorker\, and (still!) lives in the city with her husband and two sons. When she’s not working on strategy\, you can find her foraging for mushrooms and vintage posters. \nJames Gardner – Panelist \nAdjunct Professor \nNortheastern University \nJames is a sales and marketing professional with 20 years of B2C and B2B experience. While his career’s roots are in consumer packaged goods and strategy consulting\, James has held roles with fast-moving tech startups\, established Fortune 1000 leaders\, and forward-leaning digital marketing agencies.  \nJames is currently a retail health consultant\, serving health systems\, physician groups\, and dental practices. He’s known as an authority on Walmart\, Amazon\, CVS\, Walgreens\, and other primary care disruptors.  \nBefore that\, James led marketing for ReVital Cancer Rehabilitation\, an oncology start-up affiliated with Select Medica\, and at MedTouch\, a Boston-based digital marketing agency\, James led the team’s national client development efforts with hospitals\, health systems\, and health plans.  \nJames is on faculty with Northeastern University\, teaching a weekly graduate-level digital media course\, and is a contributing editor for MedTech Boston. James has also been published and quoted in multiple publications\, most notably CNBC\, MedCity News\, CIO.com\, and eHealthcare Strategy & Trends and is a veteran speaker at high-profile conferences\, including HCIC\, HMPS\, and HITMC. \n  \nStephen Cassell – Panelist \nCMO Board Advisor \nBirchtree\, LLC & \nFormer SVP Marketing & Chief Brand Officer \nCigna \nStephen has spearheaded transformative\, global growth for some of the world’s most recognizable brands\, including Cigna\, J.P. Morgan Chase\, American Express\, and HSBC. He is known for driving long-term value across the enterprise by seizing market opportunity and enhancing performance and operational excellence. He is tri-lingual and tri-cultural and has built a strong track record across international markets. An industry thought leader\, Stephen has received multiple Cannes Lion\, Shorty\, Webby\, Gold Pencil\, and Effie awards for growth-oriented business and marketing innovations. \nAs the former Senior Vice President Marketing\, Chief Brand Officer at Fortune 13 Cigna\, Stephen helped transform the company into a position of market dominance\, driving growth\, sustainable customer loyalty\, and strong operating performance throughout acquisitions and the creation of a holistic\, disruptive business model built for strategic white space. \nStephen earned a BA degree from Bates College in Maine and an MBA degree from Wake Forest University in North Carolina and graduated from the International Business Program at Oxford University. He is based in Connecticut where he lives with his husband and son\, is active in multiple community organizations\, and is an advocate for LGBTQ youth and a more inclusive workplace.
URL:https://amaboston.org/event/healthcare-marketing-panel/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/04/5.6healthcare.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20210429T180000
DTEND;TZID=America/Halifax:20210429T190000
DTSTAMP:20260418T131707
CREATED:20210417T005500Z
LAST-MODIFIED:20210417T005500Z
UID:11897-1619719200-1619722800@amaboston.org
SUMMARY:Cocktails in the Greenroom
DESCRIPTION:Register Now!A Toast to Health: Virtual Networking Happy Hour\nA Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour\, Cocktails in the Greenroom. Join us on Thursday\, April 29\, from 6 to 7 pm EDT\, to network with marketers in the healthcare industry and many others across the country. \nAMA Chapter leaders will lead ten breakout rooms for highly interactive conversations about issues in healthcare marketing\, the state of marketing in the early months of 2021\, and more. This is an opportunity to stay connected to AMA New York members and meet other marketing professionals from chapters in Houston\, Boston\, New Jersey\, and Madison. You’ll also gain important insights to participate in our following healthcare-focused webinar on May 6th\, Marketing Strategies to Build Customer Trust in the Digital Age. \nWhy join this event: \n\nHave fun at no cost! Bring your own cocktail and meet people across the country or from your area.\nGet personal and learn! We’re going beyond the happy hour to ensure you build deeper\, more meaningful connections with small group conversations\, and have focused impactful conversations.\nGrow your network! Meet 20 marketers at different stages in their careers from around the country.\n\nSignature Drink: Clock Out Daiquiri\nThis easy 4-ingredient cocktail is the perfect treat on a spring day! \nIngredients: \n\n1 heaping cup frozen strawberries\n3 oz white rum*\n2 oz freshly squeezed lime juice\n2 TB simple syrup\n\n* Mocktail Alternative to Clock Out Daiquiri: Replace rum with 1 cup of pineapple juice. \nOptional garnishes: fresh slices of lime\, strawberries\, and sprigs of mint. \n4-step recipe: \n\nCombine all of these ingredients in a blender\nBlend your mixture at high speed until smooth.\nPour the result into a collins or a margarita glass.\nGarnish as desired and serve while very cold.
URL:https://amaboston.org/event/cocktails-in-the-greenroom/
LOCATION:Online
CATEGORIES:Online
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BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20210422T120000
DTEND;TZID=America/Halifax:20210422T130000
DTSTAMP:20260418T131707
CREATED:20210406T232317Z
LAST-MODIFIED:20210406T232317Z
UID:11884-1619092800-1619096400@amaboston.org
SUMMARY:Maximizing for Micro-Moment Marketing
DESCRIPTION:Register Now!\nToday’s customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage\, changing consumer needs\, and the ability to look for information and shop from anywhere. Consumers use an average of 6 touchpoints and more than half of this time is spent in short segments of fewer than 30 seconds – micro-moments. \nWith customers expecting consistency across touchpoints and less time to engage\, brands need to understand how to capture attention\, assist in decision-making\, and drive loyalty in less than 30 seconds. This session will focus on the strategies and tactics brands can utilize to make the most of consumer’s shorter interaction windows. \nTopics covered will include:\n\nWhy micro-moments are more critical than ever\nHow to identify your micro-moments\nThe role of content and personalization in micro-moment strategies\nTwo days before the Webinar\, we will email you the link to join.\n\nBy registering\, you are consenting to AMA Boston email communications and recording of the event. \nAt AMA Boston\, we’re all about bringing marketers together and helping one another build strong networks and connections. We ask that all event attendees approach our community in a collegial\, helpful\, and sensitive manner. Please be respectful of one another and treat the connections you make here professionally. \nSpeaker\nJill Grozalsky\, Product Marketing Director\, Sitecore\nJill Grozalsky is an award-winning digital marketer with expertise in personalization\, user segmentation\, testing\, and comprehensive marketing strategies. As a Product Marketing Director at Sitecore\, Jill is responsible for helping to bring products from concept to commercialization – communicating benefits\, product highlights\, feature value\, and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks\, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth. \nModerator\nMeghan McGrath\, Marketing Manager\, BTS Boston\nMeghan McGrath is President of The American Marketing Association Boston Chapter. She is also Marketing Manager for BTS Boston (formerly Bates)\, where she executes the firm’s strategic marketing and public relations initiatives. She leads the firm’s digital marketing strategy\, content marketing\, event marketing\, speaking engagements\, social media\, video strategy\, and branding.
URL:https://amaboston.org/event/maximizing-for-micro-moment-marketing/
LOCATION:MA
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/04/sitecore_Jill_Grozalsky_webinar.jpeg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20210311T180000
DTEND;TZID=UTC:20210311T190000
DTSTAMP:20260418T131707
CREATED:20210222T233659Z
LAST-MODIFIED:20210305T002221Z
UID:11736-1615485600-1615489200@amaboston.org
SUMMARY:AMA Boston's Marketing Mingle
DESCRIPTION:Register Now\nJoin our virtual networking event!\n\n\n\n\n\nAbout this Event\n\n\nMeet other Boston marketers virtually for an evening of networking.\nAgenda: \n\nWe’ll kick off the night with a Q&A session with special guest\, David Meiselman\, CMO of ezCater. David will talk about how the global pandemic has affected his team’s marketing strategy and the catering industry as a whole\, and how through all the turbulence and uncertainty COVID-19 has presented\, ezCater has been able to adapt and continue to grow at a rapid pace\n\n\nWe’ll then mingle in breakout groups to make new friends and network\n\n  \nTwo days before the Mingle\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event. \nAt AMA Boston\, we’re all about bringing marketers together and helping one another build strong networks and connections. We ask that all event attendees approach our community in a collegial\, helpful\, and sensitive manner. Please be respectful of one another and treat the connections you make here professionally. \n\n\nSpecial Guest\nDavid Meiselman\, CMO\, ezCater \nDavid Meiselman is the CMO of ezCater\, the largest national marketplace for business catering. He has spent 25 years marketing innovative technology products and has helped multiple companies grow over 20X to billion dollar valuations. David has built award-winning marketing teams at four technology companies that offered everything from consumer focused software to complex enterprise platforms. David has a BA and an MA from Johns Hopkins University. \n\nRegister Now
URL:https://amaboston.org/event/ama-bostons-marketing-mingle-7/
LOCATION:MA
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/02/https___cdn.evbuc_.com_images_126727031_406809874_1_original.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20210225T180000
DTEND;TZID=UTC:20210225T190000
DTSTAMP:20260418T131707
CREATED:20210210T004707Z
LAST-MODIFIED:20210222T231927Z
UID:11694-1614276000-1614279600@amaboston.org
SUMMARY:Applicant Tracking: The Impact that AI is having on Hiring & Recruiting
DESCRIPTION:About this Event\n\n\nJoin the American Marketing Association\, Boston (AMA) on February 25th\, 2021 from 6-7 pm as Technology Marketer Jim Panagas moderates a lively discussion on Applicant Tracking Technology. \nIf you’ve applied for a job recently\, this is the technology that you’re running into that scans your resume and uses artificial intelligence to evaluate your credentials. \nGuest speakers include companies that develop and market this technology as well as the recruiters who use it on a daily basis. \nAttendees will learn:. \n\nHow companies are increasingly using Artificial Intelligence (AI) to scan resume and evaluate job candidates\nThe growing use of video in hiring/recruiting\nInsights from companies that make and market ATS software\nReactions from recruiters who use ATS software\nThe impact that applicant tracking technology is having on the hiring process\nHow ATS relates with other corporate technology stacks\n\n\n\nSpeakers:\nMatthew Liptak\, Director of Talent Acquisition\, Mimecast \nA Talent Acquisition Leader\, Matthew Liptak has over 25 years experience and a proven track record of successful recruiting. In addition\, Matthew has expertise on strategic sourcing\, social media and networking as well as scaling\, implementing and advancing a corporate hiring process. He delivers definitive results and has vast experience developing attraction techniques for top talent at all levels and industries to place into critical positions in various Fortune 500/1000 companies. \nZoe Morin\, VP Product Marketing\, Workable \nAs the VP of Product Marketing at Workable\, Zoe is responsible for driving the product marketing team to deliver a consistent\, clear and authentic voice for the brand across all marketing channels. She is the expert on Workable solutions and owns the interpretation of market trends and data to inform the long term strategy and vision for the Product Marketing team. Her experience spans marketing\, sales and consumer insights. Prior to joining Workable\, Zoe built and led high performing teams focused on the customer and customer experience at both Compete and comScore. \nMary Truslow\, Managing Director\, Communications Collaborative \nMary\, formally trained in advertising\, project and account management. With over 17 years’ experience and direct industry knowledge\, Mary transitioned to career in human resources and recruitment working on both sides of the recruiting process sourcing\, interviewing and matching the right people with the right career opportunities. Her expertise includes relationship builder with a wide\, deep and diverse network as well as a deep knowledge of the advertising and marketing realms. Consistently named as a top-billing consultant. \n  \n\n\nModerator\nJim Panagas\, Head of Communications\, CorporateVoice \nJim Panagas builds the public image of businesses and organizations\, putting then on the path to thought leadership and market dominance. A B2B marketing and communications executive\, he serves at the Director and VP level\, focusing on the software\, technology\, and innovation space. \nHe has worked not only for U.S. corporations but also for European businesses looking to expand their presence in North America. His expertise is developing breakthrough communications strategies that put companies on the path to thought and market leadership. \nA master storyteller\, Jim helps businesses form a strong bond with customers\, prospects\, and partners while at the same time “influencing the influencers” including editors\, reporters\, and analysts. \n \nRead More
URL:https://amaboston.org/event/applicant-tracking-the-impact-that-ai-is-having-on-hiring-recruiting/
LOCATION:MA
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/02/images_124587435_111787070_1_original-1.jpg
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