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DTSTART;TZID=America/New_York:20220217T190000
DTEND;TZID=America/New_York:20220217T203000
DTSTAMP:20260418T145340
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UID:12316-1645124400-1645129800@amaboston.org
SUMMARY:Super Bowl LVI Ads Event
DESCRIPTION:Register now!\n \nJoin us on February 17th for a night of fun at our Super Bowl Ads event!\n\n\n\n\n\nAbout this event\n\n\nJoin us on February 17th for a night of fun at our Super Bowl Ads event! Hear from our panel of experts as we: \n• Take a look back at some of the greatest Super Bowl ads of all time \n• Review some of the top ads from this year’s Super Bowl \n• Put our marketing hats on and break down which ads performed well and which one’s may have missed the mark \n• Review trends in advertising and digital marketing
URL:https://amaboston.org/event/super-bowl-lvi-ads-event/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/01/Updated-Super-Bowl-Ads-event-graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220203T190000
DTEND;TZID=America/New_York:20220203T200000
DTSTAMP:20260418T145340
CREATED:20220111T135145Z
LAST-MODIFIED:20220120T231122Z
UID:12308-1643914800-1643918400@amaboston.org
SUMMARY:Influencer Marketing: Why It's Critical to Building Brand Credibility
DESCRIPTION:Register now! \n\n\n\nInfluencer recommendations help boost brands\, build credibility\, increase conversion and impact your bottom-line.\n\n\n\n\n\nAbout this event\n\n\nMore than 67% of U.S marketers will use some form of influencer marketing this year. That number is expected to increase to 72.5% in 2022. Influencer marketing is about collaboration between an influencer and a brand – where the brand engages the influencer to promote their products or services to the influencer’s audience. The intention is to grow brand awareness. \nWhy? \nInfluencer recommendations help boost brands\, build credibility\, increase conversion and impact your bottom-line. It’s a must have in your marketing tool-kit – whether you are a B2C or a B2B company. \nIn this session you’ll learn about: \n• opportunities and challenges of influencer marketing• when to engage with influencers \n• how to find the right influencers that align with your brand \n• best practices \n• and more!
URL:https://amaboston.org/event/influencer-marketing-why-its-critical-to-building-brand-credibility/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/01/Copy-of-Copy-of-Influencer-Marketing-V1-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211216T190000
DTEND;TZID=America/New_York:20211216T200000
DTSTAMP:20260418T145340
CREATED:20211116T140715Z
LAST-MODIFIED:20211116T140850Z
UID:12242-1639681200-1639684800@amaboston.org
SUMMARY:AMA Boston Holiday Party
DESCRIPTION:Register now! \n\n\n\nJoin AMA Boston for a fun night of networking and connecting with your peers.\n\n\n\n\n\nAbout this event\n\n\nGrab a festive drink and join AMA Boston for a fun and festive night of holiday networking\, drinks\, music and more!\nAgenda: \n\nWe’ll kick off the night with our ugly sweater contest! Put on your best ugly sweater and our panel of judges will pick a winner who will receive a prize.\nWe’ll then break up into teams for our team trivia! This is a fun opportunity to test your marketing knowledge and work together with your peers. The winning team will receive a prize.\nWe’ll end the evening by breaking out into groups to connect with one another\, make new friends and spread seasonal cheer.
URL:https://amaboston.org/event/ama-boston-holiday-party/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/11/2021-AMA-Boston-Holiday-Party-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211201T190000
DTEND;TZID=America/New_York:20211201T200000
DTSTAMP:20260418T145340
CREATED:20211130T052130Z
LAST-MODIFIED:20211130T062623Z
UID:12269-1638385200-1638388800@amaboston.org
SUMMARY:Twitter Space: Ask Me Anything
DESCRIPTION:Ask Me Anything(AMA) is a recent trend on social media\, where topics aren’t decided ahead of time. Since our organization can be abbreviated to AMA\, we thought we would participate! Join us on Wednesday night with our friends from AMA – Pittsburgh. Topics can include\, what it’s like being a part of the American Marketing Association\, Marketing Trends during the holidays and beyond in 2022 or something specific like what’s the benefit of using Tik Tok for your small business. \n \nTwitter Spaces has evolved into an incredible platform for all parties involved. And\, if you haven’t participated in a very casual format of listening like you would a live podcast but have the ability to request to join the conversation in real time! Sessions will be recorded for future viewing.
URL:https://amaboston.org/event/twitter-space-ask-me-anything-with-ama-boston/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/11/AMA-Logo.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211118T180000
DTEND;TZID=America/New_York:20211118T190000
DTSTAMP:20260418T145340
CREATED:20211102T211002Z
LAST-MODIFIED:20211118T162811Z
UID:12221-1637258400-1637262000@amaboston.org
SUMMARY:The Copywriting Rules You WISH You Had in College
DESCRIPTION:Register now! \nAbout the event:\nIn the US alone\, companies waste $400 BILLION (!) each year due to poor writing skills throughout marketing\, sales\, customer service and beyond. But then spend $3.1 billion each year on REMEDIAL WRITING TRAINING. In order to communicate effectively\, everyone has to write. Yes\, we live in a world where there are podcasts and video\, but in the end\, that all gets translated into text\, one way or another. Turns out ‘writing’ is not the soft skill once dismissed as a waste-of-time college major and instead is perhaps the most essential job skill across every department. And it’s high time you brushed up. \nJoin copywriting expert\, former rock ‘n’ roll DJ and AI content-creation tech founder Kate Bradley Chernis for a tactical\, cliff-notes-styled run-through of writing essentials that will make you lean forward and think DUH. \nAbout the speaker:\nKate Bradley Chernis is the Founder & CEO of Lately\, which uses AI to automatically transform long-form content like blogs\, podcasts and videos into dozens of “smart” social posts it learns will yield the highest engagement from your audience. As a former marketing agency owner\, Kate initially created the idea for Lately out of spreadsheets for then-client\, Walmart\, and got them a 130% ROI\, year-over-year for three years. Prior to founding Lately\, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer\, engineer and voice talent with 25 years of national broadcast communications\, brand-building\, sales and marketing expertise.
URL:https://amaboston.org/event/the-copywriting-rules-you-wish-you-had-in-college/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/10/November-2021-Copywriting-Workshop-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211111T180000
DTEND;TZID=America/New_York:20211111T190000
DTSTAMP:20260418T145340
CREATED:20211025T133519Z
LAST-MODIFIED:20211108T020633Z
UID:12198-1636653600-1636657200@amaboston.org
SUMMARY:November Marketing Mingle with Christina Garnett\, Senior Marketing Manager\, Hubspot
DESCRIPTION:Register now! \nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick the night off with a Q&A session with special guest\, Christina Garnett\, Senior Marketing Manager at Hubspot. Christina will talk about the importance of building community and brand advocacy at Hubspot. She also shares Hubspot’s new program\, HubFans\, that was launched at the Inbound 2021 Conference and why this was an exciting new launch for Hubspot. \nWe’ll then mingle in breakout groups to make new friends and network. \nSpecial Guest \nChristina Garnett\, Senior Marketing Manager\, Hubspot \nCommunity builder and strategist\, Christina Garnett\, uses audience intelligence and social listening to learn more about audiences to determine needs\, behaviors\, and more. Her work serves to help brands better connect with their current customers\, potential customers\, and fans.
URL:https://amaboston.org/event/november-marketing-mingle-with-christina-garnett-senior-marketing-manager-hubspot/
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/10/CHRISTINA-GARNETT-MARKETING-MINGLE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211028T180000
DTEND;TZID=America/New_York:20211028T190000
DTSTAMP:20260418T145340
CREATED:20211007T144624Z
LAST-MODIFIED:20211025T135914Z
UID:12187-1635444000-1635447600@amaboston.org
SUMMARY:Marketing Workshop: Leading in a Social World: How to Use Social Media to Build Social Capital
DESCRIPTION:Register now! \nAbout the event:\nMarketers have long had their hands on the levers of social media\, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. \nLeading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals\, leaders\, organizations and brands rely\, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills\, but with stronger leadership acumen. Leading in a Social World shows you how. \nLearning Objectives: \n\nShed biases: When it comes to building committed communities around your brand\, social media marketing data shows suspect results at best\, brand-damaging results at worst.\n\n\nLearn a better way: Learn why some brands are successfully motivating others within social networks (and how they’re doing it).\n\n\nElevate your approach: Learn how to use leadership acumen to build communities who give back to you\, your brand\, and your cause.\n\nSpeaker Bio: \nAaron Templer is a polymathic\, 25-year marketing leader. He is a marketing firm owner (Three Over Four) occasional speaker and professor\, and hobby percussionist. His firm\, speaking engagements\, teachings\, and writings are at the intersection of strategy\, creativity\, brand\, influence\, and leadership. Some call him the Gora Dhol Wallah. Leading in a Social World is Aaron’s first book. \nRegister: https://www.eventbrite.com/e/leading-in-a-social-world-how-to-use-social-media-to-build-social-capital-tickets-182816187137
URL:https://amaboston.org/event/leading-in-a-social-world-how-to-use-social-media-to-build-social-capital/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/10/Eventbrite-Aaron-Templer.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211021T180000
DTEND;TZID=America/New_York:20211021T190000
DTSTAMP:20260418T145340
CREATED:20210929T191522Z
LAST-MODIFIED:20210929T191522Z
UID:12174-1634839200-1634842800@amaboston.org
SUMMARY:October Power Hour with Ramli John\, Managing Director at ProductLed
DESCRIPTION:Register now!\nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick the night off with a Q&A session with special guest\, Ramli John\, Managing Director at ProductLed. Ramli will share what product-led growth is and why it’s here to stay\, how brands can effectively grow their community\, and more.  \nWe’ll then mingle in breakout groups to make new friends and network. \nSpecial Guest\nRamli John\, Managing Director at ProductLed \nRamli John is a product growth marketer with over 13 years of experience. Starting his career as a full-stack developer and data analyst\, he now helps product-led companies convert more users into lifelong customers. Ramli is the author of the bestselling book Product-Led Onboarding. \nAn educator at heart\, he has helped train hundreds of the world’s fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers.
URL:https://amaboston.org/event/october-power-hour-with-ramli-john-managing-director-at-productled/
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/09/PowerHour10.21-eventrbtie.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211006T150000
DTEND;TZID=America/New_York:20211006T160000
DTSTAMP:20260418T145340
CREATED:20210928T144250Z
LAST-MODIFIED:20211004T201357Z
UID:12169-1633532400-1633536000@amaboston.org
SUMMARY:October Twitter Spaces
DESCRIPTION:Register now! \nJoin us live on October 6th on Twitter Spaces as we welcome Rand Fishkin and Amanda Natividad from Sparktoro. \nWe will be talking about many topics related to marketing including influence marketing\, launching a new brand\, social media and much more! \nNote: If the event link does not work for you\, you can click here to set a reminder on Twitter about the event.
URL:https://amaboston.org/event/october-twitter-spaces/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/09/AMA-Boston-Rand-Fishkin-Oct-6-2021.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210930T170000
DTEND;TZID=America/New_York:20210930T180000
DTSTAMP:20260418T145340
CREATED:20210914T152743Z
LAST-MODIFIED:20210917T135206Z
UID:12152-1633021200-1633024800@amaboston.org
SUMMARY:How to Start a Podcast: What You Need to Know
DESCRIPTION:Register Now! \nAbout the event:\nIt’s no secret that podcasts have taken over as one of the biggest players in the content marketing world. Perhaps you’ve always wanted to start your own podcast but didn’t know where to start. \nIn this workshop\, we are joined by experts JJ Ramberg\, Co-founder of Goodpods\, and Arielle Nissenblatt\, Community Manager at SquadCast.fm. They will be sharing their podcasting expertise and covering topics such as: \n• What resources you will need to start a podcast \n• How much of a budget you will need \n• How to decide what type of podcast is right for you \n• How to grow your audience \n• How to get your podcast noticed \n• And much more! \nRegister for this workshop today and start your podcasting journey! \nSpeakers:\nJJ Ramberg \nCo-founder of Goodpods \nFor her role in Goodpods\, JJ has been honored as one of Inc Magazine’s Top Female Founders. Recognized as one of Fast Company’s Most Innovative companies\, Goodpods is a podcast-centric social network where you can follow friends\, influencers and groups. \nArielle Nissenblatt \nCommunity Manager at SquadCast.fm \nArielle Nissenblatt is SquadCast.fm’s Community Manager. She is the founder of EarBuds Podcast Collective. She is also the co-creator of the Outlier Podcast Festival series. Arielle is obsessed with all things audio and loves giving tips on podcast marketing tactics.
URL:https://amaboston.org/event/how-to-start-a-podcast-what-you-need-to-know/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/09/Podcasting-Workshop-Revised-5pm.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210923T180000
DTEND;TZID=America/New_York:20210923T190000
DTSTAMP:20260418T145340
CREATED:20210908T212915Z
LAST-MODIFIED:20210910T125711Z
UID:12096-1632420000-1632423600@amaboston.org
SUMMARY:September Marketing Mingle with Victor Milligan\, CMO of Fastmarkets
DESCRIPTION:Register Now! \nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick the night off with a Q&A session with special guest\, Victor Milligan\, CMO of Fastmarkets. Victor will talk about why he feels today’s marketing operating model is not evolving and why marketers today are too caught up with data and are not focusing enough on the humanization of marketing. \nWe’ll then mingle in breakout groups to make new friends and network. \nSpecial Guest\nVictor Milligan\, CMO\, Fastmarkets \nVictor Milligan is the Chief Marketing Officer (CMO) for Fastmarkets responsible for all aspects of marketing strategy and operations including customer analytics. He also runs the small and medium-sized business (SMB) segment. Prior to Fastmarkets\, Victor was the CMO of Forrester for 5 years.  This followed two prior CMO roles at Nexage and Lavastorm; and roles leading consulting practices at Gartner. Victor began his career at BoozAllen.  Victor is a graduate of the University of Vermont where he majored in Mathematics.
URL:https://amaboston.org/event/september-marketing-mingle-with-victor-milligan-cmo-of-fastmarkets/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/09/victor-milligan-event-graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210610T180000
DTEND;TZID=America/New_York:20210610T190000
DTSTAMP:20260418T145340
CREATED:20210507T025740Z
LAST-MODIFIED:20210507T025740Z
UID:11956-1623348000-1623351600@amaboston.org
SUMMARY:June Marketing Mingle with GBH
DESCRIPTION:Register Now!\nMeet other Boston marketers virtually for an evening of networking.\nWe’ll kick off the night with a Q&A session with special guest\, Tina Cassidy\, CMO of GBH formerly (WGBH). Tina will talk about GBH’s recent rebrand dropping the broadcast-centric “W” from its name and adopting a new logo. \nWe’ll then mingle in breakout groups to make new friends and network. \n\n\nSpecial Guest\nTina Cassidy\, CMO\, GBH \nTina Cassidy is GBH’s Chief Marketing Officer\, leading the organization’s marketing\, communications and public relations efforts\, which includes responsibility for local and national marketing\, institutional branding\, events strategy\, creative and design services\, station relations\, and audience and media research. \nBefore joining GBH in 2019\, Cassidy was the executive vice president and chief content officer at InkHouse\, an innovative bi-coastal integrated digital marketing\, and public relations agency which she helped expand into new markets and service offerings. Prior to that\, she was a journalist with a wide range of experience as a reporter and editor\, primarily at the Boston Globe. \nCassidy is the author of several nonfiction books that focus on women and culture. Her latest is Mr. President How Long Must We Wait?: Alice Paul\, Woodrow Wilson and the Fight for the Right to Vote. She is on the board of The Conversation US\, and was previously on the board of the New England Center for Investigative Reporting.
URL:https://amaboston.org/event/june-marketing-mingle-with-gbh/
LOCATION:Online
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/05/ama-marketing-mingle-june.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210527T180000
DTEND;TZID=UTC:20210527T193000
DTSTAMP:20260418T145340
CREATED:20210506T165759Z
LAST-MODIFIED:20210506T165759Z
UID:11953-1622138400-1622143800@amaboston.org
SUMMARY:Virtual Perfect Pitch Competition
DESCRIPTION:Register Now!\nStudents and young professionals\, learn how to craft the perfect sales pitch! During this FREE all-access virtual workshop\, Rick Middlemass\, COO at the National Association of Sales Professionals\, will briefly present the importance\, impact\, and components of a sales pitch\, and attendees will split into groups to develop their own pitches for a mystery product. Rick will judge each presentation\, and we’ll celebrate the winners! \nPost-competition\, attendees will also have some time to network with peers in breakout groups. \nRegister today for this interactive event\, put your sales pitch skills to the test\, and grow your sales knowledge from a seasoned expert! \n\n\nSpeaker:\nRick Middlemass\, Chief Operating Officer\, NASP \nRick Middlemass is the COO of NASP and has almost a decade of experience in Entrepreneurship\, Business Development & Sales. \nRick began his sales and entrepreneurial career at 18 opening up a new territory for Student Painters creating over 100K in new business over the next 3 years. Rick also worked in various sales & marketing roles & internships throughout his time at Michigan State University. \nIn his first role out of school Rick joined NuWave Technology\, a Cisco Systems Premier Partner in Michigan\, and quickly worked his way up to be: \n2014 Sales Person of the Year \n2015 Sales Person of the Year \n16 Time Sales Person of the Month \nRick Middlemass now works with the National Association of Sales Professionals helping salespeople and sales leaders reach their true potential and continue to grow through our behavioral conditioning programs. \nConnect with Rick: https://www.linkedin.com/in/rickmiddlemass
URL:https://amaboston.org/event/virtual-perfect-pitch-competition/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/05/ama-virtual_pitch_event.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210506T120000
DTEND;TZID=America/New_York:20210506T130000
DTSTAMP:20260418T145340
CREATED:20210422T025023Z
LAST-MODIFIED:20210506T172142Z
UID:11922-1620302400-1620306000@amaboston.org
SUMMARY:Healthcare Marketing Panel
DESCRIPTION:Marketing Strategies to Build Customer Trust in the Digital Age\nRegister Now!\nHealthcare in the US is complex and confusing … and more so because of Covid19.   \nConsumers\, or patients\, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access\, transparency\, trustworthiness\, and reputation are among desired attributes\, but they are not always apparent within the healthcare industry.    \nLearn how successful healthcare brands have repositioned themselves to become more patient-centric and competitive.  \nPlease join AMA Boston\, Houston\, New Jersey\, New York\, and Madison chapters\, as Mari Considine\, CMO/CDO of Acenda Health\, moderates a panel of healthcare industry professionals from a healthcare system (Deven Nongbri)\, a healthcare agency (Erica Martinez)\, an academic consultant (James Gardner)\, and healthcare services (Stephen Cassell). \nThis webinar is open to all marketers\, including those in all aspects of the healthcare system\, those who service healthcare clients\, and those who are thinking about entering this highly challenging and rewarding sector. \nSpeakers\nMari Considine – Moderator \nCDO/CMO \nAcenda Health \nMari Considine leads all aspects of Acenda Integrated Health’s strategic marketing and communications efforts providing vision and leadership for digital and print communications\, key messaging\, storytelling\, internal communications\, and brand experience. She is also responsible for Acenda’s philanthropy strategy and fosters relationships with stakeholders to advance the organization’s mission. Mari is passionate about team collaboration\, the creative process\, and executing strategy from start to successful finish\, which has led to prominent awards for brand marketing and communications.  \n Mari serves on the George Washington University School of Business Digital Marketing Advisory Board and participates in several CMO roundtables and executive groups including ForbesWomen Forum and the PRSA Health Academy. She is also an active member of the American Marketing Association\, Public Relations Society of America\, and the Association of National Advertisers. Mari is an adjunct professor at St. Francis College where she teaches graduate-level marketing and management courses and is currently pursuing her Doctorate in Business Administration from Johnson & Wales University. \n  \nDeven Nongbri – Panelist \nAVP Marketing  \nHCA Healthcare \nDeven Nongbri serves as the AVP for marketing at HCA Healthcare’s Gulf Coast Division in Houston and helps steward a relatively new healthcare brand across 16 hospitals across the Gulf Coast of Texas. As a learning health system\, HCA Healthcare analyzes the data from over 35 million patient encounters a year to ensure our patients are receiving the latest and most impactful care possible. Prior to joining the HCA Healthcare team\, Deven led the regional digital practice at Edelman\, the largest PR agency in the world\, and managed healthcare\, energy and retail clients in Houston and across the country. \nBefore landing in Houston\, Deven supported global communications at companies like Johnson & Johnson\, Sara Lee and AT&T. As an active participant across social media platforms\, Deven was an early advocate of\, and helped pioneer digital\, mobile and e-commerce solutions with the NBA\, Dell\, Lipton\, M.D. Anderson and Shell among many other organizations. \nDeven graduated from Trinity University in San Antonio\, TX with a bachelor’s degree\, and from Northwestern University with a master’s. He lives in Houston with his wife and two children. \n  \nErica Martinez – Panelist \nSVP\, Brand Strategist \nBGB Group \nErica Martinez is an SVP of Brand Strategy at BGB Group in New York City. She has over 20 years of integrated marketing and advertising experience\, nearly half of which has been in the health and wellness space. She has developed multichannel programs targeting a wide range of health care professionals and patients across many different therapeutic areas. Today\, she helps healthcare brands position themselves for success\, with a focus on understanding the changing dynamic between patients and providers and the ways in which different audiences perceive their relationships with the healthcare system and their access to information. Erica is a born and bred New Yorker\, and (still!) lives in the city with her husband and two sons. When she’s not working on strategy\, you can find her foraging for mushrooms and vintage posters. \nJames Gardner – Panelist \nAdjunct Professor \nNortheastern University \nJames is a sales and marketing professional with 20 years of B2C and B2B experience. While his career’s roots are in consumer packaged goods and strategy consulting\, James has held roles with fast-moving tech startups\, established Fortune 1000 leaders\, and forward-leaning digital marketing agencies.  \nJames is currently a retail health consultant\, serving health systems\, physician groups\, and dental practices. He’s known as an authority on Walmart\, Amazon\, CVS\, Walgreens\, and other primary care disruptors.  \nBefore that\, James led marketing for ReVital Cancer Rehabilitation\, an oncology start-up affiliated with Select Medica\, and at MedTouch\, a Boston-based digital marketing agency\, James led the team’s national client development efforts with hospitals\, health systems\, and health plans.  \nJames is on faculty with Northeastern University\, teaching a weekly graduate-level digital media course\, and is a contributing editor for MedTech Boston. James has also been published and quoted in multiple publications\, most notably CNBC\, MedCity News\, CIO.com\, and eHealthcare Strategy & Trends and is a veteran speaker at high-profile conferences\, including HCIC\, HMPS\, and HITMC. \n  \nStephen Cassell – Panelist \nCMO Board Advisor \nBirchtree\, LLC & \nFormer SVP Marketing & Chief Brand Officer \nCigna \nStephen has spearheaded transformative\, global growth for some of the world’s most recognizable brands\, including Cigna\, J.P. Morgan Chase\, American Express\, and HSBC. He is known for driving long-term value across the enterprise by seizing market opportunity and enhancing performance and operational excellence. He is tri-lingual and tri-cultural and has built a strong track record across international markets. An industry thought leader\, Stephen has received multiple Cannes Lion\, Shorty\, Webby\, Gold Pencil\, and Effie awards for growth-oriented business and marketing innovations. \nAs the former Senior Vice President Marketing\, Chief Brand Officer at Fortune 13 Cigna\, Stephen helped transform the company into a position of market dominance\, driving growth\, sustainable customer loyalty\, and strong operating performance throughout acquisitions and the creation of a holistic\, disruptive business model built for strategic white space. \nStephen earned a BA degree from Bates College in Maine and an MBA degree from Wake Forest University in North Carolina and graduated from the International Business Program at Oxford University. He is based in Connecticut where he lives with his husband and son\, is active in multiple community organizations\, and is an advocate for LGBTQ youth and a more inclusive workplace.
URL:https://amaboston.org/event/healthcare-marketing-panel/
LOCATION:Online
CATEGORIES:Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20210429T180000
DTEND;TZID=America/Halifax:20210429T190000
DTSTAMP:20260418T145340
CREATED:20210417T005500Z
LAST-MODIFIED:20210417T005500Z
UID:11897-1619719200-1619722800@amaboston.org
SUMMARY:Cocktails in the Greenroom
DESCRIPTION:Register Now!A Toast to Health: Virtual Networking Happy Hour\nA Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour\, Cocktails in the Greenroom. Join us on Thursday\, April 29\, from 6 to 7 pm EDT\, to network with marketers in the healthcare industry and many others across the country. \nAMA Chapter leaders will lead ten breakout rooms for highly interactive conversations about issues in healthcare marketing\, the state of marketing in the early months of 2021\, and more. This is an opportunity to stay connected to AMA New York members and meet other marketing professionals from chapters in Houston\, Boston\, New Jersey\, and Madison. You’ll also gain important insights to participate in our following healthcare-focused webinar on May 6th\, Marketing Strategies to Build Customer Trust in the Digital Age. \nWhy join this event: \n\nHave fun at no cost! Bring your own cocktail and meet people across the country or from your area.\nGet personal and learn! We’re going beyond the happy hour to ensure you build deeper\, more meaningful connections with small group conversations\, and have focused impactful conversations.\nGrow your network! Meet 20 marketers at different stages in their careers from around the country.\n\nSignature Drink: Clock Out Daiquiri\nThis easy 4-ingredient cocktail is the perfect treat on a spring day! \nIngredients: \n\n1 heaping cup frozen strawberries\n3 oz white rum*\n2 oz freshly squeezed lime juice\n2 TB simple syrup\n\n* Mocktail Alternative to Clock Out Daiquiri: Replace rum with 1 cup of pineapple juice. \nOptional garnishes: fresh slices of lime\, strawberries\, and sprigs of mint. \n4-step recipe: \n\nCombine all of these ingredients in a blender\nBlend your mixture at high speed until smooth.\nPour the result into a collins or a margarita glass.\nGarnish as desired and serve while very cold.
URL:https://amaboston.org/event/cocktails-in-the-greenroom/
LOCATION:Online
CATEGORIES:Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20210422T120000
DTEND;TZID=America/Halifax:20210422T130000
DTSTAMP:20260418T145340
CREATED:20210406T232317Z
LAST-MODIFIED:20210406T232317Z
UID:11884-1619092800-1619096400@amaboston.org
SUMMARY:Maximizing for Micro-Moment Marketing
DESCRIPTION:Register Now!\nToday’s customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage\, changing consumer needs\, and the ability to look for information and shop from anywhere. Consumers use an average of 6 touchpoints and more than half of this time is spent in short segments of fewer than 30 seconds – micro-moments. \nWith customers expecting consistency across touchpoints and less time to engage\, brands need to understand how to capture attention\, assist in decision-making\, and drive loyalty in less than 30 seconds. This session will focus on the strategies and tactics brands can utilize to make the most of consumer’s shorter interaction windows. \nTopics covered will include:\n\nWhy micro-moments are more critical than ever\nHow to identify your micro-moments\nThe role of content and personalization in micro-moment strategies\nTwo days before the Webinar\, we will email you the link to join.\n\nBy registering\, you are consenting to AMA Boston email communications and recording of the event. \nAt AMA Boston\, we’re all about bringing marketers together and helping one another build strong networks and connections. We ask that all event attendees approach our community in a collegial\, helpful\, and sensitive manner. Please be respectful of one another and treat the connections you make here professionally. \nSpeaker\nJill Grozalsky\, Product Marketing Director\, Sitecore\nJill Grozalsky is an award-winning digital marketer with expertise in personalization\, user segmentation\, testing\, and comprehensive marketing strategies. As a Product Marketing Director at Sitecore\, Jill is responsible for helping to bring products from concept to commercialization – communicating benefits\, product highlights\, feature value\, and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks\, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth. \nModerator\nMeghan McGrath\, Marketing Manager\, BTS Boston\nMeghan McGrath is President of The American Marketing Association Boston Chapter. She is also Marketing Manager for BTS Boston (formerly Bates)\, where she executes the firm’s strategic marketing and public relations initiatives. She leads the firm’s digital marketing strategy\, content marketing\, event marketing\, speaking engagements\, social media\, video strategy\, and branding.
URL:https://amaboston.org/event/maximizing-for-micro-moment-marketing/
CATEGORIES:Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210311T180000
DTEND;TZID=UTC:20210311T190000
DTSTAMP:20260418T145340
CREATED:20210222T233659Z
LAST-MODIFIED:20210305T002221Z
UID:11736-1615485600-1615489200@amaboston.org
SUMMARY:AMA Boston's Marketing Mingle
DESCRIPTION:Register Now\nJoin our virtual networking event!\n\n\n\n\n\nAbout this Event\n\n\nMeet other Boston marketers virtually for an evening of networking.\nAgenda: \n\nWe’ll kick off the night with a Q&A session with special guest\, David Meiselman\, CMO of ezCater. David will talk about how the global pandemic has affected his team’s marketing strategy and the catering industry as a whole\, and how through all the turbulence and uncertainty COVID-19 has presented\, ezCater has been able to adapt and continue to grow at a rapid pace\n\n\nWe’ll then mingle in breakout groups to make new friends and network\n\n  \nTwo days before the Mingle\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event. \nAt AMA Boston\, we’re all about bringing marketers together and helping one another build strong networks and connections. We ask that all event attendees approach our community in a collegial\, helpful\, and sensitive manner. Please be respectful of one another and treat the connections you make here professionally. \n\n\nSpecial Guest\nDavid Meiselman\, CMO\, ezCater \nDavid Meiselman is the CMO of ezCater\, the largest national marketplace for business catering. He has spent 25 years marketing innovative technology products and has helped multiple companies grow over 20X to billion dollar valuations. David has built award-winning marketing teams at four technology companies that offered everything from consumer focused software to complex enterprise platforms. David has a BA and an MA from Johns Hopkins University. \n\nRegister Now
URL:https://amaboston.org/event/ama-bostons-marketing-mingle-7/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210225T180000
DTEND;TZID=UTC:20210225T190000
DTSTAMP:20260418T145340
CREATED:20210210T004707Z
LAST-MODIFIED:20210222T231927Z
UID:11694-1614276000-1614279600@amaboston.org
SUMMARY:Applicant Tracking: The Impact that AI is having on Hiring & Recruiting
DESCRIPTION:About this Event\n\n\nJoin the American Marketing Association\, Boston (AMA) on February 25th\, 2021 from 6-7 pm as Technology Marketer Jim Panagas moderates a lively discussion on Applicant Tracking Technology. \nIf you’ve applied for a job recently\, this is the technology that you’re running into that scans your resume and uses artificial intelligence to evaluate your credentials. \nGuest speakers include companies that develop and market this technology as well as the recruiters who use it on a daily basis. \nAttendees will learn:. \n\nHow companies are increasingly using Artificial Intelligence (AI) to scan resume and evaluate job candidates\nThe growing use of video in hiring/recruiting\nInsights from companies that make and market ATS software\nReactions from recruiters who use ATS software\nThe impact that applicant tracking technology is having on the hiring process\nHow ATS relates with other corporate technology stacks\n\n\n\nSpeakers:\nMatthew Liptak\, Director of Talent Acquisition\, Mimecast \nA Talent Acquisition Leader\, Matthew Liptak has over 25 years experience and a proven track record of successful recruiting. In addition\, Matthew has expertise on strategic sourcing\, social media and networking as well as scaling\, implementing and advancing a corporate hiring process. He delivers definitive results and has vast experience developing attraction techniques for top talent at all levels and industries to place into critical positions in various Fortune 500/1000 companies. \nZoe Morin\, VP Product Marketing\, Workable \nAs the VP of Product Marketing at Workable\, Zoe is responsible for driving the product marketing team to deliver a consistent\, clear and authentic voice for the brand across all marketing channels. She is the expert on Workable solutions and owns the interpretation of market trends and data to inform the long term strategy and vision for the Product Marketing team. Her experience spans marketing\, sales and consumer insights. Prior to joining Workable\, Zoe built and led high performing teams focused on the customer and customer experience at both Compete and comScore. \nMary Truslow\, Managing Director\, Communications Collaborative \nMary\, formally trained in advertising\, project and account management. With over 17 years’ experience and direct industry knowledge\, Mary transitioned to career in human resources and recruitment working on both sides of the recruiting process sourcing\, interviewing and matching the right people with the right career opportunities. Her expertise includes relationship builder with a wide\, deep and diverse network as well as a deep knowledge of the advertising and marketing realms. Consistently named as a top-billing consultant. \n  \n\n\nModerator\nJim Panagas\, Head of Communications\, CorporateVoice \nJim Panagas builds the public image of businesses and organizations\, putting then on the path to thought leadership and market dominance. A B2B marketing and communications executive\, he serves at the Director and VP level\, focusing on the software\, technology\, and innovation space. \nHe has worked not only for U.S. corporations but also for European businesses looking to expand their presence in North America. His expertise is developing breakthrough communications strategies that put companies on the path to thought and market leadership. \nA master storyteller\, Jim helps businesses form a strong bond with customers\, prospects\, and partners while at the same time “influencing the influencers” including editors\, reporters\, and analysts. \n \nRead More
URL:https://amaboston.org/event/applicant-tracking-the-impact-that-ai-is-having-on-hiring-recruiting/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210211T110000
DTEND;TZID=UTC:20210211T120000
DTSTAMP:20260418T145340
CREATED:20210210T004316Z
LAST-MODIFIED:20210210T004444Z
UID:11691-1613041200-1613044800@amaboston.org
SUMMARY:Rethinking marketing in 2021
DESCRIPTION:About this Event\n\n\nMarketers can learn from the roller coaster of 2020 in order to position themselves and their business for success in the coming year. Looking at leading industry research and examining some real-life business cases\, Lisa Ahern will share some insights that will help reframe how to forge lasting client relationships when the old playbook has been thrown out the window. \n\n\nSpeaker:\nLisa Ahern\, Vice President Product Marketing\, Effectv \nLisa Ahern leads the Product Marketing team at Effectv\, the advertising sales division of Comcast Cable. Her job is to bring new data-driven products to market that provide a greater customer experience for advertisers\, and to educate the Effectv organization of 3\,000+ people about what the products do — and why it matters. Prior to joining Comcast\, Lisa held marketing leadership roles with various media and related companies including AOL\, the XO Group\, and the Elite Traveler Media Group. She currently resides in New York City with her family. \n\n\nModerator\nParna Sarkar-Basu\, CEO at Brand and Buzz Marketing \nA tech evangelist\, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers\, and helps them launch and reinvent companies. A brand architect\, Parna also designs powerful programs to spotlight entrepreneurs and innovators\, and elevate startup founders to industry thought leaders. \nHer expertise includes changing industry perception\, building market relevance\, corporate (re)-positioning and new market entry as well as supporting fundraising activities. Recipient of multiple awards\, she has propelled tech companies into innovation leaders in highly competitive markets – artificial intelligence and enterprise software to robots and consulting services. \nForbes and Business Journal contributor\, Parna writes and speaks on a range of topics\, including cognitive robotics\, innovation for social good\, tech trends\, and entrepreneurship.
URL:https://amaboston.org/event/rethinking-marketing-in-2021/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210128T180000
DTEND;TZID=UTC:20210128T190000
DTSTAMP:20260418T145340
CREATED:20210107T193327Z
LAST-MODIFIED:20210201T214536Z
UID:11664-1611856800-1611860400@amaboston.org
SUMMARY:Technology Trends: How Innovation Drives Growth in Boston
DESCRIPTION:Boston continues to be listed as a top market for innovation and entrepreneurship. These unique market strengths open doors for product innovation\, and allow companies to come up with emerging technologies that impact society and the marketplace. \nAs technology becomes more integral in our daily lives and the workings of organizations\, it’s critical for marketers to understand how technologies work and how to work with innovation teams to bring products to market. \nIn this session\, we’ll focus on three technologies: Spatial Audio\, Robotics / Automation and 3D Printing and their impact on innovation. \nThe Boston Marketing and Technology communities from AMA Boston and WITI have brought together a panel to discuss: \n\nWhat are the technologies and innovations driving global growth?\nWhy is Boston continually listed as a center for innovation and entrepreneurship?\nWhy do marketers need to be in-the-know of emerging technologies?\nHow can marketers better collaborate and communicate with innovation teams\n\nSpeakers:\nMatthew Neutra\, Lead Experience Engineer\, Bose Corporation \nMatthew Neutra has been at the bleeding edge of immersive media\, experience design and digital signage for over a decade and an half. His passion for storytelling\, clear communication and technology have driven him to experiment\, tinker and build extraordinary experiences. These include a stereoscopic dome theater with one of a kind immersive audio\, a full scale immersive Millennium Falcon experience\, audio AR\, immersive branched narrative\, physical/digital immersion and all manner of spatial audio experiences. Matt has a B.S. in Geology\, and M.S. in Geo-information Science/Remote sensing and worked on the precursor to Google Earth in the late 1990’s. He likes rock climbing\, ice climbing and is a Libra. \nParna Sarkar-Basu\, CEO at Brand and Buzz Marketing \nA tech evangelist\, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers\, and helps them launch and reinvent companies. A brand architect\, Parna also designs powerful programs to spotlight entrepreneurs and innovators\, and elevate startup founders to industry thought leaders. \nHer expertise includes changing industry perception\, building market relevance\, corporate (re)-positioning and new market entry as well as supporting fundraising activities. Recipient of multiple awards\, she has propelled tech companies into innovation leaders in highly competitive markets – artificial intelligence and enterprise software to robots and consulting services. \nForbes and Business Journal contributor\, Parna writes and speaks on a range of topics\, including cognitive robotics\, innovation for social good\, tech trends\, and entrepreneurship.  \nJeff Boehm\, Global Marketing Lead\, Formlabs \nJeff leads the Formlabs global marketing team\, responsible for all aspects of revenue\, brand\, and community marketing. Jeff brings to Formlabs more than two decades of enterprise marketing experience at technology pioneers and leaders including Endeca\, Qlik\, and Business Objects. Jeff’s experience spans all stages of growth – from seed funding through initial public offering and acquisitions. Jeff holds a B.A. in Computer Science from Tufts University and an MBA from Boston University Questrom School of Business. \nModerator \nJen Faucon\, Partner\, MICA Consulting Group \nJen Faucon is a global innovation and marketing leader – with expertise in digital\, ecommerce\, CRM and technology.  \nJen led a variety of organizations through the digital revolution at agencies McCann Worldgroup\, BBDO Proximity and iProspect for powerhouse global brands General Motors\, Visa\, Microsoft\, MasterCard\, Nestle\, and The Estee Lauder Companies. Additionally\, Jen drove the growth of tech start-ups as Chief Marketing Officer at SendItLater\, and Chief Customer Experience Officer at Codelattice.  \nJen’s reach includes 10 years in Asia Pacific and the Middle East. Jen has developed patents in payment technology and cryptocurrency – and has managed UX/UI\, tech and IT teams in multi-country implementations. \nRegister
URL:https://amaboston.org/event/technology-trends-how-innovation-drives-growth-in-boston/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210119T120000
DTEND;TZID=UTC:20210119T130000
DTSTAMP:20260418T145340
CREATED:20210105T024939Z
LAST-MODIFIED:20210105T024939Z
UID:11663-1611057600-1611061200@amaboston.org
SUMMARY:Energy Leadership Webinar
DESCRIPTION:REGISTER NOW! \n\nEnergy attracts like Energy. What we tell ourselves\, while at home and in the workplace\, creates a mindset that impacts the emotions we feel and the actions we either take or do not take.\nJoin our free workshop with Abigail Scott\, iPEC Certified Professional Coach on Wednesday\, January 19th at 12pm EST\, to learn what energy is\, the different types and how you can consciously choose it to work for you.\nThis workshop is for leaders of all kinds. Whether you have direct reports or not\, we are all leaders and influence others.\n\nYOU COULD ALSO WIN   \nWe’re giving away 1 Free Energy Leadership Index (ELI) Assessment & Debrief (selected at random at end of presentation). A $250 Value.
URL:https://amaboston.org/event/energy-leadership-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201217T190000
DTEND;TZID=UTC:20201217T203000
DTSTAMP:20260418T145340
CREATED:20201123T192131Z
LAST-MODIFIED:20210109T025950Z
UID:11073-1608231600-1608237000@amaboston.org
SUMMARY:AMA Boston's Holiday Marketing Mingle
DESCRIPTION:Grab a festive drink and join AMA Boston for a fun and festive night of holiday networking\, drinks\, music and more!\nAgenda: \n\nWe’ll kick off the night with a Q&A session with special guest\, Jesse Needleman. Jesse serves as the Senior Director of Marketing & Brand for the Boston Symphony Orchestra where he oversees marketing\, ticket sales\, customer service\, retail and front of house operations for the BSO\, Boston Pops and Tanglewood (among others). Jesse will talk about the innovations The Boston Symphony has had to make this year and share fun anecdotes and industry insights with our holiday party guests.\n\n\nWe’ll then mingle in breakout groups\, make new friends and spread seasonal cheer.\n\n  \nREGISTER\n 
URL:https://amaboston.org/event/ama-bostons-holiday-marketing-mingle/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201022T180000
DTEND;TZID=UTC:20201022T193000
DTSTAMP:20260418T145340
CREATED:20200913T164548Z
LAST-MODIFIED:20210109T030256Z
UID:10984-1603389600-1603395000@amaboston.org
SUMMARY:CEO Fireside Chat: Nigel Travis\, Chairman\, Dunkin’ Brands
DESCRIPTION:Join us for an engaging conversation with Nigel Travis\, Chairman\, Dunkin’ Brands\, and Larry Gulko\, Brand Strategist & Executive Coach about leadership\, vision\, culture\, and building brands in today’s challenging and competitive landscape. \nREGISTER\nWatch Event Here \n  \n 
URL:https://amaboston.org/event/ceo-fireside-chat-nigel-travis-chairman-dunkin-brands/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201015T183000
DTEND;TZID=UTC:20201015T193000
DTSTAMP:20260418T145340
CREATED:20200814T184634Z
LAST-MODIFIED:20210109T030337Z
UID:10950-1602786600-1602790200@amaboston.org
SUMMARY:AMA Boston’s Virtual Marketing Mingle
DESCRIPTION:Join us for our October Marketing mingle featuring special guest Scott Braun of Drizly – the world’s largest alcohol e-commerce marketplace. Drizly\, based in Boston MA\, is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada. Known as the “Amazon for liquor\,” Drizly lets users order a variety of beer\, wine\, and spirits directly from local retailers to their location through a mobile app or website. We’ll be chatting with Scott about e-commerce\, customer experience\, CMO responsibilities and more! After we kick things off with Scott\, we’ll place you into virtual breakout groups where you’ll enjoy intimate conversation and networking with other New England marketers. \nTwo days before the Mingle\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event. \nAt AMA Boston\, we’re all about bringing marketers together and helping one another build strong networks and connections. We ask that all event attendees approach our community in a collegial\, helpful\, and sensitive manner. Please be respectful of one another and treat the connections you make here professionally. \n  \nREGISTER
URL:https://amaboston.org/event/ama-bostons-virtual-marketing-mingle-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201008T120000
DTEND;TZID=UTC:20201008T130000
DTSTAMP:20260418T145340
CREATED:20200921T205939Z
LAST-MODIFIED:20210109T030412Z
UID:10987-1602158400-1602162000@amaboston.org
SUMMARY:Increase Traffic & Brand Exposure for Marketing Executives Using Paid Media
DESCRIPTION:Programmatic advertising is the way to automatically buy and optimize online paid advertising\, rather than buying directly from publishers. \nIt’s designed to replace human negotiations with machine learning and AI-optimisation.  The goal is to increase efficiency and transparency to both the advertiser and the publisher.  Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time\, and depend less on the “spray and pray” other digital marketing methods. \nThis webinar will focus on educating you on why this works for many industries and why you can use it to grow your company brand and visibility. \nThis webinar is hosted by our AMA’s VP of Technology Peter Berson\, owner of Aveli by WSI\, a WSI World Digital Marketing company\, and Vineesh Sandhir\, Marketing Strategist with ALM Corp\, a WSI strategic partner. \nREGISTER
URL:https://amaboston.org/event/increase-traffic-brand-exposure-for-marketing-executives-using-paid-media/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200827T120000
DTEND;TZID=UTC:20200827T130000
DTSTAMP:20260418T145340
CREATED:20200810T185417Z
LAST-MODIFIED:20210109T030442Z
UID:10944-1598529600-1598533200@amaboston.org
SUMMARY:Digital Marketing Blueprint for CMOs\, Executives\, & Decision Makers
DESCRIPTION:In this panel\, Vineesh Sandir a marketing strategist with ALM and Peter Berson Principal owner of Aveli By WSI a WSI World Digital Marketing agency will be speaking about how to build a winning strategy to accomplish your marketing objectives. \nWe will briefly explain our 7 step strategy \n\nSMART goals\nBuyer Personas/Avatars\nContent Mapping\nCompelling Offers\nConversion Path Optimization\nProven Strategic Tactics that work.\nResults – developing measurable KPIs\nOur strategy has been adapted to given the Post-COVID current situation\n\n  \nREGISTER
URL:https://amaboston.org/event/digital-marketing-blueprint-for-cmos-executives-decision-makers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200820T140000
DTEND;TZID=UTC:20200820T150000
DTSTAMP:20260418T145340
CREATED:20200720T205142Z
LAST-MODIFIED:20200720T205142Z
UID:10882-1597932000-1597935600@amaboston.org
SUMMARY:A Conversation with NIC + ZOE: How to Adjust to Our New Retail Landscape
DESCRIPTION:In this panel\, Melissa Stone\, Founder of marketing consulting firm Eastend Marketing\, will speak with two key retail veterans from NIC + ZOE:  \nKerrie McLellan\, Vice President of Direct to Consumer\, and Taal Rachamimov\, Vice President of Sales. \nWe’ll delve into: \n\nOur new retail landscape: how brands’ relationships with wholesalers have evolved and impacted sales strategies\nProduct: how brands are balancing their assortment/merchandise\nPersonalization: how marketers are re-thinking their approach to CRM (Customer Relationship Marketing)\nWhat’s Next: how will customers’ perceptions of brands evolve post-COVID19?\n\n 
URL:https://amaboston.org/event/how-to-adjust-to-our-new-retail-landscape/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200813T190000
DTEND;TZID=UTC:20200813T200000
DTSTAMP:20260418T145340
CREATED:20200603T224632Z
LAST-MODIFIED:20200603T224632Z
UID:10780-1597345200-1597348800@amaboston.org
SUMMARY:AMA Boston’s Virtual Marketing Mingle
DESCRIPTION:Our monthly Marketing Mingle has gone virtual! Join us for networking\, conversation\, and laughs. \nTwo days before the Mingle\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event.
URL:https://amaboston.org/event/ama-bostons-virtual-marketing-mingle-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200723T180000
DTEND;TZID=UTC:20200723T190000
DTSTAMP:20260418T145340
CREATED:20200630T204538Z
LAST-MODIFIED:20200630T204538Z
UID:10839-1595527200-1595530800@amaboston.org
SUMMARY:Augmented Reality for Marketers: A New Frontier of Immersive Experiences that Drive Customer Engagement & Sales
DESCRIPTION:Augmented Reality empowers brands to create unique and immersive experiences for their customers that drive high consumer engagement\, create positive brand association and results in sales. This innovative technology that blends a digital experience with the physical world is changing the landscape for marketers across all industries ranging from media & entertainment to consumer products to retail\, in both the B2C and B2C spaces. AR applications and business solutions that were unthinkable just a few years ago\, are now possible and delivering a diverse range of benefits to organizations and enabling them to achieve a variety of business goals. \nWhether you design your own AR experience for your customers\, leverage AR on platforms such as Snapchat and Instagram or use new AR advertising formats\, it’s a technology that should be integrated into your marketing campaigns and product experiences. Then\, when you start to combine AR with Artificial Intelligence(AI)\, the array of experiences that can be designed and their impact are truly unlimited. \nIn this webinar\, you will: \n– Be introduced to Augmented Reality and how this immersive technology can benefit your customers and your business \n– Hear about many state-of-the-art examples and use cases of AR across different industries \n– Learn how to get started with AR and incorporate into your marketing campaigns and product strategy \n 
URL:https://amaboston.org/event/augmented-reality-for-marketers-a-new-frontier-of-immersive-experiences-that-drive-customer-engagement-sales/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200716T180000
DTEND;TZID=UTC:20200716T190000
DTSTAMP:20260418T145340
CREATED:20200604T000015Z
LAST-MODIFIED:20200604T000015Z
UID:10782-1594922400-1594926000@amaboston.org
SUMMARY:Identifying and Mitigating Risks in Content
DESCRIPTION:We know a ton of data is created everyday. In fact\, we marketers contribute greatly to the data deluge – whether it’s videos\, images or tweets. Reports estimate that by 2025\, 463 exabytes (18 zeros) of data will be created each day globally – that’s the equivalent of 212\,765\,957 DVDs per day. Remember DVDs?  \nWhile data is growing in volume and value\, so are the risks and compliances. Companies and employees must adhere to various processes\, policies and procedures such as GDPR\, CCPA\, EU Medical Device Regulations and more. \nSo\, how can we build smart content and reduce risk to companies? \nThe panelists will share their expertise and tips that we can use in our professional lives\, whether you are in legal\, financial\, technology or any industry: \n\nWhat’s risk factor in content\nHow to identify risks\nHow to mitigate risks while developing engaging content\nWhat to look for when you are creating new content\nAnd more.\n\nTwo days before the event\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event.
URL:https://amaboston.org/event/identifying-and-mitigating-risks-in-content/
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