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DTSTART;TZID=America/New_York:20221025T200000
DTEND;TZID=America/New_York:20221025T203000
DTSTAMP:20260404T035156
CREATED:20221020T225028Z
LAST-MODIFIED:20221020T225028Z
UID:12788-1666728000-1666729800@amaboston.org
SUMMARY:Twitter Chat with Meg Coffey - Managing Director Coffey and Tea
DESCRIPTION:Join our Twitter Chat\nwith Meg Coffey – Managing Director Coffey and Tea\nMeg will be talking about Global Marketing from an Australian perspective and the culture of business.\nTwitter via Twitter handle @amaboston  or by searching #AMABCHAT live or on demand. \nTwitter Spaces – Audio immediately following the chat.\n(Twitter account not required to listen – Desktop or mobile)\, if you want to speak\, Twitter is required from a mobile device.\n\nMeg Coffey Bio\nDigital marketing strategist Meg Coffey is an award-winning entrepreneur and regular on Australia’s business speaking circuit. \n\nTexan by birth and Australian by choice\, she is managing director of the tourism-focussed social and digital marketing agency Coffey & Tea\, developing campaigns and delivering training that enables Australian businesses to compete on the global stage; the founder of State of Social\, Australia’s favorite social media conference; and #SMPerth\, the free knowledge-sharing network and event series. \n\nMeg is a regular contributor to media\, having recently appeared on Sunrise\, The Today Show\, ABC News\, 6PR\, and the Daily Telegraph. In 2017 Meg was named one of Australia’s Top 50 Small Business Leaders\, and in 2021 was nominated as a finalist for Campaign Brief’s Ad Person of the Year.\n\nJOIN TWITTER SPACE
URL:https://amaboston.org/event/twitter-chat-with-meg-coffey-managing-director-coffey-and-tea/
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/10/Twittter-Chat-Meg-Coffey-Oct-2022.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221026T173000
DTEND;TZID=America/New_York:20221026T200000
DTSTAMP:20260404T035156
CREATED:20221020T181031Z
LAST-MODIFIED:20221020T191247Z
UID:12774-1666805400-1666814400@amaboston.org
SUMMARY:Marketing Mingle
DESCRIPTION:We’ll be getting together for a fun\, informal networking event at Trillium Brewing\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation and laughs. Develop new relationships with people who might be able to help you on the job and in your career.There’s no agenda. No pressure. No admission fee. We sure are looking forward to it and hope you are\, too. \nWednesday\, October 26\, 5:30-8 PM at Trillium Brewing – Fort Point. Mark your calendar and watch here for registration details.
URL:https://amaboston.org/event/marketing-mingle/
LOCATION:Trillium Brewing – Fort Point\, 50 Thomson Pl.\, Boston\, MA\, 02210\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/10/MktgMingle-Networking-Twitter.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221129T090000
DTEND;TZID=America/New_York:20221129T100000
DTSTAMP:20260404T035156
CREATED:20221122T010904Z
LAST-MODIFIED:20221122T010904Z
UID:12832-1669712400-1669716000@amaboston.org
SUMMARY:Twitter Chat With Ronald Coyle
DESCRIPTION:We are pleased to host our November Twitter Chat featuring Ronald Coyle on Tuesday the 29th at 9 am EDT/7 am MDT. We will be discussing how marketers can use more data in 2023. If you aren’t familiar with a Twitter chat\, we will pose a question to Ronald and he will respond. We want you to join us too\, and respond to questions that you have a point of view on\, are knowledgeable about\, or have experience with. Remember to include the hashtag #AMABCHAT in all tweets including replies.\n\nSome of Ronald‘s highlights:\n\n– Former Nielsen Social Media Data Analyst\n– US Army Veteran\n– Adjunct Professor at Trident University\n– And the recipient of a PHD in Business and Marketing.\n\nHosted by Brian Hurst – CO-VP Social Media AMA Boston
URL:https://amaboston.org/event/twitter-chat-with-ronald-coyle/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/11/1129-TwitterChat-MASTER-Twitter-Promos.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T180000
DTEND;TZID=America/New_York:20221130T190000
DTSTAMP:20260404T035156
CREATED:20221111T211325Z
LAST-MODIFIED:20221111T214232Z
UID:12817-1669831200-1669834800@amaboston.org
SUMMARY:Virtual Marketing Mingle: November 2022
DESCRIPTION:Meet other Boston marketers virtually for an evening of networking. \nWe’ll kick the night off with a discussion and Q&A session on the topic of “Mentorships: Is Your Company Investing In Personal Development?” with our guest speaker Craig Lund\, Secretary and VP of Leadership Excellence from the AMA Toronto Chapter. We’ll then mingle in breakout groups to make new friends and network. \nAbout the speaker: \nCraig Lund is a marketing and business development professional specialized in selling to the C-suite marketer. Having launched three businesses in the past 17 years in the Canadian & US Market for both Canadian based and Global companies in media\, consulting and marketing resource management\, he has developed an affinity and passion for connecting the dots for the marketing community.  \nAs President of Marketing Talent Inc. Craig provides leadership for the Canadian and the US operations\, where he helps Fortune 500 companies manage their marketing resources utilizing an innovative approach of leveraging interim and permanent staffing solutions.  \nAn AMA Past President\, he is the current Secretary and VP Leadership Excellence for the Toronto Chapter\, where he oversees the development of mentorship & coaching programs that give AMA members C Leader access and to help foster a greater sense of community for the industry.  \nHe has been a contributing writer on career development for industry publications such as Marketing Magazine & Strategy Magazine\, and as a writer for Metro News as a business book columnist. In his free time Craig is a water polo player\, cyclist\, and fitness enthusiast – which allows him to enjoy cooking and entertaining friends and family… along with his other obsession\, his Rhodesian Ridgeback Bianca.
URL:https://amaboston.org/event/virtual-marketing-mingle-november-2022/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/11/Marketing-Mingle-November-2022-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221220T180000
DTEND;TZID=America/New_York:20221220T200000
DTSTAMP:20260404T035156
CREATED:20221207T003823Z
LAST-MODIFIED:20221209T014844Z
UID:12851-1671559200-1671566400@amaboston.org
SUMMARY:Holiday Marketing Mingle
DESCRIPTION:Grab a festive drink and join AMA Boston for a fun and festive night of holiday networking! \nWe’ll be getting together for a fun\, informal networking event at Night Shift Brewing – Everett location\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation\, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. No admission fee. We sure are looking forward to it and hope you are\, too.
URL:https://amaboston.org/event/holiday-marketing-mingle/
LOCATION:Night Shift Brewing – Everett\, 87 Santilli Highway\, Everett\, MA\, 02149\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/12/Holiday-Marketing-Mingle-Decemeber-2022.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230118T180000
DTEND;TZID=America/New_York:20230118T200000
DTSTAMP:20260404T035156
CREATED:20221207T004937Z
LAST-MODIFIED:20221209T212055Z
UID:12855-1674064800-1674072000@amaboston.org
SUMMARY:Marketing Metrics: Create An Effective Strategy in 2023
DESCRIPTION:Marketing metrics are all the buzz as marketers across sectors strive to use data. Getting started with being smarter about your data can be intimidating – but it won’t be after hearing from our industry panelists. \nTakeaways \n\nGain the expertise you need to be a marketing data whiz\nHow can we use data to understand our customers better? How can small businesses know the right direction to grow\, who their best customers will be\, and how to get to them?\nHow can nonprofits use data to reach a wider audience\, fundraise more\, and connect with their communities?\n\nJoin experts from the industry\, small businesses\, startups\, and nonprofits to explore the ways that marketers today can use simple data tools to leverage analytics to optimize marketing and create more effective campaigns. \n\n\n\n\nDirections \nFrom the north (via Route I-93 or Route 1) \nTake the Storrow Drive exit\, and proceed to the Fenway exit. Follow signs for Boylston Street inbound\, and bear right onto Westland Avenue. Turn right onto Massachusetts Avenue\, proceed to the third traffic light\, and turn right onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \nFrom the west (via Route I-90\, Massachusetts Turnpike) \nTake Exit 22 (Copley Square)\, and bear right. Proceed to the first traffic light\, and turn right onto Dartmouth Street. Take the next right onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \nFrom the west (via Route 9) \nProceed east on Route 9; it will become Huntington Avenue. Turn right onto Ruggles Street. At the fourth traffic light\, turn left onto Tremont Street. At the second set of lights\, turn left onto Melnea Cass Boulevard\, and then turn left onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \n\n\nFrom the south (via I-93\, Route 3) \nTake Exit 18 (Massachusetts Avenue/Roxbury/Frontage Road). Turn left at the third light\, staying in one of the two left lanes. Proceed straight onto Melnea Cass Boulevard. Continue for approximately two miles and turn left onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \nVia public transportation \nNortheastern is accessible by subway via the Green Line of the MBTA. From downtown Boston\, take an “E” train outbound to the Northeastern stop\, the first stop above ground. The campus can also be reached from downtown via the Orange Line by taking any train going outbound to Forest Hills and getting off at Ruggles Station. Commuter rail lines connect with the Orange Line at Ruggles Station\, Back Bay Station\, and North Station. \nhttps://campusmap.northeastern.edu/directions \nLocation Details \nNortheastern University \n360 Huntington Ave Boston\, MA \nRichards Hall (RI) Room 107
URL:https://amaboston.org/event/marketing-metrics-create-an-effective-strategy-in-2023/
LOCATION:Northeastern University\, Shillman Hall\, Forsyth Street\, Boston\, MA\, 02115\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/12/PROGRAMMING-Marketing-Metrics-Create-An-Effective-Strategy-in-2023.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230131T180000
DTEND;TZID=America/New_York:20230131T200000
DTSTAMP:20260404T035156
CREATED:20221207T005610Z
LAST-MODIFIED:20221212T223320Z
UID:12861-1675188000-1675195200@amaboston.org
SUMMARY:Marketing Mingle: January 2023
DESCRIPTION:We’ll be getting together for a fun networking event\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation\, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. No admission fee. We sure are looking forward to it and hope you are\, too.
URL:https://amaboston.org/event/marketing-mingle-january-2023/
LOCATION:Rail Trail Flatbread Co\, 33 Main Street\, Hudson\, MA\, 01749\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/12/PROGRAMMING-Marketing-Mingle-January-2023.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230216T170000
DTEND;TZID=America/New_York:20230216T180000
DTSTAMP:20260404T035156
CREATED:20230211T000752Z
LAST-MODIFIED:20230211T000752Z
UID:12960-1676566800-1676570400@amaboston.org
SUMMARY:SUPER BOWL LVII 2023 AD VIEWING PARTY!
DESCRIPTION:Don’t miss the American Marketing Association Boston’s Super Bowl LVII 2023 Ad Review Party! Come review and dissect the Super Bowl ads. \n\n\n\n\n\nRegister Now
URL:https://amaboston.org/event/super-bowl-lvii-2023-ad-viewing-party/
LOCATION:Venture Café Cambridge\, One Broadway 5th Floor\, Cambridge\, MA\, 02142\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2023/02/superbowl_ad_viewing_party.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230221T180000
DTEND;TZID=America/New_York:20230221T200000
DTSTAMP:20260404T035156
CREATED:20230103T212910Z
LAST-MODIFIED:20230103T212910Z
UID:12865-1677002400-1677009600@amaboston.org
SUMMARY:Marketing Mingle: February 2023
DESCRIPTION:We’ll be getting together for a fun networking event\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation\, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. No admission fee. We sure are looking forward to it and hope you are\, too.
URL:https://amaboston.org/event/marketing-mingle-february-2023/
LOCATION:Night Shift Brewing – Everett\, 87 Santilli Highway\, Everett\, MA\, 02149\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/12/PROGRAMMING-Marketing-Mingle-February-2023.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230328T090000
DTEND;TZID=America/New_York:20230328T103000
DTSTAMP:20260404T035156
CREATED:20230316T055416Z
LAST-MODIFIED:20230328T043245Z
UID:13050-1679994000-1679999400@amaboston.org
SUMMARY:Account Based Marketing 101
DESCRIPTION:Account Based Marketing 101\nDo you ever feel like your marketing approach is like a fire hose? You keep pumping out ads\, creating content\, and building promotional campaigns that spray all over the place without hitting their mark. How would you like to try something different? Account Based Marketing (ABM) is more than just a methodology. It is a practice – a practice that will allow marketers to work with sales to direct that messaging with great precision. \nABM is a strategic approach that organizations are embracing across New England and the globe. According to Hubspot\, 67% of B2B brands are utilizing some form of account-based marketing today. Additionally\, they state that “one in five accounts targeted through ABM becomes a qualified sales opportunity.” Isn’t now the best time to adopt a better approach? \nLearn how you can implement an ABM strategy to target and engage individual prospects within either new or existing accounts. Register today for our ABM 101 Prep Course to discover how to personalize engagement with stakeholders\, thereby closing deals on accounts that offer maximum bang for marketing department bucks. \nThis training is exclusive AMA member-only content. If you are interested in this event but aren’t a member yet\, there’s still time to join to get access to this webinar for AMA members. \nWe look forward to connecting with you at this premium event. \nBecome A Member Today!Trevor StasikProgram Manager (ASU) & Director of Sponsorship (AMA)Trevor is a virtual volunteer with the AMA Boston chapter\, working remotely from sunny Arizona. As a Sponsorship Director under VP John Cass\, Trevor has been helping to organize and drive the ABM education project. While researching New England companies\, Trevor has been writing content and customized communications to better target sponsor messaging. During the day\, Trevor is a Program Manager for Arizona State University’s Enterprise Brand Strategy and Management team. He is also currently attending the University of Wisconsin\, Whitewater and expects to graduate with an MBA in Marketing in December 2023. Also PMI Member\, 8+ Years Project Management experience\, PMP & CSM Certified. In his free time\, Trevor enjoys hanging out with his wife\, drinking coffee and organizing his action figure toy collection.
URL:https://amaboston.org/event/account-based-marketing-101/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2023/03/PROGRAMMING-EVENTBRITE-TEMPLATE-Educational-Events-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230404T170000
DTEND;TZID=America/New_York:20230404T190000
DTSTAMP:20260404T035156
CREATED:20230316T003612Z
LAST-MODIFIED:20230316T003612Z
UID:13031-1680627600-1680634800@amaboston.org
SUMMARY:PINE & AMA Mash Up
DESCRIPTION:AMA & PINE Mash Up\nTwo great associations AMA Boston & PINE will be getting together for a fun networking event\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation\, and laughs. We sure are looking forward to it and hope you are\, too. \nRegister today on the PINE website HERE\nDetails:\n\nWhen: Tuesday\, April 4\, 2023\nTime: 5:00pm – 7:00pm\nWhere: Burke’s Alewerks 1391 Washington Street Newton\, MA 02465\nPrice: $28 (early bird) $38 ( at the door) *Tickets include one free drink and light munchies.\n\n\nAbout PINE\nPINE is a member focused community-based organization dedicated to helping printers and other graphic arts companies thrive. We are obsessed with print. We honestly believe and know that print is a crucial part of the marketing supply chain. We promise that membership with us means a huge return on investment\, making new friends\, getting new ideas\, and being a part of something bigger.
URL:https://amaboston.org/event/pine-ama-mash-up/
LOCATION:Burke’s Alewerks\, 1391 Washington Street\, Newton\, MA\, 02465\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2023/03/PROGRAMMING-PINEAMA-Mash-Up.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230412T180000
DTEND;TZID=America/New_York:20230412T193000
DTSTAMP:20260404T035156
CREATED:20230321T030834Z
LAST-MODIFIED:20230321T030834Z
UID:13126-1681322400-1681327800@amaboston.org
SUMMARY:Learning Your "Why" With 36Creative
DESCRIPTION:Learning Your “Why” With 36Creative\nJoin us for an exciting evening as we hear from Steve Gabriel and Trent Sanders from 36Creative as they delve into their professional journeys. They will share their passions\, purpose\, and what drives them in their careers. During their 20-30 minute presentation\, they will take us through a case study of the brand Wormtown Brewery and conduct a hands-on exercise in developing taglines and brand essences. \nYou will have the opportunity to work in small groups of 5-6 students\, where you will be tasked with coming up with creative and impactful taglines. After all the groups have had a chance to present their ideas\, the entire audience will get to vote on the winning tagline. This is a unique opportunity to learn from experienced professionals\, collaborate with your peers\, and have a little fun along the way. Don’t miss the chance to be a part of this exciting event! \nRegister Today!
URL:https://amaboston.org/event/learning-your-why-with-36creative/
LOCATION:Merrimack College\, 315 Turnpike St (Crowe Room 126)\, North Andover\, MA\, 01845\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2023/03/PROGRAMMING-EVENTBRITE-TEMPLATE-Educational-Events-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230417T180000
DTEND;TZID=America/New_York:20230417T200000
DTSTAMP:20260404T035156
CREATED:20230417T134612Z
LAST-MODIFIED:20230417T134612Z
UID:13158-1681754400-1681761600@amaboston.org
SUMMARY:Twitter Chat With Benjamin McEvoy
DESCRIPTION:On Monday\, April 17th Benjamin McEvoy will join us for the April edition of the AMABCHAT a monthly chat with personalities from around the marketing industry and related.\n\nBenjamin is originally from the Boston area and is now based out of Los Angeles. He attended the University of Massachusetts Lowell and played hockey for the Riverhawks. Since then he has launched Benji Ball product and game that seeks to make baseball more accessible and fun for all. The ball has different baseball outcomes i.e. single/double that correspond to how it lands after being hit by the bat!\n\nWe will be talking about topics including launching his company\, how he sees marketing today and how he enjoys building a community\, and more. He also was put on the radar of MrBeast(a well-known Youtuber) after submitting a video and later receiving an investment!\n\nIf you aren’t familiar with Twitter chats\, we will ask Ben questions in a high pace sequence\, providing you with a lot of insight in a very short amount of time. And\, for those with active Twitter accounts you can answer any questions right alongside him.\n\nImmediately following our 60-minute text-based chat\, we will transition over to Twitter Spaces to continue to conversation\, and hear more about Benjamin and Benji Ball on voice. Twitter account is not required to listen\, only required to join the conversation. Replays will be available.\nhttps://twitter.com/i/spaces/1mnxeRXmYVEKX(Live and replays)\n\n\nIf you have any questions about this event\, please email our CO-VP of Social Media and who will be conducting the event\, please email Brian Hurst at bhurst09@gmail.com 
URL:https://amaboston.org/event/twitter-chat-with-benjamin-mcevoy/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2023/04/PROGRAMMING-TwitterChat-MASTER-2160x1080-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230427T180000
DTEND;TZID=America/New_York:20230427T200000
DTSTAMP:20260404T035156
CREATED:20230321T010153Z
LAST-MODIFIED:20230421T205602Z
UID:13105-1682618400-1682625600@amaboston.org
SUMMARY:The Power Of Video Marketing In The Attention Economy - Hybrid Event
DESCRIPTION:The Power Of Video Marketing In The Attention Economy – Hybrid Event\nAMA Boston and Another Age Productions are proud to present a hybrid in-person and livestreamed panel discussion with marketing executives and video production professionals to discuss the latest trends\, top tools\, and exciting success stories from the world of video marketing. You’ll hear from the experts on how visual content and brand storytelling can be leveraged to increase traffic\, improve SEO\, generate sales\, increase customer value\, and improve customer/team satisfaction across all verticals. \nAttendees will enjoy: \n♦ A professional photo booth (revamp your headshots!)♦ Food and beverages.\n♦ Tours of Another Age Productions’ state-of-the-art soundstage\, broadcast studio\, and movie theater.\n♦ Networking opportunities with video production and marketing professionals. \n\n\nSpeakers: \n\n\n♦ Andrew Eldridge: COO/Creative Director of Another Age Productions\n♦ Macaela VanderMost: Founder and Executive Creative Director of Newfangled Studios\n♦ Oscar Estrada: Video Marketing at HubSpot\n♦ Amy Appleton: Head of Production at Liberty Mutual/Copper Giants\n♦ Imelda Burgan: Senior Editorial Manager at HubSpot\n♦ Katelyn Kennedy: Head of Production at Wayfair\n\n♦ and more speakers to be announced soon\, this event is sure to inspire \n\nIn-person attendance is limited to 100 — RSVP as soon as possible!\n\n\n\n\n\nAgenda\n\n\n\n\n\n6:00 PM – Doors Open \n\n\n\n\n6:00 PM – 7:00 PM – Networking and refreshments \n\n\n\n\n7:00 PM – 8:00 PM – Show starts \n\n\n\n\n\nRegister Today!Sorry\, your browser doesn't support embedded videos.
URL:https://amaboston.org/event/the-power-of-video-marketing-in-the-attention-economy-hybrid-event/
LOCATION:Another Age Productions\, 19 Needham Street\, Newton\, MA\, 02461\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2023/03/4-27_Video-Event.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230502T180000
DTEND;TZID=America/New_York:20230502T200000
DTSTAMP:20260404T035156
CREATED:20230227T133741Z
LAST-MODIFIED:20230421T022114Z
UID:12972-1683050400-1683057600@amaboston.org
SUMMARY:Secret Sauce for Account-Based Marketing Success
DESCRIPTION:Secret Sauce for Account-Based Marketing Success\nFeaturing Jon Miller\, CMO DemandBase\, San Francisco\, California as the featured speaker and panel moderator. \nIn this fact-filled session\, Jon Miller\, CMO at Demandbase\, cofounder at Marketo\, and author of the “The Definitive Guide to Smarter GTM with ABM/ABX”\, will share his “secret sauce” for implementing account-based best practices in the featured speaking spot. Using Demandbase’s own programs as an example he’ll share: \n– How to select and tier target accounts\n– The best ways to engage with the accounts that matter\n– Techniques to align with Sales to close business faster\n– Metrics to use to measure success \n\nAbout The Speakers:\nJon Miller\, Chief Marketing Officer\, Demandbase\nJon isa marketing entrepreneur and thought leader. He is currently the CMO of Demandbase\, the leading account-based marketing platform. Most recently\, Jon was the CEO and founder of Engagio\, which merged with Demandbase in June 2020\, and before that he was co-founder and CMO at Marketo. \nHe is a frequent speaker at conferences and the author of many books including Demandbase’s Definitive Guide to ABM/ABX and Marketo’s Definitive Guide to Marketing Automation.  He was named Most Influential Marketing CEO of the Year by the Corporate Excellence Awards\, one of the 10 Most Influential Tech Marketers in the world by B2B Marketing\, and a Top 10 CMO for companies under $250M by the CMO Institute. Jon holds a bachelor’s degree in physics from Harvard and has an MBA from Stanford. \n———————————————————————————————-\nMark Goloboy\, Founder and CEO\, Market Growth Consulting\n \nMark Goloboy is the Founder and CEO of Market Growth Consulting. MGC helps clients develop their Go-To-Market approach\, improve demand generation performance\, and deliver revenue results. Market Growth listens to your challenges and develops a tailored GTM strategy and plan to match your business needs. \nMark has held senior marketing and product leadership roles at TripAdvisor\, EMC\, Formlabs\, and Demand Science. He has built sales-focused teams\, products\, and systems that grow revenue throughout his career. Mark is an authority and speaker on Demand Generation\, Account Based Marketing\, and Revenue Operations approaches that accelerate growth. \n———————————————————————————————-\nGar Smyth\, VP Revenue Marketing Operations\, Mimecast\n \nGar Smyth is responsible for leading the Revenue Marketing Operations team at Mimecast\, a global company specializing in email and collaboration cybersecurity. His role involves developing and implementing go-to-market processes and systems that enhance revenue retention and drive new business growth. \nGar has extensive experience leading growth and operations teams at Drift\, Carbon Black (VMWare)\, Dataxu (Roku)\, Dynatrace\, and PTC\, creating playbooks that facilitate consistent and repeatable pipeline and revenue generating processes. Gar also advises startups on strategies such as Account Based Marketing\, Marketing Operations\, and Demand Generation. \n\nSponsor:\nMarketing Over Coffee\n \nBorn at a Dunkin Donuts in Natick\, Marketing Over Coffee is the premier Marketing/Tech podcast running for over 15 years and 750 episodes. \nCheck out our most popular episodes: https://www.marketingovercoffee.com/most-popular-episodes/
URL:https://amaboston.org/event/secret-sauce-for-account-based-marketing-success/
LOCATION:District Hall\, 75 Northern Ave\, Boston\, 02210\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2023/02/PROGRAMMING-ABM-5-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230613T180000
DTEND;TZID=America/New_York:20230613T200000
DTSTAMP:20260404T035156
CREATED:20230521T204303Z
LAST-MODIFIED:20230521T204303Z
UID:13238-1686679200-1686686400@amaboston.org
SUMMARY:Marketing Mingle: June 2023
DESCRIPTION:We’ll be getting together for a fun networking event\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation\, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. We sure are looking forward to it and hope you are\, too.
URL:https://amaboston.org/event/marketing-mingle-june-2023/
LOCATION:Aloft Boston Seaport\, 401-403 D Street\, Boston\, MA\, 02210\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2023/05/Marketing-Mingle-June-2023.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230628T120000
DTEND;TZID=America/New_York:20230628T130000
DTSTAMP:20260404T035156
CREATED:20230619T155956Z
LAST-MODIFIED:20230619T155956Z
UID:13274-1687953600-1687957200@amaboston.org
SUMMARY:Twitter Chat With Emilee Cocuzzo
DESCRIPTION:Join us on Twitter for this informative Q&A\, Twitter account is not required to view\, required to participate. If you have not joined us before\, our monthly Twitter chat consists of sixty minutes of ongoing insight from a thought leader on various marketing focuses. Immediately following he will join us on Twitter Spaces\, an audio format. Twitter account not required to listen\, live or on-demand on desktop or mobile\, account required to participate on mobile\, to access this click on our AMA Boston bio at the time of the space or use the link below.\n\n\nEvent Info:\nWhen: June 28th\, Wednesday – 12pm EDT\nWho: Virtual Meet and Greet with Emilee Cocuzzo – Incoming President-Elect\nWhere: 1st Segment\, Twitter via hashtag(#AMABCHAT) or via @AMABoston\n2nd Segment Twitter Spaces via https://twitter.com/i/spaces/1lDxLnyWdMPGm\n\n\nBio:\nEmiliee Cocuzo\, is a marketing professional and faculty member of Clark University where she attended undergrad. She is our current Vice President of Collegiate at the AMA Boston chapter. She will be assuming the role of President-Elect this summer. Additionally\, she has worked in the marketing space for several years including in the IT Services space. Her passions include Taylor Swift for music and trips to Massachusetts islands.\n\nPlease reach out to Brian Hurst bhurst09@gmail.com if you have any questions.
URL:https://amaboston.org/event/twitter-chat-with-emilee-cocuzzo/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2023/06/Twitter-Chat-Emilee.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230822T180000
DTEND;TZID=America/New_York:20230822T200000
DTSTAMP:20260404T035156
CREATED:20230726T220845Z
LAST-MODIFIED:20230726T220845Z
UID:13302-1692727200-1692734400@amaboston.org
SUMMARY:Marketing Mingle With Mass Professional Network: August 2023
DESCRIPTION:We’ll be getting together for a fun networking event\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation\, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. We sure are looking forward to it and hope you are\, too. \nAMA Boston would like to invite you to our August Boston Business Networking & Social Event at The WXYZ Bar in Boston\, MA from 6:00pm – 8:00pm on Tuesday\, August 22nd\, 2023. All professionals are welcome whether you are simply working on building your network\, looking for business leads\, looking for a new job or just like to meet people. \nAMA Boston is also partnering w/ Mass Professional Network \nThe mission of the Mass Professional Networking group is to build a great referral network for group members to promote their products and services and entrepreneurship and small business which will drive our future economic success. \nOur group will promote events for professionals who want to expand their network and create new business opportunities! The events will vary in size and take place in different Venues around Eastern Massachusetts and draw a diverse mix of professionals from all industries and career levels while providing a relaxed atmosphere to market themselves or/their company.
URL:https://amaboston.org/event/marketing-mingle-with-mass-professional-network-august-2023/
LOCATION:Aloft Boston Seaport\, 401-403 D Street\, Boston\, MA\, 02210\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2023/07/Marketing-Mingle-8-22-23.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231012T180000
DTEND;TZID=America/New_York:20231012T200000
DTSTAMP:20260404T035156
CREATED:20230913T194530Z
LAST-MODIFIED:20230913T205629Z
UID:13331-1697133600-1697140800@amaboston.org
SUMMARY:Evolving Local Media with the B-Side by the Boston Globe Media & AMA Boston
DESCRIPTION:Are you intrigued by the ever-changing landscape of local news and the role of digital media in shaping it? \nJoin us on Thursday\, October 12th\, from 6:00 PM to 8:00 PM at the Nonprofit Center in Boston (89 South Street Boston\, MA 02111) for an evening of discussion and insights into the evolving world of local news through the lens of new-age digital news and marketing. \nIn collaboration with The B-Side by Boston Globe Media\, this event will explore the intersection of a 150+ year-old newspaper with the integration of influencer marketing and digital media. Discover how traditional journalism meets the fast-paced\, ever-evolving world of online communication\, and how it influences our understanding of local events\, trends\, and stories. \nThis moderated discussion will include: \n\nPanelist: Emily Schario\, Head of Content & Lead Writer of the B-Side by Boston Globe Media\nPanelist: Andrew Grillo\, General Manager of the B-Side by Boston Globe Media\nModerator: Samantha McGarry\, EVP of Story Crafting at Inkhouse PR\n\n​​Join us for an evening of learning\, networking\, and inspiration as we explore the dynamic world of local news through the lens of new-age digital media and marketing. \nAbout the B-Side: B-Side by Boston Globe Media is a new hyper-local daily newsletter delivering the most engaging and culturally-relevant stories to Bostonians. The publication informs\, connects\, and entertains Millenials and Gen-Z audiences Monday through Friday via a daily newsletter and social channels.
URL:https://amaboston.org/event/evolving-local-media-with-the-b-side-by-the-boston-globe-media-ama-boston/
LOCATION:The NonProfit Center\, 89 South Street\, Boston\, MA\, 02111
ATTACH;FMTTYPE=image/png:https://amaboston.org/wp-content/uploads/2023/09/B-Side-Banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231024T180000
DTEND;TZID=America/New_York:20231024T200000
DTSTAMP:20260404T035156
CREATED:20240112T065630Z
LAST-MODIFIED:20240112T065816Z
UID:13427-1698170400-1698177600@amaboston.org
SUMMARY:Marketing Mingle With Mass Professional Network: October 24\, 2023
DESCRIPTION:We’ll be getting together for a fun networking event\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation\, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. We sure are looking forward to it and hope you are\, too. \nAMA Boston would like to invite you to our August Boston Business Networking & Social Event at Hue Boston\, Boston\, MA from 6:00pm – 8:00pm on Tuesday\, October24th\, 2023. All professionals are welcome whether you are simply working on building your network\, looking for business leads\, looking for a new job or just like to meet people. \nAMA Boston is also partnering w/ Mass Professional Network and Drinks For Good \nThe mission of the Mass Professional Networking group is to build a great referral network for group members to promote their products and services and entrepreneurship and small business which will drive our future economic success. \nOur group will promote events for professionals who want to expand their network and create new business opportunities! The events will vary in size and take place in different Venues around Eastern Massachusetts and draw a diverse mix of professionals from all industries and career levels while providing a relaxed atmosphere to market themselves or/their company. \nDrinks For Good is a non-profit organization with the mission of supporting local charities through social events in the Greater Boston area. Drinks for Good is happy to announce our spotlight charity partner\, One Mission. Getting through cancer is tough physically\, emotionally\, and financially for patients and their families. One Mission makes it easier by providing programs and services that reduce stress\, restore joy\, and give children and their loved ones the support they need to get through the daily challenges of treatment.
URL:https://amaboston.org/event/marketing-mingle-with-mass-professional-network-october-24-2023/
LOCATION:Hue Boston\, 90 Exeter Street\, Boston\, MA\, 02116\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231114T180000
DTEND;TZID=America/New_York:20231114T200000
DTSTAMP:20260404T035156
CREATED:20240112T065307Z
LAST-MODIFIED:20240112T065357Z
UID:13422-1699984800-1699992000@amaboston.org
SUMMARY:Marketing Mingle With Mass Professional Networking: November 14\, 2023
DESCRIPTION:We’ll be getting together for a fun networking event\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation\, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. We sure are looking forward to it and hope you are\, too. \nAMA Boston would like to invite you to our November Metrowest Business Networking & Social Event at Margaritas Restaurant in Framingham\, MA from 6:00pm – 8:00pm on Tuesday\, November 14th. 2023. All professionals are welcome whether you are simply working on building your network\, looking for business leads\, looking for a new job or just like to meet people. \nAMA Boston is also partnering w/ Mass Professional Networking \nThe mission of the Mass Professional Networking group is to build a great referral network for group members to promote their products and services and entrepreneurship and small business which will drive our future economic success. \nOur group will promote events for professionals who want to expand their network and create new business opportunities! The events vary in size and take place in different Venues around Eastern Massachusetts and draw a diverse mix of professionals from all industries and career levels while providing a relaxed atmosphere to market themselves or/their company. \nTransportation Options – Take exit 117 off the Mass Pike and go Rte. 30 East for about 1/4 mile and Margaritas is on the corner of Rte. 30 & Speen Street. Plenty of Free Parking.
URL:https://amaboston.org/event/marketing-mingle-with-mass-professional-networking-november-14-2023/
LOCATION:Margaritas Restaurant\, 725 Cochituate Rd\, Framingham\, MA\, 01701
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231116T180000
DTEND;TZID=America/New_York:20231116T200000
DTSTAMP:20260404T035156
CREATED:20240112T070117Z
LAST-MODIFIED:20240112T070117Z
UID:13433-1700157600-1700164800@amaboston.org
SUMMARY:AMA Boston and Suffolk University Presents: RE:brand
DESCRIPTION:The role of the brand is more important than ever as companies vie with one another for the attention and advocacy of customers. Hear how customer insights\, market trends\, skills\, and best practices can help companies reimagine their brand. \nDate\, Time & Location: Thursday\, November 16th\, 6:00 pm\, (Suffolk University\, Sargent Hall\, 120 Tremont Street\, 5th Floor) \nSpeaker: Nathaniel Eberle\, VP Brand+Creative\, GoTo \nAbout Nathaniel: With more than two decades on leading brand and global communications teams\, Nathaniel is VP of Brand+Creative at GoTo\, a billion-dollar Boston-based SaaS company that powers remote and hybrid work for businesses.
URL:https://amaboston.org/event/ama-boston-and-suffolk-university-presents-rebrand/
LOCATION:Suffolk University – Sargent Hall
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2024/01/https___cdn.evbuc_.com_images_628334959_111787070_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231219T180000
DTEND;TZID=America/New_York:20231219T200000
DTSTAMP:20260404T035156
CREATED:20240112T070553Z
LAST-MODIFIED:20240112T070553Z
UID:13436-1703008800-1703016000@amaboston.org
SUMMARY:AMA Boston Holiday Party
DESCRIPTION:Join us for the AMA Boston Holiday Party! \nCome celebrate the holiday season with the AMA Boston community at our annual festive gathering. This in-person event will be held on Tuesday\, December 19\, 2023 starting at 6:00 PM\, at BearMoose Brewing Company in Everett (1934 Revere Beach Pkwy\, Everett\, MA 02149). \nNOTE: This was originally scheduled for Night Shift Brewing\, but due to power outages\, we have moved this to BearMoose Brewing Company in Everett\, which is only a few minutes away from Night Shift Brewing. \nThe first 15 registered AMA Boston members will get 1 free drink ticket. We will be providing free snacks as well. \nGet ready for an evening filled with joy\, laughter\, and great company. Whether you’re a marketing professional\, entrepreneur\, or simply interested in the industry\, this event offers a fantastic opportunity to connect with like-minded individuals in a relaxed setting. \nMingle with fellow marketers\, sharing insights\, and building valuable connections. It’s the perfect occasion to expand your network and gain fresh perspectives. \nWe are also partnering with Globe Santa. Globe Santa serves nearly 30\,000 local children each holiday season. Over 1 million families and more than 3 million children have been served by Globe Santa during the past six decades. Please consider donating to this fantastic cause! You can donate here: https://manage.bostonglobe.com/santa/donate.html. \nDon’t miss out on this exciting event! Mark your calendars and get ready to celebrate the holiday season in style with AMA Boston. We can’t wait to see you there!
URL:https://amaboston.org/event/ama-boston-holiday-party-2/
LOCATION:BearMoose Brewing Company\, 1934 Revere Beach Parkway\, Everett\, MA\, 02149\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2024/01/https___cdn.evbuc_.com_images_660557609_111787070_1_original-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240126T070000
DTEND;TZID=America/New_York:20240126T210000
DTSTAMP:20260404T035156
CREATED:20240112T063841Z
LAST-MODIFIED:20240112T064057Z
UID:13414-1706252400-1706302800@amaboston.org
SUMMARY:Holistic Digital\, A New Approach to Driving Results with Cory Docken
DESCRIPTION:Holistic digital is a data-driven\, “growth marketing” approach that drives leads and revenues by increasing the productivity of your digital marketing. When SEO\, UX and CRO are considered as one and implemented properly\, it leads to optimized website/digital marketing that produces incremental results. Keyword strategy and relevance can significantly impact conversions while page layout and content strategy impact SEO\, PPC\, and other traffic. Optimizing conversion rates depends on a clear understanding of the user journey\, neuromarketing\, and persuasive design psychology. It can be complicated\, but when broken down it can be understood by all. \nLearning Objectives: \n1. Understand the key elements of a holistic digital marketing approach \n2. Learn how to bring these elements together to drive business results \n3. See how one specific company changed their digital game with a holistic approach \nDon’t miss this opportunity to unlock the secrets of Holistic Digital Mastery and propel your digital marketing work to new heights! Join us on Thursday\, January 25th from 6:00 – 8:00 PM! \nFor questions\, please contact theoffice@amaboston.org. \nAbout Cory Docken \nCory Docken is the Vice President of Business Development at O8\, a dynamic growth marketing agency headquartered in Minneapolis\, Minnesota. With a relentless drive for excellence\, Cory has carved an illustrious career in the field of marketing\, becoming a leading figure in the industry. His dedication to the craft extends beyond his role at O8; he currently holds the prestigious position of President within the Minnesota chapter of the American Marketing Association\, where he tirelessly champions marketing excellence and innovation. \nCory Docken’s leadership extends to the healthcare sector\, as he has previously served as the President of the Minnesota Healthcare Strategy and Communications Network (MHSCN). His multifaceted experience spans over 25 years\, marked by exceptional accomplishments across various sectors\, including B2B\, healthcare\, financial services\, higher education\, and technology. \nIn the ever-evolving landscape of marketing\, Cory Docken’s expertise stands out. For the past decade\, he has been a leading proponent of digital marketing strategy\, consistently adapting to emerging trends and technologies to drive success for his clients and partners. With his visionary leadership\, Cory continues to shape the future of marketing while leaving an indelible mark on the industry.
URL:https://amaboston.org/event/holistic-digital-a-new-approach-to-driving-results-with-cory-docken/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2024/01/https___cdn.evbuc_.com_images_658243179_111787070_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240221T180000
DTEND;TZID=America/New_York:20240221T200000
DTSTAMP:20260404T035156
CREATED:20240112T064706Z
LAST-MODIFIED:20240112T065441Z
UID:13417-1708538400-1708545600@amaboston.org
SUMMARY:February Marketing Mingle with Mass Professional Networking
DESCRIPTION:AMA Boston and Mass Professional Networking would like to invite you to our February Boston Business Networking & Social Event at Howl At The Moon in Boston\, MA from 6:00pm – 8:00pm on Tuesday\, February 21st\, 2024. \nAll professionals are welcome whether you are simply working on building your network\, looking for business leads\, looking for a new job or just like to meet people. \nSo come and bring your friends\, a smile\, and lots of business cards and make some great connections. Even if this is your first networking event\, your hosts will make sure you make some great connections and feel very welcome. The goal is to build a great referral network for you for your success. \n—– \nMass Professional Networking is also partnering w/ AMA Boston & Drinks For Good \nDrinks For Good is a non-profit organization with the mission of supporting local charities through social events in the Greater Boston area. Drinks for Good is happy to announce our spotlight charity partner\, One Mission. Getting through cancer is tough physically\, emotionally\, and financially for patients and their families. One Mission makes it easier by providing programs and services that reduce stress\, restore joy\, and give children and their loved ones the support they need to get through the daily challenges of treatment. \n—– \nTransportation Options – 10 min walk from South Station and Post Office Square Garage ($9 after 4pm). \nAny questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/february-marketing-mingle-with-mass-professional-networking/
LOCATION:Howl at the Moon Boston\, 184 High Street\, Boston\, MA\, 02110\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2024/01/https___cdn.evbuc_.com_images_657527799_111787070_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240306T090000
DTEND;TZID=America/New_York:20240306T100000
DTSTAMP:20260404T035156
CREATED:20240305T125806Z
LAST-MODIFIED:20240305T125806Z
UID:13532-1709715600-1709719200@amaboston.org
SUMMARY:Unlocking Efficiency: Time Management Insights with Ashley\, Marketing Agency Owner
DESCRIPTION:Join us for an insightful LinkedIn audio event tailored for marketers\, related professionals\, and business owners. Time is precious in today’s fast-paced world\, with vast knowledge at our fingertips. Ashley\, a local marketing agency owner and Stonehill graduate\, will guide us through strategies to enhance efficiency in your role/business. Learn how to carve out time for learning\, implement adjustments\, and master the art of delegation. Don’t miss out on this opportunity to supercharge your productivity!
URL:https://amaboston.org/event/unlocking-efficiency-time-management-insights-with-ashley-marketing-agency-owner/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2024/03/image_20240222_15134183d5f7bb-16f4-4340-ae28-0c2b88f563cd-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240326T180000
DTEND;TZID=America/New_York:20240326T200000
DTSTAMP:20260404T035156
CREATED:20240319T141730Z
LAST-MODIFIED:20240319T141730Z
UID:13562-1711476000-1711483200@amaboston.org
SUMMARY:Northeastern Event - AI and Marketing Jobs
DESCRIPTION:You don’t have to be a student to join our next event at Northeastern… it just gets you a discount! \nWhat’s really going to happen with AI and marketing jobs? Get the inside scoop on the future of marketing careers from a recent study of marketing leaders\, conducted by author\, agency\, founder\, and instructor at Northeastern and Harvard\, Christina Inge in partnership with AMA Boston. Christina and her team of researchers conducted the first ever in-depth study of how marketing leaders are hiring in the new AI-influenced workforce\, where they see jobs in the future\, and what roles and activities will be most and least affected by AI. \nJoin us for the exclusive world\, unveiling of this groundbreaking data research reportand be the first to know what marketing executives think about the future of marketing jobs. Following the talk\, get a hands-on workshop on prompting and prompt engineering so that you can walk out equipped with AI ready skills that will make you in demand for the marketing jobs of the future. \nJoin us on Tuesday\, March 26th\, at 6:00 PM at Northeastern – EXP 201 (815 Columbus Ave\, Boston\, MA 02120)! \nLearn more and register: https://lnkd.in/e-pW93C9
URL:https://amaboston.org/event/northeastern-event-ai-and-marketing-jobs/
LOCATION:Exp 201 – Northeastern\, 815 Columbus Ave EXP 201\, Boston\, MA\, 02120\, United States
CATEGORIES:Community
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2024/03/WRGH-AMAB.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240327T120000
DTEND;TZID=America/New_York:20240327T130000
DTSTAMP:20260404T035156
CREATED:20240319T140933Z
LAST-MODIFIED:20240319T140933Z
UID:13559-1711540800-1711544400@amaboston.org
SUMMARY:The Future of Marketing with Bennie F. Johnson
DESCRIPTION:What’s the future of marketing? AMA’s top leader\, CEO Bennie Johnson\, will share his insights to this question\, including: podcasting\, emerging technologies like AI\, evolving skill sets\, workplace culture shifts\, and the impact of the pandemic on audience engagement. \nMarch 27 | 12-1 PM ET | LinkedIn Live \nDon’t miss this opportunity to gain strategic perspectives from our top leader in the marketing field! \nLearn more and register here: https://lnkd.in/eVh-DHuc
URL:https://amaboston.org/event/the-future-of-marketing-with-bennie-f-johnson/
CATEGORIES:Community,Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2024/03/FoM-AMAB.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240423T180000
DTEND;TZID=America/New_York:20240423T200000
DTSTAMP:20260404T035156
CREATED:20240320T145413Z
LAST-MODIFIED:20240321T154252Z
UID:13570-1713895200-1713902400@amaboston.org
SUMMARY:April Marketing Mingle Event
DESCRIPTION:AMA Boston is inviting you to our April Marketing Mingle at the Better Sorts Social Club in Boston from 6:00pm – 8:00pm on Tuesday\, April 23rd\, 2024. \nJoin us for a fun evening of networking and socializing with other marketing professionals. Don’t miss this opportunity to connect with like-minded individuals in a relaxed and casual setting. \nCome ready to share ideas\, make new contacts\, and have a great time! We look forward to seeing you there! \nSign up here: April Marketing Mingle Tickets\, Tue\, Apr 23\, 2024 at 6:00 PM | Eventbrite
URL:https://amaboston.org/event/april-marketing-mingle-event/
LOCATION:Better Sorts Social Club\, 90 Tremont St\, Boston\, MA\, 02108\, United States
CATEGORIES:Community
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2024/03/AMAB.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240424T193000
DTEND;TZID=America/New_York:20240424T203000
DTSTAMP:20260404T035156
CREATED:20240417T160811Z
LAST-MODIFIED:20240417T161110Z
UID:13614-1713987000-1713990600@amaboston.org
SUMMARY:X Chat: Building Audience with Voice
DESCRIPTION:Join us for an X chat with Espree Devora\, themed: “Building audience with voice: How podcasts\, social apps and more are catering to your audience” on 4/24 at 7:30 pm EST.\nEspree Devora is the girl that gets it done\, from Los Angeles\, she is one of the most influential podcast voices there is\, including both her podcast’s “We Are LA Tech” and “Women in Tech”. In addition\, her communities help so many people become familiar with LA and the local tech community. She was also previously the logo for Clubhouse.You can access the chat by visiting our X page: x.com/amaboston or search the hashtag #AMABCHAT to follow along or to add comments or respond to the questions with Espree! Reach out to brian.hurst@amaboston.org for any questions.\n\nhttps://x.com/i/spaces/1vAxRvVmjMNxl
URL:https://amaboston.org/event/x-chat/
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2024/04/April-Chat-Espree-Devora-AMABchat.jpg
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