AMA Boston

Learning Your "Why" With 36Creative
2023-04-12 18:00 - 19:30 (America/New_York) | Merrimack College, 315 Turnpike St (Crowe Room 126), North Andover, MA, 01845, United States
Learning Your “Why” With 36Creative
Join us for an exciting evening as we hear from Steve Gabriel and Trent Sanders from 36Creative as they delve into their professional journeys. They will share their passions, purpose, and what drives them in their careers. During their 20-30 minute presentation, they will take us through a case study of the brand Wormtown Brewery and conduct a hands-on exercise in developing taglines and brand essences.
You will have the opportunity to work in small groups of 5-6 students, where you will be tasked with coming up with creative and impactful taglines. After all the groups have had a chance to present their ideas, the entire audience will get to vote on the winning tagline. This is a unique opportunity to learn from experienced professionals, collaborate with your peers, and have a little fun along the way. Don’t miss the chance to be a part of this exciting event!
Register Today!

PINE & AMA Mash Up
2023-04-04 17:00 - 19:00 (America/New_York) | Burke’s Alewerks, 1391 Washington Street, Newton, MA, 02465, United States
AMA & PINE Mash Up
Two great associations AMA Boston & PINE will be getting together for a fun networking event, and YOU are invited to join us.
This is a low-maintenance, high-energy event. We’re talking about mixing business with pleasure. Join us for networking, conversation, and laughs. We sure are looking forward to it and hope you are, too.
Register today on the PINE website HERE
Details:

When: Tuesday, April 4, 2023
Time: 5:00pm – 7:00pm
Where: Burke’s Alewerks 1391 Washington Street Newton, MA 02465
Price: $28 (early bird) $38 ( at the door) *Tickets include one free drink and light munchies.

About PINE
PINE is a member focused community-based organization dedicated to helping printers and other graphic arts companies thrive. We are obsessed with print. We honestly believe and know that print is a crucial part of the marketing supply chain. We promise that membership with us means a huge return on investment, making new friends, getting new ideas, and being a part of something bigger.

Account Based Marketing 101
2023-03-28 09:00 - 10:30 (America/New_York) | Online
Account Based Marketing 101
Do you ever feel like your marketing approach is like a fire hose? You keep pumping out ads, creating content, and building promotional campaigns that spray all over the place without hitting their mark. How would you like to try something different? Account Based Marketing (ABM) is more than just a methodology. It is a practice – a practice that will allow marketers to work with sales to direct that messaging with great precision.
ABM is a strategic approach that organizations are embracing across New England and the globe. According to Hubspot, 67% of B2B brands are utilizing some form of account-based marketing today. Additionally, they state that “one in five accounts targeted through ABM becomes a qualified sales opportunity.” Isn’t now the best time to adopt a better approach?
Learn how you can implement an ABM strategy to target and engage individual prospects within either new or existing accounts. Register today for our ABM 101 Prep Course to discover how to personalize engagement with stakeholders, thereby closing deals on accounts that offer maximum bang for marketing department bucks.
This training is exclusive AMA member-only content. If you are interested in this event but aren’t a member yet, there’s still time to join to get access to this webinar for AMA members.
We look forward to connecting with you at this premium event.
Become A Member Today!Trevor StasikProgram Manager (ASU) & Director of Sponsorship (AMA)Trevor is a virtual volunteer with the AMA Boston chapter, working remotely from sunny Arizona. As a Sponsorship Director under VP John Cass, Trevor has been helping to organize and drive the ABM education project. While researching New England companies, Trevor has been writing content and customized communications to better target sponsor messaging. During the day, Trevor is a Program Manager for Arizona State University’s Enterprise Brand Strategy and Management team. He is also currently attending the University of Wisconsin, Whitewater and expects to graduate with an MBA in Marketing in December 2023. Also PMI Member, 8+ Years Project Management experience, PMP & CSM Certified. In his free time, Trevor enjoys hanging out with his wife, drinking coffee and organizing his action figure toy collection.

Marketing Mingle: February 2023
2023-02-21 18:00 - 20:00 (America/New_York) | Night Shift Brewing – Everett, 87 Santilli Highway, Everett, MA, 02149, United States
We’ll be getting together for a fun networking event, and YOU are invited to join us.
This is a low-maintenance, high-energy event. We’re talking about mixing business with pleasure. Join us for networking, conversation, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. No admission fee. We sure are looking forward to it and hope you are, too.

SUPER BOWL LVII 2023 AD VIEWING PARTY!
2023-02-16 17:00 - 18:00 (America/New_York) | Venture Café Cambridge, One Broadway 5th Floor, Cambridge, MA, 02142, United States
Don’t miss the American Marketing Association Boston’s Super Bowl LVII 2023 Ad Review Party! Come review and dissect the Super Bowl ads.

Register Now

Marketing Mingle: January 2023
2023-01-31 18:00 - 20:00 (America/New_York) | Rail Trail Flatbread Co, 33 Main Street, Hudson, MA, 01749, United States

Marketing Metrics: Create An Effective Strategy in 2023
2023-01-18 18:00 - 20:00 (America/New_York) | Northeastern University, Shillman Hall, Forsyth Street, Boston, MA, 02115, United States
Marketing metrics are all the buzz as marketers across sectors strive to use data. Getting started with being smarter about your data can be intimidating – but it won’t be after hearing from our industry panelists.
Takeaways

Gain the expertise you need to be a marketing data whiz
How can we use data to understand our customers better? How can small businesses know the right direction to grow, who their best customers will be, and how to get to them?
How can nonprofits use data to reach a wider audience, fundraise more, and connect with their communities?

Join experts from the industry, small businesses, startups, and nonprofits to explore the ways that marketers today can use simple data tools to leverage analytics to optimize marketing and create more effective campaigns.

Directions
From the north (via Route I-93 or Route 1)
Take the Storrow Drive exit, and proceed to the Fenway exit. Follow signs for Boylston Street inbound, and bear right onto Westland Avenue. Turn right onto Massachusetts Avenue, proceed to the third traffic light, and turn right onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue.
From the west (via Route I-90, Massachusetts Turnpike)
Take Exit 22 (Copley Square), and bear right. Proceed to the first traffic light, and turn right onto Dartmouth Street. Take the next right onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue.
From the west (via Route 9)
Proceed east on Route 9; it will become Huntington Avenue. Turn right onto Ruggles Street. At the fourth traffic light, turn left onto Tremont Street. At the second set of lights, turn left onto Melnea Cass Boulevard, and then turn left onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue.

From the south (via I-93, Route 3)
Take Exit 18 (Massachusetts Avenue/Roxbury/Frontage Road). Turn left at the third light, staying in one of the two left lanes. Proceed straight onto Melnea Cass Boulevard. Continue for approximately two miles and turn left onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue.
Via public transportation
Northeastern is accessible by subway via the Green Line of the MBTA. From downtown Boston, take an “E” train outbound to the Northeastern stop, the first stop above ground. The campus can also be reached from downtown via the Orange Line by taking any train going outbound to Forest Hills and getting off at Ruggles Station. Commuter rail lines connect with the Orange Line at Ruggles Station, Back Bay Station, and North Station.
https://campusmap.northeastern.edu/directions
Location Details
Northeastern University
360 Huntington Ave Boston, MA
Richards Hall (RI) Room 107

Holiday Marketing Mingle
2022-12-20 18:00 - 20:00 (America/New_York) | Night Shift Brewing – Everett, 87 Santilli Highway, Everett, MA, 02149, United States
Grab a festive drink and join AMA Boston for a fun and festive night of holiday networking!
We’ll be getting together for a fun, informal networking event at Night Shift Brewing – Everett location, and YOU are invited to join us.
This is a low-maintenance, high-energy event. We’re talking about mixing business with pleasure. Join us for networking, conversation, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. No admission fee. We sure are looking forward to it and hope you are, too.

Virtual Marketing Mingle: November 2022
2022-11-30 18:00 - 19:00 (America/New_York) | Online
Meet other Boston marketers virtually for an evening of networking.
We’ll kick the night off with a discussion and Q&A session on the topic of “Mentorships: Is Your Company Investing In Personal Development?” with our guest speaker Craig Lund, Secretary and VP of Leadership Excellence from the AMA Toronto Chapter. We’ll then mingle in breakout groups to make new friends and network.
About the speaker:
Craig Lund is a marketing and business development professional specialized in selling to the C-suite marketer. Having launched three businesses in the past 17 years in the Canadian & US Market for both Canadian based and Global companies in media, consulting and marketing resource management, he has developed an affinity and passion for connecting the dots for the marketing community.
As President of Marketing Talent Inc. Craig provides leadership for the Canadian and the US operations, where he helps Fortune 500 companies manage their marketing resources utilizing an innovative approach of leveraging interim and permanent staffing solutions.
An AMA Past President, he is the current Secretary and VP Leadership Excellence for the Toronto Chapter, where he oversees the development of mentorship & coaching programs that give AMA members C Leader access and to help foster a greater sense of community for the industry.
He has been a contributing writer on career development for industry publications such as Marketing Magazine & Strategy Magazine, and as a writer for Metro News as a business book columnist. In his free time Craig is a water polo player, cyclist, and fitness enthusiast – which allows him to enjoy cooking and entertaining friends and family… along with his other obsession, his Rhodesian Ridgeback Bianca.

Twitter Chat With Ronald Coyle
2022-11-29 09:00 - 10:00 (America/New_York) | Online
We are pleased to host our November Twitter Chat featuring Ronald Coyle on Tuesday the 29th at 9 am EDT/7 am MDT. We will be discussing how marketers can use more data in 2023. If you aren’t familiar with a Twitter chat, we will pose a question to Ronald and he will respond. We want you to join us too, and respond to questions that you have a point of view on, are knowledgeable about, or have experience with. Remember to include the hashtag #AMABCHAT in all tweets including replies.

Some of Ronald‘s highlights:

– Former Nielsen Social Media Data Analyst
– US Army Veteran
– Adjunct Professor at Trident University
– And the recipient of a PHD in Business and Marketing.

Hosted by Brian Hurst – CO-VP Social Media AMA Boston

Marketing Mingle
2022-10-26 17:30 - 20:00 (America/New_York) | Trillium Brewing – Fort Point, 50 Thomson Pl., Boston, MA, 02210, United States
We’ll be getting together for a fun, informal networking event at Trillium Brewing, and YOU are invited to join us.
This is a low-maintenance, high-energy event. We’re talking about mixing business with pleasure. Join us for networking, conversation and laughs. Develop new relationships with people who might be able to help you on the job and in your career.There’s no agenda. No pressure. No admission fee. We sure are looking forward to it and hope you are, too.
Wednesday, October 26, 5:30-8 PM at Trillium Brewing – Fort Point. Mark your calendar and watch here for registration details.

Twitter Chat with Meg Coffey - Managing Director Coffey and Tea
2022-10-25 20:00 - 20:30 (America/New_York)
Join our Twitter Chat
with Meg Coffey – Managing Director Coffey and Tea
Meg will be talking about Global Marketing from an Australian perspective and the culture of business.
Twitter via Twitter handle @amaboston or by searching #AMABCHAT live or on demand.
Twitter Spaces – Audio immediately following the chat.
(Twitter account not required to listen – Desktop or mobile), if you want to speak, Twitter is required from a mobile device.

Meg Coffey Bio
Digital marketing strategist Meg Coffey is an award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, she is managing director of the tourism-focussed social and digital marketing agency Coffey & Tea, developing campaigns and delivering training that enables Australian businesses to compete on the global stage; the founder of State of Social, Australia’s favorite social media conference; and #SMPerth, the free knowledge-sharing network and event series.

Meg is a regular contributor to media, having recently appeared on Sunrise, The Today Show, ABC News, 6PR, and the Daily Telegraph. In 2017 Meg was named one of Australia’s Top 50 Small Business Leaders, and in 2021 was nominated as a finalist for Campaign Brief’s Ad Person of the Year.

JOIN TWITTER SPACE

Meet the Head of Industry at Google
2022-10-19 17:00 - 18:30 (America/New_York) | Suffolk University – Sargent Hall
Meet Don Batsford, Jr .from Google as he talks about the last trends in the marketing industry.
With over two decades of cutting-edge marketing & advertising experience, Don is a driving player in the transformation of conversations between brands and consumers. This is critical as these connections are increasingly powered by machine learning, experienced cross device, and empathic to the individual user.
Currently Don is Head of Industry at Google, leading a team of Digital Marketing Experts, Data Analysts, & Media Specialists that partner with the CEOs and CMOs of Google’s largest and most sophisticated advertisers to grow their businesses.
Register Now!

Twitter Space with Country star Alexandra Kay
2022-10-04 19:00 - 20:00 (America/New_York)
Join us on Tuesday night at 7 pm EDT / 6 pm CDT as we chat with Country star Alexandra Kay, who’s originally from Illinois, and now based in Nashville, TN. She will be chatting about the many connections marketing has with the music industry and much more. She will be performing at the Fryeburg Fair on Friday, October 7th.
The talk will be available live and recorded on demand via Twitter Click Here.

Bean Press Coffee Night at the Museum
2022-09-29 16:00 - 20:00 (America/New_York) | Museum of Printing, 15 Thornton Avenue, Haverhill, MA, 01832, United States
Register Today!
You are invited to join us for another free networking opportunity at Bean Press Coffee Night at the Museum of Printing in Haverhill on September 29, 4:00-8:00 PM with members of both the Printing Industries of New England (PINE) and the New England Direct Marketing Association (NEDMA).
Sweet treats will be offered along with coffee and an assortment of cold beverages.
Coffee by LittleTown Coffee Company
Come by for a coffee* and some sweet treats, catch up with people in the industry, and enjoy a walk around the museum.
*Also hot tea, chai lattes, oat milk options, chocolate milk, low sugar soda – and more.
Three leading marketing organizations, PINE, NEDMA, and AMA Boston, come together for a mega networking event to exchange ideas, connect and enjoy the museum.
If you are in marketing, you will not want to miss this event.
Location:
Museum of Printing
15 Thornton Avenue
Haverhill, MA 01832

Twitter Chat with Chris Brogan
2022-09-28 18:00 - 19:00 UTC
Join us on Wednesday, September 28th, as we welcome a special guest Chris Brogan, a multi-time author with titles including “Impact Equation”, “Social Media 101” and “Trust Agents” including many on the New York Times Best Seller list. We will be chatting via Twitter.
Follow along by using the hashtag #AMABCHAT or visit our Twitter page @amaboston. After the chat portion concludes, join us for the live Twitter Spaces with Chris, immediately following, stay tuned for the link before the day of the talk. Clikc here to set a reminder for the Twitter space

Sept. Marketing Mingle Pop Up on Boston Common
2022-09-20 17:30 - 18:30 UTC
Join us for the last pizza networking pop-up of the summer. (We’re squeaking it in before the first day of fall on the 22nd!)
Our president Bob Cargill and other AMA Boston members are heading back to the Parkman Bandstand in the Boston Common at 5:30 pm.
Mix and mingle with us from 5:30 pm – 6:30 pm, then join us after dark for free pizza 🍕 at Sal’s on Tremont Street!
What better way to celebrate the final days of summer and the arrival of fall than meeting other Boston marketers and pizza! Plus, all attendees are entered-to-win copies of Bob’s new book “Twenty Jobs Twenty Lessons”

Twitter Space with FreeWater
2022-09-13 17:00 - 18:00 UTC
Join FreeWater.IO on Twitter Spaces, they are demonstrating a fascinating business model as they provide free products for consumers with advertisements on the bottle. We will discuss their approach to marketing and how they have grown rapidly, including a major footprint on social media and more.

Pop Up Networking Event Lawn D St.
2022-08-26 17:30 - 20:00 (America/New_York)
Register Today!
Join us Friday, August 26th at 5:30 PM
In-person networking is back at a very cool venue!
There will be concessions, lawn games, music, and their trademark swings available.
We will be joining an “open lawn” day which is open to the public. Look for our logo sign and the most enthusiastic networking group there!

Digital Summit 2022
2022-08-24 - 2022-08-25
Register now!
Are you interested in staying ahead of the curve in digital marketing? Then you won’t want to miss Digital Summit Boston. This event brings together 500+ of the top marketing professionals for two days of learning and networking. You’ll hear from leading experts on the latest trends and tactics in digital marketing and have the opportunity to connect with other like-minded professionals.
Stop by the AMA Boston booth at Digital Summit, August 24-25, where we’ll be exhibiting and enjoying the opportunity – along with hundreds of other attendees – to take in presentations by some of the top digital marketing experts in the world.
AMA Boston Membership Perk
Use promo code AMABOS to save $100 on your registration. Don’t miss out on this incredible opportunity to learn and grow in your field.
30+ Curated Sessions with Practical Content
Is your social program dialed-in, but want to beef up your storytelling? Do you have strong creative, but need to dig into the analytics? Whether you’re a specialist, generalist or a hybrid, there’s something for you at Digital Summit!
You’ll be alongside hundreds of your like-minded marketers from brands like Adobe, Apple, Facebook, GAP, Google, HP, Netflix, Salesforce, Twitter, Uber, VISA, Well’s Fargo, and so many more!
Look for AMA Boston’s booth!
See the full program and speaker list at boston.digitalsummit.com. Awesome group pricing and packages are also available.
Register now!

Brand Marketing: Adapt strategies to thrive in today’s economy
2022-06-29 18:00 - 19:00 UTC | Online
Register now!
Brands are held to a higher standard today than ever before. Racial and gender inequalities have forced brands to take a stand publicly. And how a brand responds to a crisis will ascertain if customers continue to use their product or services. Yes, the role of brands has evolved significantly, especially over the last 2-3 years.
As marketers, we have to stay abreast of trends and guide companies to effectively maneuver the digital era and thrive in today’s uncertain economy. In this session, the experts will discuss a range of topics, including:
• the importance of brand building
• dispel myths about branding
• brand vs. product marketing
• the role of analysts vs. influencers
• trends in branding
About the speakers:
Jim Brown,
President of Digital Innovation Research , Tech-Clarity
Jim Brown is the President of Digital Innovation Research for independent research firm Tech-Clarity. He covers the digital enterprise, PLM, PDM, IoT, portfolio management, digital manufacturing, and other solutions for manufacturers.
Jim founded Tech-Clarity in 2002 and has over 30 years of industry experience in the manufacturing and software industries. He began his career in manufacturing engineering and software systems at GE before pursuing management consulting at Andersen Consulting (Accenture). He subsequently served as a strategy, marketing, and product development executive for software companies specializing in ERP, PLM, Supply Chain, and related manufacturing solutions. He has a BS in Mechanical Engineering from the University of Maryland, College Park.
Jim is actively researching the impact of digital transformation and technology convergence in manufacturing. His research analyzes the business value available from new initiatives and technologies including cloud computing, advanced analytics, product innovation platforms, service transformation, augmented reality, the digital twin, and the digital thread.
Mr. Brown is an experienced author and speaker and enjoys engaging with people with a passion to improve business performance through digital enterprise strategies and supporting software technology. When he’s not focused on technology, he is a scuba instructor and plays in an old guy ice hockey league.

Parna Sarkar-Basu
Founder and CEO , Brand and Buzz Marketing
A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers, and helps them launch and reinvent companies. A brand architect, Parna designs powerful programs to build and boost brands – corporate and individual. She also spotlights entrepreneurs and innovators and elevates them to industry thought leaders.
Her expertise include changing industry perception, building market relevance, corporate (re)-positioning and new market entry as well as supporting fund raising activities. Recipient of multiple awards, she has propelled numerous tech companies into innovation leaders in highly competitive markets, including artificial intelligence and enterprise software to robots and consulting services.
She frequently speaks and writes on a range of topics, including robotics, future of work, innovation for social good, digital transformation, tech trends and automation’s impact on the workforce.
A STEM champion, Parna builds and supports programs to inspire women in technology and future innovators. She empowers women entrepreneurs by expanding their digital footprint so they can enhance their personal brand and grow the business. Parna serves on multiple boards, including WITI (Women in Technology International) and American Marketing Association Boston.

DEI Event Series: Creating Inclusive Workplaces for LGBTQ+ Employees
2022-06-10 12:00 - 13:00 UTC | Online
Register now!

This is our first DEI event series focusing on the topic of creating inclusive workplaces for LGBTQ+ employees.

About this event

We are excited to announce the launch of our DEI event series! Each quarter, AMA Boston will be partnering with other chapters across the country to talk about different DEI topics and provide a forum for our community to ask questions and learn from one another.
In celebration of Pride month, this event will be focusing on the topic of creating inclusive workplaces for LGBTQ+ employees. We’ll be hearing from our panel of guest speakers Rebecca Sanborn, founder and President of Sanborn Diversity Training Solutions LLC, and Laramey Lawson, EVP, Insights & Engagement at GS&F, on the topic and you will also have the opportunity to engage with other event attendees.
AMA Boston has partnered with AMA Triangle and AMA Nashville to bring you this exciting event. You’ll be able to connect with other members of the AMA Triangle and Nashville communities, as well as members of the Boston community.
We will be donating half of all proceeds to The Trevor Project, a non-profit organization focused on suicide prevention efforts among lesbian, gay, bisexual, transgender, queer, and questioning youth. You can learn more about The Trevor Project here.

About the speakers
Rebecca Sanborn, Founder & President, Sanborn Diversity Training Solutions, LLC
The founder and president of Sanborn Diversity Training Solutions, LLC, Rebecca Sanborn offers LGBTQ+ cultural competency training for businesses, nonprofits, and public sector entities. Rebecca is passionate about human rights, diversity, equity, and inclusion. As a bisexual woman, she is also a proud member of the LGBTQ+ community herself. Rebecca holds a Juris Doctor from the University of New Hampshire Franklin Pierce School of Law and a Bachelor of Science in paralegal studies from Rivier University. In addition, she holds numerous certificates in subjects that inform the curriculum of Sanborn Solutions, including a Diversity and Inclusion Professional Certificate from Cornell University ILR School. In her free time, Rebecca enjoys reading, singing, walking in the woods, and spending time with her spouse and family.
Laramey Lawson, EVP, Insights & Engagement, GS&F
An industry veteran with just shy of 40 years in the advertising game, Laramey Lawson is the creative mind behind countless integrated campaigns as EVP, Director of Insights and Engagement at Nashville, Tenn.-based, fully-integrated advertising agency, GS&F.
Through his keen understanding of how the proper insight can create magic for any brand, he thoughtfully guides paid, owned, and earned media to create meaningful audience connections. Lawson’s thoughtful approach and inspired leadership can be seen in envelope-pushing work for a vast roster of brands, including Arby’s, Honda, Bridgestone, Firestone Tennessee Titans, Nashville Predators, LP Building Solutions, Tractor Supply Company, Benson – Hill and HealthStream.
A greatly respected member of Nashville’s creative community, his passion extends beyond his client work in support of the advancement of the arts and the advertising industry as a whole through organizations such as the National Academy of Television Arts and Science – Mid-South region, American Advertising Federation Nashville, 4A’s Board of Governors, Nashville LGBT Chamber of Commerce, and the Frist Arts Museum. He is the recipient of the AAF Nashville President’s Trophy, the Nashville Mosaic Award, and has served as the AFF Nashville Student Addy’s Chairman.

May Twitter Chat: with Evan Kirstel of eViRa Health, Chief Digital Evangelist and Co-Founder
2022-05-31 16:00 - 17:00 UTC | Online
May Twitter Chat: with Evan Kirstel of eViRa Health, Chief Digital Evangelist and Co-Founder.

When: May 31st at 4pm EDT
What: The future of social media and more.
How: www.twitter.com/amaboston or using #AMABCHAT

Evan is a Boston area tech influencer, especially in the enterprise sector. He has over 400,000 social connections. He is also a podcaster with both “Talking Headz” and “Data Movers” If you were to research Evan his four most popular search terms are typically Linkedin, Twitter, Youtube, and Forbes.

Join us live or after by answering questions alongside Evan’s responses to give your point of view. Don’t have Twitter but still want to see the chat? -> Search AMABoston twitter and see the tweets live or after.

Twitter Spaces: Chat With Mark Schaefer - Marketing & The Journey Towards Success
2022-05-25 09:00 - 10:00 UTC | Online
Join us on Wednesday, May 25th at 9am for a Twitter Spaces chat with Mark Schaefer. We will be chatting about content marketing and the journey towards success. You can access the chat here: https://twitter.com/i/spaces/1PlJQayrgpnJE

Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
Twitter accounts aren’t required to listen either on desktop or mobile, either in real-time or recorded. Twitter Spaces does permit joining the conversation on request, via a mobile device, and an active Twitter account. Reach out to our Twitter Director – Brian Hurst bhurst09@gmail.com with any questions including any questions you have for Mark, time permitting.

Fireside Chat: Strategies for Standing Out in a Competitive Job Market
2022-04-28 19:00 - 20:00 UTC | Online
Register now!
In today’s competitive job market, it’s challenging for candidates to not only stand out from the competition, but also find a company that is the right fit for them to grow and advance in their career. So how do you separate yourself from the competition, nail that job interview and land your next career opportunity? In this virtual session, we’ll dive into:

How to create a resume and LinkedIn profile that catches the eyes of recruiters
The dos and don’ts of Zoom interviews
How to identify “red flags” in the interview process to determine if a company is the right fit
What questions to be asking during the interview process
How recruiters are working to attract top talent
And much more!

About the speakers:
Scott White, Senior Vice President and Principal Recruiter at HireMinds
Scott has 20 years of experience recruiting communications and marketing professionals across a range of industries with a special focus on pharma, biotech and medical device companies. When he’s not recruiting, he loves to travel, work on home projects and sing while riding his Peloton, hoping no one can hear him.
Paige Durgin, Senior Manager of Talent at ezCater
Paige is a full-lifecycle recruiter with experience in agency and high-growth start-up environments. She excels at refining a company’s story and bringing it to market to attract top talent and build high-performing teams and is adept at partnering with stakeholders and hiring managers to assist with organizational design, employer branding, career pathing, interview and hiring processes, and closing strategy.
Paige rejoined EzCater in January 2022 after being the senior manager of recruiting at Vendr. She previously worked at EzCater from 2019 – 2020 in several recruiting roles. In addition, she was Search Director at HireMinds. She graduated with a B.A. degree from Trinity College in Hartford, CT.
Josh Fialky, VP, Director, Talent Acquisition at Havas Media
Josh joined Havas Media in September 2016. IN his current role, Josh oversees the TA team, setting recruitment strategies, internship programs and assists with various DEI efforts. Prior to joining Havas as a recruiter, Josh has over 20 years of experience in media and agencies, mostly focused on Paid Search and worked across clients within pharma, QSR, e-commerce and B2B.
When recruiting for roles within Havas, Josh concentrates mostly on Analytics and Biddable media. Josh was voted Runner Up in the Campus Recruiting Choice Awards in 2021 for the Exceptional Leaders category.
Josh graduated with a degree in Journalism from the University of Rhode Island. His experiences as a campus leader and mentor to first-year students continue to drive his involvement and passion for campus recruitment. When not working on finding awesome talent for Havas Media, Josh is spending time with his family, seeing live music and enjoying all that New England has to offer.
Tim Walsh, Founder and Managing Partner at Vetted
Tim has been a recruiting leader in the Boston area for more than 15 years. After making a career transition from marketing to recruiting in 2003, he began a run of eight consecutive years as the top-performing recruiter for a boutique search firm in Cambridge, MA. There, he placed top marketing, sales, product, analytics & professional services talent with software, e-commerce & marketing services companies, which remains his focus today.
After co-founding ConnectedSearch in 2012 and overseeing revenue growth from zero to $2 million, he sold his practice and, after five years spent with two other specialty recruiting firms, launched Vetted with the goal of creating a more forward-thinking boutique recruitment and career services firm, one that gives back in meaningful ways to the communities it serves while providing best-in-market talent acquisition services to some of the most interesting companies in Greater Boston.
Tim lives in Arlington, MA, with his wife and two children. When he’s not attending one of his son’s baseball or hockey games, or his daughter’s theater or musical performances, he’s probably listening to alternative rock (Buffalo Tom, Courtney Barnett, Pearl Jam, Liz Phair and Veruca Salt are among favorites) or sports talk radio, avidly following the latest exploits of the Red Sox, Celtics, Bruins and, especially, Patriots.

Twitter Spaces: How Do Marketers Use Twitter in 2022 and Beyond
2022-04-12 19:00 - 20:00 UTC | Online
Join the conversation
Join us on Tuesday April 12th for a discussion about how Twitter can benefit marketers this year and beyond. We will be joined by AMA Cincinnati and a surprise guest!
You can access the talk real time or recorded at your leisure, with or without a Twitter account.
For those who haven’t tried Twitter Spaces yet, it’s an audio only platform, which connects people’s voices around the world.

NFTs: What Are NFTs and How Can Marketers Use Them Effectively
2022-03-31 19:00 - 20:00 UTC | Online
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About this event

By now, you have likely heard of NFTs. But did you know you can be using them in your marketing efforts?
On Thursday, March 31st, we will be joined by experts Jen Faucon and Lee Huang to dive into the topic of NFTs. We will be covering topics such as:
– What are NFTs
– Why NFTs are so popular
– How marketers are using NFTs
– Should you and your company be using NFTs
– And much more!
About the speakers:
Jen Faucon is a global marketing and program director with expertise in digital, branding, CRM and technology. Jen led a variety of organizations through the digital revolution at McCann, BBDO and iProspect for powerhouse global brands General Motors, Visa, Microsoft, MasterCard, Nestle, and UPS. Additionally, Jen led technology start-ups as Chief Marketing Officer and Chief Customer Experience Officer. Jen’s reach includes 10 years in APAC and MENA. Jen is presently with the foundation at the United States Council for International Business, engaging the private sector to achieve the UN Sustainable Development Goals.
Lee is a digital strategy and product innovation leader with expertise in creating award-winning customer experiences, accelerating deployment of new technologies, and delivering transformative business solutions. He has built successful, global D2C and B2B businesses at industry leaders including NBC Universal, Barnes & Noble, Nielsen Business Media and Pepsi, and also consulted for Amazon Studios, Starbucks and Hearst. Lee is presently advising companies on digital transformation, AI, NFTs, augmented reality and subscription services. Lee is a TechStars mentor and regularly speaks at industry events about all things digital. You can contact Lee at leehuangdigital@gmail.com.

March Marketing Mingle
2022-03-17 18:00 - 19:00 (America/New_York) | Online
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Join the AMA Boston community for a night of networking and connecting with like-minded marketers.

About this event

Meet other Boston marketers virtually for an evening of networking.
We’ll kick the night off with a Q&A session on the topic of “Restoring Trust in Social Media: What Technology Should You Be Considering For Your Brands?” with our guest speaker Peter Prodromou, CEO & President at Boston Digital. We’ll then mingle in breakout groups to make new friends and network.

About the speaker:
An accomplished CEO, business leader, and industry visionary, Peter recognized the power of digital persuasion early on. As President and CEO of Boston Digital, he runs the day-to-day operations of the company and works across teams to deliver powerful strategy and world-class product. Previously, Peter led Racepoint Global to its position as the top technology and health firm in the country. He’s brokered sales for global enterprises, counseled presidential candidates, and set the industry vision for driving growth through digital activation. Peter is inspired to help brands stay relevant in an increasingly competitive economy through the power of digital for persuasion and is especially proud of his ability to manage a global company on a handheld device.
Peter brings a sense of humor and calming vibes to the office and has led companies to four Best Places to Work awards. When he’s not encouraging clients to break the mold or showing a 200-year-old brand how to be relevant in the digital age, Peter spends time reading about politics and public policy and hiking with his wife and Australian Shepard.

AMA Boston Twitter Chat
2022-03-08 12:00 - 13:00 UTC | Online
Join us on Tuesday March 8th at 12pm EST, for three of our returning #AMABCHAT Twitter chat guests. Our guests are Janet Machuka from ATC Digital Academy, Diana Richardson from SEMRUSH and Andrea Cruz from KoMarketing. They will join us from three different time zones to share their insights.
You can find the chat real time via www.twitter.com/amaboston or on demand by searching #AMABCHAT on March 8th.

AMA Boston Twitter Chat
2022-02-22 19:00 - 20:00 (America/New_York) | Online
#AMABCHAT is a monthly discussion on our Twitter account (www.twitter.com/amaboston) with a marketing leader, available by following along using the hashtag either live or after. The community can answer questions right along side our featured guest, just remember to include #AMABCHAT.

This month features Michele Martin a Senior Manager of Marketing at L.L Bean.

After this chat concludes, we will break into a Twitter space to continue the conversation and answer any questions that may have come up.

You can set a reminder or to access on your Twitter account by using this link https://twitter.com/i/spaces/1OdKrBYpqPeKX.
If you have a Twitter account, feel free to set a reminder to be notified. If you don’t, feel free to still listen in real time.
