AMA Boston

AMA Summer Conference: Cutting Edge AI Workshop
2024-08-16 13:00 - 16:00 (America/New_York)
Join AMA Boston at the 2024 AMA Summer Academic Conference on Friday, August 16th, from 1:00 – 4:00 PM at the Boston Marriott Copley Place (110 Huntington Ave in Boston) – Simmons (3rd Floor) for an exciting cutting edge AI workshop hosted by AISIG, a specialty interest group within AMA. This exclusive Mixer on AI in Marketing will feature insights from industry practitioners and innovative startup founders.
This event will showcase cutting-edge AI-driven marketing applications and provide perspectives from both academic scholars and industry experts. Leading companies and startups will have an opportunity to pitch their AI offerings and demonstrate their unique contributions to the field.
Participants will be organized into teams to brainstorm and compile key research topics in AI and marketing. The goals of the session include:

Inspiring participants with the latest AI applications in marketing.
Fostering collaboration between academia, startups, and corporations to develop new AI research avenues and applications.

This workshop is being organized and led by:

Prof. Dr. Kay Peters, Professor, Universität Hamburg, Marketing & Dialogue Marketing
Koen Pauwels, Distinguished Professor of Marketing, Northeastern University, Boston and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative
Alok R. Saboo, Taylor E. Little Jr. Professor of Marketing, Georgia State University

After the workshop, attendees will have the opportunity to network and join the poster presentation over light refreshments and appetizers. We at the AMA pride ourselves on highlighting cutting edge and important research in the marketing discipline. During the poster session, attendees can learn more about various research projects and current journal submissions.
Don’t miss this opportunity to connect and innovate at the intersection of AI and marketing!
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About AMA Boston
The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.
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Any questions? Please reach out to us at theoffice@amaboston.org!

https://www.eventbrite.com/e/ama-summer-conference-2024-cutting-edge-ai-workshop-with-ama-boston-tickets-952844091327?aff=ebdsoporgprofile

Getting Hired in 2024
2024-07-18 12:00 - 13:15
The job market in the United States is in a state of radical change.
More people than ever before want to work remotely rather than go into the office. Companies sift through resumes using applicant tracking technology. And artificial intelligence is being used to write resumes, cover letters, job descriptions and more.
The landscape has changed.
Even though the unemployment rate in the U.S. remains low, people are going for long periods of time without landing a job, without landing an interview, without being contacted at all – despite submitting hundreds of resumes. It’s leading to stress, anxiety and economic hardship.
The good news is that we are here today to talk about ways to navigate this brave new world. We have assembled a panel of recruiting and employment experts from across the country…and across the pond.
The experts joining us today include:

John Gates, recruiting executive, salary negotiation coach, and author of the best-selling book, “Act Your Wage.”
Jenn Walker Wall, Career Coach, Consultant, Job Search Strategist and host of the “Careers at the End of the World” podcast.
Steve Levy, Co-Founder and Board member of the Association of Talent Acquisition Professionals.
Tom Wood, Co-Founder and CEO of the UK-based recruiting firm The Hub, the expert online portal for job seekers.

For the first half of this program, we will have a panel discussion and talk about not only what we’re seeing on the front line of job searching, but also how to deal with it. What tactics and strategies people can use to be more effective in their job search.
We want this to be a two-way dialogue. So, for the second half of the program– for a full half hour – we will answer questions from the audience.
Our hope is that you leave this AMA Boston webcast better informed, better prepared, and fully invigorated to land your next professional level job.
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About AMA Boston
The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.
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Any questions? Please reach out to us at theoffice@amaboston.org!

WooSox Game Summer Event
2024-07-11 18:45 - 21:30
AMA Boston would like to invite you to a WooSox game gathering on Thursday, July 11th, for a 6:45 PM game! Connect with fellow marketers and enjoy the WooSox at the new Polar Park stadium!

Your ticket includes:

Entry to the game
A $10 voucher for food, drinks, and merchandise
An exclusive 5% discount at the store

Please note that this is a limited-capacity event. If you’re unable to attend, kindly inform us as soon as possible by emailing theoffice@amaboston.org to allow others the opportunity to join.
Waitlist: If we receive higher demand, we may open up additional seats.
Please reach out to theoffice@amaboston.org if you have any questions.
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About AMA Boston
The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.
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Any questions? Please reach out to us at theoffice@amaboston.org!

June Marketing Mingle
2024-06-26 18:00 - 20:00
AMA Boston is inviting you to our June Marketing Mingle at the Idle Hour in Quincy from 6:00pm – 8:00pm on Wednesday, June 26th, from 6:00 – 8:00 PM.
Join us for a fun evening of networking and socializing with other marketing professionals from the south shore. Don’t miss this opportunity to connect with like-minded individuals in a relaxed and casual setting.
Come ready to share ideas, make new contacts, and have a great time! We look forward to seeing you there!
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About AMA Boston
The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.
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Any questions? Please reach out to us at theoffice@amaboston.org!

June AMAB X Chat
2024-06-25 12:00 - 13:00
Join us for a monthly chat with a part of the marketing community from New England or beyond, chatting about a specific marketing topic or related.

This month we have John Leonard, an employment agency from Boston as our guests. They are a women-owned company, and will feature three of their team:

Rob Harvie – Director of Staffing – Direct Hire
Jennifer Kuchy – Senior Staffing Consultant
KJ Kozens – Staffing Consultant

We will be discussing hiring in 2024, what’s involved in today’s landscape, and what’s valued for recruiters to look for, including emerging technologies.

When: Tuesday, June 25th 12pm EDT
Where: 1st part using #AMABCHAT on X (https://twitter.com/amaBoston or follow along on @ or give your two cents.
2nd part using Spaces(Live Audio) approx 12:40pm via https://x.com/i/spaces/1RDxlllwRXRxL

Questions, inquiries and more – Reach out to Brian Hurst VP of Social Media at brian.hurst@amaboston.org

Attract Your Ideal Clients Online Event
2024-06-20 18:00 - 19:30
Date and time

Thursday, June 20 · 6 – 7:30pm EDT

Location

Online

About this event

1 hour 30 minutes

Join AMA Boston and Kris Bryant for a workshop about mastering the art of booking 40+ sales meetings per month on Thursday, June 20th, at 6:00 PM ET ONLINE!
During this workshop, Kris provides practical tips,tools, and strategies to:

Consistently book an extra 40 sales meetings every month
Increase sales online without burning out
Never run out of new leads
Leverage popular podcasts to book your calendar with warm leads ready to buy!

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About Kris Bryant
Kris Bryant is a sought after social media and branding strategiest. Her passion is helping leaders and entrepreneurs go from unseen to unforgettable online. She helps them accomplish this through effective marketing strategies.
Her inspiring content helped her brand amass an engaged audience of 115K+ on social media. People gravitate towards Kris to learn ways to level up on social media without burning out. Kris’ work can be seen in The US Sun and Forbes.
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About AMA Boston
The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.
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Any questions? Please reach out to us at theoffice@amaboston.org!

Monthly Marketing Chat
2024-05-24 13:00 - 14:00
Join us for a monthly chat with a thought leader from New England or beyond, chatting about a specific marketing topic or related.
This month we have Nick Bennett, Co-Founder of Tack and ClubPF, you’ve probably seen him on Linkedin the past last few years. He will be talking about the strategy of startups and how it could relate to your business ventures this year!

When: Thursday 1pm – 2pm EDT
Where: 1st part using #AMABCHAT on X or follow along on @ or give your two cents.
2nd part using Linkedin Audio.

Questions, inquiries and more – Reach out to Brian Hurst VP of Social Media at brian.hurst@amaboston.org

May Marketing Mingle with Mass Professional Networking
2024-05-21 18:00 - 20:00 | Rosebar Restaurant
About This Event
AMA Boston and Mass Professional Networking would like to invite you to our May Boston Business Networking & Social Event at Rosebar Restaurant in Boston, MA from 6:00pm – 8:00pm on May 21st, 2024.
All professionals are welcome whether you are simply working on building your network, looking for business leads, looking for a new job or just like to meet people.
So come and bring your friends, a smile, and lots of business cards and make some great connections. Even if this is your first networking event, your hosts will make sure you make some great connections and feel very welcome. The goal is to build a great referral network for you for your success.
Transportation Options – 5 min walk from Green Line Copley Stop and 10 min walk from Clarendon Street Garage ($12 after 5pm) and Back Bay Station.
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About AMA Boston
The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.
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Any questions? Please reach out to us at theoffice@amaboston.org!

AMA Boston x MK3: Think Inside the Box
2024-05-09 18:00 - 20:00 | Digitas, 40 Water St, Boston, MA, 02109, United States
“Think Outside the Box” has forever been a mantra in the creative world, extolling the virtues of “blue sky brainstorming” and a limitless creative process.
But there are always limits. And from our point of view, working without boundaries is…boring. A true test of creativity comes from constraints, and how you “Houdini” your way out of the box. “Think Inside the Box” can be a fun and far-reaching jumping off point for panel conversation on the entire hands-on creative process.
What are your constraints? How do you handle them or learn to love them? What’s your process?
And if you’re one of those “outside the box” people, you’re welcome too!
Join us on Thursday, May 9th, from 6:00 PM – 8:00 PM at Digitas (40 Water St, Boston, MA 02109) for a thought-provoking conversation as we turn the creative process inside out.

Moderator and Panelist Bios
Jonathan Markella
Moderator
Executive Creative Director, MK3 Creative
It’s hard to put into words all that words have meant to Jonathan. He’s been a creative director for his entire career, and his process always starts and ends with the written word. Writing and directing design have always been his strengths, and he’s won national awards for his work in television, video, radio, print, and digital. Prior to being a founding member of the MK3 team, Jonathan was the Director of Creative Services at NESN, and enjoyed 18 years at the sports cable network.
Jonathan has two daughters, two grandchildren, two authentic World Series rings, five Emmys, a dozen published and produced one-act plays, a bag of “favorite” tennis rackets, and an amateur acting career that favors Neil Simon. Jonathan and his wife Robin live in Duxbury MA, the town he grew up in.
Mark DiTondo
Panelist
Creative Director, MK3 Creative
For Mark, the creative process is all about having the right plan – understanding the “what” and providing the “how.” He offers over 15 years of award-winning experience in directing and producing, with a focus on video and events. Every great plan starts with an idea, and Mark enjoys the challenge of transforming project complexities into creative ideas that come to life, all according to plan.
Mark is originally from Buffalo, NY and currently lives on the South Shore with his wife Janel, daughter Olivia and dog Biggie Smalls. He loves golfing, beaching and Buffalo sports. Go Bills!

Ken Volk
Panelist
Title: VP of Creative + Brand, UKG
With 20+ years as an in-house leader Ken Volk, VP of Creative Experience at UKG, is passionate about branding, creativity, and leadership. Currently, Ken is relentlessly focused on helping his diverse team of leaders, planners, strategists, and creatives embrace the power of curiosity to develop partnerships, nurture ideas, and inspire better outcomes for all.

Malik Williams
Panelist
Title: Composer, Producer, Engineer, Educator
Malik Williams is an Emmy nominated and platinum selling composer, producer, engineer, educator whose work has appeared in records, film, television, and national advertising campaigns. His successful work as a composer, multi-instrumentalist, vocalist, voiceover artist, and his ability to work in many different genres, has made Mr. Williams an in-demand producer. Mr. Williams owns and operates Reel Sync Music, a custom music production, supervision, music licensing and audio-post production company based in Boston, Massachusetts.
He’s also a Voting GRAMMY member, Co-chair of the Audio Engineering Society (AES) Boston Section, Co-founder of The Secret Society of Black Creatives, and serves on community, educational and DEI committees including, The Loop Lab, Project STEP and Co-founder of the Town of Randolph DEI Coalition.

Kelly Wencis
Panelist
Title: Creative Director, Bose
A graduate of Syracuse University, Kelly Wencis is on a career-defining mission to reach the music obsessed. In her role as a Creative Director at Bose Corporation, she dreams up campaign concepts, captivating retail experiences, and pioneering packaging design systems. Ever thoughtful but razor-sharp she inspires creative teams with fresh perspectives and thrives on pushing boundaries.
Originally hailing from the Boston, MA area she currently lives in the burbs with her husband, two amazing kids and boisterous pup, Maverick. She loves traveling, any culinary adventure that includes sushi and has been known to play a mean hand of poker.
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About MK3 Creative
MK3 Creative is a Boston-based creative agency specializing in video and event production. With a team of innovative professionals, MK3 Creative delivers creative solutions to help businesses engage their audiences and achieve their goals. Learn more at https://mk3creative.com/.
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About the American Marketing Association (AMA) Boston:
The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.
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Any questions? Please reach out to us at theoffice@amaboston.org!

X Chat: Building Audience with Voice
2024-04-24 19:30 - 20:30
Join us for an X chat with Espree Devora, themed: “Building audience with voice: How podcasts, social apps and more are catering to your audience” on 4/24 at 7:30 pm EST.
Espree Devora is the girl that gets it done, from Los Angeles, she is one of the most influential podcast voices there is, including both her podcast’s “We Are LA Tech” and “Women in Tech”. In addition, her communities help so many people become familiar with LA and the local tech community. She was also previously the logo for Clubhouse.You can access the chat by visiting our X page: x.com/amaboston or search the hashtag #AMABCHAT to follow along or to add comments or respond to the questions with Espree! Reach out to brian.hurst@amaboston.org for any questions.

https://x.com/i/spaces/1vAxRvVmjMNxl

April Marketing Mingle Event
2024-04-23 18:00 - 20:00 | Better Sorts Social Club, 90 Tremont St, Boston, MA, 02108, United States
AMA Boston is inviting you to our April Marketing Mingle at the Better Sorts Social Club in Boston from 6:00pm – 8:00pm on Tuesday, April 23rd, 2024.
Join us for a fun evening of networking and socializing with other marketing professionals. Don’t miss this opportunity to connect with like-minded individuals in a relaxed and casual setting.
Come ready to share ideas, make new contacts, and have a great time! We look forward to seeing you there!
Sign up here: April Marketing Mingle Tickets, Tue, Apr 23, 2024 at 6:00 PM | Eventbrite

The Future of Marketing with Bennie F. Johnson
2024-03-27 12:00 - 13:00
What’s the future of marketing? AMA’s top leader, CEO Bennie Johnson, will share his insights to this question, including: podcasting, emerging technologies like AI, evolving skill sets, workplace culture shifts, and the impact of the pandemic on audience engagement.
March 27 | 12-1 PM ET | LinkedIn Live
Don’t miss this opportunity to gain strategic perspectives from our top leader in the marketing field!
Learn more and register here: https://lnkd.in/eVh-DHuc

Northeastern Event - AI and Marketing Jobs
2024-03-26 18:00 - 20:00 | Exp 201 – Northeastern, 815 Columbus Ave EXP 201, Boston, MA, 02120, United States
You don’t have to be a student to join our next event at Northeastern… it just gets you a discount!
What’s really going to happen with AI and marketing jobs? Get the inside scoop on the future of marketing careers from a recent study of marketing leaders, conducted by author, agency, founder, and instructor at Northeastern and Harvard, Christina Inge in partnership with AMA Boston. Christina and her team of researchers conducted the first ever in-depth study of how marketing leaders are hiring in the new AI-influenced workforce, where they see jobs in the future, and what roles and activities will be most and least affected by AI.
Join us for the exclusive world, unveiling of this groundbreaking data research reportand be the first to know what marketing executives think about the future of marketing jobs. Following the talk, get a hands-on workshop on prompting and prompt engineering so that you can walk out equipped with AI ready skills that will make you in demand for the marketing jobs of the future.
Join us on Tuesday, March 26th, at 6:00 PM at Northeastern – EXP 201 (815 Columbus Ave, Boston, MA 02120)!
Learn more and register: https://lnkd.in/e-pW93C9

Unlocking Efficiency: Time Management Insights with Ashley, Marketing Agency Owner
2024-03-06 09:00 - 10:00 | Online
Join us for an insightful LinkedIn audio event tailored for marketers, related professionals, and business owners. Time is precious in today’s fast-paced world, with vast knowledge at our fingertips. Ashley, a local marketing agency owner and Stonehill graduate, will guide us through strategies to enhance efficiency in your role/business. Learn how to carve out time for learning, implement adjustments, and master the art of delegation. Don’t miss out on this opportunity to supercharge your productivity!

February Marketing Mingle with Mass Professional Networking
2024-02-21 18:00 - 20:00 | Howl at the Moon Boston, 184 High Street, Boston, MA, 02110, United States
AMA Boston and Mass Professional Networking would like to invite you to our February Boston Business Networking & Social Event at Howl At The Moon in Boston, MA from 6:00pm – 8:00pm on Tuesday, February 21st, 2024.
All professionals are welcome whether you are simply working on building your network, looking for business leads, looking for a new job or just like to meet people.
So come and bring your friends, a smile, and lots of business cards and make some great connections. Even if this is your first networking event, your hosts will make sure you make some great connections and feel very welcome. The goal is to build a great referral network for you for your success.
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Mass Professional Networking is also partnering w/ AMA Boston & Drinks For Good
Drinks For Good is a non-profit organization with the mission of supporting local charities through social events in the Greater Boston area. Drinks for Good is happy to announce our spotlight charity partner, One Mission. Getting through cancer is tough physically, emotionally, and financially for patients and their families. One Mission makes it easier by providing programs and services that reduce stress, restore joy, and give children and their loved ones the support they need to get through the daily challenges of treatment.
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Transportation Options – 10 min walk from South Station and Post Office Square Garage ($9 after 4pm).
Any questions? Please reach out to us at theoffice@amaboston.org!

Holistic Digital, A New Approach to Driving Results with Cory Docken
2024-01-26 07:00 - 21:00 | Online
Holistic digital is a data-driven, “growth marketing” approach that drives leads and revenues by increasing the productivity of your digital marketing. When SEO, UX and CRO are considered as one and implemented properly, it leads to optimized website/digital marketing that produces incremental results. Keyword strategy and relevance can significantly impact conversions while page layout and content strategy impact SEO, PPC, and other traffic. Optimizing conversion rates depends on a clear understanding of the user journey, neuromarketing, and persuasive design psychology. It can be complicated, but when broken down it can be understood by all.
Learning Objectives:
1. Understand the key elements of a holistic digital marketing approach
2. Learn how to bring these elements together to drive business results
3. See how one specific company changed their digital game with a holistic approach
Don’t miss this opportunity to unlock the secrets of Holistic Digital Mastery and propel your digital marketing work to new heights! Join us on Thursday, January 25th from 6:00 – 8:00 PM!
For questions, please contact theoffice@amaboston.org.
About Cory Docken
Cory Docken is the Vice President of Business Development at O8, a dynamic growth marketing agency headquartered in Minneapolis, Minnesota. With a relentless drive for excellence, Cory has carved an illustrious career in the field of marketing, becoming a leading figure in the industry. His dedication to the craft extends beyond his role at O8; he currently holds the prestigious position of President within the Minnesota chapter of the American Marketing Association, where he tirelessly champions marketing excellence and innovation.
Cory Docken’s leadership extends to the healthcare sector, as he has previously served as the President of the Minnesota Healthcare Strategy and Communications Network (MHSCN). His multifaceted experience spans over 25 years, marked by exceptional accomplishments across various sectors, including B2B, healthcare, financial services, higher education, and technology.
In the ever-evolving landscape of marketing, Cory Docken’s expertise stands out. For the past decade, he has been a leading proponent of digital marketing strategy, consistently adapting to emerging trends and technologies to drive success for his clients and partners. With his visionary leadership, Cory continues to shape the future of marketing while leaving an indelible mark on the industry.

AMA Boston Holiday Party
2023-12-19 18:00 - 20:00 | BearMoose Brewing Company, 1934 Revere Beach Parkway, Everett, MA, 02149, United States
Join us for the AMA Boston Holiday Party!
Come celebrate the holiday season with the AMA Boston community at our annual festive gathering. This in-person event will be held on Tuesday, December 19, 2023 starting at 6:00 PM, at BearMoose Brewing Company in Everett (1934 Revere Beach Pkwy, Everett, MA 02149).
NOTE: This was originally scheduled for Night Shift Brewing, but due to power outages, we have moved this to BearMoose Brewing Company in Everett, which is only a few minutes away from Night Shift Brewing.
The first 15 registered AMA Boston members will get 1 free drink ticket. We will be providing free snacks as well.
Get ready for an evening filled with joy, laughter, and great company. Whether you’re a marketing professional, entrepreneur, or simply interested in the industry, this event offers a fantastic opportunity to connect with like-minded individuals in a relaxed setting.
Mingle with fellow marketers, sharing insights, and building valuable connections. It’s the perfect occasion to expand your network and gain fresh perspectives.
We are also partnering with Globe Santa. Globe Santa serves nearly 30,000 local children each holiday season. Over 1 million families and more than 3 million children have been served by Globe Santa during the past six decades. Please consider donating to this fantastic cause! You can donate here: https://manage.bostonglobe.com/santa/donate.html.
Don’t miss out on this exciting event! Mark your calendars and get ready to celebrate the holiday season in style with AMA Boston. We can’t wait to see you there!

AMA Boston and Suffolk University Presents: RE:brand
2023-11-16 18:00 - 20:00 | Suffolk University – Sargent Hall
The role of the brand is more important than ever as companies vie with one another for the attention and advocacy of customers. Hear how customer insights, market trends, skills, and best practices can help companies reimagine their brand.
Date, Time & Location: Thursday, November 16th, 6:00 pm, (Suffolk University, Sargent Hall, 120 Tremont Street, 5th Floor)
Speaker: Nathaniel Eberle, VP Brand+Creative, GoTo
About Nathaniel: With more than two decades on leading brand and global communications teams, Nathaniel is VP of Brand+Creative at GoTo, a billion-dollar Boston-based SaaS company that powers remote and hybrid work for businesses.

Marketing Mingle With Mass Professional Networking: November 14, 2023
2023-11-14 18:00 - 20:00 | Margaritas Restaurant, 725 Cochituate Rd, Framingham, MA, 01701
We’ll be getting together for a fun networking event, and YOU are invited to join us.
This is a low-maintenance, high-energy event. We’re talking about mixing business with pleasure. Join us for networking, conversation, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. We sure are looking forward to it and hope you are, too.
AMA Boston would like to invite you to our November Metrowest Business Networking & Social Event at Margaritas Restaurant in Framingham, MA from 6:00pm – 8:00pm on Tuesday, November 14th. 2023. All professionals are welcome whether you are simply working on building your network, looking for business leads, looking for a new job or just like to meet people.
AMA Boston is also partnering w/ Mass Professional Networking
The mission of the Mass Professional Networking group is to build a great referral network for group members to promote their products and services and entrepreneurship and small business which will drive our future economic success.
Our group will promote events for professionals who want to expand their network and create new business opportunities! The events vary in size and take place in different Venues around Eastern Massachusetts and draw a diverse mix of professionals from all industries and career levels while providing a relaxed atmosphere to market themselves or/their company.
Transportation Options – Take exit 117 off the Mass Pike and go Rte. 30 East for about 1/4 mile and Margaritas is on the corner of Rte. 30 & Speen Street. Plenty of Free Parking.

Marketing Mingle With Mass Professional Network: October 24, 2023
2023-10-24 18:00 - 20:00 | Hue Boston, 90 Exeter Street, Boston, MA, 02116, United States
We’ll be getting together for a fun networking event, and YOU are invited to join us.
This is a low-maintenance, high-energy event. We’re talking about mixing business with pleasure. Join us for networking, conversation, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. We sure are looking forward to it and hope you are, too.
AMA Boston would like to invite you to our August Boston Business Networking & Social Event at Hue Boston, Boston, MA from 6:00pm – 8:00pm on Tuesday, October24th, 2023. All professionals are welcome whether you are simply working on building your network, looking for business leads, looking for a new job or just like to meet people.
AMA Boston is also partnering w/ Mass Professional Network and Drinks For Good
The mission of the Mass Professional Networking group is to build a great referral network for group members to promote their products and services and entrepreneurship and small business which will drive our future economic success.
Our group will promote events for professionals who want to expand their network and create new business opportunities! The events will vary in size and take place in different Venues around Eastern Massachusetts and draw a diverse mix of professionals from all industries and career levels while providing a relaxed atmosphere to market themselves or/their company.
Drinks For Good is a non-profit organization with the mission of supporting local charities through social events in the Greater Boston area. Drinks for Good is happy to announce our spotlight charity partner, One Mission. Getting through cancer is tough physically, emotionally, and financially for patients and their families. One Mission makes it easier by providing programs and services that reduce stress, restore joy, and give children and their loved ones the support they need to get through the daily challenges of treatment.

Evolving Local Media with the B-Side by the Boston Globe Media & AMA Boston
2023-10-12 18:00 - 20:00 | The NonProfit Center, 89 South Street, Boston, MA, 02111
Are you intrigued by the ever-changing landscape of local news and the role of digital media in shaping it?
Join us on Thursday, October 12th, from 6:00 PM to 8:00 PM at the Nonprofit Center in Boston (89 South Street Boston, MA 02111) for an evening of discussion and insights into the evolving world of local news through the lens of new-age digital news and marketing.
In collaboration with The B-Side by Boston Globe Media, this event will explore the intersection of a 150+ year-old newspaper with the integration of influencer marketing and digital media. Discover how traditional journalism meets the fast-paced, ever-evolving world of online communication, and how it influences our understanding of local events, trends, and stories.
This moderated discussion will include:

Panelist: Emily Schario, Head of Content & Lead Writer of the B-Side by Boston Globe Media
Panelist: Andrew Grillo, General Manager of the B-Side by Boston Globe Media
Moderator: Samantha McGarry, EVP of Story Crafting at Inkhouse PR

​​Join us for an evening of learning, networking, and inspiration as we explore the dynamic world of local news through the lens of new-age digital media and marketing.
About the B-Side: B-Side by Boston Globe Media is a new hyper-local daily newsletter delivering the most engaging and culturally-relevant stories to Bostonians. The publication informs, connects, and entertains Millenials and Gen-Z audiences Monday through Friday via a daily newsletter and social channels.

Marketing Mingle With Mass Professional Network: August 2023
2023-08-22 18:00 - 20:00 | Aloft Boston Seaport, 401-403 D Street, Boston, MA, 02210, United States
We’ll be getting together for a fun networking event, and YOU are invited to join us.
This is a low-maintenance, high-energy event. We’re talking about mixing business with pleasure. Join us for networking, conversation, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. We sure are looking forward to it and hope you are, too.
AMA Boston would like to invite you to our August Boston Business Networking & Social Event at The WXYZ Bar in Boston, MA from 6:00pm – 8:00pm on Tuesday, August 22nd, 2023. All professionals are welcome whether you are simply working on building your network, looking for business leads, looking for a new job or just like to meet people.
AMA Boston is also partnering w/ Mass Professional Network
The mission of the Mass Professional Networking group is to build a great referral network for group members to promote their products and services and entrepreneurship and small business which will drive our future economic success.
Our group will promote events for professionals who want to expand their network and create new business opportunities! The events will vary in size and take place in different Venues around Eastern Massachusetts and draw a diverse mix of professionals from all industries and career levels while providing a relaxed atmosphere to market themselves or/their company.

Twitter Chat With Emilee Cocuzzo
2023-06-28 12:00 - 13:00 | Online
Join us on Twitter for this informative Q&A, Twitter account is not required to view, required to participate. If you have not joined us before, our monthly Twitter chat consists of sixty minutes of ongoing insight from a thought leader on various marketing focuses. Immediately following he will join us on Twitter Spaces, an audio format. Twitter account not required to listen, live or on-demand on desktop or mobile, account required to participate on mobile, to access this click on our AMA Boston bio at the time of the space or use the link below.

Event Info:
When: June 28th, Wednesday – 12pm EDT
Who: Virtual Meet and Greet with Emilee Cocuzzo – Incoming President-Elect
Where: 1st Segment, Twitter via hashtag(#AMABCHAT) or via @AMABoston
2nd Segment Twitter Spaces via https://twitter.com/i/spaces/1lDxLnyWdMPGm

Bio:
Emiliee Cocuzo, is a marketing professional and faculty member of Clark University where she attended undergrad. She is our current Vice President of Collegiate at the AMA Boston chapter. She will be assuming the role of President-Elect this summer. Additionally, she has worked in the marketing space for several years including in the IT Services space. Her passions include Taylor Swift for music and trips to Massachusetts islands.

Please reach out to Brian Hurst bhurst09@gmail.com if you have any questions.

Marketing Mingle: June 2023
2023-06-13 18:00 - 20:00 | Aloft Boston Seaport, 401-403 D Street, Boston, MA, 02210, United States
We’ll be getting together for a fun networking event, and YOU are invited to join us.
This is a low-maintenance, high-energy event. We’re talking about mixing business with pleasure. Join us for networking, conversation, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. We sure are looking forward to it and hope you are, too.

Secret Sauce for Account-Based Marketing Success
2023-05-02 18:00 - 20:00 | District Hall, 75 Northern Ave, Boston, 02210, United States
Secret Sauce for Account-Based Marketing Success
Featuring Jon Miller, CMO DemandBase, San Francisco, California as the featured speaker and panel moderator.
In this fact-filled session, Jon Miller, CMO at Demandbase, cofounder at Marketo, and author of the “The Definitive Guide to Smarter GTM with ABM/ABX”, will share his “secret sauce” for implementing account-based best practices in the featured speaking spot. Using Demandbase’s own programs as an example he’ll share:
– How to select and tier target accounts
– The best ways to engage with the accounts that matter
– Techniques to align with Sales to close business faster
– Metrics to use to measure success

About The Speakers:
Jon Miller, Chief Marketing Officer, Demandbase
Jon isa marketing entrepreneur and thought leader. He is currently the CMO of Demandbase, the leading account-based marketing platform. Most recently, Jon was the CEO and founder of Engagio, which merged with Demandbase in June 2020, and before that he was co-founder and CMO at Marketo.
He is a frequent speaker at conferences and the author of many books including Demandbase’s Definitive Guide to ABM/ABX and Marketo’s Definitive Guide to Marketing Automation. He was named Most Influential Marketing CEO of the Year by the Corporate Excellence Awards, one of the 10 Most Influential Tech Marketers in the world by B2B Marketing, and a Top 10 CMO for companies under $250M by the CMO Institute. Jon holds a bachelor’s degree in physics from Harvard and has an MBA from Stanford.
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Mark Goloboy, Founder and CEO, Market Growth Consulting

Mark Goloboy is the Founder and CEO of Market Growth Consulting. MGC helps clients develop their Go-To-Market approach, improve demand generation performance, and deliver revenue results. Market Growth listens to your challenges and develops a tailored GTM strategy and plan to match your business needs.
Mark has held senior marketing and product leadership roles at TripAdvisor, EMC, Formlabs, and Demand Science. He has built sales-focused teams, products, and systems that grow revenue throughout his career. Mark is an authority and speaker on Demand Generation, Account Based Marketing, and Revenue Operations approaches that accelerate growth.
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Gar Smyth, VP Revenue Marketing Operations, Mimecast

Gar Smyth is responsible for leading the Revenue Marketing Operations team at Mimecast, a global company specializing in email and collaboration cybersecurity. His role involves developing and implementing go-to-market processes and systems that enhance revenue retention and drive new business growth.
Gar has extensive experience leading growth and operations teams at Drift, Carbon Black (VMWare), Dataxu (Roku), Dynatrace, and PTC, creating playbooks that facilitate consistent and repeatable pipeline and revenue generating processes. Gar also advises startups on strategies such as Account Based Marketing, Marketing Operations, and Demand Generation.

Sponsor:
Marketing Over Coffee

Born at a Dunkin Donuts in Natick, Marketing Over Coffee is the premier Marketing/Tech podcast running for over 15 years and 750 episodes.
Check out our most popular episodes: https://www.marketingovercoffee.com/most-popular-episodes/

The Power Of Video Marketing In The Attention Economy - Hybrid Event
2023-04-27 18:00 - 20:00 | Another Age Productions, 19 Needham Street, Newton, MA, 02461, United States
The Power Of Video Marketing In The Attention Economy – Hybrid Event
AMA Boston and Another Age Productions are proud to present a hybrid in-person and livestreamed panel discussion with marketing executives and video production professionals to discuss the latest trends, top tools, and exciting success stories from the world of video marketing. You’ll hear from the experts on how visual content and brand storytelling can be leveraged to increase traffic, improve SEO, generate sales, increase customer value, and improve customer/team satisfaction across all verticals.
Attendees will enjoy:
♦ A professional photo booth (revamp your headshots!)♦ Food and beverages.
♦ Tours of Another Age Productions’ state-of-the-art soundstage, broadcast studio, and movie theater.
♦ Networking opportunities with video production and marketing professionals.

Speakers:

♦ Andrew Eldridge: COO/Creative Director of Another Age Productions
♦ Macaela VanderMost: Founder and Executive Creative Director of Newfangled Studios
♦ Oscar Estrada: Video Marketing at HubSpot
♦ Amy Appleton: Head of Production at Liberty Mutual/Copper Giants
♦ Imelda Burgan: Senior Editorial Manager at HubSpot
♦ Katelyn Kennedy: Head of Production at Wayfair

♦ and more speakers to be announced soon, this event is sure to inspire

In-person attendance is limited to 100 — RSVP as soon as possible!

Agenda

6:00 PM – Doors Open

6:00 PM – 7:00 PM – Networking and refreshments

7:00 PM – 8:00 PM – Show starts

Register Today!Sorry, your browser doesn't support embedded videos.

Twitter Chat With Benjamin McEvoy
2023-04-17 18:00 - 20:00 | Online
On Monday, April 17th Benjamin McEvoy will join us for the April edition of the AMABCHAT a monthly chat with personalities from around the marketing industry and related.

Benjamin is originally from the Boston area and is now based out of Los Angeles. He attended the University of Massachusetts Lowell and played hockey for the Riverhawks. Since then he has launched Benji Ball product and game that seeks to make baseball more accessible and fun for all. The ball has different baseball outcomes i.e. single/double that correspond to how it lands after being hit by the bat!

We will be talking about topics including launching his company, how he sees marketing today and how he enjoys building a community, and more. He also was put on the radar of MrBeast(a well-known Youtuber) after submitting a video and later receiving an investment!

If you aren’t familiar with Twitter chats, we will ask Ben questions in a high pace sequence, providing you with a lot of insight in a very short amount of time. And, for those with active Twitter accounts you can answer any questions right alongside him.

Immediately following our 60-minute text-based chat, we will transition over to Twitter Spaces to continue to conversation, and hear more about Benjamin and Benji Ball on voice. Twitter account is not required to listen, only required to join the conversation. Replays will be available.
https://twitter.com/i/spaces/1mnxeRXmYVEKX(Live and replays)

If you have any questions about this event, please email our CO-VP of Social Media and who will be conducting the event, please email Brian Hurst at bhurst09@gmail.com

Learning Your "Why" With 36Creative
2023-04-12 18:00 - 19:30 | Merrimack College, 315 Turnpike St (Crowe Room 126), North Andover, MA, 01845, United States
Learning Your “Why” With 36Creative
Join us for an exciting evening as we hear from Steve Gabriel and Trent Sanders from 36Creative as they delve into their professional journeys. They will share their passions, purpose, and what drives them in their careers. During their 20-30 minute presentation, they will take us through a case study of the brand Wormtown Brewery and conduct a hands-on exercise in developing taglines and brand essences.
You will have the opportunity to work in small groups of 5-6 students, where you will be tasked with coming up with creative and impactful taglines. After all the groups have had a chance to present their ideas, the entire audience will get to vote on the winning tagline. This is a unique opportunity to learn from experienced professionals, collaborate with your peers, and have a little fun along the way. Don’t miss the chance to be a part of this exciting event!
Register Today!

PINE & AMA Mash Up
2023-04-04 17:00 - 19:00 | Burke’s Alewerks, 1391 Washington Street, Newton, MA, 02465, United States
AMA & PINE Mash Up
Two great associations AMA Boston & PINE will be getting together for a fun networking event, and YOU are invited to join us.
This is a low-maintenance, high-energy event. We’re talking about mixing business with pleasure. Join us for networking, conversation, and laughs. We sure are looking forward to it and hope you are, too.
Register today on the PINE website HERE
Details:

When: Tuesday, April 4, 2023
Time: 5:00pm – 7:00pm
Where: Burke’s Alewerks 1391 Washington Street Newton, MA 02465
Price: $28 (early bird) $38 ( at the door) *Tickets include one free drink and light munchies.

About PINE
PINE is a member focused community-based organization dedicated to helping printers and other graphic arts companies thrive. We are obsessed with print. We honestly believe and know that print is a crucial part of the marketing supply chain. We promise that membership with us means a huge return on investment, making new friends, getting new ideas, and being a part of something bigger.

Account Based Marketing 101
2023-03-28 09:00 - 10:30 | Online
Account Based Marketing 101
Do you ever feel like your marketing approach is like a fire hose? You keep pumping out ads, creating content, and building promotional campaigns that spray all over the place without hitting their mark. How would you like to try something different? Account Based Marketing (ABM) is more than just a methodology. It is a practice – a practice that will allow marketers to work with sales to direct that messaging with great precision.
ABM is a strategic approach that organizations are embracing across New England and the globe. According to Hubspot, 67% of B2B brands are utilizing some form of account-based marketing today. Additionally, they state that “one in five accounts targeted through ABM becomes a qualified sales opportunity.” Isn’t now the best time to adopt a better approach?
Learn how you can implement an ABM strategy to target and engage individual prospects within either new or existing accounts. Register today for our ABM 101 Prep Course to discover how to personalize engagement with stakeholders, thereby closing deals on accounts that offer maximum bang for marketing department bucks.
This training is exclusive AMA member-only content. If you are interested in this event but aren’t a member yet, there’s still time to join to get access to this webinar for AMA members.
We look forward to connecting with you at this premium event.
Become A Member Today!Trevor StasikProgram Manager (ASU) & Director of Sponsorship (AMA)Trevor is a virtual volunteer with the AMA Boston chapter, working remotely from sunny Arizona. As a Sponsorship Director under VP John Cass, Trevor has been helping to organize and drive the ABM education project. While researching New England companies, Trevor has been writing content and customized communications to better target sponsor messaging. During the day, Trevor is a Program Manager for Arizona State University’s Enterprise Brand Strategy and Management team. He is also currently attending the University of Wisconsin, Whitewater and expects to graduate with an MBA in Marketing in December 2023. Also PMI Member, 8+ Years Project Management experience, PMP & CSM Certified. In his free time, Trevor enjoys hanging out with his wife, drinking coffee and organizing his action figure toy collection.
