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X-WR-CALDESC:Events for AMA Boston
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BEGIN:VTIMEZONE
TZID:UTC
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TZOFFSETFROM:+0000
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DTSTART:20170101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20201008T120000
DTEND;TZID=UTC:20201008T130000
DTSTAMP:20260418T183232
CREATED:20200921T205939Z
LAST-MODIFIED:20210109T030412Z
UID:10987-1602158400-1602162000@amaboston.org
SUMMARY:Increase Traffic & Brand Exposure for Marketing Executives Using Paid Media
DESCRIPTION:Programmatic advertising is the way to automatically buy and optimize online paid advertising\, rather than buying directly from publishers. \nIt’s designed to replace human negotiations with machine learning and AI-optimisation.  The goal is to increase efficiency and transparency to both the advertiser and the publisher.  Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time\, and depend less on the “spray and pray” other digital marketing methods. \nThis webinar will focus on educating you on why this works for many industries and why you can use it to grow your company brand and visibility. \nThis webinar is hosted by our AMA’s VP of Technology Peter Berson\, owner of Aveli by WSI\, a WSI World Digital Marketing company\, and Vineesh Sandhir\, Marketing Strategist with ALM Corp\, a WSI strategic partner. \nREGISTER
URL:https://amaboston.org/event/increase-traffic-brand-exposure-for-marketing-executives-using-paid-media/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200827T120000
DTEND;TZID=UTC:20200827T130000
DTSTAMP:20260418T183232
CREATED:20200810T185417Z
LAST-MODIFIED:20210109T030442Z
UID:10944-1598529600-1598533200@amaboston.org
SUMMARY:Digital Marketing Blueprint for CMOs\, Executives\, & Decision Makers
DESCRIPTION:In this panel\, Vineesh Sandir a marketing strategist with ALM and Peter Berson Principal owner of Aveli By WSI a WSI World Digital Marketing agency will be speaking about how to build a winning strategy to accomplish your marketing objectives. \nWe will briefly explain our 7 step strategy \n\nSMART goals\nBuyer Personas/Avatars\nContent Mapping\nCompelling Offers\nConversion Path Optimization\nProven Strategic Tactics that work.\nResults – developing measurable KPIs\nOur strategy has been adapted to given the Post-COVID current situation\n\n  \nREGISTER
URL:https://amaboston.org/event/digital-marketing-blueprint-for-cmos-executives-decision-makers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200820T140000
DTEND;TZID=UTC:20200820T150000
DTSTAMP:20260418T183232
CREATED:20200720T205142Z
LAST-MODIFIED:20200720T205142Z
UID:10882-1597932000-1597935600@amaboston.org
SUMMARY:A Conversation with NIC + ZOE: How to Adjust to Our New Retail Landscape
DESCRIPTION:In this panel\, Melissa Stone\, Founder of marketing consulting firm Eastend Marketing\, will speak with two key retail veterans from NIC + ZOE:  \nKerrie McLellan\, Vice President of Direct to Consumer\, and Taal Rachamimov\, Vice President of Sales. \nWe’ll delve into: \n\nOur new retail landscape: how brands’ relationships with wholesalers have evolved and impacted sales strategies\nProduct: how brands are balancing their assortment/merchandise\nPersonalization: how marketers are re-thinking their approach to CRM (Customer Relationship Marketing)\nWhat’s Next: how will customers’ perceptions of brands evolve post-COVID19?\n\n 
URL:https://amaboston.org/event/how-to-adjust-to-our-new-retail-landscape/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200813T190000
DTEND;TZID=UTC:20200813T200000
DTSTAMP:20260418T183232
CREATED:20200603T224632Z
LAST-MODIFIED:20200603T224632Z
UID:10780-1597345200-1597348800@amaboston.org
SUMMARY:AMA Boston’s Virtual Marketing Mingle
DESCRIPTION:Our monthly Marketing Mingle has gone virtual! Join us for networking\, conversation\, and laughs. \nTwo days before the Mingle\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event.
URL:https://amaboston.org/event/ama-bostons-virtual-marketing-mingle-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200723T180000
DTEND;TZID=UTC:20200723T190000
DTSTAMP:20260418T183232
CREATED:20200630T204538Z
LAST-MODIFIED:20200630T204538Z
UID:10839-1595527200-1595530800@amaboston.org
SUMMARY:Augmented Reality for Marketers: A New Frontier of Immersive Experiences that Drive Customer Engagement & Sales
DESCRIPTION:Augmented Reality empowers brands to create unique and immersive experiences for their customers that drive high consumer engagement\, create positive brand association and results in sales. This innovative technology that blends a digital experience with the physical world is changing the landscape for marketers across all industries ranging from media & entertainment to consumer products to retail\, in both the B2C and B2C spaces. AR applications and business solutions that were unthinkable just a few years ago\, are now possible and delivering a diverse range of benefits to organizations and enabling them to achieve a variety of business goals. \nWhether you design your own AR experience for your customers\, leverage AR on platforms such as Snapchat and Instagram or use new AR advertising formats\, it’s a technology that should be integrated into your marketing campaigns and product experiences. Then\, when you start to combine AR with Artificial Intelligence(AI)\, the array of experiences that can be designed and their impact are truly unlimited. \nIn this webinar\, you will: \n– Be introduced to Augmented Reality and how this immersive technology can benefit your customers and your business \n– Hear about many state-of-the-art examples and use cases of AR across different industries \n– Learn how to get started with AR and incorporate into your marketing campaigns and product strategy \n 
URL:https://amaboston.org/event/augmented-reality-for-marketers-a-new-frontier-of-immersive-experiences-that-drive-customer-engagement-sales/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200716T180000
DTEND;TZID=UTC:20200716T190000
DTSTAMP:20260418T183232
CREATED:20200604T000015Z
LAST-MODIFIED:20200604T000015Z
UID:10782-1594922400-1594926000@amaboston.org
SUMMARY:Identifying and Mitigating Risks in Content
DESCRIPTION:We know a ton of data is created everyday. In fact\, we marketers contribute greatly to the data deluge – whether it’s videos\, images or tweets. Reports estimate that by 2025\, 463 exabytes (18 zeros) of data will be created each day globally – that’s the equivalent of 212\,765\,957 DVDs per day. Remember DVDs?  \nWhile data is growing in volume and value\, so are the risks and compliances. Companies and employees must adhere to various processes\, policies and procedures such as GDPR\, CCPA\, EU Medical Device Regulations and more. \nSo\, how can we build smart content and reduce risk to companies? \nThe panelists will share their expertise and tips that we can use in our professional lives\, whether you are in legal\, financial\, technology or any industry: \n\nWhat’s risk factor in content\nHow to identify risks\nHow to mitigate risks while developing engaging content\nWhat to look for when you are creating new content\nAnd more.\n\nTwo days before the event\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event.
URL:https://amaboston.org/event/identifying-and-mitigating-risks-in-content/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200709T183000
DTEND;TZID=UTC:20200709T193000
DTSTAMP:20260418T183232
CREATED:20200619T180511Z
LAST-MODIFIED:20200619T180511Z
UID:10819-1594319400-1594323000@amaboston.org
SUMMARY:AMA Boston’s Virtual Marketing Mingle
DESCRIPTION:JOIN US for this exclusive Mingle\, hosted by the American Marketing \nAssociation (AMA) – Boston Chapter and co-hosted by Pamela Glatter from Camelot Enterprises. Learn what are the latest promotional products in the industry that organizations like yours can be implementing during mid COVID-19.  \nAttendees will learn: \n\nCurrent trends in the promo industry during COVID-19.\nNewest and greatest promo products.\nTips on how to utilize them to complement your marketing/branding strategies. \n\nTwo days before the Mingle\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event.
URL:https://amaboston.org/event/ama-bostons-virtual-marketing-mingle-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200625T180000
DTEND;TZID=UTC:20200625T190000
DTSTAMP:20260418T183232
CREATED:20200603T180041Z
LAST-MODIFIED:20200603T180041Z
UID:10776-1593108000-1593111600@amaboston.org
SUMMARY:Content Creation and Amplification - How to Succeed with Limited Resources
DESCRIPTION:Join a diverse group of individuals from highly successful organizations\, share their success stories on how to implement marketing strategies with limited team and/or budget resources. You will be able to learn from professionals representing a wide variety of backgrounds: non-profit\, startups and small/medium size organizations. \nAttendees will learn: \n\n How to get started on setting marketing teams with limited resources.\nSteps used for content creation without overwhelming themselves.\nInsights on best practices and lessons learned.\nTips on how to build social proof and differentiate your organization in a crowded digital space.\n\nBy registering\, you are consenting to AMA Boston email communications and recording of the event. \n 
URL:https://amaboston.org/event/content-creation-and-amplification-how-to-succeed-with-limited-resources/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200611T190000
DTEND;TZID=UTC:20200611T200000
DTSTAMP:20260418T183232
CREATED:20200529T172237Z
LAST-MODIFIED:20200529T172237Z
UID:10762-1591902000-1591905600@amaboston.org
SUMMARY:AMA Boston’s Virtual Marketing Mingle: Distilling Data
DESCRIPTION:Our monthly Marketing Mingle has gone virtual! Join us for networking\, conversation\, and laughs. \nThis month we’ll have intent data expert Ed Marsh joining us for a brief 5 minute presentation on distilling data. Ed will discuss why marketers today aren’t making the most of the data they have. We’ll talk about strategies and best practices to help you unlock the power of your marketing data and bring creativity and passion to the pursuit of improved customer experiences.We’ll open the rest of the discussion up to the group and chat about data challenges and strategies with each other. Whether you’re a data geek or novice\, we’d welcome you to join the conversation and bring your perspective. \nTwo days before the Mingle\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event.
URL:https://amaboston.org/event/ama-bostons-virtual-marketing-mingle-distilling-data/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200528T180000
DTEND;TZID=UTC:20200528T193000
DTSTAMP:20260418T183232
CREATED:20200509T211316Z
LAST-MODIFIED:20200509T211316Z
UID:10750-1590688800-1590694200@amaboston.org
SUMMARY:Building Your Brand in a Digital Era
DESCRIPTION:In today’s pandemic era\, most of us are digital nomads – working and collaborating remotely. With the shelter in place mandate\, we won’t be going to physical events any time soon. So\, how do you stay visible while working from home? How can you be heard\, be seen if you aren’t delivering a keynote or networking in person? \nBeing visible is critical in today’s hyper-connected world – whether you are looking for a promotion\, considering a career transitions or launching a company. \nIn this session we’ll discuss how you can leverage your expertise to build your brand\, even if you have just have 30 minutes a week to spare.  Some of the areas we’ll cover include: \n\nWhat is thought leadership\nStrategies to build credibility\nBest practices\nTips\, and tricks\nAnd more.\n\n \nBy registering\, you are consenting to AMA Boston email communications and recording of the event.
URL:https://amaboston.org/event/building-your-brand-in-a-digital-era/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200514T190000
DTEND;TZID=UTC:20200514T200000
DTSTAMP:20260418T183232
CREATED:20200507T214102Z
LAST-MODIFIED:20200507T214102Z
UID:10745-1589482800-1589486400@amaboston.org
SUMMARY:AMA Boston’s Virtual Marketing Mingle
DESCRIPTION:Our monthly Marketing Mingle has gone virtual! Join us for networking\, conversation\, and laughs. This month we’ll be facilitating a discussion focused on digital branding. What will marketing look like in 2020 and beyond? Where should you focus your efforts\, and what messaging should you be going to market with? We’ll open the discussion up for peer brainstorming and insights from our board of directors. \nTwo days before the Mingle\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event.
URL:https://amaboston.org/event/ama-bostons-virtual-marketing-mingle/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200507T120000
DTEND;TZID=UTC:20200507T130000
DTSTAMP:20260418T183232
CREATED:20200420T005433Z
LAST-MODIFIED:20200420T005433Z
UID:10682-1588852800-1588856400@amaboston.org
SUMMARY:Combat COVID-19: Adapt Your Marketing Approach to Maximize Lead Generation
DESCRIPTION:Combat COVID-19: Adapt Your Marketing Approach to Maximize Lead Generation & Revenue\nDuring a crisis\, adapting effectively is key to maintaining your business. Marketing organizations and CMO’s need to have a contingency plan in place for communicating with customers\, tweaking to their strategy if necessary. Remember\, the message your give to your customers will set the tone for months to come. \nJOIN US for this exclusive webinar\, hosted by the American Marketing Association (AMA) – Boston Chapter and co-hosted by Aveli By WSI a WSI World Digital Marketing Agency. Learn what tactics organizations just like yours are using to keep up with the competition and combat the COVID-19 pandemic.  \nIn this informative\, 1-hour webinar\, we’ll cover: \n\nSimple Recipes for Success: Learn how some businesses are using innovative thinking and pivoting their business to excel.\nBusiness Post-COVID-19: Wondering what the business landscape will look like after the pandemic? Some things won’t return to normal; we’ll tell you what they are and how to prepare.\nWinners & Losers in the Wake of COVID-19: We’ll discuss what type of businesses will thrive now and in the aftermath of the Coronavirus.\nLearn about Tools: You can take advantage of a variety of tools and resources online to help grow your business\, increasing leads and revenue.\nAnd More!\n\nRegister for this FREE webinar today! \nJoin the American Marketing Association – Boston Chapter in this exciting FREE webinar and learn how to go above and beyond in these troubled times.
URL:https://amaboston.org/event/combat-covid-19-adapt-your-marketing-approach-to-maximize-lead-generation/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200430T180000
DTEND;TZID=UTC:20200430T193000
DTSTAMP:20260418T183232
CREATED:20200130T204509Z
LAST-MODIFIED:20200130T204509Z
UID:10549-1588269600-1588275000@amaboston.org
SUMMARY:Hear from Hiring Experts: Navigating the New Job Search Reality
DESCRIPTION:Whether you are just starting out or well into your career\, get grounded in what you need to do to establish a job search strategy for this unique and challenging job market. Learn how to: \n\nStructure your LinkedIn profile and your ATS resume to get noticed\nAddress what hiring managers and recruiters are looking for\nPrepare for your virtual interview and handling the tough questions.\n\nThe Boston Chapter of the American Marketing Association has assembled a panel of senior hiring thought leaders and practitioners. They will share their expert advice and predictions for this Boston market. Register today as you won’t want to miss this event! \n  \n 
URL:https://amaboston.org/event/hear-from-the-recruitment-experts-landing-your-dream-job-in-a-hot-job-market/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200416T190000
DTEND;TZID=UTC:20200416T200000
DTSTAMP:20260418T183232
CREATED:20200220T193313Z
LAST-MODIFIED:20200220T193313Z
UID:10594-1587063600-1587067200@amaboston.org
SUMMARY:AMA Boston’s Member Only Virtual Marketing Mingle
DESCRIPTION:Join us for AMA Boston’s first Member Only Virtual Marketing Mingle. We’ll be getting together for some fun\, informal networking virtually. \nJoin us for networking\, conversation\, and laughs. Make new friends and connections. Develop new relationships with people who might be able to help you on the job and in your career. \nIn addition to getting to know each other\, we’ll talk about business challenges you’re facing through COVID-19. We’ll open the discussion up for peer brainstorming and insights from our board of directors. \nTwo days before the Mingle\, we will email you the link to join. \nNo admission fee for AMA members. 
URL:https://amaboston.org/event/ama-bostons-marketing-mingle-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181108T180000
DTEND;TZID=UTC:20181108T200000
DTSTAMP:20260418T183232
CREATED:20180822T172130Z
LAST-MODIFIED:20180822T172130Z
UID:9092-1541700000-1541707200@amaboston.org
SUMMARY:AMA Boston's Monthly Marketing Mingle
DESCRIPTION:Join us for AMA Boston’s Marketing Mingle\, the second Thursday of each month from 6-8 PM. We’ll be getting together for a fun\, informal networking event at the Back Bay Social Club in Boston\, and we want YOU to join us. \nThe Mingle is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation and laughs. Be there to eat\, drink and socialize. Make new friends and connections. Develop new relationships with people who might be able to help you on the job and in your career. \nThere’s no agenda. No pressure. No admission fee. And did we mention\, free appetizers!
URL:https://amaboston.org/event/ama-bostons-monthly-marketing-mingle-4-2018-11-08/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181011T180000
DTEND;TZID=UTC:20181011T200000
DTSTAMP:20260418T183232
CREATED:20180822T172130Z
LAST-MODIFIED:20180822T172130Z
UID:9091-1539280800-1539288000@amaboston.org
SUMMARY:AMA Boston's Monthly Marketing Mingle
DESCRIPTION:Join us for AMA Boston’s Marketing Mingle\, the second Thursday of each month from 6-8 PM. We’ll be getting together for a fun\, informal networking event at the Back Bay Social Club in Boston\, and we want YOU to join us. \nThe Mingle is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation and laughs. Be there to eat\, drink and socialize. Make new friends and connections. Develop new relationships with people who might be able to help you on the job and in your career. \nThere’s no agenda. No pressure. No admission fee. And did we mention\, free appetizers!
URL:https://amaboston.org/event/ama-bostons-monthly-marketing-mingle-4-2018-10-11/
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180913T180000
DTEND;TZID=UTC:20180913T200000
DTSTAMP:20260418T183232
CREATED:20180822T172130Z
LAST-MODIFIED:20180822T172130Z
UID:9089-1536861600-1536868800@amaboston.org
SUMMARY:AMA Boston's Monthly Marketing Mingle
DESCRIPTION:Join us for AMA Boston’s Marketing Mingle\, the second Thursday of each month from 6-8 PM. We’ll be getting together for a fun\, informal networking event at the Back Bay Social Club in Boston\, and we want YOU to join us. \nThe Mingle is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation and laughs. Be there to eat\, drink and socialize. Make new friends and connections. Develop new relationships with people who might be able to help you on the job and in your career. \nThere’s no agenda. No pressure. No admission fee. And did we mention\, free appetizers!
URL:https://amaboston.org/event/ama-bostons-monthly-marketing-mingle-4/
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