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X-WR-CALDESC:Events for AMA Boston
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DTSTART:20190101T000000
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DTSTART;TZID=UTC:20200709T183000
DTEND;TZID=UTC:20200709T193000
DTSTAMP:20260404T042153
CREATED:20200619T180511Z
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SUMMARY:AMA Boston’s Virtual Marketing Mingle
DESCRIPTION:JOIN US for this exclusive Mingle\, hosted by the American Marketing \nAssociation (AMA) – Boston Chapter and co-hosted by Pamela Glatter from Camelot Enterprises. Learn what are the latest promotional products in the industry that organizations like yours can be implementing during mid COVID-19.  \nAttendees will learn: \n\nCurrent trends in the promo industry during COVID-19.\nNewest and greatest promo products.\nTips on how to utilize them to complement your marketing/branding strategies. \n\nTwo days before the Mingle\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event.
URL:https://amaboston.org/event/ama-bostons-virtual-marketing-mingle-3/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200716T180000
DTEND;TZID=UTC:20200716T190000
DTSTAMP:20260404T042153
CREATED:20200604T000015Z
LAST-MODIFIED:20200604T000015Z
UID:10782-1594922400-1594926000@amaboston.org
SUMMARY:Identifying and Mitigating Risks in Content
DESCRIPTION:We know a ton of data is created everyday. In fact\, we marketers contribute greatly to the data deluge – whether it’s videos\, images or tweets. Reports estimate that by 2025\, 463 exabytes (18 zeros) of data will be created each day globally – that’s the equivalent of 212\,765\,957 DVDs per day. Remember DVDs?  \nWhile data is growing in volume and value\, so are the risks and compliances. Companies and employees must adhere to various processes\, policies and procedures such as GDPR\, CCPA\, EU Medical Device Regulations and more. \nSo\, how can we build smart content and reduce risk to companies? \nThe panelists will share their expertise and tips that we can use in our professional lives\, whether you are in legal\, financial\, technology or any industry: \n\nWhat’s risk factor in content\nHow to identify risks\nHow to mitigate risks while developing engaging content\nWhat to look for when you are creating new content\nAnd more.\n\nTwo days before the event\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event.
URL:https://amaboston.org/event/identifying-and-mitigating-risks-in-content/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200723T180000
DTEND;TZID=UTC:20200723T190000
DTSTAMP:20260404T042153
CREATED:20200630T204538Z
LAST-MODIFIED:20200630T204538Z
UID:10839-1595527200-1595530800@amaboston.org
SUMMARY:Augmented Reality for Marketers: A New Frontier of Immersive Experiences that Drive Customer Engagement & Sales
DESCRIPTION:Augmented Reality empowers brands to create unique and immersive experiences for their customers that drive high consumer engagement\, create positive brand association and results in sales. This innovative technology that blends a digital experience with the physical world is changing the landscape for marketers across all industries ranging from media & entertainment to consumer products to retail\, in both the B2C and B2C spaces. AR applications and business solutions that were unthinkable just a few years ago\, are now possible and delivering a diverse range of benefits to organizations and enabling them to achieve a variety of business goals. \nWhether you design your own AR experience for your customers\, leverage AR on platforms such as Snapchat and Instagram or use new AR advertising formats\, it’s a technology that should be integrated into your marketing campaigns and product experiences. Then\, when you start to combine AR with Artificial Intelligence(AI)\, the array of experiences that can be designed and their impact are truly unlimited. \nIn this webinar\, you will: \n– Be introduced to Augmented Reality and how this immersive technology can benefit your customers and your business \n– Hear about many state-of-the-art examples and use cases of AR across different industries \n– Learn how to get started with AR and incorporate into your marketing campaigns and product strategy \n 
URL:https://amaboston.org/event/augmented-reality-for-marketers-a-new-frontier-of-immersive-experiences-that-drive-customer-engagement-sales/
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