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X-WR-CALDESC:Events for AMA Boston
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DTSTART:20190101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200813T190000
DTEND;TZID=UTC:20200813T200000
DTSTAMP:20260515T191735
CREATED:20200603T224632Z
LAST-MODIFIED:20200603T224632Z
UID:10780-1597345200-1597348800@amaboston.org
SUMMARY:AMA Boston’s Virtual Marketing Mingle
DESCRIPTION:Our monthly Marketing Mingle has gone virtual! Join us for networking\, conversation\, and laughs. \nTwo days before the Mingle\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event.
URL:https://amaboston.org/event/ama-bostons-virtual-marketing-mingle-2/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200820T140000
DTEND;TZID=UTC:20200820T150000
DTSTAMP:20260515T191735
CREATED:20200720T205142Z
LAST-MODIFIED:20200720T205142Z
UID:10882-1597932000-1597935600@amaboston.org
SUMMARY:A Conversation with NIC + ZOE: How to Adjust to Our New Retail Landscape
DESCRIPTION:In this panel\, Melissa Stone\, Founder of marketing consulting firm Eastend Marketing\, will speak with two key retail veterans from NIC + ZOE:  \nKerrie McLellan\, Vice President of Direct to Consumer\, and Taal Rachamimov\, Vice President of Sales. \nWe’ll delve into: \n\nOur new retail landscape: how brands’ relationships with wholesalers have evolved and impacted sales strategies\nProduct: how brands are balancing their assortment/merchandise\nPersonalization: how marketers are re-thinking their approach to CRM (Customer Relationship Marketing)\nWhat’s Next: how will customers’ perceptions of brands evolve post-COVID19?\n\n 
URL:https://amaboston.org/event/how-to-adjust-to-our-new-retail-landscape/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200827T120000
DTEND;TZID=UTC:20200827T130000
DTSTAMP:20260515T191735
CREATED:20200810T185417Z
LAST-MODIFIED:20210109T030442Z
UID:10944-1598529600-1598533200@amaboston.org
SUMMARY:Digital Marketing Blueprint for CMOs\, Executives\, & Decision Makers
DESCRIPTION:In this panel\, Vineesh Sandir a marketing strategist with ALM and Peter Berson Principal owner of Aveli By WSI a WSI World Digital Marketing agency will be speaking about how to build a winning strategy to accomplish your marketing objectives. \nWe will briefly explain our 7 step strategy \n\nSMART goals\nBuyer Personas/Avatars\nContent Mapping\nCompelling Offers\nConversion Path Optimization\nProven Strategic Tactics that work.\nResults – developing measurable KPIs\nOur strategy has been adapted to given the Post-COVID current situation\n\n  \nREGISTER
URL:https://amaboston.org/event/digital-marketing-blueprint-for-cmos-executives-decision-makers/
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