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X-WR-CALDESC:Events for AMA Boston
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DTSTART:20190101T000000
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DTSTART;TZID=UTC:20201008T120000
DTEND;TZID=UTC:20201008T130000
DTSTAMP:20260515T165435
CREATED:20200921T205939Z
LAST-MODIFIED:20210109T030412Z
UID:10987-1602158400-1602162000@amaboston.org
SUMMARY:Increase Traffic & Brand Exposure for Marketing Executives Using Paid Media
DESCRIPTION:Programmatic advertising is the way to automatically buy and optimize online paid advertising\, rather than buying directly from publishers. \nIt’s designed to replace human negotiations with machine learning and AI-optimisation.  The goal is to increase efficiency and transparency to both the advertiser and the publisher.  Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time\, and depend less on the “spray and pray” other digital marketing methods. \nThis webinar will focus on educating you on why this works for many industries and why you can use it to grow your company brand and visibility. \nThis webinar is hosted by our AMA’s VP of Technology Peter Berson\, owner of Aveli by WSI\, a WSI World Digital Marketing company\, and Vineesh Sandhir\, Marketing Strategist with ALM Corp\, a WSI strategic partner. \nREGISTER
URL:https://amaboston.org/event/increase-traffic-brand-exposure-for-marketing-executives-using-paid-media/
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DTSTART;TZID=UTC:20201015T183000
DTEND;TZID=UTC:20201015T193000
DTSTAMP:20260515T165435
CREATED:20200814T184634Z
LAST-MODIFIED:20210109T030337Z
UID:10950-1602786600-1602790200@amaboston.org
SUMMARY:AMA Boston’s Virtual Marketing Mingle
DESCRIPTION:Join us for our October Marketing mingle featuring special guest Scott Braun of Drizly – the world’s largest alcohol e-commerce marketplace. Drizly\, based in Boston MA\, is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada. Known as the “Amazon for liquor\,” Drizly lets users order a variety of beer\, wine\, and spirits directly from local retailers to their location through a mobile app or website. We’ll be chatting with Scott about e-commerce\, customer experience\, CMO responsibilities and more! After we kick things off with Scott\, we’ll place you into virtual breakout groups where you’ll enjoy intimate conversation and networking with other New England marketers. \nTwo days before the Mingle\, we will email you the link to join. \nBy registering\, you are consenting to AMA Boston email communications and recording of the event. \nAt AMA Boston\, we’re all about bringing marketers together and helping one another build strong networks and connections. We ask that all event attendees approach our community in a collegial\, helpful\, and sensitive manner. Please be respectful of one another and treat the connections you make here professionally. \n  \nREGISTER
URL:https://amaboston.org/event/ama-bostons-virtual-marketing-mingle-4/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20201022T180000
DTEND;TZID=UTC:20201022T193000
DTSTAMP:20260515T165435
CREATED:20200913T164548Z
LAST-MODIFIED:20210109T030256Z
UID:10984-1603389600-1603395000@amaboston.org
SUMMARY:CEO Fireside Chat: Nigel Travis\, Chairman\, Dunkin’ Brands
DESCRIPTION:Join us for an engaging conversation with Nigel Travis\, Chairman\, Dunkin’ Brands\, and Larry Gulko\, Brand Strategist & Executive Coach about leadership\, vision\, culture\, and building brands in today’s challenging and competitive landscape. \nREGISTER\nWatch Event Here \n  \n 
URL:https://amaboston.org/event/ceo-fireside-chat-nigel-travis-chairman-dunkin-brands/
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