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SUMMARY:Influencer Marketing: Why It's Critical to Building Brand Credibility
DESCRIPTION:Register now! \n\n\n\nInfluencer recommendations help boost brands\, build credibility\, increase conversion and impact your bottom-line.\n\n\n\n\n\nAbout this event\n\n\nMore than 67% of U.S marketers will use some form of influencer marketing this year. That number is expected to increase to 72.5% in 2022. Influencer marketing is about collaboration between an influencer and a brand – where the brand engages the influencer to promote their products or services to the influencer’s audience. The intention is to grow brand awareness. \nWhy? \nInfluencer recommendations help boost brands\, build credibility\, increase conversion and impact your bottom-line. It’s a must have in your marketing tool-kit – whether you are a B2C or a B2B company. \nIn this session you’ll learn about: \n• opportunities and challenges of influencer marketing• when to engage with influencers \n• how to find the right influencers that align with your brand \n• best practices \n• and more!
URL:https://amaboston.org/event/influencer-marketing-why-its-critical-to-building-brand-credibility/
LOCATION:Online
CATEGORIES:Online
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SUMMARY:Super Bowl LVI Ads Event
DESCRIPTION:Register now!\n \nJoin us on February 17th for a night of fun at our Super Bowl Ads event!\n\n\n\n\n\nAbout this event\n\n\nJoin us on February 17th for a night of fun at our Super Bowl Ads event! Hear from our panel of experts as we: \n• Take a look back at some of the greatest Super Bowl ads of all time \n• Review some of the top ads from this year’s Super Bowl \n• Put our marketing hats on and break down which ads performed well and which one’s may have missed the mark \n• Review trends in advertising and digital marketing
URL:https://amaboston.org/event/super-bowl-lvi-ads-event/
LOCATION:Online
CATEGORIES:Online
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DTSTART;TZID=America/New_York:20220222T190000
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CREATED:20220215T200740Z
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UID:12346-1645556400-1645560000@amaboston.org
SUMMARY:AMA Boston Twitter Chat
DESCRIPTION:#AMABCHAT is a monthly discussion on our Twitter account (www.twitter.com/amaboston) with a marketing leader\, available by following along using the hashtag either live or after. The community can answer questions right along side our featured guest\, just remember to include #AMABCHAT. \n  \nThis month features Michele Martin a Senior Manager of Marketing at L.L Bean. \n  \nAfter this chat concludes\, we will break into a Twitter space to continue the conversation and answer any questions that may have come up. \n  \nYou can set a reminder or to access on your Twitter account by using this link https://twitter.com/i/spaces/1OdKrBYpqPeKX. \nIf you have a Twitter account\, feel free to set a reminder to be notified. If you don’t\, feel free to still listen in real time.
URL:https://amaboston.org/event/ama-boston-twitter-chat/
LOCATION:Online
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