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X-WR-CALDESC:Events for AMA Boston
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DTSTART;TZID=America/New_York:20230118T180000
DTEND;TZID=America/New_York:20230118T200000
DTSTAMP:20260423T121040
CREATED:20221207T004937Z
LAST-MODIFIED:20221209T212055Z
UID:12855-1674064800-1674072000@amaboston.org
SUMMARY:Marketing Metrics: Create An Effective Strategy in 2023
DESCRIPTION:Marketing metrics are all the buzz as marketers across sectors strive to use data. Getting started with being smarter about your data can be intimidating – but it won’t be after hearing from our industry panelists. \nTakeaways \n\nGain the expertise you need to be a marketing data whiz\nHow can we use data to understand our customers better? How can small businesses know the right direction to grow\, who their best customers will be\, and how to get to them?\nHow can nonprofits use data to reach a wider audience\, fundraise more\, and connect with their communities?\n\nJoin experts from the industry\, small businesses\, startups\, and nonprofits to explore the ways that marketers today can use simple data tools to leverage analytics to optimize marketing and create more effective campaigns. \n\n\n\n\nDirections \nFrom the north (via Route I-93 or Route 1) \nTake the Storrow Drive exit\, and proceed to the Fenway exit. Follow signs for Boylston Street inbound\, and bear right onto Westland Avenue. Turn right onto Massachusetts Avenue\, proceed to the third traffic light\, and turn right onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \nFrom the west (via Route I-90\, Massachusetts Turnpike) \nTake Exit 22 (Copley Square)\, and bear right. Proceed to the first traffic light\, and turn right onto Dartmouth Street. Take the next right onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \nFrom the west (via Route 9) \nProceed east on Route 9; it will become Huntington Avenue. Turn right onto Ruggles Street. At the fourth traffic light\, turn left onto Tremont Street. At the second set of lights\, turn left onto Melnea Cass Boulevard\, and then turn left onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \n\n\nFrom the south (via I-93\, Route 3) \nTake Exit 18 (Massachusetts Avenue/Roxbury/Frontage Road). Turn left at the third light\, staying in one of the two left lanes. Proceed straight onto Melnea Cass Boulevard. Continue for approximately two miles and turn left onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue. \nVia public transportation \nNortheastern is accessible by subway via the Green Line of the MBTA. From downtown Boston\, take an “E” train outbound to the Northeastern stop\, the first stop above ground. The campus can also be reached from downtown via the Orange Line by taking any train going outbound to Forest Hills and getting off at Ruggles Station. Commuter rail lines connect with the Orange Line at Ruggles Station\, Back Bay Station\, and North Station. \nhttps://campusmap.northeastern.edu/directions \nLocation Details \nNortheastern University \n360 Huntington Ave Boston\, MA \nRichards Hall (RI) Room 107
URL:https://amaboston.org/event/marketing-metrics-create-an-effective-strategy-in-2023/
LOCATION:Northeastern University\, Shillman Hall\, Forsyth Street\, Boston\, MA\, 02115\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/12/PROGRAMMING-Marketing-Metrics-Create-An-Effective-Strategy-in-2023.jpg
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DTSTART;TZID=America/New_York:20230131T180000
DTEND;TZID=America/New_York:20230131T200000
DTSTAMP:20260423T121040
CREATED:20221207T005610Z
LAST-MODIFIED:20221212T223320Z
UID:12861-1675188000-1675195200@amaboston.org
SUMMARY:Marketing Mingle: January 2023
DESCRIPTION:We’ll be getting together for a fun networking event\, and YOU are invited to join us. \nThis is a low-maintenance\, high-energy event. We’re talking about mixing business with pleasure. Join us for networking\, conversation\, and laughs. Develop new relationships with people who might be able to help you on the job and in your career. There’s no agenda. No pressure. No admission fee. We sure are looking forward to it and hope you are\, too.
URL:https://amaboston.org/event/marketing-mingle-january-2023/
LOCATION:Rail Trail Flatbread Co\, 33 Main Street\, Hudson\, MA\, 01749\, United States
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2022/12/PROGRAMMING-Marketing-Mingle-January-2023.jpg
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