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SUMMARY:AMA Boston Webinar: Endless Customers with Marcus Sheridan
DESCRIPTION:About this event\n\n\n\n\n\n\nA Life-Changing Framework to Earn More Trust\, Attract More Qualified Customers\, and Grow Your Business in the Digital Age. \nEndless Customers Program: \nBased on his landmark book They Ask You Answer\, that has sold over 100\,000 copies around the world and was named a “Top 5 Marketing Book of All Time\,” Endless Customers addresses two fundamental and prolific problems businesses (both B2B and B2C) are dealing with today: \nHow do we evolve our business model to fit the demands of a dramatically more informed\, less patient\, and more digital customer? \nHow can we establish our brand and business as the voice of trust in our space\, while attracting enough customers and standing out above the noise? \nWith these important questions in mind\, attendees in this program will learn: \n– How companies must evolve their sales and marketing departments (and their priorities) to meet the expectations of informed digital customers.\n– The very specific types of content today’s buyers demand to see (and learn about) on a company’s website and social platforms – and how to effectively address these subjects as a business to gain their trust.\n– The role visual media will play on the buying process moving forward and how companies can effectively embrace this critical medium.\n– How to use effective content to revolutionize the sales process.\n– How customers are demanding more of a “seller-free” sales experience on the front end of the buying process.\n– The up-and-coming trend of “self-service” – and how companies can give customers more control while increasing leads and sales in the process\n– Ultimately\, Endless Customers focuses on “trust” and “change” and has proven to be life-changing for the 500+ audiences around the world that have received this very program. \nAbout Our Speaker: \nMarcus Sheridan is a globally recognized communication expert\, bestselling author\, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience\, Marcus has mastered the art of connecting\, engaging\, and influencing individuals and organizations. His expertise spans the topics of sales\, leadership\, marketing\, AI\, personal development\, and trust. \nStarting his journey after college\, he is an entrepreneurial success story. Marcus founded a business that grew into the world’s most-trafficked swimming pool company\, revolutionizing effective communication in the business landscape. He ignited the They Ask\, You Answer movement\, empowering businesses to embrace transparency in their marketing and communications. His bestselling book\, They Ask\, You Answer\, has sold over 100\,000 copies\, and has been translated into several languages. As a dynamic speaker\, Marcus engages audiences worldwide\, and is known for his real-time interactions that transcend norms\, resulting in memorable presentations every time. \nFeatured in renowned media outlets such as The New York Times and Forbes\, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool\, Discover\, Bass Pro Shops\, Cisco\, Microsoft\, and many more. \nAs a member of the National Speakers Association (NSA)\, Marcus continues to inspire and mentor individuals through his dynamic speaking engagements and youth conference appearances. His passion for mentorship and dedication to helping others succeed have led to transformative outcomes for countless individuals. Beyond his professional accomplishments\, Marcus cherishes his role as a family man\, celebrating his four children\, one grandson\, and his wife\, who have journeyed with him on his speaking adventures. His interests span fishing\, disc golf\, condiments\, fantasy football\, and most importantly\, his strong faith and dedication to family. \nThroughout his illustrious career\, Marcus has generated an economic impact of over one billion dollars in revenue for companies worldwide. His revolutionary communication frameworks have empowered individuals to become better communicators\, fostering increased confidence and understanding in interpersonal relationships. With the ability to simplify complex concepts and engage audiences in real-time conversations\, Marcus remains an unparalleled force in the world of keynote speaking and transformational communication. \n—– \nSponsorships \nWant to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org! \n—– \nAbout the American Marketing Association (AMA) Boston: \nThe American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences\, learn about the latest marketing trends\, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org. \n—– \nAny questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/ama-boston-webinar-endless-customers-with-marcus-sheridan/
LOCATION:Virtual
ATTACH;FMTTYPE=image/png:https://amaboston.org/wp-content/uploads/2025/03/April-Webinar-Marcus-Sheridan-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250415T180000
DTEND;TZID=America/New_York:20250415T190000
DTSTAMP:20260424T231851
CREATED:20250320T211005Z
LAST-MODIFIED:20250320T211005Z
UID:14363-1744740000-1744743600@amaboston.org
SUMMARY:AMA Boston April (Virtual) Meet Up
DESCRIPTION:AMA Boston invites you to our April Virtual Networking Meet-up from 6:00 pm – 7:00 pm on Tuesday\, April 15th! \nJoin us for a fun hour of networking and socializing with other marketing professionals. Don’t miss this opportunity to connect with like-minded individuals in a relaxed and casual setting. Our hosts\, Erica Brookhyser and Shawn Fitzmaurice\, will kick the evening off before you jump into breakout rooms to continue the conversation. \nCome ready to share ideas\, make new contacts\, and have a great time! We look forward to seeing you there! \n—– \nSponsorships \nWant to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org! \n—– \nAbout the American Marketing Association (AMA) Boston: \nThe American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences\, learn about the latest marketing trends\, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org. \n—– \nAny questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/ama-boston-april-virtual-meet-up/
LOCATION:Virtual
CATEGORIES:Community,Educational,Online,Outreach
ATTACH;FMTTYPE=image/png:https://amaboston.org/wp-content/uploads/2025/03/april-15.png
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DTSTART;TZID=America/New_York:20250422T180000
DTEND;TZID=America/New_York:20250422T200000
DTSTAMP:20260424T231851
CREATED:20250320T211621Z
LAST-MODIFIED:20250320T211621Z
UID:14366-1745344800-1745352000@amaboston.org
SUMMARY:AMA Boston: April Marketing Mingle
DESCRIPTION:AMA Boston invites you to our April Marketing Mingle at Trillium – Fort Point (50 Thomson Place) in Boston from 6:00 pm – 8:00 pm on Tuesday\, April 22nd. \nJoin us for a fun evening of networking and socializing with other marketing professionals as well as networkers from other professions. Don’t miss this opportunity to connect with like-minded individuals in a relaxed and casual setting. \nCome ready to share ideas\, make new contacts\, and have a great time! We look forward to seeing you there! \n—– \n\n\n\n\nSponsorships \nWant to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org!
URL:https://amaboston.org/event/ama-boston-april-marketing-mingle/
LOCATION:Trillium – Fort Point\, 50 Thomson Place\, Boston\, MA\, 02210\, United States
ATTACH;FMTTYPE=image/png:https://amaboston.org/wp-content/uploads/2025/03/april-22.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250424T180000
DTEND;TZID=America/New_York:20250424T190000
DTSTAMP:20260424T231851
CREATED:20250402T173429Z
LAST-MODIFIED:20250402T173429Z
UID:14410-1745517600-1745521200@amaboston.org
SUMMARY:Right in the Middle: Mastering the Roles of the Middle Manager
DESCRIPTION:AMA Boston presents: Right in the Middle: Mastering the Roles of the Middle Manager to Accelerate your Marketing Career with Jeff Sigel \nAfter over 20+ years in middle and senior marketing leadership\, Jeff Sigel asked the questions: \n\nWhy are so many people thrown into middle management roles without guidance or support?\nWhat makes middle leadership so challenging?\nIs there a way to make success in the middle easier?\n\nThese questions were the origin of Jeff’s book\, The Middle Matters: A Toolkit for Middle Managers. \nIn this presentation\, we will explore the book’s simple framework for understanding the three essential roles of the middle manager: Doer\, Leader\, and Influencer. We will discuss key insights for success in each of these roles. And\, we will consider practical ways to survive and thrive in the middle while setting the conditions for marketing career advancement. \nWith these goals in mind\, attendees will gain: \n\nA new perspective on finding success in their middle leadership roles\nA framework for understanding the 3 key roles of the middle leader\nKey insights for mastering each of the 3 roles: Doer\, Leader\, and Influencer\nPractical ideas that can be implemented immediately to advance and accelerate your marketing career\n\nAbout the Speaker\nJeff Sigel is passionate about creating better work environments and more fulfilling careers for middle managers everywhere.After over 20 years of marketing experience at top food manufacturers Nabisco and The Hershey Company\, grocery retailer Ahold\, and the restaurant company Cracker Barrel\, Jeff now coaches mid-level leaders and supports companies looking to empower their middle management teams. He is the author of “The Middle Matters: A Toolkit for Middle Managers.”When not coaching or writing\, Jeff is the CEO of Twinning Edge\, an AI enabled marketing and business development support agency. \n\n\n\n\n—– \nSponsorships \nWant to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org! \n—– \n\n\n\n\nAbout the American Marketing Association (AMA) Boston: \nThe American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences\, learn about the latest marketing trends\, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org. \n—– \nAny questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/right-in-the-middle-mastering-the-roles-of-the-middle-manager/
LOCATION:Online
CATEGORIES:Community,Educational,Online
ATTACH;FMTTYPE=image/png:https://amaboston.org/wp-content/uploads/2025/04/Screenshot-2025-04-02-at-13.29.39.png
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