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DTSTART;TZID=America/New_York:20260113T180000
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UID:15096-1768327200-1768334400@amaboston.org
SUMMARY:AI in Marketing 2026: What’s Real\, What’s Next\, and What Actually Works
DESCRIPTION:An AMA Boston Panel Discussion\nAI is no longer a side experiment in marketing. By 2026\, it will be woven into how brands create\, target\, optimize\, and build trust at scale. But with rapid change comes real questions: What’s actually working? What’s hype? And how do we adopt AI without losing the human spark that makes marketing matter? \nJoin the American Marketing Association for an engaging evening with three leaders who bring strategic\, creative\, and performance-driven perspectives on the future of AI in marketing. This panel will explore how generative and agentic AI are reshaping go-to-market strategy\, video and creative\, search and paid media\, and the ethical foundations marketers need to build for sustainable growth. \nYou’ll gain insight into: \n\n\nPractical use cases for generative and agentic AI in 2026\nHow AI is transforming video\, creative\, search\, and PPC\nWhat responsible\, ethical AI adoption really looks like\nWhere marketers should invest skills\, tools\, and strategy next\nHow to balance automation with authenticity and trust\n\nCome curious. Leave clearer. \nLocation\nRoom: West Village F\, Room 020\n40A Leon St\, Boston\, MA 02115\n\nPanelists\n\nAlice Stein\nAlice Stein is a strategic business consultant and advisor specializing in growth strategy\, innovation\, and the practical application of generative and agentic AI in marketing and go-to-market operations. Recognized as an expert voice on responsible AI\, she focuses on how organizations can adopt AI ethically\, transparently\, and at scale—balancing innovation with governance\, data stewardship\, and human impact. With more than 20 years of leadership experience across technology\, professional services\, real estate\, and education\, she helps organizations translate emerging AI capabilities into measurable business outcomes by aligning marketing\, sales\, data\, and digital strategy.Alice previously served on the Board of Directors of the American Marketing Association\, Boston Chapter for nearly a decade and was elected to serve two terms as President. In addition to her advisory work\, she mentors founders at Wentworth Institute of Technology’s Accelerate Innovation & Entrepreneurship Center\, supporting ventures developing AI-powered healthcare\, medical devices\, EdTech platforms\, and advanced lead-generation solutions. She is a founding member of the Women Applying AI global network\, serves as Chair of Governance and Expansion for the U.S. PropTech Council\, and chairs the Environment & Health Subcommittee for the Massachusetts Port Authority Community Advisory Committee\, where she focuses on the intersection of technology\, data\, policy\, and public impact. \n\nLou Bortone\nIf Don Vito Corleone and Sebastian Maniscalco teamed up to create an AI Renaissance man\, you’d end up with Lou Bortone. Lou is known as The Video Godfather\, the Creative Consigliere experts call when they want to get seen\, trusted\, and paid without a tech-induced meltdown.He’s a frequent speaker and the author of Video Marketing Rules\, AI Quick Wins\, and the upcoming Wiseguy Wisdom: Leadership Lessons of The Godfather. Each year he slips off to Tuscany to host marketing retreats where strategy mixes with red wine and sudden creative epiphanies.Lou hosts the “AI Today” podcast\, carries a Certified AI Consultant card\, and was once a Hollywood TV exec who self-exiled without selling his soul. Offstage he embarrasses his adult twins\, rescues pugs\, and drops Italian curses like he’s in a Quentin Tarantino movie. \n\nArmen Vartanyan\nArmen’s primary background is in Search Marketing / PPC which began with his first job at WordStream. Since then he’s worked at major corporations like Microsoft & Linkedin\, was a VP at a programmatic company and today manages his own company called Conquest Agency. Altogether\, over 10 years of advertising & marketing experience largely in the Boston area.Whether you’re leading AI adoption at your organization\, experimenting with new tools\, or simply trying to stay ahead of what’s coming\, this panel will give you grounded insight\, diverse perspectives\, and real-world takeaways to help you navigate the road to 2026. \n\nLocation\nRoom: West Village F\, Room 020\n40A Leon St\, Boston\, MA 02115\nPlatinum Sponsor:We extend our sincere gratitude to our Platinum Sponsor\, Brick Marketing\, for their generous sponsorship. Your partnership is truly appreciated and instrumental to our success.For more information\, click here.\n\nAbout the American Marketing Association (AMA) Boston:The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences\, learn about the latest marketing trends\, and build a powerful professional network. AMA Boston empowers its members with the knowledge andresources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.—–Any questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/ai-in-marketing-2026-whats-real-whats-next-and-what-actually-works/
LOCATION:Northeastern University\, Shillman Hall\, Forsyth Street\, Boston\, MA\, 02115\, United States
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DTSTART;TZID=America/New_York:20260120T180000
DTEND;TZID=America/New_York:20260120T190000
DTSTAMP:20260424T084223
CREATED:20251217T221925Z
LAST-MODIFIED:20251217T222124Z
UID:15079-1768932000-1768935600@amaboston.org
SUMMARY:AMA Boston January (Virtual) Meet Up
DESCRIPTION:Get ready to mix and mingle with your fellow marketers online during our January Virtual Networking Meet-up on January 20th!\n\n\nAMA Boston invites you to our January Virtual Networking Meet-up from 6:00 pm – 7:00 pm on Tuesday\, January 20th! \nJoin us for a fun hour of networking and socializing with other marketing professionals. Don’t miss this opportunity to connect with like-minded individuals in a relaxed and casual setting. Our hosts\, Erica Brookhyser and Shawn Fitzmaurice\, will kick the evening off before you jump into breakout rooms to continue the conversation. \nCome ready to share ideas\, make new contacts\, and have a great time! We look forward to seeing you there! \n—– \nSponsorships \nWant to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org! \n\n\nPlatinum Sponsor: \nWe extend our sincere gratitude to our Platinum Sponsor\, Brick Marketing\, for their generous sponsorship. Your partnership is truly appreciated and instrumental to our success. \nFor more information\, click here. \n\n\n\nAbout the American Marketing Association (AMA) Boston: \nThe American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences\, learn about the latest marketing trends\, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org. \n—– \nAny questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/ama-boston-january-virtual-meet-up-2/
LOCATION:Virtual
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DTSTART;TZID=America/New_York:20260121T180000
DTEND;TZID=America/New_York:20260121T200000
DTSTAMP:20260424T084223
CREATED:20251212T005920Z
LAST-MODIFIED:20251212T010145Z
UID:15061-1769018400-1769025600@amaboston.org
SUMMARY:AMA Boston: January Marketing Mingle
DESCRIPTION:Get ready to mix and mingle with your fellow marketers at the January Marketing Mingle on Wednesday\, January 21st\n\n\nAMA Boston invites you to our January Marketing Mingle at The Bosworth (90 Tremont Street) in Boston from 6:00 pm – 8:00 pm on Wednesday\, January 21st! \nJoin us for a fun evening of networking and socializing with other marketing professionals. Don’t miss this opportunity to connect with like-minded individuals in a relaxed and casual setting. \nCome ready to share ideas\, make new contacts\, and have a great time! We look forward to seeing you there! \n—– \nSponsorships \nWant to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org! \n—– \n\n\nPlatinum Sponsor: \nWe extend our sincere gratitude to our Platinum Sponsor\, Brick Marketing\, for their generous sponsorship. Your partnership is truly appreciated and instrumental to our success. \nFor more information\, click here. \n\n\n\nAbout the American Marketing Association (AMA) Boston: \nThe American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences\, learn about the latest marketing trends\, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org. \n—– \nAny questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/ama-boston-january-marketing-mingle-2/
LOCATION:90 Tremont St\, 90 Tremont Street\, Boston\, MA\, 02108\, United States
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