BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMA Boston - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMA Boston
X-ORIGINAL-URL:https://amaboston.org
X-WR-CALDESC:Events for AMA Boston
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260212T150000
DTEND;TZID=America/New_York:20260212T160000
DTSTAMP:20260424T071456
CREATED:20251231T164203Z
LAST-MODIFIED:20251231T164329Z
UID:15107-1770908400-1770912000@amaboston.org
SUMMARY:Content Marketing: Use AI or a Copywriter?
DESCRIPTION:The Big Question Every Marketer Is Asking\nAI tools are transforming content marketing overnight. But does faster always mean better?\n\n\nThe Big Question Every Marketer Is Asking \nAI tools are transforming content marketing overnight. But does faster always mean better? And where does that leave human creativity? \nJoin us for a candid conversation about finding the right balance between artificial intelligence and authentic human voice in your content strategy. \nWhat You’ll Learn\nThis session tackles the questions keeping content marketers up at night: \nWhere AI delivers real value—and where it falls flat. Understand the specific content tasks where AI tools genuinely save time and improve output\, plus the blind spots that can damage your brand. \nWhy human copywriters still matter. Discover the high-impact\, strategic work that requires human judgment\, creativity\, and emotional intelligence—the work AI simply cannot replicate. \nHow to find your ideal AI-human mix. Walk away with a practical framework for deciding when to use AI\, when to bring in human talent\, and how to make them work together so your content stands out. \nWhat responsible AI looks like in practice. Learn ethical guardrails and best practices for using AI in content marketing without compromising authenticity or trust. \nWho Should Attend\n\nMarketing leaders evaluating AI tools for their teams\nContent strategists and managers\nCopywriters curious (or concerned) about AI’s role\nAgency professionals advising clients on content strategy\nAnyone responsible for brand voice and content quality\n\nMeet Your Speakers\n\n\n\nNick Stamoulis\nPresident\, Brick Marketing \nNick Stamoulis brings over 25 years of B2B digital marketing experience to the table. As President of Brick Marketing\, he’s helped more than 500 companies navigate the full spectrum of digital marketing—from SEO and content strategy to the emerging world of AI search and Generative Engine Optimization (GEO). Nick is known for translating complex marketing strategies into actionable programs that deliver measurable results. \n\n\n\nKatherine Tsoukalas\nMarketing Manager\, Brick Marketing \nKatherine Tsoukalas is a seasoned digital marketing professional with 25+ years of experience and an MBA. Her expertise spans content strategy\, SEO\, and B2B marketing\, with a strong background as a published writer. Katherine combines creativity with strategic insight to help clients grow their online presence—and she understands firsthand how AI is reshaping the content landscape. \n\n\nPlatinum Sponsor: \nWe extend our sincere gratitude to our Platinum Sponsor\, Brick Marketing\, for their generous sponsorship. Your partnership is truly appreciated and instrumental to our success. \nFor more information\, click here. \n\n\n\nWant to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org! \nAbout the American Marketing Association (AMA) Boston: \nThe American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences\, learn about the latest marketing trends\, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org. \n—– \nAny questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/content-marketing-use-ai-or-a-copywriter/
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2025/12/6a86364fa8e2fa13b118929ab978d4bd.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260212T170000
DTEND;TZID=America/New_York:20260212T190000
DTSTAMP:20260424T071456
CREATED:20251217T221521Z
LAST-MODIFIED:20260109T034824Z
UID:15071-1770915600-1770922800@amaboston.org
SUMMARY:Ramping B2B Customer & Prospect Discovery Meetings
DESCRIPTION:Presented by AMA Boston + Matter Communications\n\n\n\nB2B discovery meetings have dropped over 30% in today’s buyer-led market—yet the companies who win are the ones who adapt fastest to changing buyer expectations. If your team is struggling to create early engagement\, secure conversations\, or maintain momentum with prospects\, this workshop will show you exactly how to reverse the decline. \nJoin leading B2B go-to-market strategist Michael Phelan\, Principal & Founder of Go-to-Market Pros (GTMP)\, for a hands-on\, high-impact session on transforming how marketing and sales teams earn—and keep—buyer attention. \nMichael’s award-winning methodology was recently named 2024’s Most Innovative Buyer-Centric Marketing Program by Demand Gen Report. His approach blends fresh insight into modern buying behavior with proven\, practical playbooks that teams can implement immediately. \nThis interactive workshop is ideal for B2B marketers\, sales teams\, revenue leaders\, agency professionals\, and anyone responsible for generating pipeline in a complex buying environment. \nWhat You’ll Learn\n\nWhy B2B buyers are disengaging—and what’s changed in their evaluation journey\nThe shift to Buyer-Centric Value\, and how it reshapes messaging\, outreach\, and discovery\nHow to engage buyers earlier and more effectively across mid-stage touchpoints\nHow PR and content strategy help brands show up earlier in a buyer’s journey\, increasing the odds of discovery meetings paying off\nHow marketing-led visibility and credibility builds inbound interest before sales ever reach out\nA tour of innovative + proven programs designed to ramp buyer interaction and accelerate qualification\nA guided collaboration exercise to select and plan the best-fit programs for your company or agency\nOpen Q&A\, closing remarks\, and audience discussion\n\nYou’ll leave with both the strategic clarity and the tactical tools needed to create more meaningful buyer conversations—plus a clear plan to implement within your team.\nHosted at Matter Communications’ Boston office\, with strategic insights from Matter’s PR & marketing leadership on modern approaches to early-stage buyer engagement. \nAbout the Speaker: Michael Phelan\nMichael Phelan BIO \nPrincipal & Founder of Go-to-Market Pros (GTMP) \nWith over 13 years of experience as a principal & founder of GTMP\, Michael helps companies uncover B2B buyer insights to drive value-centric prospect interaction & engagement. Michael is a frequent speaker and podcasting guest on sales and marketing innovation & creativity. He was recently interviewed by the president of the AAISP (American Association of Inside Sales Professionals). Michael has consulted on revenue growth to several successful compnaies in Boston\, including Iron Mountain & Quickbase. \nDiscovery meetings trended down 30% in 2024 in a buyer-led market. Michael helps companies reverse this trend. Sales leaders need to rapidly transform how they engage B2B buyers. Michael has developed unique methodologies to drive buyer interaction. He combines unique methodologies with proven best practices to ramp discovery meetings. He offers 20+ programs to better engage prospects & customers during his practical hands-on workshop. \nThis workshop launched in Q4-2024 and was just awarded the most innovative B2B buyer-centric marketing program in 2024 from Demand Gen Report. \nPrior to GTMP\, Michael led successful sales & marketing teams at Iron Mountain\, Staples\, Reebok\, Student Advantage\, Polaroid\, PlumChoice\, Quickbase and Physicians Interactive. \nWhy Attend? \nIf you want to: \n✔️ Increase discovery meeting volume \n✔️ Reconnect with an increasingly skeptical B2B buyer \n✔️ Align your sales + marketing teams around buyer-centric value \n✔️ Walk out with actionable GTM programs you can deploy immediately \n…then this is a session you cannot afford to miss. \n\n\nPlatinum Sponsor:\n\n\nWe extend our sincere gratitude to our Platinum Sponsor\, Brick Marketing\, for their generous sponsorship. Your partnership is truly appreciated and instrumental to our success. \nFor more information\, click here. \n\n\n\nAbout the American Marketing Association (AMA) Boston: \nThe American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences\, learn about the latest marketing trends\, and build a powerful professional network. AMA Boston empowers its members with the knowledge and \nresources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.—– \nAny questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/ramping-b2b-customer-prospect-discovery-meetings/
LOCATION:Matter Communications\, 98 North Washington Street\, #Suite 410\, Boston\, MA\, 02114\, United States
ATTACH;FMTTYPE=image/png:https://amaboston.org/wp-content/uploads/2025/12/Screenshot-2025-12-17-at-17.14.41.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260217T180000
DTEND;TZID=America/New_York:20260217T190000
DTSTAMP:20260424T071456
CREATED:20260122T140708Z
LAST-MODIFIED:20260122T140953Z
UID:15140-1771351200-1771354800@amaboston.org
SUMMARY:AMA Boston February (Virtual) Meet Up
DESCRIPTION:Get ready to mix and mingle with your fellow marketers online during our January Virtual Networking Meet-up on February 17th!\n\n\nAMA Boston invites you to our February Virtual Networking Meet-up from 6:00 pm – 7:00 pm on Tuesday\, February 17th! \nJoin us for a fun hour of networking and socializing with other marketing professionals. Don’t miss this opportunity to connect with like-minded individuals in a relaxed and casual setting. Our hosts\, Erica Brookhyser and Shawn Fitzmaurice\, will kick the evening off before you jump into breakout rooms to continue the conversation. \nCome ready to share ideas\, make new contacts\, and have a great time! We look forward to seeing you there! \n—– \nSponsorships \nWant to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org! \n\n\nPlatinum Sponsor: \nWe extend our sincere gratitude to our Platinum Sponsor\, Brick Marketing\, for their generous sponsorship. Your partnership is truly appreciated and instrumental to our success. \nFor more information\, click here. \n\n\n\nAbout the American Marketing Association (AMA) Boston: \nThe American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences\, learn about the latest marketing trends\, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org. \n—– \nAny questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/ama-boston-february-virtual-meet-up-2/
LOCATION:Virtual
ATTACH;FMTTYPE=image/png:https://amaboston.org/wp-content/uploads/2026/01/Screenshot-2026-01-22-at-09.05.40.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260225T180000
DTEND;TZID=America/New_York:20260225T200000
DTSTAMP:20260424T071456
CREATED:20260122T140814Z
LAST-MODIFIED:20260218T012444Z
UID:15145-1772042400-1772049600@amaboston.org
SUMMARY:AMA Boston: February Marketing Mingle
DESCRIPTION:Get ready to mix and mingle with your fellow marketers at the February Marketing Mingle at a new location on Wednesday\, February 25th \n\n\n\n\nAMA Boston invites you to our February Marketing Mingle at Liberty Tavern (1647 Hancock Street) in Quincy Center from 6:00 pm – 8:00 pm on Wednesday February 25th. \nJoin us for a fun evening of networking and socializing with other marketing professionals. Don’t miss this opportunity to connect with like-minded individuals in a relaxed and casual setting. \nCome ready to share ideas\, make new contacts\, and have a great time! We look forward to seeing you there! \nClosest T Stop -> Quincy Center (.5 mile) \n—– \nSponsorships \nWant to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org! \n—– \n\n\n\n\nPlatinum Sponsor: \nWe extend our sincere gratitude to our Platinum Sponsor\, Brick Marketing\, for their generous sponsorship. Your partnership is truly appreciated and instrumental to our success. \nFor more information\, click here. \n\n\n\n\n\nAbout the American Marketing Association (AMA) Boston: \nThe American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences\, learn about the latest marketing trends\, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org. \n—– \nAny questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/ama-boston-february-marketing-mingle-2/
LOCATION:Liberty Tavern\, Liberty Tavern 1647 Hancock Street Quincy\, MA 02169\, Quincy\,\, 02169\, United States
ATTACH;FMTTYPE=image/png:https://amaboston.org/wp-content/uploads/2026/01/Screenshot-2026-02-17-at-20.22.29-1.png
END:VEVENT
END:VCALENDAR