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SUMMARY:AMA Boston: Sleight of Brand: Unlocking the Secrets of Magic and Marketing
DESCRIPTION:AMA Boston: Sleight of Brand: Unlocking the Secrets of Magic and Marketing \nAMA Boston is inviting you to our January Event at The Rozzie Square Theater from 5:30 pm – 7:30 pm on Thursday\, January 23rd. \nJoin us for Sleight of Brand: Unlocking the Secrets of How Magicians Think to Create Spellbinding Marketing – how thinking like a magician can give your marketing and creative teams a competitive advantage.​ \nHave you noticed that truly great\, inspirational marketing and advertising campaigns seem rare these days? Regardless of your industry\, does today’s advertising often feel ‘mass-produced\,’ with homogeneous brand promises\, positioning\, value propositions\, and creative presentations that fail to distinguish one competitor from the next in any compelling fashion? \nWhy is this? Time\, resources\, budget constraints\, or perhaps a heavy reliance on incentives and new predictive or Gen-AI technology? It’s likely a combination of these factors that’s weakened the third (creative) leg of the proverbial marketing rule of three. \nShould we settle for the status quo? \nWill our clients? \nEnter Sleight of Brand\, a unique magical presentation to inspire creative professionals to think differently. Led by 20-year marketing veteran and professional magician Michael J. Granoff\, this initiative unlocks the secret mindsets of magicians—how they create miracles for their audiences—to help marketers achieve the same for theirs. By exploring every possible avenue\, thinking unconventionally\, and taking risks\, you can spark miraculous breakthrough ideas and concepts to create spellbinding marketing that truly connects with your audience\, driving brand recognition\, consideration\, and sales. \nTransportation Options \nPublic Transportation\nBus routes from Orange Line Forest Hills Station: 35\, 36\, 37\, 51\, 30\, 34\, 34E\, 40\, 50\nTrain: Commuter Rail – Needham Line (Roslindale Station) \nParking Options \n\nFree street parking in Roslindale Square after 6 pm; Free 2-Hour Parking before 6 pm\nConveniently located near two local lots: MBTA (Roslindale Station – Commuter Rail) lower lot at South St & Belgrade Ave\, and the Roslindale Municipal Lot (City Lot #009).\nFor requests regarding parking accessibility for persons with disabilities\, please reach out to events@cszboston.com or call at (617) 318- 6376.\n\nSponsorships \nWant to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org! \nAbout the American Marketing Association (AMA) Boston: \nThe American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences\, learn about the latest marketing trends\, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org. \nAny questions? Please reach out to us at theoffice@amaboston.org!
URL:https://amaboston.org/event/ama-boston-sleight-of-brand-unlocking-the-secrets-of-magic-and-marketing/
LOCATION:The Rozzie Square Theater\, 5 Basile Street #2501 Roslindale\, MA 02131\, Roslindale\, 02131\, United States
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