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DTSTART;TZID=UTC:20210211T110000
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SUMMARY:Rethinking marketing in 2021
DESCRIPTION:About this Event\n\n\nMarketers can learn from the roller coaster of 2020 in order to position themselves and their business for success in the coming year. Looking at leading industry research and examining some real-life business cases\, Lisa Ahern will share some insights that will help reframe how to forge lasting client relationships when the old playbook has been thrown out the window. \n\n\nSpeaker:\nLisa Ahern\, Vice President Product Marketing\, Effectv \nLisa Ahern leads the Product Marketing team at Effectv\, the advertising sales division of Comcast Cable. Her job is to bring new data-driven products to market that provide a greater customer experience for advertisers\, and to educate the Effectv organization of 3\,000+ people about what the products do — and why it matters. Prior to joining Comcast\, Lisa held marketing leadership roles with various media and related companies including AOL\, the XO Group\, and the Elite Traveler Media Group. She currently resides in New York City with her family. \n\n\nModerator\nParna Sarkar-Basu\, CEO at Brand and Buzz Marketing \nA tech evangelist\, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers\, and helps them launch and reinvent companies. A brand architect\, Parna also designs powerful programs to spotlight entrepreneurs and innovators\, and elevate startup founders to industry thought leaders. \nHer expertise includes changing industry perception\, building market relevance\, corporate (re)-positioning and new market entry as well as supporting fundraising activities. Recipient of multiple awards\, she has propelled tech companies into innovation leaders in highly competitive markets – artificial intelligence and enterprise software to robots and consulting services. \nForbes and Business Journal contributor\, Parna writes and speaks on a range of topics\, including cognitive robotics\, innovation for social good\, tech trends\, and entrepreneurship.
URL:https://amaboston.org/event/rethinking-marketing-in-2021/
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