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SUMMARY:AMA Boston & Suffolk: Woke and Weary: Marketing in an Era of Cause Fatigue
DESCRIPTION:AMA Boston and Suffolk University present: Woke and Weary: Marketing in an Era of Cause Fatigue with Katie Martell \nPrevailing advice from the last decade says brands should align with our buyers on shared values and support the causes our employees and customers care about… \nSomewhere along the way\, the Marketing industry lost sight of authentic corporate allyship in favor of performative “woke-washing.” \nNow\, amid a time of immense social change in the US\, rhetoric like “go woke\, go broke” and a divisive political climate\, marketers find themselves frozen – caught in the midst of chaos. \nIn this talk from “marketing truth-teller” Katie Martell\, we’ll learn more about how we got to this very weird moment in marketing history. We’ll dig into recent lessons from brands and rethink how to connect with a weary marketplace. \nThis talk is open to consumers who want to be more conscious of the advertising they see and all marketing professionals with responsibility for the brands we steward. \nJoin us on Thursday\, November 7th\, from 6:00-7:30 PM ET at Suffolk University (120 Tremont St. – 5th Floor)! \nNote: At the request of the speaker\, this event will be FREE for all! \n—— \nAbout Katie Martell \nKatie Martell is known as a “marketing truth-teller” whose work explores the intersection of marketing\, culture\, and social justice. She has appeared on stages around the world and in publications from the New York Times to the BBC for her perspective. Named a Top Voice in Marketing on LinkedIn and an Adweek Pride Star\, her work aims to shine a light on important narratives and echo Mary Oliver’s words: “To pay attention\, this is our endless and proper work.” Learn more at www.katie-martell.com
URL:https://amaboston.org/event/ama-boston-suffolk-woke-and-weary-marketing-in-an-era-of-cause-fatigue/
LOCATION:Suffolk University\, 120 Tremont Street 5th Floor\, Boston\, MA\, 02108\, United States
CATEGORIES:Community,Educational,Outreach
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