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DTSTART;TZID=UTC:20210211T110000
DTEND;TZID=UTC:20210211T120000
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SUMMARY:Rethinking marketing in 2021
DESCRIPTION:About this Event\n\n\nMarketers can learn from the roller coaster of 2020 in order to position themselves and their business for success in the coming year. Looking at leading industry research and examining some real-life business cases\, Lisa Ahern will share some insights that will help reframe how to forge lasting client relationships when the old playbook has been thrown out the window. \n\n\nSpeaker:\nLisa Ahern\, Vice President Product Marketing\, Effectv \nLisa Ahern leads the Product Marketing team at Effectv\, the advertising sales division of Comcast Cable. Her job is to bring new data-driven products to market that provide a greater customer experience for advertisers\, and to educate the Effectv organization of 3\,000+ people about what the products do — and why it matters. Prior to joining Comcast\, Lisa held marketing leadership roles with various media and related companies including AOL\, the XO Group\, and the Elite Traveler Media Group. She currently resides in New York City with her family. \n\n\nModerator\nParna Sarkar-Basu\, CEO at Brand and Buzz Marketing \nA tech evangelist\, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers\, and helps them launch and reinvent companies. A brand architect\, Parna also designs powerful programs to spotlight entrepreneurs and innovators\, and elevate startup founders to industry thought leaders. \nHer expertise includes changing industry perception\, building market relevance\, corporate (re)-positioning and new market entry as well as supporting fundraising activities. Recipient of multiple awards\, she has propelled tech companies into innovation leaders in highly competitive markets – artificial intelligence and enterprise software to robots and consulting services. \nForbes and Business Journal contributor\, Parna writes and speaks on a range of topics\, including cognitive robotics\, innovation for social good\, tech trends\, and entrepreneurship.
URL:https://amaboston.org/event/rethinking-marketing-in-2021/
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DTSTART;TZID=UTC:20210225T180000
DTEND;TZID=UTC:20210225T190000
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SUMMARY:Applicant Tracking: The Impact that AI is having on Hiring & Recruiting
DESCRIPTION:About this Event\n\n\nJoin the American Marketing Association\, Boston (AMA) on February 25th\, 2021 from 6-7 pm as Technology Marketer Jim Panagas moderates a lively discussion on Applicant Tracking Technology. \nIf you’ve applied for a job recently\, this is the technology that you’re running into that scans your resume and uses artificial intelligence to evaluate your credentials. \nGuest speakers include companies that develop and market this technology as well as the recruiters who use it on a daily basis. \nAttendees will learn:. \n\nHow companies are increasingly using Artificial Intelligence (AI) to scan resume and evaluate job candidates\nThe growing use of video in hiring/recruiting\nInsights from companies that make and market ATS software\nReactions from recruiters who use ATS software\nThe impact that applicant tracking technology is having on the hiring process\nHow ATS relates with other corporate technology stacks\n\n\n\nSpeakers:\nMatthew Liptak\, Director of Talent Acquisition\, Mimecast \nA Talent Acquisition Leader\, Matthew Liptak has over 25 years experience and a proven track record of successful recruiting. In addition\, Matthew has expertise on strategic sourcing\, social media and networking as well as scaling\, implementing and advancing a corporate hiring process. He delivers definitive results and has vast experience developing attraction techniques for top talent at all levels and industries to place into critical positions in various Fortune 500/1000 companies. \nZoe Morin\, VP Product Marketing\, Workable \nAs the VP of Product Marketing at Workable\, Zoe is responsible for driving the product marketing team to deliver a consistent\, clear and authentic voice for the brand across all marketing channels. She is the expert on Workable solutions and owns the interpretation of market trends and data to inform the long term strategy and vision for the Product Marketing team. Her experience spans marketing\, sales and consumer insights. Prior to joining Workable\, Zoe built and led high performing teams focused on the customer and customer experience at both Compete and comScore. \nMary Truslow\, Managing Director\, Communications Collaborative \nMary\, formally trained in advertising\, project and account management. With over 17 years’ experience and direct industry knowledge\, Mary transitioned to career in human resources and recruitment working on both sides of the recruiting process sourcing\, interviewing and matching the right people with the right career opportunities. Her expertise includes relationship builder with a wide\, deep and diverse network as well as a deep knowledge of the advertising and marketing realms. Consistently named as a top-billing consultant. \n  \n\n\nModerator\nJim Panagas\, Head of Communications\, CorporateVoice \nJim Panagas builds the public image of businesses and organizations\, putting then on the path to thought leadership and market dominance. A B2B marketing and communications executive\, he serves at the Director and VP level\, focusing on the software\, technology\, and innovation space. \nHe has worked not only for U.S. corporations but also for European businesses looking to expand their presence in North America. His expertise is developing breakthrough communications strategies that put companies on the path to thought and market leadership. \nA master storyteller\, Jim helps businesses form a strong bond with customers\, prospects\, and partners while at the same time “influencing the influencers” including editors\, reporters\, and analysts. \n \nRead More
URL:https://amaboston.org/event/applicant-tracking-the-impact-that-ai-is-having-on-hiring-recruiting/
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