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SUMMARY:Maximizing for Micro-Moment Marketing
DESCRIPTION:Register Now!\nToday’s customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage\, changing consumer needs\, and the ability to look for information and shop from anywhere. Consumers use an average of 6 touchpoints and more than half of this time is spent in short segments of fewer than 30 seconds – micro-moments. \nWith customers expecting consistency across touchpoints and less time to engage\, brands need to understand how to capture attention\, assist in decision-making\, and drive loyalty in less than 30 seconds. This session will focus on the strategies and tactics brands can utilize to make the most of consumer’s shorter interaction windows. \nTopics covered will include:\n\nWhy micro-moments are more critical than ever\nHow to identify your micro-moments\nThe role of content and personalization in micro-moment strategies\nTwo days before the Webinar\, we will email you the link to join.\n\nBy registering\, you are consenting to AMA Boston email communications and recording of the event. \nAt AMA Boston\, we’re all about bringing marketers together and helping one another build strong networks and connections. We ask that all event attendees approach our community in a collegial\, helpful\, and sensitive manner. Please be respectful of one another and treat the connections you make here professionally. \nSpeaker\nJill Grozalsky\, Product Marketing Director\, Sitecore\nJill Grozalsky is an award-winning digital marketer with expertise in personalization\, user segmentation\, testing\, and comprehensive marketing strategies. As a Product Marketing Director at Sitecore\, Jill is responsible for helping to bring products from concept to commercialization – communicating benefits\, product highlights\, feature value\, and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks\, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth. \nModerator\nMeghan McGrath\, Marketing Manager\, BTS Boston\nMeghan McGrath is President of The American Marketing Association Boston Chapter. She is also Marketing Manager for BTS Boston (formerly Bates)\, where she executes the firm’s strategic marketing and public relations initiatives. She leads the firm’s digital marketing strategy\, content marketing\, event marketing\, speaking engagements\, social media\, video strategy\, and branding.
URL:https://amaboston.org/event/maximizing-for-micro-moment-marketing/
CATEGORIES:Online
ATTACH;FMTTYPE=image/jpeg:https://amaboston.org/wp-content/uploads/2021/04/sitecore_Jill_Grozalsky_webinar.jpeg
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