Technology Trends: How Innovation Drives Growth in Boston
Boston continues to be listed as a top market for innovation and entrepreneurship. These unique market strengths open doors for product innovation,
Episode 18: How to Get Your Website on Page One of Google with Charley Spektor
As we become more digital and technology becomes more sophisticated, it's forcing marketers to return to creativity. In this episode of Talking
Video SEO for Social Media and YouTube
In 2018, more than 500 million hours of video were watched on YouTube every day. With video on social media channels exploding as
What are Backlinks and Why are they Important?
Chances are, if you’re familiar with SEO, you’ve heard the term “backlink” mentioned. Backlinks are the part of SEO that often people
7 Tips for Restaurant Marketing
When you own a restaurant business, you quickly learn the importance of marketing strategies. You want to draw new customers in and
Essential Tips to Online Marketing for a Global Audience
Let's look at the statistics; only 27% of online shoppers speak English — we know, shocking. As well as almost unbelievable (really, is it
How to Create an Effective Data-Driven Marketing Strategy
Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors,
Episode 10: Developing a Digital Strategy with Leah Palone
In this episode of Talking Marketing, we sit down with Leah Palone, Head of Digital Marketing Creative Strategy at Wayfair. Leah shares
Will IoT Replace Mobile As A Channel In The Future, Or Just Enhance It?
The rise of Amazon’s Alexa and the Internet of Things (IoT) has got many technology reporters and commentators talking. Could the increasing
Episode 9: How to Get Started with Video Marketing
In this episode of Talking Marketing, we sit down with Robert Lee, Owner and Executive Producer of Shalalala Productions. Prior to founding ShaLaLaLa,